Rising Demand For Smart Phones Across The Globe Market Outlook: Ken Research

The smartphones are a category of mobile phones and of multi-purpose mobile computing devices. Moreover, in the market they are distinguished from the features phones by their stronger hardware abilities with the effective and extensive mobile operating systems, which facilitate wider software, multimedia functionality and internet with the essential phone functions likewise text messaging and voice calls. Furthermore, it works as a computer but are mobile devices small enough to fit in a user’s hand. The users of smart phones can get more programs, called mobile apps, from the introducer’s app store likewise the Google Play and Apple App Store which can help them for accomplishing the special tasks. Whereas, the key players of this market are playing more effective role by doing more developments as in the recent trend the most smartphones are also GPS receivers and digital cameras. Hence, with the effective applications and classifications the market of smartphones will grow in the coming years more actively.

According to the report analysis, ‘Global Smartphone Market 2013-2020’ states that some of the major companies which are recently functioning in this market more actively for attaining the huge market share more positively by doing more developments in the technology of smart phones for dominating the growing demand from the potential buyers such as Samsung Electronics Company Ltd., Apple Inc., Sony Corporation, Nokia Oyj, Micromax Informatics Ltd, LG Electronics Inc., Huawei Technologies Co. Ltd., OPPO Electronics Corp., Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., and several others. The global smart-phone market is anticipated to reach USD 689.4 billion by 2020, with a CAGR of 11.2%. Moreover, the market of smart phones is classified on the basis of operating systems, screen size, display technology and region whereas, on the basis of operating systems is further divided likewise Android Global Smart-phone Market, iOS Global Smart-phone Market, Windows Global Smart-phone Market, Others Global Smart-phone Market. Meanwhile, on the basis of display technology it is split into LCD technology, OLED Display and other display technologies.

On the basis of geography, with the effective applications the global market smart-phones is spread across the globe which majorly includes North America, Europe, Asia-Pacific, Middle-East and Africa, Latin America and several others. The global smart-phone market is accounted by Asia-Pacific region with 40.7% market share, followed by Europe with 32.2% market share. While, by 2020 the global smart-phone shipment is anticipated to reach 2,968.9 million units. Moreover, with the rising utilization of mobile internet and services in major European and Asian countries such as India, China, UK, Germany, South Korea and Indonesia is leading the growth of global smart-phone market. Additionally, decrease in average selling price of smart-phones is anticipated to fuel the growth of the market over the coming years.

Reducing the requirement of smart-phones in matured regions likewise U.S. and Japan is anticipated to hamper the growth of smart-phones market to some magnitude from 2014 through 2020. While, the key players are investing more in the research and development programs for developing the new applications in the smart-phones which lead the demand of smart-phones in the forecasted period. Therefore, in the coming years, it is expected that the global market of smart-phones will rise more actively with the more developments in the applications and investments from the new entrants.

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The Insurance Market in Sri Lanka, Analysis and Opportunities to 2021: Ken Research

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Due to the growing awareness of the importance of insurance, Sri Lanka has seen a strong growth in the insurance industry. Reasons for this include stable economic and political conditions and rising per capita incomes. The industry is expected to witness higher growth rates since life insurances are growing at a fast rate and the emergence of digitalization of these services. The insurance industry saw an increase in the Gross Written Premium (GWP) in the year 2017 across both life and non – life insurances. Both the segments are growing at a high rate, with general insurance recording higher growth rates. The National Insurance Trust Fund generates reinsurance premium income and this has risen significantly due to acceptance of reinsurance business from a wide class of general insurers.

According to the study “The Insurance Industry in Sri Lanka, Key Trends and Opportunities to 2021” gives a comprehensive overview of the Sri Lanka economy and demographics and details on the competitive landscape in Sri Lanka. The report gives a detailed analysis of the natural hazards in the market, distribution channels and the regulatory policy prevailing in Sri Lanka. It offers a detailed analysis of the key segments in the Sri Lanka insurance industry, with market forecasts to 2022. It covers an exhaustive list of parameters, including written premium and claims, analyses the various distribution channels in Sri Lanka and profiles the top insurance companies in Sri Lanka, and outlines the key regulations affecting them. The report will help in making strategic business decisions by analyzing demand-side dynamics, market trends, and growth. The report will be detrimental in identifying competitors and regulations governing the market and make sound decisions therein.  The key market players in Sri Lanka insurance market are Sri Lanka Insurance Corporation Ltd, Ceylinco General Insurance Ltd, Ceylinco Life Insurance Ltd, Janasahkthi General Insurance Ltd, AIA Insurance Lanka PLC, Union Assurance PLC, Union General Insurance Ltd, Softlogic Life Insurance, Allianz Insurance Lanka Ltd and People's Insurance Ltd.

Though the insurance penetration has increased from in the country over the past year, it is comparatively lower than its counter Asian countries. The insurance density, which measures the insurance premium income per person, has grown due to increased premium income against the lower increase in population. The claims of the insurance premiums have increased in life and non-life segments- mostly in motor, fire, marine and other categories.

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Use of Internet Coupled With Demand of Advanced Vehicles to Drive the South Korea Connected Vehicle Market: Ken Research

The connected vehicle use communication techniques to communicate between the vehicle and users. The use of connected vehicle have improved commutation times and vehicle efficiency. There are various types of the communication techniques used types of communications such as vehicle to vehicle (V2V), vehicle to infrastructure (V2I), vehicle to pedestrian (V2P), vehicle to cloud (V2C) and vehicle to everything (V2X). The use of connected technologies had improved considerably due to the use of cameras, radar, lidar and other sensors. The on board communication equipment at vehicles have a high range of alerts systems of dangerous situations and prevent the major accidents.

Some of the major features of the connected vehicles are vehicle tracking, safety & security, infotainment system, Wi-Fi hotspots, automotive system diagnosis and prognosis, fleet management, parking assistance, navigation, hands free control & voice commands, road side assistance and contextual help and many others. Based on the applications the connected vehicle can be segmented into dynamic mobility applications, vehicle health monitoring, data capture & management, V2V and V2I communication for safety and road weather management etc. In the connected vehicles speed and the distance to other vehicles can be adjusted immediately based on the response to conditions on the road. The voice recognition features help the drivers to communicate with a virtual personal assistant to schedule the routine work without being stopped to particular place while the vehicle’s navigation system guides the car through traffic.

According to study, “South Korea Connected Vehicle Market (2018-2023)” some of the major companies that are currently working in the South Korea connected vehicle market are Continental AG, NXP Semiconductors, Aptiv PLC, Robert Bosch GmbH, Denso, ZF Friedrichshafen.

The connected vehicle market is categorized into connected car market, connected truck market, connected bus market and connected train market. Connected car market is segmented into wireless & cellular modules, fleet manager, processors, sensors, original equipment manufacturer (OEM) services and aftermarket services. On the basis of technology, the market is segmented into 2G, 3G and 4G/LTE. On the basis of application, the market is segmented into infotainment, navigation and telematics. Additionally, on the basis of services, the market is segmented into safety & security, connected services and autonomous driving services.

Ministry of Land, Infrastructure and Transport (MOLIT) is a government regulating agency, which is responsible for connecting communicating equipment in all new vehicles. Adding upon technology is confined to smartphones or smart speakers, automakers are expected to provide artificial intelligence software in a vehicle’s infotainment system. Moreover the market of connected vehicle is mainly driven by increasing need for connectivity among the customers. Followed by increasing in the technological advancements, decreasing traffic congestion, reducing energy consumption, incorporation of internet of things (IoT) based technologies; demand for vehicle-to-vehicle (V2V) connectivity technology, and improving safety and demanding for an autonomous driving experiencehave increased significantly which led to the growth of the market.

It is estimated that the revenue of connected car market will be reached at US $648 million by 2023. It is also estimated that the country will be a prominent market due to improved connectivity infrastructure and high growth in the automotive sector in the forecast period.

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Landscape Of The Global SCADA Market Outlook: Ken Research

The SCADA (Supervisory control and data acquisition) is a control system architecture that control industrial processes locally or at remote locations. These systems are critically for industrial enterprises since they help to manage the efficiency, process data for smarter decisions, and communicate system issues to assistance mitigate downtime. Moreover, the supervisory control and data acquisition concept was improved as a universal means of remote access to an assortment of local control modules, which could be from different introducers enabling access through standard automation protocols. Whereas, it is one of the most frequently-used types of industrial control systems, however there are apprehensions about SCADA systems being susceptible to cyber warfare. The key players of this market across the globe is playing an effective role for dominating the huge market share by doing more developments in the specifications of the systems which further lead the market growth more significantly in the forecasted period.

According to the report analysis, ‘Global SCADA Market by System Component, Architecture Type, Industry Vertical and Region 2014-2023’ states that some of the major key players which are recently functioning in this market more actively by dominating the growing demand of potential buyers by analyzing the entire global market includes ABB Ltd., B-SCADA Inc., Emerson Electric Co., Endress+Hauser AG, General Electric Co., Hitachi, Ltd., Honeywell International Inc., International Business Machines Corporation (IBM), Larsen & Toubro Limited, Mitsubishi Electric Corp., Omron Corporation, Rockwell Automation Inc., Schneider Electric SE, Siemens AG, TechnipFMC plc, Yokogawa Electric Corporation and several others. Moreover, on the basis of industry vertical, the global market is analyzed on the different segments with annual revenue in 2014-2023 which includes electrical power industry, oil and gas industry, chemical and petrochemical industry, water and wastewater treatments, telecommunication, pharmaceuticals industry, transportation and several others. Whereas, based on the architecture type, the global market is split into the sub-markets which include hardware, software and services. The focused key players are adopting effective strategies and policies for acquiring the huge market share across the globe by doing significant developments in technology.

Based on the geography, the global market of SCADA is spread across the globe which includes Asia Pacific region, Europe, North America, Latin America and rest of the world. Whereas, it is expected that the developed regions of this market is dominating the huge market share across the globe and lead the market growth more actively in the forecasted period. While the developing regions proved to be more effective players of this market for accounting the highest share around the globe. Not only has this, the market key players are utilizing the different market opportunities of making more profit by working on the challenges and restraints which hamper the market growth. With the effective working of the key player and applications of the SCADA the market will grow in the forecasted period. Furthermore, with the effective working of the key players the market is become more competitive which results an effective investment by the new entrants. Therefore, in the coming years, it is expected that the market will grow more actively over the recent trend with the growing investment of the new investors.

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Automation and Robotics to Bolster Global Material Handling Robots Market : Ken Research

According to the study “Global Material Handling Robots Market - Structure, Size, Trends, Analysis and Outlook 2016-2022”, evolution in technology coupled with the need to refurbish the existing global manufacturing facilities is expected to drive the market for material handling robots. However, the lack of awareness about various newer technologies may restrain growth of the material handling robots market. Other drawbacks include huge investments required for the adoption and transformation of old systems and cyber risks due to integration of technology which drives the market vulnerable over a period of time.

Material handling robots play a crucial role in industry automation because almost all core operations in industries are managed by robots. The rising consumption advantages of smart factory systems, increasing penetration of the IoT and investments in robotics are the major contributors for the growth of material handling robot market. Advanced technological innovations have enabled industries to deploy robots to streamline various processes, increase efficiency and eliminate errors. Deployment of material handling robots has increased workplace safety and improved production capabilities has compelled various process industries to invest in multiple robotic systems.

Material handling robots are used for packaging, pick and place operations, and palletizing/de-palletizing operations within a manufacturing unit. Various end users of material handling robots are automotive, metals, chemical, electrical, electronics, industrial machinery, food, beverages and other industries. Automotive industry accounts for a larger share within the material handling robotics market due to emerging automotive manufacturing facilities in countries such as China, the US, and Japan. Global automotive industry deploys majority of the newly ordered material handling robots, followed by electronics, electrical, food, beverages, metal and chemical industries. Articulated robots, Cartesian robots, SCARA robots, and other robots (cylindrical robots, delta robots, polar robots, etc.) are the various types of material handling robots available around the world.

Geographically, global material handling robotics market is spread across the Americas, Asia-Pacific, EMEA and rest of the world. Asia-Pacific region is the largest contributor within the material handling robotics market, followed by EMEA and the Americas. Increasing industrialization in China, Japan, South Korea, Taiwan, and India are the major contributors for the growth in material handling robots market. The material handling robotics market comprises of both international and regional vendors. All the international vendors lead the market in terms of quality, durability, reliability, and technological innovations. Huge investments are made in R&D sector to improve robots with new technologies, superior quality of robot construction, and more operational skills. The leading players within the global material handling robotics market are ABB, KUKA, Fanuc, Yaskawa Motoman, Toshiba Machine, Kawasaki Robotics, Nachi Robotic Systems, Adept Technology, Apex Automation and Robotics, Daihen, Epson Robotics, Denso Wave and Staubli International AG.

Industrialization in all the developing and emerging economies has resulted in shortage of skilled labour and this trend will continue over the next few years, especially in countries such as China, Japan, Germany, Russia, and France. Therefore, adopting material handling robots is improving production efficiency and thus overcome skilled labour shortage. Almost all the industries are focussed on energy conservation, producing quality products and workplace safety. Industrial workforce is the greatest asset of a company because productivity depends entirely on the well-maintained facilities. Automation and robotics in industries is making work safer, protecting the physical well-being of the employees. Robotic systems can be widely used in very hot or cold testing conditions where manual labour is advised not to function. Therefore, robotic systems have replaced human labour to ensure production efficiency is maintained without compromising on the workers’ safety. Deploying material handling robots is convenient and reduces cost of material handling, improves production efficiency and overcomes skilled labour shortage which directly boosts the growth of the material handling robotics market over the next few years.

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The Connectivity Coupled with Automation are Expected to Drive Connected Vehicle Market in European Region: Ken Research

Connected vehicle is a technology for communicating and interacting with other vehicles and environment through the internet. The connected vehicle reduces some major risks such as blind-spots, collisions, crashes and lane-changes by providing various communications types such as vehicle to vehicle (V2V), vehicle to infrastructure (V2I), vehicle to pedestrian (V2P), and vehicle to cloud (V2C) and others. The connected vehicle provides services of safety & security, connected services and autonomous driving services.

Based on vehicles the connected vehicle market is classified into connected car market, connected truck market, connected bus market and connected train market. The key components used for connecting the vehicle include processors, wireless & cellular modules, fleet manager, sensors, original equipment manufacturer (OEM) services and aftermarket services.

According to study, “Europe Connected Vehicle Market (2018-2023)” some of the major companies that are currently working in the Europe connected vehicle market are Airbiquity Inc, Continental AG, Robert Bosch GmbH, Wireless Car, Aptiv PLC, Denso, Autoliv, TomTom, ZF Friedrichshafen, NXP Semiconductors.

On the basis of technology, the market is segmented into Wi-Fi and cellular network technologies. Cellular technologies include 2G, 3G and 4G or LTE. The connected vehicles technologies and systems are able communicate with drivers and passengers with infotainment & in-vehicle internet, autonomous driving and active security systems. On the basis of application the demand for the connected vehicle includes entertainment, vehicle management, safety, driver assistance and mobility management etc.

Apart from the advantages connected vehicles face some of the major challenges & possible solutions such as lack of standards & convergence of multiple technologies, big data & analytics, business models and human machine interface design etc. Big data & analytics define privacy, affordable services and optimized vehicle experience. The discussed business models include customer centric, product centric and revenue oriented. Moreover human machine interface design includes artificial intelligence & individualization, and creates a huge impact on usability, non-intuitive systems and natural interfaces etc.

Some of the restraints factors are extended supply chains, increasing costs, increasing customer demands, more complex vehicles and the need for an unprecedented degree of manufacturing flexibility.

Cooperative Intelligent Transport Systems (C-ITS) Platform and 5G Action Plan are some key concern programs developed by government of different countries. These program assist in developing the connected vehicle market in European region. These initiatives led to many benefits of saving fuel, offering new transport services, reducing road fatalities, improving traffic management and creating a new area for jobs & competitiveness in the region. In the near future, LTE-V2X technology is expected to offer a unique path for 5G technology and the technology will enable more consistent communication between vehicles, without using mobile network coverage. There are some associations working in development of the market. One of the major association is Connected Vehicle Trade Association (CVTA) it is a non-profit production group, which provides the interaction between organization, companies and government bodies of vehicle communications.

In 2018, an eCall technology is associated with new vehicles helped vehicles to connect during the emergency period. Under this technology, it automatically calls the 112 emergency numbers in the case of a severe accident. During 2018-2023, it is expected that the connected passenger car market andthe connected truck market will be reached at CAGR of 3.0% and 12.0 % respectively. It is estimated that the Europe connected vehicle market is expected to reach at USD 30.4 billion, at a CAGR of 7.0%, by 2023.

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Green Data Center Facilities to Bolster Managed Security Services (MSS) in Latin America : Ken Research

According to the study “Managed Security Services (MSS) in Latin America: Telcos' MSS Portfolios and Market Approach”, Latin America’s data centres are the backbone for essential business operations and they demand for cloud-based services.  Multiple industries in Brazil, Argentina, Chile, and other regions in Latin America are utilizing the advanced technologies to gain a competitive advantage. Increasing data breaches and cyber-attacks has led to steady adoption of managed security services due to complexities in cyber-security and explosion of IoT. MMS complexities associated with business applications have increased due to the enormous growth in data volume. This has triggered an increased need for upgrading and renovation of data centres in Latin America.

Latin American managed security services (MMS) is thriving due to increasing usage of mobile wireless devices, equipment and developed infrastructure coupled with advanced technology. Various factors such as socio-economic and cultural or technological factors have witnessed a growth in public safety equipment within the country. Various organizations in Latin America have adopted cloud-based services which has propelled the MMS market over the recent years. The in-house security infrastructure of any organization is complex and the end-users are implementing advanced cloud-based managed security services to acquire potential and affordable security solutions.

Multiple organizations are hostile with mobile workers and increasing remote workforce which has motivated the acceptance of MMS in Latin America. There is an increasing concern about the data thefts and fraud incidents that led to implementing of VPN, email security, and web services, which are a part of managed security services. Latin America’s managed security services market is fragmented due to the presence of numerous vendors. Few companies covered in this report are Telefonica, Movistar, Telecom Argentina, Entel, Tigo, Orange, Century Link, Level 3, Cisco, Fortinet, Checkpoint, Symantec, IBM, Unisys, McAfee, Claro, Cipher, Digiware, Telmex, CNT Ecuador, Tim Brasil, Scitum and Faast.

Telcos in Latin America is well established that offers sophisticated MSS services due to their efficient network management skills, cloud infrastructure, and healthy relationship with multiple organizations. To withstand their market revenues Telcos is offering excellent security solutions. Latin American telcos such as Movistar, Claro, Entel Chile, Telecom Argentina are a few leading players who create vast opportunities in MSS market coupled with strategic initiatives. This trend generated a new source of revenue within the Latin American MSS market by offering sophisticated services.

Almost all the leading and large enterprises have adopted cloud computing for managing high volume of data coupled with focus on information security. All the advanced managed security services in Latin America protect IoT devices, various apps, and data, with enhanced security within the network. These security procedures utilize cryptography techniques for securing communications at the network edge. Latin America is increasingly focusing on construction of green data centres to reduce power consumption and environmental impact. Green data centres include designing, installation of electrical and mechanical systems, and incorporation of security mechanisms. Infrastructure certification plays a vital role in the building of green data center facilities over the next few years. 

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Collaborative Industrial Robots are Mandatory within all the Global Electrical & Electronics Industries: Ken Research

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Industrial robots play a crucial part in the manufacturing industries around the globe. It was estimated that the number of robots supplied to factories around the world is increasing drastically because the latest robots are embedded with advanced technical knowledge to upshot precision, intelligence, and endless energy levels. This factor makes the robots perfect employees for a wide range of jobs around the globe which humans cannot afford to perform. Advanced technological developments within the automotive industry such as connected vehicles, autonomous vehicles, and electric cars are all driven by the electronics industry. Therefore, industrial robots are used extensively to produce electrical/ electronic parts for automobiles.

According to the study “Industrial Robots for Electrical & Electronics Industry: Global Market 2016-2022”, industrial robots deployed in electrical /electronics (E&E) industry are programmed to perform the task of assembling of electronic components and equipment. They are used across the entire production cycle starting from cutting metal housings to assembling miniature components on boards, applying sealants, adhesives buffing, polishing surfaces, perform quality inspections, packing and palletizing the finished electrical /electronic products. All the electronic assemblies require rapid, precise placement of miniature objects that are very fragile. Industrial robots can perform such multiple tasks in sequence such as mounting different types of components on a base plate. Newer industrial robots are equipped with advanced technology such as grippers, vision technologies, and force sensors so that robots can handle huge industrial productions, assembling processes and multiple finishing tasks. It was observed that the automotive sector was the largest industry that deployed robots over the past few years. However, according to global statistics, electrical /electronics (E&E) industry has dominated the automotive industry in deploying robots.

The major end-users of industrial robots within the electrical & electronics industry are for the manufacture of electronic components, telecommunication devices, electrical & electronics equipment, other products such as computers and office instrument. A number of industrial robots are deployed for the production of electronic components and is the largest category attracting more number of new installations. Geographically, global industrial robots for electrical and electronics industry is spread across the Americas, Asia-Pacific, EMEA and rest of the world. Industrialization in China, Japan, South Korea, Taiwan, and India accounts for the major contribution within the industrial robots market. The leading players within the global material handling robotics market are ABB, KUKA, Fanuc, Yaskawa, Toshiba Machine, Kawasaki Robotics, Adept Technology, Apex Automation and Robotics, Aurotek and Axium.

Industrialization in Asia coupled with increasing demand for automotive has accounted for a larger share in the sales of industrial robots with multiple operations. Vietnam is the second largest exporter of smartphones in the world and ranks seventh in the robot market. Expansion of electrical /electronics (E&E) industry in Malaysia accounts for more than half the global industrial robots sales market. Newly deployed robots share workspaces with employees in the electrical /electronics (E&E) industries. All the electrical /electronics (E&E) industries need to be equipped with collaborative robots for quick movement because product cycles often last for a few months. The increasing adoption of industrial robots in almost all electrical /electronics (E&E) industries has double over the recent years and this trend would continue over the next few years with the advent of more sophisticated robotics.

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Asia-Pacific Public Relation Robots Market by Product, Application and Region 2014-2025: Growth Opportunity and Business Strategy : Ken Research

The Report Asia - Pacific Public Relation Robots Market by Product, Application and Region 2014-2025: Growth Opportunity and Business Strategy gives a comprehensive research of Asia – Pacific public relation market for the forecast period of 2014-2025. The report contains a profound analysis and assessment generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The top players in the market are AMS Technologies AG, Anybots Inc., Boston Dynamics, DST Robot Co., Ltd., Dyson Ltd, Hajime Research Institute, Hanson Robotics, Honda Motor Co., Ltd., Google Inc., Kawada Robotics, Meka Robotics, Nanjing Avatarmind Robot Technology Limited Company, Qihan Technology Co., Rethink Robotics, Inc., Robosoft Technologies Private Limited, Samsung Electronics, Softbank Robotics, Savioke, Inc., Toyota Motor Corporation and WowWee Group Limited. Asia has learnt to embrace automation than rest of the world. Since the advent of Artificial Intelligence in our lives, employability is a factor frequently spoken about. Though there are studies and reports that show how the jobs being created have surpassed the jobs destroyed due to AI, all the discussions around AI and humanoids robots stop here and fail to proceed further. Robots cost less and are getting efficient in performing manual tasks faster than humans. Robots are much preferred since they are more productive and do not seek leave of absence often. In the field of Public Relations, robots cannot completely replace humans but will replace a fourth of the jobs in the next two decades, as per a study conducted by a group of scientists.

Japan, unlike the rest of the world, has learnt to embrace the advent of robots and automation and has largely changed how businesses are conducted in Japan. In the field of PR, automation and AI have already been employed. There are various tools that provide multiple reports in a one place that can help in understanding the impact of marketing and PR on the sales. Since PR depends on creativity, communication, strategy accompanied with mundane reports and analytics, only those parts can be automated and the rest still requires human intervention.

In the present, corporates use valuable insights using software to understand consumer behaviour for future engagements. Important keywords, hashtags and stories are tracked to monitor the ongoing trends and competition that help in formulating relevant campaigns by the PR department.

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Increase in Use of Electronic Devices Coupled E-Commerce Development Expected to Drive Wearable Devices in India: Ken Research

Wearable devices are worn by customers on their body. It facilitates mobile computing and wireless networking. These devices also facilitate end-users to integrate computer in everyday activity. Devices include tracking information associated to health and fitness. Some of widely used wearable devices are sleep tracking, all day stress tracking, activity measurement & calories burnt, VO2 max data and heart rate monitoring with elevate technology etc.

According to study, “India Wearable Devices Market (2018-2023)” some of the major companies that are currently working in the India wearable devices market are Apple India Private Limited, Huawei India Pvt Ltd., Microsoft Corporation (India) Private Limited, Samsung India Electronics Private Limited, Fitbit Inc., Garmin India Pvt Ltd., Intel Technology India Private Limited, Nike India Private Limited, Xiaomi India Pvt Ltd (Mi), Google India Private Limited, Sony India Private Limited. These key players are focusing on emergent wearable devices with highly developed features and applications, which provide an improved digital experience.

The wearable devices are categorized into smart watches, fitness monitors and internet-enabled eye-glasses. On the basis of product type, the market is segmented into foot wear, eye wear, neck wear, wrist wear, body wear and finger wear etc. The wrist wears include electronic watches and wrist bands. In addition, some start-ups have developed products with multi-function Bluetooth devices and GPS enabled smart sports shoes. Wearable devices are electronic devices that can be worn over the body and have some practical utility. They accomplish computing tasks similar to mobile phones. They promise potentially huge impact in fields such as fitness, health, and entertainment.

On the basis of component type, the market is segmented into power supply components, optoelectronic component, sensing components, display components, interface components, networking & positioning components and control components etc. Based on technology, the market is segmented into computing technology, networking technology, positioning technology, speech recognition technology, display technology and sensor technology. Additionally, on the basis of application, the market is segmented into defense, healthcare, enterprise & industrial, entertainment applications and consumer electronics etc. Some applications are used smart-phone sensors for tracking such as heart rate and steps taken etc.

Some of the key advantages include flexibility, easy to learn, high detection accuracy, user friendly and robustness etc. Some of disadvantages are smaller keyboard, new technology intimidating, small display and different ways to enter data etc.

The market of wearable devices is mainly driven by increasing disposable income. Rising fitness trends, growing keenness to own sophisticated devices, modernization of lifestyle, surging internet penetration, huge wireless subscriber base, increased advanced features or applications & digital experience and government policies are increasing significantly which led to the growth of the market. Apart from advantages, some of the challenges are the cost effectiveness, inflexibility in terms of wearing options for users, poor consumption and customer loyalty with existing app ecosystems. In addition, some new trends are longer battery life, data security, high internal memory, cloud storage, advance camera & GPS focused, easy to use and hands-free monitoring etc.

India is the largest market of wearable device after China. GOQii Inc. and Samsung India Electronics Pvt Ltd are the major key players in the country. Smart-watches are most popular in the market owing to their adaptable features. It is expected that Huawei will launched various wearable devices by 2019. In the upcoming years, it is estimated that the market will be grown increasingly due to increased availability of 4G and WiFi networks.

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