According to the
report analysis, ‘Telcos
and Virtual and Augmented Reality (VRAR): Opportunities, Challenges and Winning
Strategies’ states that some of the major companies which are currently
functioning in this sector and improved the specifications for dominating the
handsome amount of share by accomplishing the demand of the potential users includes
AccuWeather, AOL, AT&T, Autoblog, Carnival Cruises, DirecTV, Engadget, Ericsson,
Facebook, Google, HTC, Huffington Post, Inuitive, Jaunt, Leap Motion, Microsoft,
Netflix, National Football League, National Soccer League, NextVR, Oculus, Orange,
RYOT, Samsung, SK Telecom, Sony, TechCrunch, Time, Inc., Time Warner, Twentieth
Century Fox, Valve, Verizon, Viaccess-Orca, Warner Brothers, Wevr, Yahoo and
several others. Moreover, it analyses the strategic policies of the key leading
network operators involving SK Telecom, Orange, AT&T and Verizon that are
moving up to tackle the challenges related to the VRAR opportunity with
partnerships, robust network strategies and acquisitions. The VRAR market
improved the corner in 2016-2017 which was fueled majorly by an infusion of
capital from the investors and leading tech companies.
The augment and
virtual reality is gaining the effective attention and playing the operational
role in the various industries. Both the technologies is having the
extraordinary ability to modify the perceptions of the globe as the virtual
reality is able to transpose the user and augmented reality is used to improve
the natural environment and serve perceptually enriched capabilities. Moreover,
the Telcos are becoming more interested in the potential of revenue streams
which are connected to the augmented and virtual reality, since it is not only
a vehicle for 5G monetization, for instance can also worth the growth
opportunities in the connectivity and various service platforms. Therefore, in
the recent trend the market has been grow more actively with the effective
applications and the key players also playing significant role by innovating
the latest applications in the technology of virtual and augmented reality
which further will lead the market growth in the near future.
The technology of
virtual and augmented reality reflects an opportunity for telcos to significant
rise in their digital services imprint and enlarge new earning tributaries.
Telcos are majorly interested in attaining the growth in the space and must be
prepared to tackle the challenges which are directly connected to the ecosystem
enablement, network readiness and collaboration in the near term.
Network readiness is
the first feat for the modifiers which is to exhibit their
network readiness to satisfy the phenomenal bandwidth requirements of VRAR
experiences, meanwhile by meeting the latency and speed requirements.
The development of the VRAR ecosystem carries the growth
opportunities for telcos in content, service platform and connectivity. As the
service providers, telcos are distinctively positioned to create recurring
revenue by offering VRAR stage services in content generation and distribution
as well as analytics facilities and advertising. The key players are
positioning themselves as ecosystem enablers and are doing major investments to
proof-test the technology. Therefore, in the coming years it is expected that
the market of telcos VRAR will grow more actively over the decades.
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