India Out Of Home (OOH) Advertising Market Future Outlook To 2021: Ken Research

How the India Out of Home (OOH) Advertising Market Is Positioned?

India OOH advertising industry has transcended the traditional media options and consumers are being communicated at every touch point possible. OOH advertising in India is no more restricted to billboards, the new media options like street furniture, transit media, mall kiosks, and digital media have come up presenting advertisers with a variety of options to choose from. This had led the sector to register CAGR of ~% in FY’2011-FY’2016. The revenue increased from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Market was mainly driven by improvement of technologies in transit media advertising and airport advertising which are high traffic volume areas with potential consumers.

Demand from Ecommerce companies and banking sector, government also became the major contributor to the OOH advertising industry. Significant improvement was registered in mass transit OOH advertising which further helped in boosting the revenue during the period. Growth was mainly led by increased demand from new and emerging companies with dominant share being captured by physical OOH advertising.

India Physical OOH Advertising Market

Market Size for India Physical OOH Advertising Market

Physical OOH advertising consists of traditional and new methods of OOH advertising in which the display is static. These mainly include billboards, unipoles, gantries, standees, building and train wraps street furniture and others. Market for physical OOH had been registering positive growth in terms of revenue since FY’2011 with an estimated growth from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Advent of 3G services in India, introduction of global e-commerce companies in India, price war between ecommerce companies in India, assembly and general elections, launch of key government schemes such as Jandhan and Swachh Bharat Abhiyaan led to growth in demand for physical OOH advertising in India. Price of the physical OOH advertising is variable and is dependent on location and type of consumers thronging the area.

Market Segmentation

The market segment for physical OOH was largely dominated by billboards commanding an estimated ~% market share. Transit media has seen significant rise in demand leading its market share in Physical OOH advertising increasing from ~% in FY’2011 to ~% in FY’2016. Gantries and other segments such as street furniture, standees constituted ~% In terms of location roadside environment dominated the market with ~% market share followed by transit media, street furniture and others.

Physical OOH Market Trends in India

There is increased focus to improve the transport and other related infrastructure to satisfy the needs of rising population in urban locations. These structures face the huge traffic volume and are very attractive source for state and municipalities to earn revenue by leasing these spaces for OOH advertising. Implementation new regulations regarding outdoor advertising is expected to help in curbing illegal hoardings and promote the use of these public spaces for advertisement. With the passage of time and advent of many technologies OOH advertising has developed in leaps and bounds.

India Digital OOH Market In India

Market Size for India Digital OOH Advertising Market

Digital advertising in India had risen significantly during the analysis period (FY’2011-FY’2016) registering CAGR of ~%. Revenue generation from advertising on Digital OOH platform had risen from INR ~ million in FY’2011 to INR ~ million in FY’2016. Growth was maximum in FY’2015 as general election was held in India and digital advertising was used extensively to reach the audience. Continuous improvement infrastructure is the very important factor promoting the use digital OOH medium to reach the audience. These have become significant source for target advertising at major locations like metros and airports, malls and shopping complexes generating revenue for companies. Metro cities remain the major growth driver for demand of digital OOH medium for advertisements. Integration of digital content with OOH is leading to location based customization of advertisements.

Market Segmentation

Transit media continues to remain the dominant player in digital OOH market advertising. Market share declined during analysis period but there had been significant increase in revenue. The market share for the digital OOH advertisement on street furniture has increased from~% in FY’2011 to ~% in FY’2016. Other sector which showed significant growth include hospitality centers, health and personality, cinemas, retail outlets and other location of public access. Video ads remain a dominant player in digital out of home advertising with staggering market share of ~% in FY’2016. Revenue from image ads had decreased from INR ~ million in FY’2011 to INR ~million in FY’2016. Wrap around had its market share declined from ~% to ~% during the same period due to rise in market share of video ads.

Companies Cited in the Report

List of Companies                                                                                 Companies Covered in the 
                                                                                                                    Report                       

Times OOH, TDI, Pioneer Publicity, Laqshya Media, 
JC Decaux, EG Communications, Bright Outdoor Media,              Traditional Asset Owners
Global Advertisers Alakh Advertising & Publicity, 
Jagran Engage, Noida Publicity, Icons, 
Signpost India Pvt. Ltd. JCDecaux, Explomedia, 
Group AAO, Roshan Publicity, Prakash Publicity Service

S&O Investments, Group AAO, Brite Advertising, 
Lead Advertisers, Aspek Media, The Social Street,                          Mall Asset Owners
Adwel Advertising, Mohan Media, Mediashop

Times OOH Media, Laqshya Media, JCDecaux                                    Airport Asset Owners        

CASHurDRIVE, Fast Track Cabs, My Cab, BCabs                               Cab Asset Owners         

Atibn OOH, Spice Jet, Blue Mushroom Infozone,                             Inflight Asset Owners          
 Air Asia, Jet Airways, Live Media

Gold`s Gym, Talwalkars, Fitness First                                                  Gym Asset Owners      

TDI International India Ltd., EG Communications,                       Transit Media Asset OwnersAshok Sharma & Associates Pvt. Ltd., Jegson Publicity, 
Times OOH Media

Key Factors Considered in the Report

• Comprehensive analysis of India OOH Market and its segments.
• Listed major players and their positioning in the market.
• Identified major industry developments in last few years and assessed the future growth of the industry.

For more information about the publication, refer to below link:

https://www.kenresearch.com/media-and-entertainment/advertising/india-out-of-home-advertising-market/83384-94.html

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Uplifting Mobile Data Usage In Vietnam Driven By 4g Expansions: Ken Research

Ken Research has announced its distribution on, “Vietnam: Mobile Data Growth to be Fueled by 4G Network Rollout and Expansion by Operators” which provides an executive-level overview of the telecommunications market in Vietnam today, with detailed forecasts of key indicators up to 2021.
The report provides a detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.
It examines the assumptions and drivers behind ongoing and upcoming trends in Vietnam's mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares. It offers a thorough, forward-looking analysis of Vietnam's telecommunication market, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

In 2016, Vietnam produced total telecom service revenue of USD 6.9 billion that accounted for 3.4% of its nominal GDP and in terms of local currency; it grew by 1.6% during the period that owed to an overall growth mainly in fixed broadband and mobile data revenue.
Mobile data services were and are forecasted to be the major revenue-contributing segment, reckoning for 36.8% of total service revenue in 2016, because of rising popularity of OTT services and increasing Smartphone adoption along with availability of attractive data plans. The mobile segment increased considerably and accounted for around 78.5% of total telecom revenue in 2016.
Operators are expected to focus on 4G network expansion and fiber deployments in future in order to ameliorate the overall broadband infrastructure in the country. The market is estimated to evolve at a CAGR of 4.2% during 2016-2021.

The Vietnam telecom market is currently and will be dominated by Viettel Vietnam and Mobifone where the former is expected to stay the largest player in the telecom market through 2021, outstanding to investments in 4G service rollout and expansion connected with fixed infrastructure improvement.
The market is forecasted to evolve well in the future years since new opportunities are expected to line up in the industry along with innovation and technological improvements in the sector guaranteeing a successful revenue generation for the market on a whole.
Topics Covered in the Report

• Major telecommunications Industry Research
• Vietnam telecom industry Developments
• Major telecommunications Sector policy
• Vietnam telecom Players Market Share
• Vietnam smartphones penetration
• Vietnam Fixed-line penetration
• Vietnam telecommunications market Opportunities
• Vietnam telecommunications market size
• Vietnam telecommunications market trends
• Vietnam telecommunications market share
• Vietnam telecommunications market growth
• Vietnam telecommunications market future
• Vietnam telecommunications market analysis
• Vietnam telecommunications market research

For more coverage click on the link below:
https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/vietnam-mobile-data-growth-be-fueled-by-4g-network-rollout-expansion-by-operators/82338-105.html
Related links:
https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/kenya-rapid-growth-in-mobile-data-revenue/4784-105.html
https://www.kenresearch.com/technology-and-telecom/telecommunications-and-networking/asia-mobile-data-wireless-broadband-market/898-105.html
Contact:
Ken Research
Ankur Gupta,
Head Marketing & Communications
query@kenresearch.com
+91-124- 4230204
www.kenresearch.com

Health Awareness Posing a Threat to Tobacco Market in Canada: Ken Research

Ken Research has announced its distribution on, “Smoking Tobacco in Canada, 2016” which provides extensive and highly detailed current and future market trends in the Canada market. The report offers market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The readers can get a detailed understanding of consumption to further align their sales and marketing efforts with the latest trends in the market and also identify the areas of growth and opportunities, which are expected to aid effective marketing planning.

The market was headed by top three suppliers: Rothmans, Benson and Hedges (RBH), a subsidiary of PMI; Imperial Tobacco Canada, a BAT subsidiary; and JTI-Macdonald, a subsidiary of JTI.  Since 2003 consumption of tobacco in the country had fallen away dramatically.

Production of fine cut tobacco descended throughout major part of the review period due to the rise in excise duty for tobacco 'sticks' especially in 2008. As a result of low production, the consumption of smoking tobacco too fell down to 29g per person, marginal by international standards.

The major reasons that have caused the downfall in official sales of tobacco are as follows:

Tax increases

Growing illicit consumption

Risen competition from value cigarettes

Smoking in Canada is strictly prohibited  in indoor public spaces and workplaces (including restaurants, bars, and casinos), by all territories and provinces, and by the federal government.As of 2010, legislation banning smoking within each of these jurisdictions was seen to be mostly consistent, despite the separate development of legislation by each jurisdiction.

Fine cut tobacco volumes are further forecasted to persist being affected by ever growing restrictions on smoking and price differentials in respect of cigarettes in the coming years.

Companies Covered

RBH, Imperial Tobacco Canada, JTI-Macdonald, PMI, BAT, Scandinavian Tobacco Group, JTI

Key Factors Considered in the Report

Canada Tobacco Market Research

Smokeless Tobacco Market Canada

Canada Tobacco Market Future

Canada Tobacco Industry research

Canada Government Regulations on Tobacco Industry

Canada Tobacco Consumption

Tobacco Market Import Canada

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/tobacco-products/smoking-tobacco-canada-2016/7305-11.html

Related links:

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https://www.kenresearch.com/food-beverage-and-tobacco/tobacco-products/smoking-tobacco-in-finland-2015/3284-11.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Chewing Tobacco To Register Fastest Growth in France: Ken Research

Ken Research has announced its distribution on, “Smokeless Tobacco in France, 2017” which provides extensive and highly detailed current and future market trends in the French tobacco market.  The report covers market size and structure along with per capita and overall consumption and also focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2025.
It identifies the areas of growth and opportunities, which are expected to help in effective marketing planning and properly states the differing growth rates in regional product sales that drive fundamental shifts in the market.
It outlines the detailed analysis that drives prime intelligence for marketers and helps the users understand the market dynamics and provides them with the essential data to benchmark their position and to identify where to compete in the future.

ECONOMIC OUTLOOK

• The sales of smokeless tobacco in France took place in two types: chewing tobacco or snuff, in which chewing tobacco reckoned for 92.9% of the smokeless tobacco market with snuff making up the remaining 7.1% in 2015.
• Cumulatively the smokeless tobacco products in France were majorly imported where 93.6% was sourced from Belgium as viewed in 2015.
• There had been no smokeless tobacco products which were officially sold in France up to 2015 and thereby some consumers used to buy such products online from other countries leaving sales remain negligible. This situation is further not expected to change immediately in the forecast period and is forecasted to get better slowly.

• This market category accounted for only 0.5% of the market, or 294 tons in 2016 which was because it held a niche position in comparison to cigarettes, cigars, and other smoking tobacco products.
• French citizens with North African ancestry, especially consumers with Algerian or Tunisian heritage were the main users of smokeless tobacco due to its popularity in these countries and they recently are even seen as consuming the same and are expected to increase in number in future as they get more famous.
• Therefore the market is also expected to face an increasingly tough market landscape in the future because of the following factors:
• Inability to attract young consumers
• Strict anti-tobacco EU directives
• High rising taxes
• Majority of users switching to other tobacco products, like cigarettes.

Topics Covered in the report

• Smokeless Tobacco Market France,
• France Smokeless Tobacco Market Future,
• France Tobacco Industry research,
• France Government Regulations on Tobacco Industry,
• France Tobacco Consumption,
• Smokeless Tobacco Market Import France,
• France Smokeless Tobacco Market Research,
• France Smokeless Tobacco Market size,
• France Smokeless Tobacco Market share,
• France Smokeless Tobacco Market Growth,
• France Smokeless Tobacco Market future,
• France Smokeless Tobacco Market trends,

For more coverage click on the link below:
https://www.kenresearch.com/food-beverage-and-tobacco/tobacco-products/smokeless-tobacco-france-2017/82337-11.html
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Contact:
Ken Research
Ankur Gupta,
Head Marketing & Communications
query@kenresearch.com
+91-124- 4230204
www.kenresearch.com

Indonesia Pumps Market Segmentation by Organized and Unorganized Sector on the Basis of Revenue: Ken Research

The revenues generated from the organized sector for pumps in Indonesia was evaluated at USD ~ million during 2016, contributing ~% to overall pumps sales revenue during the same period. The revenues generated from the unorganized sector selling pumps in Indonesia stood at USD ~ million during 2016, contributing ~% to overall pumps market revenue during the same period. The unorganized segment consists of small & medium Chinese and domestic manufacturers that target and cater to specific customer segments.

The total revenue generated from the sale of centrifugal pumps was estimated to be USD ~ million during 2016, contributing approximately ~% to overall pump sales during the same period. The total revenue generated from the sale of positive displacement pumps was evaluated to be USD ~ million during 2016, contributing approximately ~% to total pump sales during the same period. The revenues generated from the sale of pumps to the industrial sector was evaluated at USD ~ million during 2016, accounting for ~% of overall pump market revenues during the same period. The revenues generated from the sale of pumps to the Indonesian Government stood at USD ~ million during 2016, contributing ~% to overall pump sales revenue during the same period. The revenues generated from the sale of pumps to the commercial sector was evaluated at USD ~ million during 2016, contributing ~% to overall pump sales revenue during the same period.

The revenues generated from the sale of water pumps up to 2.2 KW was evaluated at USD ~ million during 2016, contributing ~% to overall pump sales revenue during the same period. The revenue generated from the sale of water pumps ranging from 2.3 to 3.7 KW was evaluated at USD ~ million during 2016, contributing ~% to overall pump market revenues during the same period. The revenue generated from the sale of water pumps ranging from 7.6 KW to 14.9 KW was evaluated at USD ~ million during 2016, contributing ~% to overall pump market revenues during the same period. The revenue generated from the sale of water pumps above 15 KW was evaluated at USD ~ million during 2016 contributing ~% to overall pump market revenues during the same period. The revenue generated from the sale of pumps to the commercial sector was evaluated at USD ~ million during 2016, contributing ~% to overall pump market revenues during the same period. The revenue generated from the sale of pumps for clean and wastewater treatment inclined to USD ~ million during 2016, contributing ~% to overall pump market revenues during the same period.

The revenues generated from the sale of pumps to the food processing industry inclined to USD ~ million during 2016, contributing ~% to overall pump market revenues during the same period. The revenue generated from the sale of pumps to the pharmaceutical industry was evaluated at USD ~ during 2016, contributing ~% to overall pump market revenues during the same period. The revenues generated from the sale of pumps to the power sector were evaluated at USD ~ million during 2016.

Market Share of Major Players

Grundfos Indonesia witnessed revenues amounting to USD ~ million during 2016, with a market share of ~% from the overall water pump market revenues during the same period. Wilo Pumps Indonesia accounted for ~% of overall water pump revenues with revenue amounting to ~ million during 2016.

KSB Indonesia garnered revenues amounting to USD ~ million during 2016, registering ~% share in industrial pump market revenues during the same period. Flowserve Indonesia registered revenues amounting to USD ~ million during 2016. P.T Ebara Indonesia achieved a market share of ~% in the industrial sector with revenues amounting to USD ~ million.

Future Outlook for Indonesia Used Car Industry

The revenue generated from the sale of pumps in Indonesia was estimated to increase from USD ~ million during 2017 to USD ~ million during 2021. The revenue generated from the sale of centrifugal pumps in Indonesia is estimated to be USD ~ billion during 2021, contributing ~% to overall pump sales revenue during the same period. Centrifugal pumps will continue to witness higher sales in the future as a result of its lower price as compared to positive displacement pumps. The revenue generated from the sale of positive displacement pumps in Indonesia is estimated to reach USD ~ million during 2021, contributing ~% to overall pump market revenues during the same period.

The revenues generated from the sale of pumps to the industrial sector is projected to reach USD ~ million during 2021, contributing ~% to overall pump market revenues during the same period. The revenues from this segment is expected to witness higher sales due to the growth of the food processing, iron and steel, oil and gas and the chemical industry. The revenue generated from the sale of pumps to the Indonesian Government is projected to reach USD ~ million during 2021, contributing ~% to overall pump market revenues during the same period. Increased demand for pumps by the government in the future will mainly arise due to wastewater and sewage treatment and irrigation.

The revenues generated from the sale of pumps to the commercial sector is estimated to reach USD ~ million during 2021, contributing ~% to overall pump sales revenue during the same period.  The rising urbanization and increasing investment on infrastructure by the government and private individuals will result in more commercial buildings and high rise offices engulfing the country.

Companies Cited in the Report

List of Companies                                              Companies Covered in the Report

Grundfos Indonesia

Wilo Pumps Indonesia

Ebara Indonesia                                                     Major Players

Intech Pumps Indonesia

Torishima Guna Engineering Indonesia

KSB Indonesia

PT.Tsurmi Pompa Indonesia

Flowserve Indonesia

Key Factors Considered in the Report

• Indonesia Pumps Market Overview
• Value Chain Analysis In Indonesia Pumps Market
• Indonesia Pumps Market Size, 2011-2016
• Indonesia Pumps Market Segmentation
• Trade Scenario For Pumps in Indonesia
• Decision Making Process for Buying Pumps in Indonesia
• Trends and Development in Indonesia Pump Market
• Issues and Challenges in Indonesia Pumps Market
• Government Regulation in Indonesia Pumps Market
• Tender Process in Indonesia Pumps Market
• Market Share of Major Players in the Water Sector (Clean, Wastewater and Irrigation), 2016
• Market Share of Major Players in the Industrial Sector (Food Processing, Iron and Steel, Oil and Gas and Others), 2016
• Competitive Landscape of Major Players in Indonesia Pumps Market
• Indonesia Pumps Market Future Outlook and Projections, 2021

For more information about the publication, refer to following link:

https://www.kenresearch.com/manufacturing-and-construction/machinery-and-parts/indonesia-pumps-market-report/83202-97.html

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Elevating Sales in Tier II and Tier III Cities owing to increased Online Shoppers is Expected to Fuel India Online Fashion Market in Future: Ken Research

·         Future growth of India online fashion market is expected to be driven by increasing demand for online fashion accessories products from Tier II and Tier III cities.

·         Myntra, Jabong, Flipkart, Snapdeal, and Amazon India are major players operating in the market. Myntra is observed as the second largest player in online fashion market owing to the tie-up of company with more than 500 leading fashion and lifestyle brands.

·         Tier I cities were the major GMV contributor in online fashion market in FY’2016 owing to the availability of personal disposable income with the people residing in these cities coupled with the high awareness.

Ken Research announced its latest publication on “India Online Fashion Market to 2021 - Elevating Sales in Tier II and Tier III Cities is Expected to Fuel the Market in Future” provides a comprehensive analysis of the online fashion market in India. The report includes the cumulative GMV generated by the market players from the sales of online fashion products, including apparel, footwear and accessories. Further, the market in the study is differentiated on the basis of tier cities into tier I, tier II, and tier III cities. The market is also segmented by four price segments - economy, mass, premium, and elite. The study also highlights the detailed information about logistics procedure followed in online fashion market and government regulations pertaining to the market, which will guide new entrants to plan their strategies accordingly. Various marketing analysis factors such as trends and developments and Porter’s five forces analysis are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall India online fashion market has also been discussed along with recommendations from analyst view.

Online fashion market is spreading its footsteps in tier II and tier III cities. It has been observed in FY’2016, majority of online sales was generated from eight metro cities whereas the rest of the sales is generated from 3,133 Tier II and Tier III cities, which also includes 1,233 rural hubs. The online fashion retail has sighted a significant increase in sales from Tier II and Tier III cities since 2012. The overall growth in Tier II markets have been about 600% from FY’2012 to FY’2016. The most common products bought in Tier II and III cities are fashion items including apparels, footwear and bags. Non metro cities like Ludhiana, Aurangabad, Kochi and Bellary contributed 35% in the total sales of luxury brands in FY’2016. The growing demand for online sales in these cities has fueled the online fashion market of India.

“Horizontal e-commerce players should focus on increasing the profitability through private label sales, reducing the advertising budget and improving the NPS score for buyers and sellers while, verticals players should focus on above the line advertising for increased penetration and for better positioning as a specialized fashion store to sell a fashion look along with individual itinerary. Vertical players has to build a USP in one of the fashion segment through unique design, increased number of brands including private label and international brands, improved accessories sales along with offering better discounts, cash backs to the customers”, according to Research Analyst, Ken Research.

Key Topics Covered in the Report:

•     The market size of India Online Fashion Market by GMV

•     Market segmentation of India Online Fashion Market by Apparel, Footwear, and Accessories, by Demand from Tier Cities – Tier I cities, Tier II cities, and Tier III cities and by Price – Economy, Mass, Premium, and Elite

•     Porter’s Five Forces Analysis for India Online Fashion Market

•     Trends and Developments in India Online Fashion Market

•     Comparative Analysis of Online Fashion Market in India With Offline Market

•     Logistics Handling in India Online Fashion Market

•     Consumer Profile for India Online Fashion Market – By Age Group, By Weekday and Weekend Orders, and By CoD and Online Payments

•     Regulatory Landscape on India Online Fashion Market

•     Competitive Landscape and Detailed Company Profiles of the Major Market Players

•     Future Outlook and Projections for India Online Fashion Market

•     Analyst Recommendations

•     Macro-economic Factors Impacting the India Online Fashion Market

Key Products Mentioned in the Report

•             Apparel

•             Footwear

•             Accessories

•             Shoes

•             Sandals

•             Flip-Flops

•             Sunglasses

•             Handbags and Wallets

•             Jewelry

•             Belts & Ties

Key Market Players Covered in the Report:

•             Flipkart Online Services Pvt. Ltd.

•             Amazon India

•             Snapdeal

•             Jabong

•             Myntra

•             Limeroad

•             Craftsvilla

 More Details Visit :  https://www.kenresearch.com/technology-and-telecom/it-and-ites/india-online-fashion-market-report/83416-105.html

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India Online Consumer Electronics Market Outlook to 2020 - Lucrative Discounts and Escalating Internet Users to Foster Growth

South Korea Online Retail Market Outlook to 2019 – Driven by Rising Smartphone Penetration and Advent of Social Commerce

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249