The
basic principle that lies behind the functioning of a Wi-Fi booster is that it
takes an existing network from a wireless router and redirects it to create a
second network which has greater range as compared to the primary Wi-Fi router.
These Wi-Fi boosters are used when the primary network source is far away from
the place where the connection is to be established rendering the connection
weak. A huge advantage of these boosters is that they are very easy to use and
bring great convenience and require no technical configuration from the users
end. Wi-Fi boosters not only boost a signal but also help to saturate the
signal and also optimize the network thereby overcoming the problem of low
coverage. Another advantage of Wi-Fi boosters is that it helps in overcoming
the obstructions that potentially weaken the signal. For instance – walls,
pillars or any cemented material pose a threat to the Wi-Fi signal which can be
overcome by the Wi-Fi booster.
According
to the study, ‘Global
Wi-Fi Booster Market Research Report - Forecast Till 2023’,some of the
major global players manufacturing these devices include Netgear Inc., Juniper
Networks Inc., Ruckus Wireless, Inc., Motorola Solutions, Inc., Cisco Systems,
Inc., Alcatel-Lucent S.A., Ericsson, D-Link Corporation Inc., TP-LINK
Technologies Co. Ltd., Aruba Networks (Hewlett Packard Enterprise Co.). One of
the major factors promoting growth in this industry is increasing home and
office spaces. Studies suggest that the size of residential as well as business
places have gone up significantly in the entire world since 1970s especially in
the United States. The increasing spaces have made Wi-Fi signals weak at points
which are far from the source thus increasing the demand for Wi-Fi boosters. In
India, the demand for Wi-Fi boosters has popped up because of government
initiatives to provide internet connectivity at public places such as railway
station, bus stands etc. The entire market for Wi-Fi boosters has roughly three
segmentations, by component, by type and by region. On the basis of component,
the industry is subdivided into solutions and services, whereas on the basis of
type it is sub-segmented into outdoor and indoor usage. The global region is
divided into North American region, Asia-Pacific, Europe and rest of the world.
Although, American region tops the list in terms of volume and value however,
the growth in Asia-Pacific region is expected to be the highest due to
increasing disposable income, huge investment and technological developments in
the region. On the other hand, leaders in segments of component and type are
services followed by outdoor equipments respectively.
In
January 2018, AT&T introduced a Wi-Fi booster which could extend the signal
of the Wi-Fi up to 1000 times whilst simultaneously reducing network
congestion. Netgear Inc. also introduced ‘Nighthawk Tri – Band’ that has the
USP of fast lane technology along with smart roaming.
The
future of this industry is immensely especially due to the growing shift from
wired internet connectivity to Wi-Fi technology. Increasing use of Wi-Fi is a
direct factor that complements the growth of this industry. The competition
scenario is not very intense however, the companies which are dominant are extremely
resourceful that rely on concept of economies of scale.
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Ken
Research
Ankur
Gupta, Head Marketing & Communications
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