The report titled “South
Africa Agricultural Equipment Market Outlook to 2025-By Product Type (Tractors,
Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters,
Precision Farming and Others); By Domestic Sales and Import; By Region (Free
State, Mpumalanga, Kwa Zulu Natal and others)” provides a comprehensive analysis of South
Africa’s Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine
Harvesters, Precision Farming Equipment Market including market evolution,
overview, genesis, market size and market segmentations. Extensive focus has
been placed in quantifying the sales volume and revenue over the period, 2012-2025.
The report covers aspects
such as market segmentation (by product type, by domestic sales & imports
and by region) and various snapshot including major product features,
agriculture equipment rentals space, second hand sales market, equipment financing,
aftermarket services and others. Competitive landscape of major players
including Falcon Equipment, Bell Equipment, Radium Engineering, John Deere,
Massey Ferguson, Landini, Case IH, CLAAS, ARGO (PTY) Limited, BHBW (PTY)
Limited and Northmec have been extensively covered mentioning company overview,
major business strategies, USP, distribution network, after sales services,
financials and various other parameters. The report also covers future industry
analysis (by sales volume and revenue), future market segmentation, SWOT
analysis, growth opportunities, upcoming trends, government regulations and
analyst recommendations. The report is useful for existing agricultural
equipment companies, potential entrants, investors and other stakeholders to
align their market centric strategies according to ongoing and expected trends
in the future.
Market
Overview: South Africa has a dual-agricultural economy, with
both well-developed commercial farming being carried out by commercial farmers
& cooperatives in large estates along with subsistence-based agriculture
production being done by peripheral farmers in smaller rural areas. The market
is currently in its recovery stage after witnessing major decline in 2016 owing
to drought. Domestic demand is principally being met through imports which are
sourced primarily from India and China. The major stakeholders in the market
have been international OEMs, domestic distributors & importers and
domestic OEMs. Prominent business strategies adopted by major players include
forming extensive dealer network, farmer-magazine advertisement; new product launches
product innovation and improved after sales services. The market registered a
CAGR of close to 3.0% in terms of sales volume of machinery during 2012-2018.
The growth factors in the market include increasing government support in terms
of subsidies, declining input costs and increased technological developments.
Market Size: South Africa
Agricultural Equipment Market recorded a CAGR of close to 6% in terms of revenue
during 2012-2018. The market was fuelled by increasing government subsidies for
farm mechanization, accommodative financing, growth in the agricultural
industry and increased awareness towards farm machine mechanization in the
space. The market, however, showcased a slow pace growth owing to low
purchasing power & high cost, consistent adverse climatic shocks and
dependence on import of agricultural machinery.
Market
Segmentation
By Product Type: Tillage Equipments captured highest
sales share in terms volume of agricultural machinery sold followed by Planters
& Seeders. Tractors held the third highest share followed by sprayers,
precision farming equipments, combine harvesters and others (balers, rakes and
more) respectively. Tillage equipments are low cost machinery complementing
tractors and are thus exposed to higher wear & tear resulting in higher
recurring demand & hence high sales volume in 2018.
By Domestic Sales and Import: The market is clearly driven by
imports from countries such as India and China extending cheap labor &
manufacturing cost. Hence, all major international OEMs have their
international distributers selling their products by importing SKU’s to South
Africa.
By Region: Free State has the highest market
share in terms of sales volume, followed by Mpumalanga and Kwa Zulu Natal. This
was followed by Western Cape, Northern Cape and Others (Gauteng, Eastern Cape,
Limpopo and North West). Free State has accounted for a huge number of large
equipment sales since it provides the apt conditions for agriculture and thus
accounts for maximum crop production. Mpumalanga is adept with intensive
farming and thus has higher mechanization rate whereas Kwa Zulu Natal
experiences ample rainfall & agriculture produce thus resulting in high
sales volume of machinery.
Competition
Stage and Positioning: The overall competition stage of the
market has been concentrated wherein the landscape is extensively dominated by
3-4 international manufacturers in 2018 in tractors and harvesters market
respectively. There are 3 major domestic manufacturers namely Bell Equipment,
Falcon Equipment and Radium Engineering in 2018. International manufacturers
include 5 major names including John Deere, Landini, Case IH, CLAAS and Massey
Ferguson. The international
manufacturers conduct operations in South Africa through a distribution and
dealership network that consists of 3 major players namely BHBW, Northmec and
ARGO Industrial (Pty) Limited.
Future
Analysis and Projections: South Africa Agricultural Equipment
Market is likely to experience an upward trend in terms of sales volume as well
as revenue owing to rising agriculture produce, increasing prices of
agricultural equipments, accelerating concept of multifunctional machinery,
increased financing options and increase in penetration of driverless tractors
in South Africa. With the government support policies such as New Growth Path
and National Climate Change, the sector is expected to help the agricultural
sector showcase growth and hence the demand for agricultural equipment. In
terms of sales volume, the market is expected to showcase a CAGR of close to 2%
during 2018-2025.
Key Segments Covered:-
Market Segmentation by Product Type Including Tractors,
Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters,
Precision Farming and Others. (Sales Volume)
Market Segmentation By Domestic Sales and Import (Sales
Volume)
Market Segmentation Including Free State, Mpumulanga,
Northern Cape, Western Cape, Kwa Zulu Natal, Others By Region (Sales Volume)
Key Target Audience:-
Existing Agricultural Equipment Companies
New Market Entrants- Domestic OEMs
New Market Entrants- Foreign OEMs
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capital Firms
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Associations
Time Period Captured in the Report:-
2012-2018 – Historical Period
2019-2025 – Future Forecast
Companies Covered: Bell Equipment, Falcon Equipment,
Radium Engineering, GC Tillage, AGRICO, Agri Supplies, AGRICON, Bestbier, Big
Dutchman, BPI Manufacturing, Cape Agricultural Products, Enorossi, Gomselmash,
Green Zone, Hose Manufacturer’s (PTY) Limited, Monosem, Jinma Tractors South
Africa, John Deere, New Holland, Landini, Massey Ferguson, Case IH, CLAAS,
Valtra, Mahindra & Mahindra Limited, Valmont Industries Incorporated, World
Group Company Limited, JCB Limited, Kuhn Group, Netafim Limited, Yanmar Company
Limited, Agco Corporation, Agro Master, CNH Industrial and Morris Industries
Limited, BHBW, Northmec, ARGO Industrial, DICLA, NHSA Agriculture Parts,
Orchard Agrimek, Rebelo Agricultural Group, Southtrade, Vermeer equipment
Sales, Mascor, BEPCO, DICKEY-John Corporation and Jupidex, New Holland, John
Deere, Massey Ferguson, Case IH and CLAAS
Key Topics Covered in the Report:-
South Africa Agriculture Equipment Market Value Chain
Ecosystem
Market Overview
Market Size by Sales Volume and Revenue, 2013–2018
Market Trends & Challenges
Market Segmentation by Product Type (Sales Volume)
Tractor Segmentation by Horse Power (Sales Volume)
Tractor Segmentation by Type of Tractor (Sales Volume)
Tillage Equipment Segmentation by Type of Equipment (Sales
Volume)
South Africa Agriculture Equipment Market Segmentation by
Domestic Sales and Imports (Sales Volume)
South Africa Agriculture Equipment Market Segmentation by
Region (Sales Volume)
Government Regulations in South Africa Agriculture Equipment
Market
Trade Scenario in South Africa Agriculture Equipment Market
Strengths of Major Players in South Africa Agriculture
Equipment Market
Company Profile of Major Players in South Africa Agriculture
Equipment Market
Snapshot on Second Hand Market, Rentals, Equipment Financing,
After Market Services and Products in South Africa Agriculture Equipment Market
Future Outlook and Projections in South Africa Agriculture
Equipment Market (2019-2025)
Growth Opportunities
Future Market Segmentation of South Africa Agriculture
Equipment Market
SWOT Analysis
Analyst Recommendations
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