Tuesday, January 17, 2017

Outperforming Global Brewer Market to be Led by Innovative Marketing: Ken Research

Ken Research has announced recent publication on, “Global Brewer Analyzer Report 2016” which provides a complete overview of the global industry structure, and offers a comprehensive insight into the trends and performances of popular brands mainly of the leading brewers covering the global market. The 2016 Global Brewer Analyzer Report is a requisite guide to the world's leading brewing groups. It provides global volume and ranking of the world's top 20 leading brewers along with a complete volume analysis of both domestic as well as international activities of the world's leading beer companies. Development policies and plans are discussed as well as manufacturing processes and cost structures regarding brewer drinks scenario. 
It simplifies comparison and tracking of the key global brewers operating across the world for developing a competitive advantage. It identifies the volume of brands that are produced by third parties with compliance to proper licensing procedures.
Global Beer Industry.jpg
It is easier to understand the complex web of cross company agreements and converts the complexity in a way that gives the user an in-depth understanding of the dynamics and structure of the world's leading brewers, and explains the process that depicts the important reasons for their volumes being raised considerably for enhancing the corporate strategic planning.
It helps in proper analysis of the volumes of associate as well as joint ventures and observes the true scope of reaching the global brewers well in order to provide solutions to the related problems with ultimate accuracy.
Among the top 20 global brewers; Constellation Brands, USA recorded the highest gain in volume during 2014-2015 and on the contrary China Resources Enterprises experienced a huge loss in terms of volume.
Carlsberg had recorded a very good performance in the year 2014 and further amongst the top 5 global brewers, only Heineken and SABMiller have been seen recording gain in volume as was depicted in the latest trends presented in the report.
A-BInBev has prolonged in leading the brewer market and with its acquisition of SABMiller now, it creates a true beer giant that accounts for one-third of the global market.
Owing to the emergence of numerous local breweries, the global beer market has witnessed a significant growth over the years and is expected to flourish in future as well. The leading companies in the global brewers market are Asia Pacific Breweries, Anheuser-Busch InBev Sapporo Breweries, Asahi Breweries, Carlsberg Breweries A/S, Grupo Modelo, Molson Coors Brewing Company, Heineken N.V., Kirin Brewery, Tsingtao Breweries, and Yanjing Brewery.
Key Topics Covered in the Report:
Alcohol Consumption Global
Europe Alcoholic Beverages Market
Asia Alcoholic Beverages Market
Fortified Wine Market West Europe
Fortified Wine Consumption Western Europe
Fortified Wine Market Future Prospects
Fortified Wines Market Exports
Fortified Wines Market Imports
Wine Industry Europe
Europe Wine Market Research Report
Europe Wine Market Future Forecast
Global beer industry
Beer industry insights
Global Alcoholic beverages Industry
For more coverage click on the link below:
Related Reports
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Philippines Seed Industry Outlook to 2021- Rising Government Support to Improve Agriculture Sector with Demand for Hybrid Seed to Foster Growth : Ken Research

Ken Research Latest Report on  Philippines Seed Industry Outlook to 2021- Rising Government Support to Improve Agriculture Sector with Demand for Hybrid Seed to Foster Growth” which provides a comprehensive analysis of seed Industry in Philippines. The report covers market size, segmentation on the basis of hybrid and non-hybrid seeds and vegetable & non-vegetable seeds. The report also covers market in different aspects such as import and export of seeds, market share of major players by different seeds and company profiles for major players in Philippines seed market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.
This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for seed manufacturers, seed coating companies, fertilizers companies, pesticides and crop protection chemical companies, agricultural department and ministries and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Industry Overview
Philippines seed industry has witnessed a dynamic change in terms of usage patterns for hybrid and non hybrid seeds for the cultivation of vegetable and non-vegetable crops. Rising population in the country has surged the demand of rice, vegetables and other staples. The market has increased from USD ~ million in 2011 to USD ~ million in 2015. The major reason attributed to this growth has been the increase in the yield of rice and corn by more utilization of high yielding variety seeds, rising use of better quality fertilizer, favorable weather condition and increasing government interventions.
Market Segmentation
Non-vegetable seed has dominated the market of seed industry in terms of revenues in 2016. Non-vegetable seed market has contributed ~% share in 2016. Non-Hybrid vegetable seeds have dominated the market of vegetable seed market in Philippines. This segment has contributed ~% in terms of revenues in the vegetable market in 2016. Non-Hybrid vegetable seeds can be saved and reused next year for the production of vegetables. Hybrid vegetable seeds have contributed ~% in the revenues of the overall vegetable seeds.
Non-hybrid rice seed has dominated the market of rice seeds in terms of value. Rice has contributed majorly to the non-vegetable seeds segment. Non-hybrid seeds are reusable and can be used again for production of rice. The hybrid rice seed has contributed ~% in terms of revenues of rice seeds in 2016. Corn is the second important crop of the country after rice. Hybrid seeds used for the production of corn have dominated the market in terms of revenue in 2016. Hybrid Corn seeds have contributed ~% in terms of revenues of rice seeds in 2016.
Vegetable seed market has grown at a CAGR of ~% during 2011-2016. The market has increased from USD ~ million in 2011 to USD ~ million during 2016. Onion seeds are the major contributor (~%) in vegetable seeds revenue in the country. The demand for onion is much higher than other vegetables in the country.
Non vegetable seeds market has increased at a CAGR of ~% from 2011 to 2016. The market has grown from USD ~ million in 2011 to USD ~ million in 2016. Rice has majorly dominated the market for non-vegetable seeds in the country in terms of revenues and production during 2016
The Philippines seed industry has witnessed a tremendous growth in past five years and it has also been anticipated that the seed industry will grow at a CAGR of ~% during the period 2017-2021. The growing population in the country will increase the food demand for vegetables and other crops, resulting in the increasing demand for the cultivation of vegetable and non-vegetable crops. Rising population will also promote level of higher urbanization thereby reducing arable land and placing biodiversity resources under stress.
The Philippines seed industry is concentrated with few international players and several local players. SL-Agritech, Allied botanical, East West Seeds, Syngenta group, Bayer’s group, Pioneer Hi bred, Kaneko seeds are among few dominant players which offers both hybrid and non-hybrid seeds. The companies present in the country are focusing on different business strategies to expand their market share.
Pioneer Hi-bred seeds are the market leader in corn segment in Philippines. The Company has contributed ~% in the revenues of corn seed industry followed by Syngenta (~ %), Monsanto (~ %) and others.
Bayer Crop Science has been the market leader in rice segment with a revenues share of ~% during 2016. The company has a strong alignment with the country’s growing rice production needs, which have led to strong demand for hybrid rice. Pioneer Hi bred Seed Company has contributed ~% in the revenues of Rice seed industry followed by Syngenta (~%), SL-Agritech (~%) and others.
Key Topics Covered in the Report:
  • Philippines Seed Market Genesis and Current Scenario
  • Value Chain Analysis in Philippines Seed Sector
  • Philippines Seed Market Size
  • Philippines Seed Market Segmentation
  • Trade Scenario for Philippines Seed Market
  • Pricing Analysis for Different Seeds in Philippines
  • SWOT Analysis in Philippines Seed Market
  • Trends and Developments in Philippines Seed Market
  • Government Role and Regulations in Philippines Seed Market
  • Major Developments for Different Seeds in Philippines
  • Issues and Challenges in Philippines Seed Market
  • Market Share of Major Players in Philippines Seed Market, 2016
  • Company Profiles for Major Players in Philippines Seed Market
  • Philippines Seed Market Future Outlook and Projections
  • Macroeconomic Factors affecting Philippines Seed Market
  • Seed Production Statistics
  • Philippines Seed Industry
  • Market Size Seed
For more information about the publication, refer to the following link:
https://www.kenresearch.com/agriculture-and-animal-care/seed/philippinesp-seed-industry-report/80167-104.html
Related Reports:
India Seed Coating Market Outlook to 2021 - Surge in Seed Production and Demand for Polymer Coatings to Shape Future
Thailand Seed Industry Outlook to 2018 - Government Support and Technological Advancement to Escalate Productivity
India Seed Market Outlook to FY’2020 – Rapid Hybridization and Increased Government Support to Foster Future Growth
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Global Beer Market To Extend With Increased Consumption: Ken Research

Ken Research has announced its recent distribution on, “Global Beer Trends 2016” which provides a detailed picture of the world beer market in an easily understandable format, covering 178 markets worldwide. The report evaluates the current and future growth occasions across regions and countries with the motive of supporting corporate development and related initiatives. It covers the present scenario and provides inkling to the growth prospects of the global beer market. It has taken into consideration the revenue generated from the retail sales of beer globally for accurate calculation of the size of the market. It also includes the market size based on volume, which has been calculated based on the retail consumption of alcoholic drinks. 
It also enables users to arrive at a definitive pattern of the major market drivers, restraints and opportunities and interrogates the data for proper analysis of the beer performance across 178 markets worldwide and makes well-informed decisions on future threats and growth prospects for a company.
global-beer-industry
It helps to gain an in-depth understanding of the dynamics and structure of the global beer industry for enhancement of corporate strategic planning. Overall it makes it easier to analyze the domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage in a way that ensures optimum profits to the beer market.
Beer is the highest consumed alcoholic beverage and the third-most consumed beverage after water and tea in the world. The global beer market is consistent with the global economic conditions.
Many brands are experiencing tremendous success due to the rise in the disposable income and changing lifestyle of consumers recently and to acquire a major portion of the market, beer producers are expanding their distribution channels in emerging markets. Merger and acquisitions have fluttered over the bear sector for years, with many domestic and international brewers planning to tie up.
The global consumption had dwindled during 2014-2015 majorly due to a decline in consumption in Asia and is expected to fall slightly in 2016 as well. Though, the market is expected to pick momentum in the future years.
In 2015, Anheuser-Busch Inbev made a bid of USD 106 billion to acquire its largest rival SABMiller which would mean that company produces would go more than one-third of beer consumed around the world and it would take more than 50% of total profit from the global beer sales. In the same year, China accounted for more than one-fourth of global beer consumption.
The latest year trends highlight that Mexico maintains its position as the leading exporter of beer and Angola, Nigeria and South Africa together bestowed around half of the beer consumption in the Africa region.
Key Topics Covered in the Report:
Beer industry insights
Global Alcoholic beverages Industry
Alcohol Consumption Global
North America Alcohol Industry Research Report
Europe Alcoholic Beverages Market
Asia Alcoholic Beverages Market
Global beer industry
For more coverage click on the link below:
Related Reports
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Global Wealth Management Industry Offer Platform for Investors: Ken Research

Ken Research announced the recent publication on 2017: Trends to Watch in Global Wealth Management,” offers wealth managers and their strategy teams insightful information on the significant developments emerging across the industry and the best methods to respond to such changes. The publication examines developments across a number of significant areas, from regulation, to product and service trends, to asset allocation drivers and the study is done to witness the impact of regulations to the industry specifically at MiFID II in Europe and tax amnesties across the globe. Moreover, this publication has discovered how wealth managers can benefit from the emerging regtech sector and how this may affect the adoption of block chain. The shrewd investigation of the potential growth and M&A opportunities offered by aging IFAs, as well as the divestment activity of global players. This publication offers reviews on the latest asset allocation trends and the driving element of growth of equities.



Wealth management as an investment-advisory discipline which incorporates monetary planning, investment portfolio administration and various aggregated financial services. High-net-worth individuals, small-business proprietors and families who seek the assistance of a credentialed financial advisory specialist call upon wealth managers to organize retail banking, estate planning, legal assets, tax professionals and investment management.
World Economy
A portion mere 0.7% of the global population owns near about half the world’s wealth. At the other part, 73% of the popular have less than $10,000 each. Lately, there has been an expanding sense that the economic recovery is shallow, and has not reached all layers of society. The number of global millionaires has soared by 155% since 2000, while the rank of the ultrarich has had an even more significant spike. The trend is only anticipated to continue. In 2000, the top 1% owned 49.6% of all household wealth. By 2009, the figure dropped to 45.4%. Since then, it has moved past the 50% mark, and it doesn’t look like that the trajectory is about to shift.
The huge gap between rich and poor is undermining economies, destabilizing societies and holding back the fight against poverty. Governments must act now by cracking down on tax dodging, elevating investment in public services and boosting the income of the lowest paid.
Globally 2015 was a certainly stagnant year for overall wealth, but the US and Japan was able to buck the trend. The UK, however, took a big hit in the wake of Brexit, losing USD1.5 trillion of its wealth when the pound was crushed. Moreover, the UK lost more millionaires than any other country across the globe. Switzerland remains by far the wealthiest country followed by US across the globe, per capita, with its average citizen’s net worth eleven times that of the world’s average, which has not changed from last year at 52,800 each.
Topics Covered in The Report
  • Global wealth management industry
  • Trends in global wealth management industry
  • UK wealth management industry
  • UAE Wealth Management Sector
  • Global HNWI Investment Trends
  • Dubai Foreign Direct Investment
  • UAE Private Wealth management Trends
  • UAE Financial Market Trends
  • UAE Investment Future Outlook
  • Expat Population in UAE
  • UAE HNW portfolio Analysis
  • UAE ASSET ALLOCATION TRENDS
  • Global wealth management market
To know more on the coverage, tap on the link underneath:
https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/trends-watch-global-wealth-management/78621-93.html
Related Links
https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/australian-ifas-investment-managers-platforms/73657-93.html
https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/accountancy-asia-pacific/69610-93.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Monday, January 16, 2017

Offering of Discount Bonus on Car Exchange and Launch of Assured Buy Back Schemes for Premium Brands to Infuse Growth for India Car Exchange Market: Ken Research

  • The luxury car companies in India has adopted strict quality check process to ascertain that the used cars which they procure from their new customers (through car exchange process) has certain value attached with it and could be resold at a premium
  • The highest sales of luxury cars originate from northern regions of India which primarily includes Delhi-NCR, Chandigarh and Punjab. These cities constitute majority of the demand
  • Earlier, the average ownership period for premium cars were estimated to be around 5 years which has now reduced to 3-4 years.
Ken Research announced its latest publication on Case Study-Premium Car Exchange Market in India- Focus on Audi, BMW and Mercedes with Concentration on Marketing Initiatives which provides a comprehensive analysis of premium car exchange market in India. The report covers total car sales for premium brands and car sales through exchange and exchange contribution. The report thoroughly covers organizational structure for the team involved in exchange process with their detailed analysis on sourcing, qualifications, trainings and salary. The report also covers customer interface for car exchange business with types of advertisement for car exchange as a part of promotional activities. The regions and cities which works well for premium car exchange business has been showcased in the report, along with the compliance and norms followed by companies for car exchange. The report provides coverage on quality check list, average ownership period, discount bonus on car exchange and assured buy back offers for car exchange in India.
india-premium-car-exchange-market
Companies such as Audi, Mercedes and BMW offer car exchange incentives to the customers who are interested to trade in their existing car to buy a newer one. For Audi, if the customer trade-in his existing non premium brand cars to buy new car, Audi offers INR 50,000 as the discount bonus.  However, if the customer trade-in his existing premium brand cars to buy new car, Audi offers exchange bonus of worth INR 100,000. BMW is currently offering an exchange bonus of INR 50,000, over and above the car valuation. However, this exchange bonus is only applicable if the customer is seeking to purchase BMW 5 series by trading his existing car. However, these offers vary on a monthly basis.
The car companies with a vision to increase car sales have introduced buy back schemes to lure individuals to have the experience of driving luxury cars. Every premium car companies namely Audi, Mercedes and BMW offer buy back schemes in which they provide the customer an option to return the car after 3 years.
 “It has been perceived that the stipulation of targets on the dealer by the company can drive the performance of car exchange business. Every car manufacturer assigns certain targets for each dealer which they have to achieve every month by encouraging their sales and marketing personnel. The companies can assign targets which will state that out of the overall car sales, a fixed proportion of sales have to be through exchange. This will inherently encourage the dealer to put more efforts on marketing and train their personnel to convince customer to exchange their old cars.” according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
Organizational Structure for Exchange Team
Sourcing, Qualifications and Salary for Employees in Car Exchange Department
Training of Personnel
Customer Interface for Car Exchange Business
Inclusion of Exchange in Promotional Activities
Exchange Contribution to New Car Sales, CY’2010-CY’2015
Exchange Facility Visibility for Major Luxury Car
Which Regions/ Cities work well for exchange offers
How Car Exchange Process Works for Luxury Car Companies
Compliance and Norms Followed by Companies for Exchange
Customer Perception of the Experience Provided during Exchange Process
Quality Check List for Car Exchange
Certification Process for Old Cars
Average Ownership Period for Premium Car Brands
Discount Bonus on Car Exchange and Eligibility
Assured Buy Back Offers for Premium Car Brands
Analyst Recommendations
Car Exchanges BMW India
India Audi Used Cars Exchanged
Certification Process for Old Cars
Compliance Car Exchange Process
India Premium Car Exchange Market
Region Premium Car Exchange Offers
Mercedes India Preowned Cars Exchanged
Car Exchange Process Luxury Car Company
Exchange Offers by Premium Car Manufacturers
India Premium Car Exchange Market Research Report
Key Products Mentioned in the Report
  • Premium Car Exchange
  • Hatchback
  • Sedan
Companies Covered in the Report
  • Audi
  • BMW
  • Mercedes
For more information about the publication, refer to below link:
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Significant Investments in R&D for Seed Development and Rising Hybridization of Seed to Shape Seed Industry in Philippines: Ken Research

  • The seeds industry in Philippines has been characterized by significant investment in R&D to develop seeds with improved genetic traits and better pest resistance.
  • Rising government support in the country owing to the increasing demand of crops from the rising population. Government has taken various initiatives to encourage farmers for using hybrid seeds in the country for multiple crops.
  • The leading players in Philippines Seed Industry are East West Seeds, SL Agritech, Allied Botanical Corporation, Syngenta, Pioneer Hi-Bred, Monsanto, Kaneko Seeds, Bayer Crop Science and others.
Ken Research announced its latest publication on Philippines Seed Industry Outlook to 2021- Rising Government Support to Improve Agriculture Sector with Demand for Hybrid Seed to Foster Growthwhich provides a comprehensive analysis of seed Industry in Philippines. The report covers market size, segmentation on the basis of hybrid and non-hybrid seeds and vegetable & non-vegetable seeds. The report also covers market in different aspects such as import and export of seeds, market share of major players by different seeds and company profiles for major players in Philippines seed market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.


The Philippines seed industry has witnessed a resilient growth in past five years and it has also been anticipated that the seed industry will increase at a CAGR of 4% during the period 2017-2021. The growing population in the country will increase the demand for vegetables and other crops, resulting in the increasing demand for the cultivation of vegetable and non-vegetable crops. The seed industry has become highly competitive, with organized players gaining market share on the back of their strong R&D and financial strength. Currently, the industry is highly vibrant and energetic and is well recognized in the international seed arena. Several developing and neighboring countries have benefited from quality seed imports from Philippines.
The future of the Philippines seed industry is promising on account of impelling demand due to increased subsidies and renewed government policies on the usage of high yielding varieties, thereby leading to an increased productivity in the seed market. Hybrid seed market will witness a robust growth in terms of revenues in the country. The rising awareness about the benefits of using hybrid seeds in the country will accelerate the demand for hybrid seeds. Hybrid seeds have significant benefits in terms of yield improvement, agronomic performance and consistency of end-use quality and several other benefits. The government initiatives to meet the rising food demand and decreasing agricultural land will trigger the demand of high yield hybrid seeds for various vegetable and non-vegetable crops.
“Improving access and utilization of market information, cost-containing production technologies, and adherence to Good Agricultural Practice (GAP) specifications can improve market prospects. Better transport infrastructure, information access, and IT communication and utilities can underpin system streamlining and supply chain improvement to enhance trade. Furthermore, Investment and upgradation of wholesale market infrastructure should be focused to improve cost control and to reduce losses in domestic trade” according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
  • Philippines Seed Market Genesis and Current Scenario
  • Value Chain Analysis in Philippines Seed Sector
  • Philippines Seed Market Size
  • Philippines Seed Market Segmentation
  • Trade Scenario for Philippines Seed Market
  • Pricing Analysis for Different Seeds in Philippines
  • SWOT Analysis in Philippines Seed Market
  • Trends and Developments in Philippines Seed Market
  • Government Role and Regulations in Philippines Seed Market
  • Major Developments for Different Seeds in Philippines
  • Issues and Challenges in Philippines Seed Market
  • Market Share of Major Players in Philippines Seed Market, 2016
  • Company Profiles for Major Players in Philippines Seed Market
  • Philippines Seed Market Future Outlook and Projections
  • Macroeconomic Factors affecting Philippines Seed Market
  • Seed Quality Philippines
  • Competition Bayer Philippines Seed
  • Seed Replacement Rate Philippines
  • Seed Production Statistics
  • Philippines Seed Industry
  • Seed Area Production Rice Philippines
  • Philippines Seed Future
  • Trends and development in Seed Market
  • Market Size Seed
  • Monsanto Market Share Philippines
  • Philippines Rice Seed Market
  • Cabbage Seed Market Size
  • East West Seed Philippines Growth
  • Seed market Genesis
Key Products Mentioned in the Report
  • Hybrid Seeds
  • Non Hybrid Seeds
  • Vegetable Seeds
  • Hybrid Vegetable Seeds
  • Non-Vegetable Seeds
  • Rice Seeds
  • Hybrid Rice Seeds
  • Corn Seeds
  • Hybrid Corn Seeds
  • Onion Seeds
  • Eggplant Seeds
  • Cabbage Seeds
  • Garlic Seeds
Companies Covered in the Report
  • East West Seeds
  • SL Agritech
  • Allied Botanical Corporation
  • Syngenta
  • Pioneer Hi-Bred
  • Monsanto
  • Kaneko Seeds
  • Bayer Crop Science
For more information about the publication, refer to the following link:
https://www.kenresearch.com/agriculture-and-animal-care/seed/philippinesp-seed-industry-report/80167-104.html
Related Reports:
India Seed Coating Market Outlook to 2021 - Surge in Seed Production and Demand for Polymer Coatings to Shape Future
Thailand Seed Industry Outlook to 2018 - Government Support and Technological Advancement to Escalate Productivity
India Seed Market Outlook to FY’2020 – Rapid Hybridization and Increased Government Support to Foster Future Growth
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Growing Efforts for Marketing of Car Exchange Leading to Increasing Exchange Contribution to New Car Sales in India: Ken Research

The report titled “Case Study-Premium Car Exchange Market in India- Focus on Audi, BMW and Mercedes with Concentration on Marketing Initiatives” provides detailed overview on the Premium car exchange business in India. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for premium car manufacturers, authorized and unauthorized used car dealers, service centers, online portals and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Luxury car manufacturers and thereby the car dealers have put dedicated efforts towards marketing and promotion of their new product launches as well as incentive schemes for the buyers. However, the companies have divested their focus to promote exchange business as well. There are couples of factors that have led the dealers to enhance focus on exchange business
  1. The luxury car companies have instigated separate department for pre owned car segment, which deals with purchase and sales of used car as well as exchange business. This segment tends to generate higher profit margin for the dealers, as the dealer sell the car at a higher price after the repair.
  2. The luxury car manufacturers in the wake of rising competition have increased the launch of newer car models. This has led to surge in preference for car upgrade.
The mode of communication for the car exchange at the dealer level is made through below the line advertisement (BTL) and direct communication with the customer. Each dealer for the luxury car brand always has a target for new car and used car sales, which they have to achieve. High customer acquisition costs motivate dealers to convert store traffic to sales using aggressive tactics that extract differential margins based on customers' willingness to pay.
car-exchanging-market
A new trend which has been launched in premium passenger car market is the exchange scheme launched by car makers. Before 2014, the sale of new cars through exchange of existing cars was not approved by Audi India and hence the exchange was made at the dealer level without any support from company with no separate pre owned department existing in the space for Audi. During 2014, the company launched a separate pre owned department for Audi named as Audi Approved plus, which was held responsible to look for the car exchange and pre owned cars.
Mercedes has relatively higher growth of exchange business primarily due to attractive and the highest exchange bonus which are passed to the customers. Currently, Mercedes is offering a cash discount as exchange bonus to the customers who wish to trade in their car to buy newer one. Out of this bonus, 50% is only provided if the customer purchase car through finance.
BMW, in lieu to grow their exchange business offers cash exchange bonus to the customer who wishes to trade in their existing car. The company offers the option to the consumer that allows returning the vehicle. If the trade-in valuation is higher than the Assured Buyback, the balance is used towards the purchase of newer BMW car.
Key Factors Considered in the Report
Dealer Structure Audi
Business Growth Car Exchange
Audi Number of Cars Exchanged
Customer Interface Car Exchange
Exchange Contribution to New Sales
Number of Premium Cars Exchanged
Ownership Period of Premium Cars India
Organization Structure Car Exchange Team
India Premium Car Exchange Market Share
Qualification for Employees in Car Exchange Team
For more information about the publication, refer to below link:
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249