Wednesday, May 29, 2019

Philippines Fitness Service Market is Driven by Growing Number of International Players, Adoption of Aggressive Marketing Strategies and Increasing Focus on Value Added Services & Personal Training Provided: Ken Research Analysis


Rising health awareness, diversifying services portfolio with new value added services in the organized sector, increasing health problems including diabetes, obesity, stress & others, establishment of new fitness centers by international players and rising demand for personal training services will be the key factors driving growth in Philippines Fitness Service Market”.

Analysts at Ken Research in their latest publication Philippines Fitness Service Market Outlook to 2023 - By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas and Mindanao) and by Gender believes that an increase in the number of fitness centers, adoption of active marketing strategies and high disposable incomes would surge the overall revenue generated in Philippines Fitness Services market. The market has witnessed a positive CAGR of close to 8% in terms of revenue collected from membership fees and personal training sessions, during the review period 2013-2018.

Rise in the Number Of Women Specific Fitness Gyms: In 2018, it was observed that although the male population has been more active & responsive towards personal health regime by joining fitness service centres, women opting for fitness services is quit comparable. The organised gyms have more skewed proportion owing to high cost of personal training & professionalism involved. This gap is expected to be bridged with the establishment of more number of women specific fitness gyms such as Curves fitness Gym. Provision of special classes for women in mixed gyms is also expected to increase women penetration in the market by 2023.


Heath Awareness Events/Workshops to Propel People towards Joining Gyms: Existing players, government and various NGOs have contributed well towards analysing the importance of being fit. Westernisation and fashion trends would accompany this effort hence, has already influenced people to join fitness centres at a young age. Smart marketing strategies, opting for fitness brand ambassadors, sampling would prove to be the tactics of the next generation fitness industry.

Business Partnerships and Tie-ups: Corporate tie-ups with special custom made packages offering discounts are expected to increase market penetration by 2023. The disposable income of the Filipinos has been anticipated to increase at the growth rate of approximately 14% during the period 2018 to 2023. It is expected that in general, people would then opt for costlier membership packages offering supplementary sauna, pool, shower and other facilities.

Players operating in the fitness market have consistently adopted innovative marketing strategies in order to gain a competitive advantage. Fitness centers have regularly involved themselves in promoting gym services not only amongst higher income groups but also in middle income groups through adjusting their pricing policies. The fitness centers in Philippines have started providing all-inclusive memberships. They have been providing cheaper renewal options and include one to two months freezing free in the long term packages to attract customers.

Key Segments Covered:-
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized

By Revenue Streams
Membership Fees
Personal Training Fees

By Membership Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3 Months
6 Months
12 Months

By Regions (On the basis of Number of Gyms)
Luzon
Visayas
Mindanao

By Gender (on the basis of Revenue and Number of Members)
Male
Female

Key Target Audience:-
Organized Fitness Service Centers/Gyms (Branded)
Women Fitness Service Centers
Mixed Fitness Service Centers
Major Fitness Equipment Manufacturers
Investors
Fitness Managers
Fitness Club Franchisers
Personal Training Certification Institutes
Standalone Yoga Centers

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023

Companies Covered:-
Anytime Fitness
Pound for Pound
Snap Fitness 24/7
Krav Maga
Fitness First
Gold’s Gym
Slimmer’s World International
Beyond Yoga
360 Fitness
Bliss Yoga
UFC Gym
Curves Fitness
Kerry Sports Manila

Keywords:-
Philippines Fitness Market
Pilates Market Philippines
Yoga Studio Market Philippines
Fitness Industry Philippines
Health Club Market Philippines
Philippines Gym Revenue
Philippines Gym Market Analysis
Philippines Gym Industry
Philippines Gym Members
Philippines Gym Outlets
Philippines Gym Membership
Philippines Gym Fees
Filipino Fitness Services Market
Philippines Fitness Sector
Philippines Fitness Region
Philippines Fitness Growing
Philippines Fitness Growth
Fitness Gyms in Luzon
Fitness Gyms in Visayas
Fitness Gyms in Mindanao
Trends Philippines Fitness
Philippines Fitness Forecast
Gold’s Gym Sales Philippines
UFC Gym Philippines Price
Curves Fitness Philippines Fee
Gym Franchise in Philippines
Philippines Yoga Revenue
Philippines Yoga Market

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Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
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US Seed Market Outlook to 2023: Ken Research

The report titled “US Seed Market Outlook to 2023 - By Type of Seed (Corn, Soybean, Cotton, Wheat, Sorghum, and Vegetables) and By Technology (GM/GE/Hybrid and Open Pollinated)” provides a comprehensive analysis of the seeds market in the US. The report covers the overall market size in terms of revenue, segmentations on the basis of crop, type of seed, geographical region, trends and developments, regulations for patents in the US, mergers and acquisitions, US farm structure and ownership structure, mechanization in the US agriculture, organic farming sector, land under cultivation and production of various crops, competitive scenario and company profiles. The report concludes with market projection for future analyst recommendations highlighting the major opportunities and cautions for the US seeds market.

US seed market is among the most developed in the world and is in the matured stage. Technological advancement and genetic modification are the key drivers for the demand of commercial seeds in the US market.

Corn: In 2018, total corn planted area in the US showed a decline when compared with the planted area year 2017. Farmers have decreased corn acreage by adjusting crop rotations between corn and soybeans, which has caused corn plantings to decrease. The trade differences between China and the US have impacted both the plantation and production of corn in the country. The US Corn Seed Market’s quantity of production and consumption depends on genetics, changes in weather patterns, land limitations, politics and global market demand. The US Corn seed market recorded growth during 2018 due to rise in prices of seed. The higher growth rate of the Corn seed segment can be attributed to the increasing demand of superior quality seeds to feed the expanding population of the country. Corn production is expected to increase by the year 2023. Lower corn prices and increasing corn production suggest that more corn will be used for feed and residual use. Fuel and increasing meat production have driven the demand for corn in the US and global market.

Soybean: In year 2018, total soybean showed a decline with a negative growth when compared with the planted area in year 2017. Illinois ranked first in the maximum soybean plantation followed by Iowa. US production declined for soybean seeds in year 2018 when compared to 2017. Total seed production is impacted directly with the decline in the planted acres over the years. States like North Carolina got two hurricanes and other states are affected due to heavy rain after soybeans hit maturity. Decline in year 2018 was observed as China has shifted soybean orders to South America after the issue of price effect post July 2018. The prices of Soybean are increasing and the higher producer returns provide incentives to increase plantings, and producers are expected to plant large number acres by the year 2023. Rising domestic use and export demand support a continuation of a large soybean area. This will eventually result in increased demand for soybean seeds.

Cotton: The US cotton seed market had an increasing growth in year 2018. Cotton production showed a negative growth rate when compared with 2017. Texas is the leading cotton-producing state followed by California, Arkansas, Georgia, Mississippi and Louisiana. Domestic mill use which increases the demand for the cotton seed is expected to slowly grow over the forecast period while exports are projected to increase in the coming years. More than 99 % of the cotton grown in the US is of the Upland variety, with the rest being American Pima.

Other Crops: The US Sorghum seed segment recorded an increased growth rate in year 2018. Significant demands from dairy, meat and poultry industries are creating unique marketing opportunities for the sorghum growers.

Overall wheat seed use in year 2018 increased from the previous year. No GM wheat seeds have been commercialized until now although Monsanto and Syngenta are undergoing field trials for GM wheat.

In 2018, rice producers planted hybrid seed on about 20%-25% percent of U.S. land for rice cultivation. Arkansas is the largest area by rice crop plantation.

South Dakota produces the most oats in the US followed by North Dakota and Wisconsin. U.S oats production will have an increased growth rate by 2023. 

The Fruit and Vegetable Seed Market is at rapid growth stage in year 2018. It is observed that the quality of seed accounts for approximately 25-30% of the total productivity and hence there is huge demand for branded seeds. The growing demand for vegetables and an increased production capacity of vegetable industry are driving the market growth in the US. The total farm value of fruit, nuts, and vegetable production is projected to grow annually over the coming.

Future: US Seed industry is expected to register an increased CAGR in upcoming years. Huge consolidation in the market has reduced the number of major players in the US Seed market to less than five. In future, it is less likely that more consolidation may happen among the existing top players. Many new traits and seed varieties are under development and are expected to be launched in the next five years. Demand for organic and non GMO seeds are expected to rise and being sold at premium considering the rising demand for organic vegetables and other food products. Organic acreage is increasing in most areas of the US, while transitioning to organic corn and soybean. The rate of demand for commercial seeds is growing rapidly due to mechanization and adoption of various other agricultural practices and technological improvements such as use of drones and sensors for seed planting and monitoring, use of robotics for seed R&D and various other uses, upcoming culture of urban farming, hydroponics and the use of IoT (Internet of Things) in the agricultural based activities.

Key Segments Covered
By Type of Crop
Corn
Soybean
Cotton
Sorghum
Wheat
Rice
Oats
Vegetable and Fruit Seeds

Based on Type:
Conventional seed
GM/ Hybrid seed

Based on Geography:
California
Texas
Nebraska
Illinois
Iowa
Minnesota
Kansas
Indiana
Wisconsin
North Carolina
Other states

Key Target Audience
Seed Manufacturers
Associations and industrial bodies
Agricultural institutes and universities
Regulatory institutions
Agricultural Seed Distributors
Government Agencies
NGO’s Supporting Agricultural Growth and Activities
Venture Capitalists
Online Sales and Retailing Agencies

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023

Companies Covered:
Bayer Group (Monsanto Company)
Dow DuPont Inc.
Syngenta Seeds, LLC
Agreliant Genetics, LLC

Key Topics Covered in the Report
Executive Summary
Research Methodology
Historical Overview
Land Under Cultivation and Production of Various Crops, 2017 and 2018
Irrigated and Non Irrigated land
US Farm Structure and Ownership Structure
Mechanization in the US Agriculture
Value Chain in the US Seed Market
Regulatory Scenario in United States Seed Market for Patent Approval
Cropping Pattern in the US Grain and Vegetables
USA Seed Market Overview and Size, 2013-2018
US Corn Seed Market, 2013-2023
US Cotton Seed Market, 2013-2023
US Soybean Seed Market, 2013-2023
US Wheat Seed Market, 2013-2023
US Sorghum Seed Market, 2013-2023
US Rice Seed Market Snapshot
US Oats Seed market Snapshot
US Fruits and Vegetable Seed Market Snapshot
Market Share and Company Profile of Major Players, 2018
Mergers and Acquisitions in US Seed Industry
List of Small Seed Companies in the US Seed Industry
Trends and Developments in USA Seed Market
SWOT Analysis
Rising Organic Farming Sector
Future Projection to the US Seed Market, 2018-2023
Analyst Recommendation

For more information on the research report, refer to below link:

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

India POCT Market Outlook to 2023: Ken Research

The report titled “India POCT Market Outlook to 2023 - By Major Devices (Blood Glucose Testing Kits, Infectious Disease Testing Kits, Blood Gas Electrolytes, Pregnancy, and Fertility Testing Kits, Cardio-Metabolic Monitoring, Anticoagulant Management, Cholesterol Testing Kits and Others), By End Users (Hospitals & Clinics, Consumers/ Individuals, Diagnostic Labs, Home Healthcare and Others), By Distribution Channel (Distributors and Direct Sales), By Consumables and Instruments and By Region” provides a comprehensive analysis of the Point of Care Testing Market of India. The report covers various aspects including market overview and evolution, Indian Health Statistics, Trade Scenario, trends and developments, issues and challenges, Porter’s five force analyses, customer decision parameters, funding, and M&A scenario in the industry, competitive landscape and government regulations. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Market Overview
India POCT market is at the growing stage. India POCT market in terms of revenue has increased at a positive CAGR during the period FY’2013-FY’2018. This growth was supported by advancement in medical knowledge and R&D along with an increase in the prevalence of chronic diseases amongst the Indian population in recent years. The customers in the market are becoming more aware of their health with time which has further boosted the demand for POCT devices in the country.
India POCT Market Research Report
There has been intense competition between the players in the India POCT market as more number of MNC’s is setting up their units in India owing to the allowance of 100% FDI in the country. The domestic production of POCT devices has been relatively low as compared to other countries. The POCT devices have led to a faster pace for treatment coupled with a reduction in the overall health checkup expenditure.
India POCT Market Segmentation
By Major Devices: Blood Glucose Testing kits accounted for the highest share for the FY’2018. This testing kit is a device used on a routine basis to monitor glucose levels for people at home or for patients under permanent glycemic control requirements. Increase in the rate for infectious and communicable diseases in the country have also generated the need for Infectious diseases testing kits, which stand second to the blood glucose testing kits. On the other hand, the third largest share was accounted for by blood gas electrolytes kits which further followed by pregnancy & fertility testing kits, cardiometabolic monitoring kit, anticoagulant management kit, and others.
By End Users: The hospitals and clinics accounted for the highest market share in India POCT market in FY’2018 amongst the considered end users owing to the lack of diagnostic labs and central laboratories along with the cost and time involved in conducting different tests through diagnostic laboratories. The individuals usually use POCT devices for Blood glucose testing, pregnancy testing, and HIV self-testing as these devices are simple to use and are handy due to which consumer/individuals accounted for the second highest market share in the end user a segment which is further followed by the diagnostic labs, home healthcare, and others.
By Consumables and Instruments: In India POCT market consumables accounted for the majority of the market share in FY’2018. This is largely due to HbA1c, Pregnancy, Cholesterol, and Drug of Abuse POCT devices utilize consumables on large scale for diagnostics. On the other hand, Instruments although comprising of much costlier components captured a smaller market share in FY’2018 due to longer replacement/repurchase cycle.
By Distribution Channel: The sale of POCT devices through distributors plays a key role in the overall POCT a market in India constituting a maximum market share in FY’2018. The distributors accounted for a double-digit margin on the sale of these devices. On the other hand, direct sales in case of POCT devices is minimal as compared to the sales through distributors as a majority of the POCT companies do not contact them, clients, directly and rather prefer using a medium to sell their products owing to the high cost involved.
By Region: It has been observed that amongst the considered cities, sale of POCT devices is the highest in Delhi followed by Chennai in FY’2018 as these are the hub for medical care. Also, the people residing in these cities have a higher personal disposable income as compared to other cities. Lack of awareness and acceptance by the people in Tier 2 and Tier 3 cities justifies its lower market share in FY’2018.
Competitive Landscape
The India POCT market is moderately concentrated. In FY’2018, it has been observed that there are more than 60 players which are operating in the India POCT market, out which Abbott India has the highest market share on the basis of revenue in FY’2018. This was followed by Roche Diagnostics, Danaher Corporation, J Mitra & co., Trans Asia Biomedical and others. These market players compete in the POCT market in India on the basis of Cost, Expertise, Brand, Ease of Use, and Key Products Offered.
India POCT Market Future Outlook
In the future, it has been anticipated that India POCT market will increase at a double digit CAGR during the period of FY’2018– FY’2023E in terms of revenue. India POCT market is expected to grow at an enormous rate owing to factors such as compactness, portability and its usage by the non-laboratory personnel in the purview of getting faster results. Increasing demand for POCT devices in the country largely from the elderly population which is one of the major targets end users for the home healthcare companies and overall POCT market in general. Launch of various new products in different product genre is anticipated to expand the target audience. In addition to this, India has been a country with one of the highest diabetes prevalence rates in the world. This will lead to an opportunity for POCT companies to provide efficient solutions for the problem.
Key Segments Covered:-
By Major Devices
Blood Glucose Testing Kits
Infectious Disease Testing Kits
Blood Gas Electrolytes
Pregnancy and Fertility Testing Kits
CardioMetabolic Monitoring
Anticoagulant Management
Cholesterol Testing Kits
Others
By End Users
Hospitals & Clinics
Consumers/ Individuals
Diagnostic Labs
Home Healthcare
Others
By Distribution Channel
Distributors
Direct Sales
By Region
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
By Consumables and Instruments
Key Target Audience
Point of Care Companies
Hospitals & Clinics
Government organizations
Medical Devices and Equipment companies
Home Healthcare Companies
Time Period Captured in the Report:-
Historical Period: FY’2013-FY’2018
Forecast Period: FY’2018-FY’2023
Companies Covered:-
Abbott India Limited
Roche Diagnostics
Siemens Healthcare Private Limited
Beckman Coulter India Pvt. Ltd.
J Mitra & Co. Pvt. Ltd.
Trans Asia Biomedical
Radiometer India
Bio Rad Laboratories
DiaSys India
EKF Diagnostics
Renesas Electronics
Triviton Healthcare Private Limited
Becton Dickinson India Private Limited
India Medtronic Private Limited
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Value Chain Analysis of India POCT Market
Indian National Health Account Statistics
Market Overview and Genesis of India POCT Market
India POCT Market Size for the FY’2013- FY’2018
India POCT Market Segmentation by Major Devices (Blood Glucose Testing Kits, Infectious Disease Testing Kits, Blood Gas Electrolytes, Pregnancy and Fertility Testing Kits, Cardio-Metabolic Monitoring, Anticoagulant Management, Cholesterol Testing Kits, and Others)
India POCT Market Segmentation By End Users (Hospitals & Clinics, Consumers/ Individuals, Diagnostic Labs, Home Healthcare and Others)
India POCT Market Segmentation By Consumables and Instruments
India POCT Market Segmentation By Distribution Channel (Distributors and Direct Sales)
India POCT Market segmentation By Region (Tier 1, Tier 2 and Tier 3 Cities)
Government Regulations in the India POCT Market
Porter’s Five Force Analysis for India POCT Market
Competition Parameters in India POCT Market
Company Profiles of Major Players in the India POCT Market
Strength and Weaknesses of Major Players in the India POCT Market
Funding and M&A Scenario in the India POCT Market
Trade Scenario in the India POCT Market
Trends and Developments in the India POCT Market
Issues and Challenges in the India POCT Market
Upcoming Technologies in the India POCT Market
Customer Decision Parameters in the India POCT Market
India POCT Market Size- Future Outlook and Projections for the FY’2018- FY’2023E
Analysts Recommendations for the India POCT Market
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249