Rising Household Expenditure on Education and Demand for Innovative Learning Technologies from Corporate Sector will Propel E-Learning Demand in Singapore: Ken Research

Ken Research announced its latest publication on “Singapore E-learning Market Forecast to 2020- Increasing Learning Technologies in Corporate Sector to Drive Future Growth” which provides a comprehensive analysis of the E-learning companies in Singapore. The report covers aspects such as overall E-learning market, segmentation of overall market by Content/Technology sector, by end users, and by type of technology services. The publication extensively details about competitive landscape of key players operating in the market with their detailed company profile. Business model followed by leading manufacturers is also explained in detail. Leading content and technology companies are also covered in the report with their company profiles including information about USP, business model, number of employees, and course pricing. The future analysis of overall e-learning market in Singapore has been discussed along with recommendations from analyst view.

The lower cost of LMS per pupil to around USD 5-15 per pupil per month would prove to be vital for the content industry as a cheaper platform would raise demand for the content. Due to lack of renowned universities in home countries, students are engaging in self- paced digital education courses from reputed universities in Singapore, which in turn is likely to fuel demand for content services from various companies.

Mobile learning, or M-Learning for short, will be the dominant mode of eLearning content consumption. This trend will only accelerate as smart phones get more powerful, 4G (and 5G) connections get more accessible and widespread, and tablets turn into a hybrid tablet/PC fusion that’s good enough for people to use as their main computer.

The household expenditure on education tends to have a positive impact on the E-learning market in Singapore. As the household expenditure on education rises, the schools and universities get more money to use digital practices. Thus there is a positive correlation between the two parameters. The household expenditure on education has increased considerably in these years. The expenditure on education in the future is estimated to grow at a CAGR of 4%.

“In order to penetrate into the Singapore E-learning market, the E-learning companies need to focus on effective marketing strategies. The companies could provide free mock exams, option to renew existing packages at discounted prices and also complimentary discounts on related courses. Additionally, the infomercials in trade journals and webinars could also help the companies in generating brand awareness among the people. Quality certifications will also prove beneficial for attracting more number of clients, according to the Research Analyst, Ken Research.

Key Topics Covered in the Report:

·         The market size of Singapore E-learning market size

o   By Revenues

·         Market segmentation of Singapore E-learning market on the basis of revenue

o   By Content and Technology

o   By Education level

·         The market size of E-learning Content/Technology Market

o   By Revenues

·         SWOT Analysis of Singapore E-learning Market

·         Trends and Developments Singapore E-learning Market

·         Competitive landscape and detailed company profiles of the major market players

·         Future outlook and projections of Singapore E-learning Market

·         Analyst Recommendations

·         Macro-economic Factors Impacting Singapore E-learning Market

Key Products Mentioned in the Report

·         Open Courseware

·         Multimedia

·         Online Tests

·         MOOC’s

·         E-Books

·         M-learning

·         Gamification

·         LMS

·         Smart Classes

Content Companies Covered in the Report

·         Skillsoft

·         Gnowbe

·         Epiphany

·         Antoree

·         Coursepad

·         Skillslagoon

·         Inchone

·         Edugrate

·         Kydon Learning

·         Three Learning

·         Teamie

To know more on coverage, click on the link below:

https://www.kenresearch.com/education-and-recruitment/education/singapore-elearning-market-statistics/43946-99.html

Related Reports:

Indonesia Digital Education and E-Learning Market Outlook to 2018 - Rising Trend of Blended Learning to Drive the Future Growth

Brazil Education Market Outlook to 2020 - Driven by Rising Preferences for Higher Education and Innovations in Classroom Teaching

India E-learning Market Outlook to FY 2018 - Increasing Technology Adoption to Drive Future Growth

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Amplification of Beer Market in East Europe to 2021: Ken Research

The publication titled “Beer Consumption Volume and Growth Forecast to 2021-East Europe" provides a snapshot of the Beer consumption in East Europe. The quantitative data in the report provides historic and forecast consumption data of the market by country, giving a simple overview of the Beer market trends in the region in an easy to use format.
The beer market is expected to register a marvelous growth over the forecast period (2016- 2021). Various Key market drivers are adding fuel to the beer demand such as Rising consumer base, high disposable income and health benefits. Market trends such as technological advancements are also in the favor. Although the growth is not that smooth, there are some market challenges also to fight with.

Overview of beer market in East Europe
Beer market is expected to grow in the years to come. Market is expected to expand at a CAGR of 2.90% from 2015 to 2021. There are various factors which are responsible for the growth of beer market. Rising consumer base and disposable income adds fuel to the demand of beer. Additionally, consumers demand more beer as it has some positive effects on health. Beer helps in curing insomnia. It keeps cholesterol level low and keeps kidney healthy by reducing chance of kidney stone by 40%. Germany is the leading country in beer market in East Europe and France is the fastest growing country. Germany is expected to grow at a CAGR of 1.70% and reach US$ 40.65by 2021 and France is projected to grow at a CAGR of 4.20% and reach at US$ 15.59 by 2021.
The substitutes for beer available in the market such as carbohydrate drinks, whiskey, vodka, Wines and seasonality factors are predicted to hamper growth of beer market. There are various Key vendors in the market such as Heineken, Carlsberg and Anheuser- Busch Inbev. Every player is trying to maximize his share in the market through innovation or product differentiation. Four major ingredients used in the production of beer are: Malt; mostly used cereal is barley but other cereals such as wheat, maize, rice can also be used. Hops; It is used as a preservative in the beer and also adds bitterness. Water; both soft and hard water is required. Beer Yeast; It is used for fermentation.
Topics Covers in The Report
Beer Market Research East Europe
Europe Alcoholic Beverages Industry
East Europe Alcoholic Beverages Market Size,
East Europe Wine Market Size
Europe Beer Consumption
Europe Whisky Market Forecast
East Europe carbohydrate drinks Research
Beer Market  Europe Industry Analysis
Key Driving Factors Beer market in East Europe

• Rising consumer base
• Increasing disposable income
• Health benefits

To know more on “Beer consumption (volume and growth) forecast to 2021- East Europe” click on following link:
https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/beer-consumption/32008-11.html
Related links:
Quarterly Beverage Tracker Second Quarter 2016: Ukraine; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
Quarterly Beverage Tracker Second Quarter 2016: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
www.kenresearch.com
+91-124-4230204

Expected Contraction in Sales Volume of Baby Food in Poland: Ken Research

Ken Research has recently announced its latest publication on “Baby food in Poland”which aims at providing in depth analysis of baby food market of Poland and it further provides profound understanding of the latest consumer trends and key macroeconomic factors driving demand for Polish baby food items. Further, it offers thorough insights of the market including information about leading market players and major influences driving innovation in market. Report also seeks to sketch a detailed view about future of Polish baby food industry by looking into recent market trends.

Overview of baby food market of Poland
Poland is one of the fastest growing economy of Europe. As per the reports of standard statistical office of Poland, “In 2010,the polish economic growth rate was 3.9% which was one of the best results in Europe”. This economic prosperity has generated huge demand for fancy baby food products to fulfil nutritional requirements of babies. Currently, Polish market is flooded with range of baby nutrition and food products including milk powders, nutritional bars, prepackaged food items, ready to eat baby food, cereals, juices, cookies, milk flavorings, baby supplements, etc. Leading market players of Polish baby food market include affluent brands like NutriciaPolsca, Fruselva, Geo-Poland etc. All these brands are working extensively to shoot their sales by introducing new variety of succulent flavors which are popular amongst toddlers and wholesome meals catering to their dietary requirements.
Key driving factors in Polish baby food market
Baby food market in Poland has witnesseddrastic expansion in past decade due to various factor. Increasing Gross Domestic Product (GDP) and rising prosperity in the economy of Poland has led to substantial rise in demand for baby food products. Since country is flourishing, contribution of women as labor force is increasing considerably. Working women usually have short maternity leave and are often preoccupied by work and hence they look for convenient, healthy and ready to made baby food products. Thus demand for innovative and nutritious baby food has increased significantly in recent past.
Further, since baby food are less expensive than fresh food items and since preparation of such items is more convenient , demand for baby products is increasing drastically. Baby food products are publicized and promoted as extremely nutritious satisfying macro and micro nutrients needs of children. Since these aggressive advertisement campaigns ensure food safety and excellent quality of baby food, parents are buying these products to feed their tiny tots.
Babies are usually picky eaters who completely resist eating fresh fruits, vegetables and milk products. Baby food brands are producing healthy and appetizing meals that not only fulfill nutritional requirements of babies but also are treat for their taste buds. This is why parents prefer to feed their babies baby food for optimum nutrition.
Thus, key factors that are increasing demand for baby food in Poland are:

• Increasing prosperity and female participation in workforce
• Baby food is less expensive than fresh food
• Advertisement campaigns promoted nutritional value of baby food.
• Appetizing baby foods as a way to fulfil nutritional requirements of picky eaters.

Future of Polish baby food industry
Though rapid expansion in baby food market was seen in Poland in last decade but a sense of pessimism is associated with future of baby food industry in Poland due to following factors:

• Shrinking of population base due to falling fertility rates in Poland. This fall in birth rate is reducing demand for baby food in Poland.
• Public awareness towards harmful preservatives and additives in prepackaged baby food is increasing. Thus, people are avoiding purchase of baby food and rather are preferring fresh food items to ensure proper nutrition in their children. But, this is opening doors of organic baby food industry whose sales are actually increasing.
• Government campaigns for highlighting importance of breastfeeding is reducing demand for products like baby milk powder, etc.

To know more on coverage, click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-poland/31983-95.html
Companies covered
NutriciaPolska Sp. z o.o.
Nestlé Polska Sp. z o.o.
HippPolska
Humana Poland Spz.o.o.
Arteta Sp. z oo
KrügerPolska Sp. z o.o.
Mead Johnson Nutrition.
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
www.kenresearch.com
+91-124-4230204

Rising disposable incomes to upsurge China Luggage and Leather Goods Market: Ken Research

The publication titled “LUGGAGE AND LEATHER GOODS RETAILING IN CHINA-MARKET SUMMARY & FORECASTS”  is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020. Both qualitative and quantitative insights and analysis of the shifting luggage and leather goods retail dynamics from 2010 to 2020 have been covered.
As urbanization and rising disposable incomes along with a huge population of roughly 1.4 billion, maintains to expand China’s consumer market, the country’s retail market is also evolving. China’s Retail Market is the world’s second largest retail market. In 2013 China overtook the US as the largest e-commerce market in the world and is expected to again overtake the US as the world’s largest overall retail market by 2018 with Chinese spending accounting to bealmost one-quarter of the global retail spending.

The Chinese luggage and leather goods market holds huge growth potential in the forecast period. Most luggage and leather goods retailers have a very strong footprint on tier I and tier II cities in China, but very soon tier III and IV cities will join hands with larger cities to drive the market.China is in fact the biggest producer and exporter of bags in the world. Small and midsize companies constitute the luggage and travel goods industry in China.
The consistent growth in the GDP per capita is a major factor contributing to the growing demand of luxury goods like leather goods in China. The market is positively influenced by increasing household disposable income, a rising affluent middle class, rapid urbanization, a rising demand for luxury in lower tier cities, and a surge in the number of those travelling
Retail in China has enjoyed double digit growth for over a decade as the country enjoys positive economic growth, rising disposable incomes and growing incomes. The global recession slowed growth but as the middle classes expand, retailers have spread to second and third tier cities, and online shopping takes off, spending will increase as more consumers have greater access and inclination to spend.
Mapping the China’s Retail Market Landscape



Global recession has slowed down the growth in China’s retail market. However the rapid evolution of China’s economy into a consumption-driven economy still provides for enormous growth opportunities in the retail sector.A lot many factors can be associated to the rising demand for luxury goods like leather goods, luggage such as consistently increasing population, change in consumer’s tastes and preferences, rising per capita income with persistently expanding middle class and so on.


There has been a consistent increase in China’s demand for luxury good like leather bags, watches, jewellery etc.In 2008, Chinese consumers spent around three billion yuan on luxury goods.
The luggage and leather goods retail sector is expected to generate CNY243.3 billion of sales in 2020, representing a CAGR of 14.43% over the forecast period. Per capita spending on luggage and leather goods will continue to soar, with a CAGR of 13.8% over the next five years.
The growing interest for the online purchase of luggage and leather goods will drive online spending, at a rate of 25.4% over the next five years
Key Macroeconomic Trends Driving Growth in China’s Luggage and Leather Goods Retail Market
Consistently improving macroeconomics conditions have led to the growth of China’s retail market, even though at a slower rate, which has in turn led to increased demand for retail market products in one way or another. Consequently, the growth of the retail market in term of volume has shown positive but declining growth rates and is expected to continue with the same trend over the next five years.
In recent years as competition has grown, so has demand for luggage and leather goods industry. Leather goods and luggage has become one of the fashion statements for women; they prefer designer handbags, laptop bags and travelling bags etc. which has turned their focus towards high end brands such as LVMH and other competing on the same platform. The demand for travel bags also depends upon the growth of travel industry. Bags, wallets and purses dominate the demand, of total luggage and leather goods industry.
To know more on coverage, click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/luggage-leather-goods-retailing/29898-95.html
Related Reports
https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/luggage-leather-goods-retailing-thailand/1808-95.html
https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/luggage-leather-goods-retailing-australia-market/2541-95.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Boost in Domestic Home Furnishing Market in China: Ken Research

Ken Research announced its latest publication on “Furniture and Floor Coverings Retailing in China-Market Summary & Forecasts” which aptly describes the latest scenario of retail market for furniture and floor coverings. Looking at China economy, this report provides comprehensive knowledge of emerging trends, forecasts and opportunities to 2020. Further, it provides detailed analysis of consumer trends, changing economic and population factors. This report provides an insightful analysis of key furniture and floor covering retailers of China.
Until 2015, China was world’s fastest growing economy which led to tremendous growth in all major sectors of economy. Attributing to this excellent growth of Chinese economy, retail market for furniture and floor covering also witnessed substantial growth. Looking at Chinese economy, this report provides comprehensive knowledge of emerging trends, forecasts and opportunities to 2020. Further, it provides detailed analysis of consumer trends, changing economic and population factors. This report provides an insightful analysis of key furniture and floor covering retailers of China.

China’s furniture and floor covering market
Floor coverings market
According to a report by floor covering institute, “By 2025 cities will construct 40 billion square meters of floor space in 5 million buildings, of which up to 50,000 will be skyscrapers – the equivalent of building up to two Chicago’s every year. The incremental growth alone in urban China’s consumption between 2008 and 2025 will be the equivalent to the creation of a new market the size of Germany’s in 2007.” Thisenhancement of demand for floor covering is playing pivotal role in expansion and growth of floor covering retail market of China. Most demanded floor covering type is ceramic tile followed by carpet and rugs, resilient, wood and bamboo, laminate and stone. Outstanding innovations in Chinese floor industry is observed which is not only improving domestic demand but also increasing demand for Chinese floor coverings globally. With industrial worth of USD13.3 billion, floor covering market is expected to grow further.
Furniture market
In last 20 years, China has become one of the largest production base and one of the largest exporter of furniture in the world. Pearl River delta area is most popular destination for furniture buyers followed by Yangtze River delta area, Bohai Sea surrounding area and northeast furniture zone. Different industrial cluster of China specialize in production, export and retail of different sorts of furniture. Example- Dayong and Guangdong are famous for its rosewood furniture production base. Demand for all sorts of furniture including home furniture, office furniture, hotel and guesthouse furniture and public institution furniture is rising which is met both from domestic production and imports.
Imports of furniture product in China in 2014:

Description	2014 ( USD million)
Other seats with wooden frames	121.7
Other upholstered seats with wooden frames	75.1
Wooden furniture for kitchen use	106.0
Wooden furniture for bedroom	138.1
Other metal furniture	56.0
Furniture of other material	70.5
Other wooden furniture	333.0

(Source: Global Trade Atlas)
Sales and distribution channels
There were 3 conventional distribution channels of furniture and floor covering products in China: first, through distributers, second, by renting a shop and selling products themselves and third, by selling products in malls, furniture marts and sophisticated markets. Recently, sales of furniture and floor coverings products are done through various channels like Home furniture and homewares retailers; hypermarkets, supermarkets and hard-discounters; online; department stores; value, variety stores and general merchandise retailers; home improvement and gardening supplies retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers. Home furniture and homeware retailers, department stores, hypermarkets, supermarkets, and hard discounters are the major sales channels for furniture and floor coverings.
Major macroeconomic trends of furniture and floor covering retail market of China
Both furniture and floor covering market has shown a remarkable growth and expansion in past few years and is expected to grow further despite of recent economic slowdown in China. Statistical evidence to support this growth is as follows:

• The retail marketof furniture and floor coverings is expected to experience annual growth of 13.09% over forecast period (2016-20).
• The market is anticipated to have a share of 3.3% in total retail sales by 2020.
• Per capita spending on furniture and floor coverings is expected to rise in forecast period.
• Market is expected to have Compound Annual Growth Rate (CAGR) of 12.5% over the next five years.
• Home furniture and homeware retailers contribute 76.4% of spending on furniture and floor coverings in 2015.
• The share on online spending on overall furniture and floor coverings is forecast to reach 11.9% by 2020.

Various factors responsible for outstanding growth and expansion of market are:

• Rising Gross Domestic Product (GDP) and growth rate
• Indicatorsof economic stability and prosperity like per capita GDP and per capita disposable income were rising in China. Chinese economy became world’s fastest growing economy in 2015.

Historical ranking by nominal GDP

1990	China was not among the top 10
1995	China was the 8th largest world economy
2000	China was the 6th largest world economy
2005	China was the 5th largest world economy
2010	China was the 2nd largest world economy
2015	China was the largest world economy

(Source: The World Bank)

• Huge domestic demand

Tremendous domestic consumption demand is observed in China due to rising GDP. Other factors responsible for this rising demands are:

• Rising population

China is the most populous nation in the world and due to this huge population domestic demand is quite high. Thus, expenditure on floor coverings and furniture is also very high in domestic economy leading to expansion of the market.

• Urbanization

Again, due to rising GDP, standard of living of people is improving drastically. Real estate construction is undertaken to fulfill this demand for urban dwellings which is subsequently leading to rise in demand for furniture and floor coverings in China.
For more coverage click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/furniture-floor-coverings-retailing/29896-95.html
Related reports
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/furniture-floor-coverings-retailing-denmark-market/8417-95.html
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/furniture-floor-coverings-retailing-spain-market-forecasts-2019/4708-95.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
www.kenresearch.com

Consumer Behaviour to Boost Growth in Argentina Oral Hygiene Market: Ken Research

Ken Research announced its latest publication on, “Consumer and Market Insights: Oral Hygiene in Argentina”,offer insights on the changing trends and key issues within the Argentina’s Oral Hygiene market.The publication includes an insightful analysis of consumer behavior, packaging trends, leading players and distribution trends within Argentina’s Oral Hygiene market. The analysis of the aforementioned trends has been done across six product categories within the market: Breath Fresheners, Dental Floss, Denture Care, Mouthwashes, Toothbrushes & Replacement Heads and Toothpaste with further individual products under them.

Overview of Argentina’s Oral Hygiene Industry

After 2001 crisis, Argentina’s economy showed an incredible recovery. This led to increased demand in the oral hygiene market which boosted the growth trend. With rising disposable income along with rising GDP per capita, consumers demand for oral care products increased leading to unexpected volume growth, as well as, with positive outlook about the economy, consumers became more certain about their income and started investing in premium oral care products.

However, after a few years of high growth rates, the pace decreased to a steady level with the growth rates decreasing year-on-year. After 2013, Argentina’s economy had not been performing well. This economic crisis badly impacted the oral care industry in Argentina.In 2013, oral care registered volume growth of 4% and 37% in value reaching ARS2 billion. With declining disposable income along with a decrease in GDP per capita; many oral care products were considered non-essential by the consumers, which leading to sharp decline in their sales. The scenario was same in 2015 on account of weak economic conditions.

However, the economy is recovering and hence, growth and expansion is expected in the oral hygiene industry on account of changing consumer lifestyle, companies’ promotional practices such as innovation & advertisements as well as govt. policies favourable to the market.

Currently, if we look at the oral care market in Argentina, in 2015,toothpaste is the leading category both in value and volume terms.Among the various distribution channels, hypermarkets & supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Argentina.Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and The Procter & Gamble Company are the leading market players with Colgate-Palmolive capturing a 63% value share.

Key Factors Driving Growth in Argentina’s Oral Hygiene Industry

Growth in Oral Hygiene Industry is greatly influenced by dynamic consumer behaviour, supplier-side practices and the regulatory framework. Argentina’s oral hygiene industry, after a phase of declining sales trend, is expected to grow and expand in coming years on account of increased demand by consumers as a result of economic recovery.

With rising disposable income along with economic recovery increasing the GDP per capita, the consumer’s lifestyle changes, leading to increased demand for oral hygiene products. Due to increased income and more awareness regarding oral health, they go for high quality expensive products. Also, with changing fashion, image consciousness among consumers lead to more demand for premium products. This leads to stronger growth in premium products sales than mass product sales.

Supplier-side practices have also play an important role in driving the growth in Argentina’s Oral Hygiene Industry. Facing the declining sales trend, companies have carried out many promotional activities to attract consumers. They have invested huge amount in digital advertisement as well as in advertisement through campaigns. For e.g.Colgate- Palmolive ran the campaign “Encias Saludables”, (Healthy Gums) in 2013. Apart from this, they also work on innovating & launching new products diversifying and increasing the range of options available to the consumers. They aim at developing time-saving and long-lasting products as per the needs of consumers. They are also entering the era of online selling to provide for a convenient method of shopping to consumers.

Govt.’s welfare policies have also helped the oral care market to grow. The govt. has entered into a price agreement with leading companies that causes the prices of some oral care products to rise below the rate of inflation.Strict govt. policies are now relaxed creating favourable conditions for oral care industry to grow. Govt. imposed import and price controls were relaxed. Favourable USD exchange rates and import substitution encouraged companies to grow locally leading to market expansion.

Some of the key macroeconomics trends driving growth in oral hygiene industry:

• Increasing populations with rising middle class.
• Favourable economy outlook with rising GDP and hence increasing consumer confidence leading to increased spending.
• Increasing purchasing power along with rising GDP per capita, during economic recovery.
• Non-increasingunemployment rates with increasing labour force, hence increasing consumer base.

Future of Argentina’s Oral Hygiene Industry

With economic recovery, on account of changing consumers’ preferences, companies’ promotional activities and favourable regulatory framework, the Oral Hygiene Market in Argentina is expected to grow, however with lower growth in value terms during 2015-2020 compared to 2010-2015. The innovation and launch of new products along with online selling is expected to play a major role in boosting the oral care market. Toothpaste is forecast to register fastest growth both in value and volume terms during 2015-2020. Hypermarkets and supermarkets are expected to continue to lead the distribution channel.Colgate-Palmolive will continue to be the leader in the market due to its enormous market share.The use of Tube container is forecast to grow at a CAGR of 7.1% during 2015-2020.

 To know more on coverage, follow the link below:

https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/consumer-market-insights-oral-hygiene-argentina/31985-95.html

Related links:

Oral Hygiene in Scandinavia

Oral Hygiene in North America

Companies covered:

• Carrefour
• Cencosud
• Farmacity
• Wal-Mart
• Natura Argentina SA
• Cosméticos Avon SACI
• Colgate-Palmolive Gmbh
• Bucal Tac
• The Procter & Gamble Company
• Glaxosmithkline Plc, Pierre Fabre S.A
• Johnson & Johnson Gmbh
• Nuk Usa Llc
• Algabo

Contact:

Ken Research

Ankur Gupta, Head Marketing & Communications

query@kenresearch.com

+91-124-4230204

Innovative Strategies to Boost Growth in Brazil’s Oral Hygiene Market : Ken Research

Ken Research announced its latest publication on, “Consumer and Market Insights: Oral Hygiene in Brazil” offer insights on the changing trends and key issues within the Brazil’s Oral Hygiene market.The publication includes an insightful analysis of consumer behavior, packaging trends, leading players and distribution trends withinBrazil’s Oral Hygiene market. The analysis of the aforementioned trends has been done across six product categories within the market: Breath Fresheners, Dental Floss, Denture Care, Mouthwashes, Toothbrushes & Replacement Heads and Toothpaste with further individual products under them.

Overview of Brazil’s Oral Hygiene Industry

Brazil’s Oral Hygiene market is huge with potential growth opportunities. Brazil is among the fastest growing beauty industries in the world, with oral hygiene market as one of the leading market.It is also one of the leading markets among oral hygiene markets of BRICS countries.Products like toothpaste and toothbrush have high penetration in Brazil’s society, however, companies have opportunities to develop product with specific feature under secondary oral care products. Oral health is of utmost importance in Brazil. The dental market is ranks third in the world after the US and China, implying growth opportunities in dental market. The market is also marked by the presence of global companies offering products from their international portfolio to provide for wider range of options to the local consumers.

Looking at the current landscape, the Toothpaste category has the largest volume share in 2015, with toothpaste as well as mouthwash to show fast growth in coming years.The Procter & Gamble Company and Colgate-Palmolive Gmbh are the leading market players, with Colgate-Palmolive capturing a 48% value share. Among various distribution channels, hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Oral Hygiene products distribution in Brazil. Among various types of packaging, Flexible Packaging is the mostly used mode.

Key Factors Driving Growth in Brazil’s Oral Hygiene Industry

Along with economic recovery, dynamic consumer behaviour, companies’ promotional activities and presence of various international brands has boosted the growth of oral hygiene market of Brazil. The rising population of Brazil along with the emerging middle class has increased the consumer base for the oral hygiene market.

Consumer preferences have been changing over the time. With rise in disposable income and positive expectations for the economy, the demand for improved oral care products like mouthwash, dental floss, denture care, whitening strips have increased. Also, image consciousness has, along with rising income has encouraged consumers to trade-up for expensive premium oral care products.Teeth’s whitening is a local trend there.

Companies’ are also investing huge amounts on promotional activities to attract consumers, innovating and launching new products to provide for a wider variety of products to consumers as well as on digital advertisement and campaigns to increase and maintain their popularity. They are also shifting towards online selling, making shopping convenient to consumers. The beauty and personnel care industry is among the top industries as per the advertisement spending share. For e.g. in 2009, Johnson & Johnsontargeted the emerging middle classes of Brazil, which was not using mouthwash as much as rich Brazilians, so the company developed an affordable product called ‘Essencial’ and spent lots on advertising.

Presence of various international brands including various largest brands of Europe and North America is an important feature of Brazil’s oral hygiene industry. Brazil is considered as a growing market and hence, the internationals brands are expected to enter the Brazil’s market in future as well marking their presence into different categories. They use different strategies to capture the Brazil’s huge oral hygiene market. For e.g. Listerine company puts its mouthwash in public toilets for free so they can try the product.

Some of the key macroeconomics trends driving growth in oral hygiene industry:

• Increasing populations with rising middle class.
• Favourable economy outlook with rising GDP and hence increasing consumer confidence leading to increased spending.
• Increasing purchasing power along with rising GDP per capita, during economic recovery.
• Non-increasing unemployment rates with increasing labour force, hence increasing consumer base.

Future of Brazil’s Oral Hygiene Industry

Brazil has a massive oral hygiene market with potential growth opportunities especially in dental care. On account of key driving factors such as increased demand for improved oral care products and image-consciousness among consumers, companies’ promotional activities and presence of various international brands, the oral hygiene industry of Brazil is forecast to register growth in value as well as volume terms during 2015-2020.Toothpaste category is projected to witness fastest growth during 2015-2020. Also, secondary oral care product such as mouthwash is expected to register a CAGR of 12.5% during 2015-2020. To cater the growing demand for improved oral care, companies will focus on innovating and launching new oral care products.The Procter & Gamble Company and Colgate-Palmolive Gmbh will continue to be the leading market players in the country with Colgate-Palmolive ahead of P&G in market share terms. Among the various distribution channels, hypermarkets & supermarkets will continue to lead the market channels.The use of Flexible Packaging is expected to grow at a CAGR of 14.0% during 2015-2020.

Follow the link to know more about publication:

https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/consumer-market-insights-oral-hygiene-brazil/31986-95.html

Related links:

India Toothbrush Market Outlook to 2020 - Rising Awareness for Oral Care and Premiumization of Products to Drive Growth

Company Profile of Patanjali Ayurved Limited - New Product Pipeline and Brand Image to Drive Company Growth

Companies covered:

-       Fresh Up Italia

-       The Procter & Gamble Company

-       Dr. Fresh Inc.

-       Condor Sa

-       Colgate-Palmolive Gmbh

-       Johnson & Johnson Gmbh

-       Dentek Oral Care Inc.

-       Hypermarcas S.A.

-       Acryline

-       Glaxosmithkline Plc

-       Prestige Brands Inc.

-       Combe Incorporated

-       Reckitt Benckiser Plc

-       Henkel Ag & Co. Kgaa

-       Unilever Plc.

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Ken Research

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Trend Sights Analysis: Product Specificity; Addressing the consumer need to share products, services, and experiences : Ken Research

Addressing the need for greater personalization using more specific product attributes
What? Defining Product Specificity
A counter-trend amid the ubiquity of mass-market products and brands is the search for more bespoke, personalized products and services. "Mass customization" is being adopted as consumer-facing companies seek to capitalize on demand for greater product variety and individualization. Products that meet more personal needs are perceived as offering superior value, and positively impact perception.
Why? Trend drivers

• More individualistic, digitally connected consumers feel empowered to express and act upon their opinions and beliefs by making "identity-related" purchases.
• Global economic development and urbanization in emerging markets is making consumers more wealthy, creating a greater sense of personal entitlement, which is driving self-congruent consumerism.
• Escalating threat of private label products in FMCG is putting pressure on brands to adopt a differentiation Personalization/customization can be both a functional and emotional reason to trade up and can provide a route to premiumization.
• Self-responsibility for health and wellness is driving consumption of products that enable consumers to control their diets more directly to meet their personal health needs.

How? Key take-outs and implications

• Create new, more specific consumption niches, through daypart targeting, and products that are seasonal/holiday-inspired, or target sports/activities or social occasions.
• Be mindful of evolving gender roles in society and break away from gender-biased categories through marketing, formulation, and packaging.
• Focus on niche "hyper-local" references, such as using weather-based marketing.
• Capitalize on consumer's specific avoidance and moderation demands through portion control, low-ABV alcohol, and allergen-free products.
• Report Covers the following  factors
• FMCG trend analysis Report
• Consumer Behaviour affecting FMCG market
• Consumer Habits in Retail Sector
• Product Specificity Trend in FMCG
• Importance of Product Specificity
• Future Trend Growth Product Specificity
• Mass customization trend in Retail

Key Findings

• Just-for-me" product solutions appeal to today's self-expressive and individualistic consumers who reject a "one-size-fits-all" approach to consumption/usage of products. 41% of global consumers believe that customization/personalization claims have a favorable influence on their perception of a product.
• Opportunities exist for manufacturers to create new, more specific consumption niches through day part-targeting, and products that are seasonal/holiday-inspired or target sports/activities or social occasions. Over a quarter of global consumers find a food/drink product that is advertised for a specific time of the day or night appealing.
• Consumers are moderating their intake of products and ingredients to promote healthy lifestyles, spurring demand for innovation based on portion control, offering low-ABV alcohol and allergen-free formulations.

To know more on Global Insurance Industry Insights, click on the link below:
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/trend-sights-analysis-product-specificity-addressing-need-to-share-products-services-experiences/47399-11.html
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Ken Research
Ankur Gupta, Head Marketing & Communications
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Upsurge in the Global Insurance Industry : ken Research

Economic factors such as the inflation rate, economic conditions, financial market and the rate of economic growth affect global insurance market. The industry promised a significant growth in 2015 in both advanced and emerging economies. The insurance sector is growing rapidly in developing countries in comparison to the developed countries. But this growth is going to be temporary. Health insurance is the most lucrative sector and about half of the global population is under the coverage of various health insurance policies.

Mergers and Acquisitions(M&A)

There has been a surge in Mergers and Acquisitions in the insurance industry in the last year. Mergers and Acquisitions can improve efficiency in providing insurance cover, riders and can benefit insurers as well. This also reduces the risk for the insurer to effectively reduce reinsurance. Mergers and Acquisitions also provide financial support to the insurer. At the time, when insurer has to provide the sum insured to customer, Merger and Acquisition helps. There is a rising trend of Mergers and Acquisition in insurance sector. These Mergers and Acquisitions are engaged in dealing with both life and non-life insurance as well as reinsurance sector.

Trends in global Insurance Market

• Non-life sector has a lower rate of growth in premiums than life insurance sector
• The OECD countries registered positive growth rate in premium in both life and non-life insurance category
• Insurers consider risk pooling as the key driver for growth in insurance market
• Auto insurers are shifting towards usage based insurers which will help them in customer base segmentation and enhance claim handling capabilities
• For processing claim capabilities, insurers are taking help from big data
• There is an increase in use of aerial and digital imagery of the location because visiting the event site is time consuming and risky. Also visiting the site requires time and there will be a delay in process of addressing the claim
• There is an increasing demand for cyber insurance. Most of the companies want to protect themselves from cyber-attacks or threats, it is expected that cyber insurance will become a default choice of many companies. It is another trend that will take the insurance market by force.
• There is a new concept of peer to peer insurance has reduce the cost of insurance, thus many uninsured will buy an insurance policy
• To understand the authentic customer’s risk profile for health insurance and the avoid the incidence of moral hazard, insurers are using mhealth apps

Insurers are developing various applications to keep a track of their customers. They are developing mobile health apps and developing technology of aerial and digital imagery to verify the details of claim made.

This industry requires trained professionals and experts and the problem is that there is a shortage of trained professionals at all the levels in the industry which stymies the full growth potential of the industry.

A positive growth has been witnessed in the global insurance industry showcasing moderate growth in 2015. The global insurance premium grew by 4.0% in 2015 and further expected to post similar growth trend in 2016. There was not much growth seen n world economy last year however 2016 is expected to post strong results in terms of economy growth and development. Non-life premiums took the charge of the growth in the insurance sector whereas life insurance sector under performed.

To know more on Global Insurance Industry Insights, click on the link below:

https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/SC-93-48.html

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Ken Research

Ankur Gupta, Head Marketing & Communications

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+91-124-4230204

Localiza, Locamerica, Unidas, Hertz and Avis Budget are the major Car Rental Companies Operating in Brazil : Ken Research

Brazil car rental industry includes the revenues generated from the Rent a Car (RAC) segment and the fleet outsourcing and management segment. The revenues generated from self-driven car rentals and chauffeur driven car rentals comprise the Rent a Car market. The fleet size increased attaining a CAGR of 17.1% during the review period. The segment of corporate fleet outsourcing is on the rise when compared with most developed countries, the concept of outsourcing fleet holds huge growth potential in Brazil.

Companies operating in the Rent a Car (RAC) segment provide self-driven cars on rent for short term and long term rentals as well as chauffer driven cars for daily short distance travels. Individuals procuring vehicles on rent for a period less than a month include short term rentals. On the contrary, vehicles taken on rent for a period greater than a month but less than a year are known as long term rentals. In addition to this, car rental companies also provide vehicles for insurance replacement. In cases where an individual’s (under insurance) car is damaged and sent for servicing, insurance companies obtain vehicles from car rental companies and provide them to the insured for a stipulated period or until the damaged car is fixed.
In terms of revenue contribution however, the on airport segment has made a higher contribution to overall revenues in comparison to the off airport segment
The large car rental companies have been established in the country for a long period of time due to which they have obtained higher economies of scale. In order to reduce competition in the market, large companies acquire smaller car rental enterprises in order to further boost their presence in the market.
The segment of corporate fleet outsourcing is on the rise when compared with most developed countries, the concept of outsourcing fleet holds huge growth potential in Brazil.
The easing interest rates in the country coupled with positive movement of macro-economic variables is expected to compliment the growth of car rental revenues. The revenues from the Rent a Car (RAC); is expected to increase at a high rate as compared to the car leasing segment due to the arrival of the Olympics in Rio (2016).
For more information on the market research report please refer to the link below:
https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/brazil-car-rental-fleet-outsourcing-market/46888-100.html
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Ken Research
Ankur Gupta, Head Marketing & Communications
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