Friday, May 3, 2019

Philippines E-Learning Market Outlook to 2023: Ken Research

The report titled “Philippines E-Learning Market Outlook to 2023 - By Content (Multimedia, Open Courseware, Online Tests and Others), By Technology (LMS, Smart Classes and Smart Authoring Tools), By Source of Learning (E-Books, MOOCs, Gamification and M-Learning), and By End Users (Schools, Universities, Corporates, Vocational training and others)” provides a comprehensive analysis on the E-Learning market of Philippines. The report covers various aspects including introduction on Philippines E-Learning market, Market Overview and Genesis, Market Ecosystem, Heat map, trends and developments, issues and challenges, SWOT analysis, competitive landscape, and government regulations. The report concludes with future market segmentation and analyst recommendations highlighting the major opportunities and cautions.
Market Overview
Philippines E-learning market is at the nascent stage. Philippines E-Learning market in terms of revenue has increased at a positive double digit CAGR during the period 2013-2018. The market is gradually growing owing to government initiatives, rising internet penetration in the country coupled with the fact that more high schools are opting for e-learning courses and students adapting newer techniques for learning such as videos, animations, gamification, and open courseware. The customers in the market highly price sensitive as there are many players present in the market.
Philippines E-Learning Market
Penetration in Philippines E-Learning market is low due to a lack of trained teachers and reluctance towards diverting from traditional methods of teaching. E-Learning services are used by both higher education institutions and MNCs in the country, with schools dominating the demand for such services. The students opting for e-learning services mainly use the open courseware and multimedia content while the MNCs, mostly BPO’s, largely uses LMS services for providing training to their employees.
Philippines E-Learning Market Segmentation
By Content and Technology: The e-learning market is dominated by the content market services in terms of generating revenue in the year 2018. The increase in the number of students enrolling in High schools and the increase in working population in the Philippines is one of the major reasons for an increase in demand of e-learning, while technology services accounted the remaining revenue share in the E-Learning market.
By Type of Content: Multimedia contributes a major share in terms of generating revenues for the industry in 2018 resulting from a rise in the demand for interactive applications which requires multi-media features on a software platform. Open courseware, including uploading of existing content, contributed second highest revenue share; whereas online tests accounted a mere share in the overall E-Learning market revenues in 2018.
By Source of Learning: E-books are the largest contributor in the E-learning market in terms of revenue in 2018, due to higher digitization of education and convenience in carrying and using E-books. Massive Open Online Courses (MOOCs) have been the second largest contributor to the overall content E-Learning market, followed by Gamification and M-learning.
By Type of Technology: The major share in the technology market is held by the learning management system (LMS) due to its increased use in corporate firms. Smart classes have the second highest share by revenue followed by smart authoring tools, which accounted for mere share by revenue in 2018.
By Type of End Users: K-12 (Schools) contributed the highest share in terms of revenue in Philippines E-learning market in 2018, followed by Universities, corporates, Vocational training programmes, and other end users such as home users.
Competitive Landscape
The Philippines E-Learning market is highly fragmented. The market has numerous players operating in the market. The total number of E-Learning service providers in the Philippines was observed to be over 30 in the year 2018. These companies provide both technological and content services. Moodle, Canvas, Blackboard, Yapster, Cypher learning and others are some of the major players in the e-learning market of the Philippines. These players compete in the E-Learning market on the basis of a target audience, technological capability, distribution network, client acquisition/retention, fees and courses offered.
Philippines E-Learning market Future Outlook
In the future, it is anticipated that the Philippines E-Learning market in terms of revenue will increase at a double digit CAGR during the period 2018 – 2023E. In the Philippines, the E-Learning industry is expected to expand majorly due to rising government initiatives to improve the country’s quality of education by adopting various e-learning systems over the long term. In the future, it is anticipated that the demand for both content and technology services will be further augmented largely due to increasing growth in the enrollment, public and private spending on the education sector. The demand for content services dominated over technology services in 2018. However, by 2023, it is expected that the demand for technology services will rise at a higher rate than that of content services. Moreover, increasing demand from universities and corporate clients is likely to drive future demand for LMS services in the Philippines with companies adopting smarter techniques to provide education and training to students and their employees respectively in combination with education and training in a physical classroom by teachers and trainers.
Key Segments Covered:-
By Content and Technology Services
Content
Open Courseware
Multimedia
Online Tests
Others (uploading existing Content)
Technology
Learning Management System
Smart Classes
Smart Authoring Tools
By Content Format
Text
Video
Audio
By Source of Learning
MOOC’s
E-Books
M-learning
Gamification
By End Users
Schools
Universities
Corporates
Vocational Training
Others
Key Target Audience
Content Providers
Technology Providers
Hardware Providers
Corporate Enterprises
Higher education institutes
K-12
Investors
P.E. Firms
Institutes
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023E
Companies Covered:-
Quipper
DIWA
MOODLE
Topica Edtech Group
Cypher Learning
SPI Global
Yapster
Blackboard
Canvas
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Philippines E-Learning Market Overview and genesis
Philippines E-Learning Market Size by Revenue (2013-2018)
Philippines E-Learning Market Segmentation (2013-2018)
Philippines E-Learning Market Segmentation by Content and Technology Services
Philippines E-Learning Market by type of Content (Multimedia, Open Courseware, Online Tests and Others)
Philippines E-Learning by Technology (Learning Management System, Smart Classes, Smart Authoring Tools)
Philippines E-Learning market by Content Format (Video, Audio, and Text)
Philippines E-Learning Market by Source of Learning (E-Books, MOOCs, Gamification, and M-Learning)
Philippines E-Learning Market by End User
Trends and development in Philippines E-Learning Market
Issues and Challenges in Philippines E-Learning Market
Government regulations in the Philippines E-Learning Market
Philippines E-Learning Market Ecosystem
SWOT analysis of Philippines E-Learning Market
Competitive Scenario of Philippines E-Learning Market
Heat map and Company Profile of Major Players in Philippines E-Learning Market
Philippines E-Learning Market Future Outlook and Projections
Philippines E-Learning Market Size (2019-2023)
Philippines E-Learning Market Future Segmentation (2019-2023)
Analyst Recommendations in Philippines E-learning Market
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Landscape Of The Global E-Waste Management Market Outlook: Ken Research

In the recent trend, the electronic industry is largest across the globe and fastest increasing manufacturing industry. Today, electronic-waste has attached exponentially as the usage of the electronics and electronic gadgets have augmented. Electronic such as televisions, fridges, washing machines, mobile phones, computers, digital cameras, dryers, home entertainment systems and several others. Therefore, e-waste is augmenting and with it, the concern related the disposable and recycling of this waste. Furthermore, many of the players in this market are doing the significant developments in the technology for increasing the potential of the product and rising the demand and efficiency of the product which further proved to be benefitted for increasing the value of market share across the globe more positively with the handsome amount of share in the coming years more positively.


According to the report analysis, Global E-Waste Management Market Size Study, by Material Recovery (Metals, Plastic, and Glass), by Source type (Household Appliances, Entertainment & Consumer Electronics, and IT & Telecommunication) and Regional (North America, Europe, Asia Pacific, Latin America, and Rest of the World) Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are recently functioning in this market more actively for leading the fastest market growth and dominating the highest value of market share across the globe in the coming years while replacing the older versions of an electronic product with the newer version and increasing the awareness regarding the applications of the product for booming up the sales of the electronic devices includesMBA Polymers Inc., Umicore S.A., TES, Tetronics Ltd., Aurubis AG, Stena Technoworld AB, Sims Metal Management Ltd., Boliden Grroup, Ecomation and several others. Moreover, many of the players in the market are amalgamated with the IT companies for increasing the potential and applications of the product more positively which further benefitted for increasing the amount of profit and leading the fastest market growth more significantly around the globe throughout the forecasted period.

Global E-Waste Management Market industry valued around USD 2.42 billion in 2016 is anticipated to increase with a healthy growth rate of more than 21.47% over the forecast period of 2017-2025.Moreover, the global market of e-waste management is segmented into different sectors which extremely includes material recovery, source type and regions. Whereas, based on the material recovery the market is further split into metals, plastics, and glass while, basis on the source type, the market is sectored into entertainment and consumer electronics, IT and Telecom and household appliances. Nonetheless, on the basis of region, the market is spread around the globe which includes North America, Europe, Asia Pacific, Latin America and Rest of the World.

Additionally, it is anticipated that the Asia Pacific region is leading the market growth more significantly with the effective development in the technology. However, the major factors propelling the market growth are the competence to recover and recycle materials like plastic, metals comprehensive of both non-ferrous and ferrous metals, plastic, ceramic and wood.Therefore, in the near future, it is anticipated that the market of e-waste management will increase around the globe more efficiently over the recent few years.

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Dynamics Of The Global Wound Biologics Market Outlook: Ken Research

The wound care products are majorly proposed for safeguarding well-timed wound healing and active controller of infection. There are many wound products accessible in the market, from over-the-counter to prescription products. Uppermost wound care products are contemporary and are acceptable as medical devices, but a few products such as biologics are inspected under the strict regulatory guidelines. Furthermore, the player of this market is planning to invest a huge amount of money for developing the quality of the product for increasing the demand and leading the fastest market growth in the coming years with the handsome amount of share around the globe.
Global Wound Biologics Market
According to the report analysis, “Global Wound Biologics Market Analysis” states that there are several key players which are presently functioning in this market more significantly for leading the fastest market growth and attaining the highest market share around the globe more effectively by doing effective developments in the technologies of product making and techniques which augmented the demand includes Acelity L.P. Inc., BioD LLC, ConvaTec Group plc, Cytori Therapeutics Inc., Intercytex, Macrocure Ltd., Integra LifeSciences, Organogenesis Inc., Smith & Nephew, Molnlycke Health Care, Nuo Therapeutics Inc., Osiris Therapeutics Inc., and Regenerys Ltd. Moreover, many of the focused key players of this market are adopting the strategies and policies of doing work for developing the quality of the product and generating a high amount of revenue more positively. Nevertheless, the players of this market are benefitted with the effective strategies of the joint venture and mergers and acquisitions for dominating the demand across the globe and attaining the foremost amount of share in the short span of time.
Skin alternative, growth aspects, and enzyme-based products are prominent types of biologics in the market. Almost half of the skin alternative market is registered by the main players in the market. Organogenesis, Molnlycke, and Smith & Nephew are the major players in this sector. The Global Wound Biologics Market is expected to witness a high CAGR of 12.3% during the forecast period of 2017-2023. Whereas, on the basis of region, the market is spread across the globe more positively which majorly includes North America, Europe, Asia Pacific, and Rest of the World (ROW)? North America accounts for the foremost share of the global wound biologics market, followed by Europe, Asia Pacific, and Rest of the World. Approximately half of the market is attained by North America, with the US being the main contributor to the market growth. In the US, Organogenesis and MiMedx hold almost half of the skin alternatives market. However, Europe is near to North America with many associations developing advanced technology products. In Germany, Organogenesis and Integra Life Science control an effective share of the skin substitutes market.
Additionally, the growth of the market is fueled by a growth in the aging population, a growing number of people suffering from diabetes, increasing acceptance of innovative technologies for complex wound treatment, and increasing the incidence of chronic wounds. Therefore, in the near future, it is expected that the market of wound biologics will increase across the globe more positively over the recent few years.
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Increasing Landscape of the Global Geographic Information System Market Outlook: Ken Research

In the recent trend, the technological advancement has taken place more significantly whereas; the geographic information system performs increasingly with the effective capability of sophisticated mapping and geographic analysis functions. The upsurges in the processor and peripheral device functioning have made conceivable complex database management and modeling, and great quality vector graphics at less cost to geographic information system. The geographic information system make possible to analyze and read data in a visual manner, simple and reachable everywhere, on all media and at any time. Furthermore, the players of this market are effectively increasing the specifications of such systems which further develop the service’s efficiency and makes the market more competitive for delivering the better services and increase the level of consumer satisfaction which further proved to be benefitted for increasing the value of market share and leading the fastest market growth across the globe more positively around the globe more significantly.

According to the report analysis, ‘Global Geographic Information System Market Size Study, by Component (Software, Service, Hardware), by Usage (Mapping, Surveying, Navigation) by Application (Construction, Agriculture, Aerospace, Mining, Transport), by Device (Mobile, desktop), and Regional Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are recently functioning in this sector more actively for leading the fastest market growth and dominating the high value of market share across the globe more positively during the forecasted period while getting the detailed information related to the crucial aspects such as drivers and restraining factors which further define the future growth of the market and investing the high value of money for developing the technological specifications of the systems includes Auto Navi software co. ltd, Bentley System Inc., Supercap Software co. ltd, Topcon Positioning System, Trimble Inc., CARTO, The Economic and Social Research Institute (ESRI), Hexagon AB, Pitney Bowes Inc., and several others.

The Global Geographic Information System Market industry worth approximately USD 6 billion in 2016 is projected to grow with a healthy growth rate of more than 7.07% over the forecast period of 2017-2025. Moreover, the global market of geographic information system is segmented into different sectors which majorly involves component, usage, application, device and region. Whereas, based on the component the market is further divided into service, hardware and software while, on the basis of usage the market is split into navigation, surveying and mapping. Nonetheless, the sector of application includes aerospace, construction, agriculture, transport and mining for instance, based on the device the market includes desktop and mobile. Due to the significant market segmentation the market is spread around the globe which extremely includes North America, Europe, Asia Pacific, Latin America and Rest of the World. However, the developed regions are dominating the handsome amount of market share around the globe more positively with the adoption of effective and innovated technologies.

The major aspects of driving the growth are increasing need for infrastructural improvement such as Smart cities, Water and Land development, Utility, and urban Planning. Therefore, in the near future, it is anticipated that the market of geographic information system will increase around the globe more positively over the recent few years.

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Dynamic Landscape Of The Global Environmental Health And Safety Market Outlook: Ken Research


The environmental health and safety majorly focus to prevent and decrease accidents, emergencies and health issues at work, with any environmental damage that could result from work practices. The managers work more effectively with and for the organizations to promote goof working practices for the employees. Majorly, they experience these organizations to confirm that they submit with the environmental legislation related to the protection in the workplace. Furthermore, many of the players in the global market of environmental health and safety are playing an important role while developing the related technologies and employing professionals for delivering effective services and provide better consumer satisfaction more significantly which further increase the market growth and registering the highest market share across the globe in the coming years more positively.



According to the report analysis, ‘Global Environmental Health And Safety Market Size Study, by Product (Software, Services), by Application (Medical & Pharmaceutical Waste Management, Industrial Waste Management, Waste Water Management), by End Use, and Regional (North America, Europe, Asia Pacific, Latin America, and Rest of the World) Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are presently functioning in this sector more positively for registering the fastest market growth and dominating the highest market share across the globe in the coming years more positively while spreading the awareness and developing the techniques of promoting activities includes EHS Data Ltd., SGS S.A., The HS&E Group, AECOM, Amec Foster Wheeler PLC, Environmental Resource Management, CH2M HILL Inc., Tetra Tech Inc., Golder Associates and several others. Moreover, many of the players in this market are investing the high value for increasing the proficiency of the services for rising the amount of profit and leading the highest market growth around the globe throughout the forecasted period.

Global Environmental Health and Safety Market industry valued approximately USD 53.13 billion in 2016 is estimated to increase with a healthy growth rate of more than 6.90% over the forecast period of 2017-2025. Moreover, the global market of environmental health and safety is divided into different sectors which majorly involves product, application, end use and region. Whereas, basis on the end use, the market is further divided into chemical and petrochemicals, energy and mining, healthcare, IT & Telecom, construction and manufacturing while, basis on the application, the market is split into medical & pharmaceuticals waste management, industrial waste management and waste water management. Nevertheless, on the basis of region, the market of environmental health and safety is spread across the globe which extremely includes North America, Europe, Asia Pacific, Latin America and Rest of the World. However, the North America region is expected to register the highest market growth across the globe. The Asia Pacific region is also anticipated to contribute in the growth with the adoption of effective technologies.
Additionally, the foremost factors fueling the growth are the increasing the number of regulations imposed by government and environmental agencies universal, high amount of spending in industries of petrochemical, and oil & gas, and removing long-standing risks regarding to the environment. Therefore, in the near future, it is anticipated that the market of environmental health and safety will increase across the globe more significantly over the recent few years.

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How the Navy Plans To Integrate Unmanned Vehicles in Their Manned Fleet: Ken Research

Ken Research’s Unmanned Surface Vehicles (USVs) for Defense & Security: Global Market 2017-2025 by Application, Vehicle Type, Size, Propulsion System and Region gives a detailed analysis on the global market for unmanned surface vehicles. The report also covers current competitive scenario and the predicted manufacture trend; and profiles global USV vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in global defense & security USVs market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. The top players in the market are 5G International Inc., ASV Unmanned Marine Systems, Atlas Electronic GmbH, ECA Group, Elbit Systems Ltd., Israel Aerospace Industries Ltd., Liquid Robotics, Marine Tech SAS, Rafael Advanced Defense Systems Ltd., SimpleUnmanned, LLC. And Textron Inc.

Increasingly, many countries are looking to integrate unmanned surface vehicles into their future fleet. Though the defense prefers not to have them completely unmanned initially, on grounds of better understanding of technology, it will soon evolve into fully unmanned surface vehicles. Until then, USVs will be complemented with troops near them. The reason for using USVs in navy is for distributed maritime operations. During fights that are at high magnitude, electronic signals like anti- air radars, high energy will be vulnerable to electronic intelligence. This risk needs to be kept under controlled and USVs are likely to serve as sensors and shooters that will help in mitigating the risks and also protecting large manned surface combatants. Meanwhile, the humans in other manned vehicles will serve for command and control and their roles will diminish while drones and USVs will take over the operations. There are few important areas that are being worked upon currently – USVs that can distribute large fires and sensors, smaller USVs that carry smaller sensors and warfare equipment, Small USVs that relay communication on manned surface combatants and much smaller USVs that serve as intelligence, surveillance platforms.

USVs are game changing technology in the naval front. They will help in increasing situational awareness and control over the seas. The inclusion of USVs in the fleet will be the shift towards lesser dependency on massive, multi – mission surface combatants with sensors and weapons. USVs are increasingly becoming smaller and are able to integrate all the functions expected in defense duties. However, few areas that are of concern include safety, reliability, integrating USVs with manned platforms and launching mine – hunting drones from USVs.

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Thursday, May 2, 2019

Dynamic Landscape of the Global Bluetooth Smart and Smart Ready Market Outlook: Ken Research

The introduction of Bluetooth smart is a new concept in the entire industry of mobile connectivity. Whereas, the technology of Bluetooth is one type of wireless networking technology that allows the connectivity in multiple devices that enables the supports Bluetooth connectivity. The growing number of such devices is the key factor behind the increasing usage of smart wireless sensor for the connectivity. The Bluetooth technology is less costly, eradicates the requirement of any additional cost, and demand low power. Moreover, the procedure of installing the connection is very easy. Furthermore, the players of this market are investing the high amount of money in the IoT technology and effective growth in the applications of smart wireless sensors for leading the fastest market growth and dominating the high value of market share across the globe in the coming years more significantly.

According to the report analysis, ‘Global Bluetooth Smart & Smart Ready Market Size Study, by Application (Automotive, consumer electronics, wearable electronics, healthcare and building & retail), by Technology (Bluetooth Smart, Smart Ready, Bluetooth 5.0), and Regional (North America, Europe, Asia Pacific, Latin America, and Rest of the World) Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are presently functioning in this sector more actively for leading the fastest market growth and dominating the high value of market share around the globe more positively during the forecasted period while increasing the efficiency of the technologies, creating the strong connected framework for all the electronic devices and depletion of additional expenses includes Broadcom Corporation, Qualcomm Incorporated, Marvell Technology Group Ltd., Mediatek Inc., Toshiba Corporation, Dialog Semiconductor PLC, Ceva, Inc., Fanstel Corporation, Murata Manufacturing Co., Ltd., and several others. Moreover, the focused players in this market are doing the effective developments in the specifications of such technology and introduction of wireless sensors and significant surge in the number of accessories and gadgets lead the market growth more positively around the globe during the forecasted period.

Global Bluetooth Smart & Smart Ready Market industry valued around USD 4.6 billion in 2016 is anticipated to increase with a healthy growth rate of more than 2.5% over the forecast period of 2017-2025. Moreover, the global market of Bluetooth smart & smart ready is sectored into different sectors which majorly involves application, technology and region. Whereas, the based on the application, the market is split into automotive, consumer electronics, wearable electronics, healthcare and building and retail while, on the basis of technology, the market is divided into Bluetooth smart, smart ready and Bluetooth 5.0. Nevertheless, due to the effective market segmentation the market of Bluetooth smart & smart ready is spread across the globe which majorly involves North America, Europe, Asia Pacific, Latin America and Rest of the World.

Additionally, due to the limitations in data capacity are likely to restrict the market growth over the coming years. Nonetheless, the increasing demand for Bluetooth smart and smart ready solutions in consumer electronics industry and wearable devices are the key fueling factors in the market growth. Therefore, in the near future, it is anticipated that the market of Bluetooth smart & smart ready will increase across the globe more positively over the recent few years.

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Increase in Retail E-Commerce Demand Coupled with the Rise in Users of Smart Phone to Drive the Online Advertising Market Over the Forecast Period : Ken Research


Online Advertising is a channel of online ad or advertisement which is basically used across industry verticals to give information & promote products or services. It also referred to as online Advertising ads or advertisements and internet advertising. The online Advertising services are carried out via mobile applications, search engine marketing (SEM), web-based applications, social media platforms, banners, and other the means of promotion. It also covers wide range of advertisements related to both buying & selling of the products or services. The advertising platforms offers individual both free and paid versions of listings. Normal ads permit users to list products & services free of cost as evaluated to featured ads which charge a payment for the listings. These advertisement forms a part of the digital marketing that allows end users to interact directly with the advertisers by digital marketing services like text, mail and others.


Online Advertising is Advertising into two types: vertical online Advertising and horizontal Advertising. The vertical Advertising is limited to single platform such as LinkedIn which advertises various jobs & vacancies. The horizontal Advertisings include different products that range from electronics, furniture, apparels, etc.

According to study, “Online Advertising market” includes major companies which are currently operating in the online Advertising market are Craigslist.org, Quikr, Backpage, Advertising Ads, Gumtree, eBay Advertisings, Naspers Group, q84sale.com, OodleAdpost, OLX.comeg, Sales spider.com, Advertisings For Free, AdlandPro, olx.in, Adpost, Web Advertisings, Yakaz, Free Advertising, Wiju.com, Opennsooq.com, Kedna, Recycler, Wantedwants.com, Claz, Hoobly, Geebo, WebCosmo Advertising.

Based on the categories, online Advertising market is segmented into customer to customer (C2C), business to business (B2B), property, recruitment and auto. Based on the product categories, market is segmented intoautomobiles, electronics, real estate, books, furniture, fashion and other product categories. Based on the revenue sources, market is segmented into website Advertising, social media Advertising, search engine marketing. Based on the business model, market is defined as vertical model and horizontal model. Based on the application, market is segmented into rental properties, auto sales, pets, employment opportunities and others.

The online Advertising Industry is primarily driven by the increase in retail e-commerce coupled withrisein number of smartphone users, expansion of the Omni-channel retail addressable market by value, growing number of internet users & internet penetration, increasing GDP per-capita, icreasing in youth & the urban population. Apart from benefits, some of the major challenges are technological barrier, followed by social media threat, developing country barrier,economic sensitivity and higher global interest rates. In addition, the other key opportunity associated with the market include integration of artificial intelligence (AI) & big data analytics with the online Advertisings.

In Middle East & Africa, the E-commerce & retail segment is expected to be one of the key sectors with augmenting the advertisement spending in digital advertisement space due to rise of E-commerce activities, with the consumers preferring to expend the purchasing various electronics, furniture, food, digital music, video games via desktop medium or a mobile phone to increase their market penetration & brand visibility. Additionally, improvement in the internet infrastructure modifying the laws & regulations concerning the cyber security and improved scalability & measurability of the Ads is expected to contribute more growth of the online Advertising market over the forecast period.

It is estimated that the Middle East & Africa region online advertising market is expected to grow considerably owing to the increase in number of social media users over the forecast period.

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