Friday, June 7, 2019

Singapore Online Advertising Market Outlook to 2023: Ken Research

The report titled “Singapore Online Advertising Market Outlook to 2023 - By Type Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action)” covers  online advertising spent along with market segmentation by the medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, entertainment & media, banking, automotive, retail, healthcare, and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Carbon Interactive, Happy Marketer, First Page Pte Ltd, Hashmeta Pte Ltd, Media One, Clickr Media, One9ninety Pte Ltd, Construct Digital, Disruptive Digital and others.
Singapore Online Advertising Market Outlook
The report also explores the digital customer profile in Singapore, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.
Singapore Online Advertising Market Summary
Market Overview: Singapore Online Advertising Market is at the growth stage witnessing intense competition amongst advertising agencies. The rapid increase in the usage of social media, robust digital infrastructure, and high Smartphone penetration has propelled momentum to advertising spent. The number of internet users has increased considerably during the review period. The entertainment industry revenue in Singapore has increased at a CAGR of 3.5% during 2013-2018. Addition of new platforms and services such as Whatsapp advertising, Skype advertising, link building, mobile app development, and others have complimented the target audience in terms of availability of a wide range of services. Online advertising spent is expected to witness sound growth at a CAGR of around 18.6% during the revenue period 2013-2018.
Market Segmentation
By Medium (Desktop and Mobile)
Desktop dominated the market owing to better resolution of the advertisements and a bigger screen. In addition, the internet broadband speed available in Singapore is faster in any fixed connections as compared to the internet speed connections via mobile phones. With the advent of strong internet infrastructure owing to the government’s initiatives and the rapid increase in smartphone penetration in the country, mobile advertising started to be preferred in Singapore. Both have an almost comparative share in the market with desktop leading slightly in 2018.
By Types of Advertising (Banner, Video, Search, Social Media, and Online Classified & Others Advertising)
Search ads have gathered the maximum market share due to the higher usage of search engines for various activities. In search engines, Google accounted for the maximum user penetration followed by Facebook, Instagram, and YouTube. Social media advertising ranks second due to the increasing social media users in the country. Video advertising has gradually increased in the last five years whereas banner and online classified advertising have seen a slight decline in this period in terms of relative share.
By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Automotive, BFSI, and Others)
FMCG is the top sector which spends maximum on its product and services’ advertising owing to high market competition and low product switching cost followed by the Entertainment & Media which has a significant share in online advertisement spending in the country with digital games, online music having the highest visibility. Healthcare sector is coming up with innovative medical services and needs to raise awareness among consumers. E-commerce is an upcoming sector in Singapore that will grow at a very fast growth rate owing to the increase in personal disposable income and shift towards online shopping from traditional brick and mortar model. Automotive and Banking services also accounted for a considerable market share in the digital advertising market spending in Singapore.
By Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA)
Cost per Mile (CPM) means the cost charged per thousand clicks. Cost per Clicks (CPC) is the charges by the publisher according to the number of clicks received by any advertisement. Cost per Action (CPA) means the charges as per any particular action desired by the advertiser. The CPC model is being widely used by publishers in Singapore because of the dominance of search advertising in Singapore. However, the CPM and CPA models are going to overtake the CPC model because social media ads & video ads are steadily growing in Singapore and new players are entering the market preferring CPM being the cheapest model & CPA being highly result driven.
Competitive Landscape
The online advertising market is fragmented for advertising agencies while it is highly concentrated for platforms on the basis of ad spent in 2018. Companies compete on the basis of promotion strategies, their networking, major clientele and the platforms used for digital advertising. Some of the major advertising agencies operating within this segment include Carbon Interactive, Hashmeta, Happy Marketer, Media One, Clickr Media, First Page, and others. Major platforms with the majority of the share in the market are Google and Facebook, followed by Instagram and other platforms.
Singapore Online Advertising Market Future Outlook
Singapore online advertising market will witness a slower growth from the period 2018 to 2023E as the market becomes more saturated. It is forecasted to witness a CAGR (2018-2023) of close to 11% due to the dominance of traditional offline advertising in Singapore. Generally, the realization of profits or ROI period in the business is comparatively long which leads to dissatisfaction among the advertising agencies.
Key Segments Covered:-
By Online Advertising Medium By Online Ad Spend
Desktop
Mobile
By Types of Online Advertising By Online Ad Spend
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By Different Sector/Industries By Online Ad Spend
FMCG
Entertainment & Media
BFSI
Retail
Health care
Automotive
Others
By Pricing Models By Online Ad Spend
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:-
Carbon Interactive
Active Media
Happy Marketer
Hashmeta Pte. Ltd.
Clickr Media
Media One
One9 Ninety
Advertising Platforms Covered:-
Google
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
Key Topics Covered in the Report:-
Executive Summary
Research Methodology
Singapore Online Advertising Market
Singapore Online Advertising Market Segmentation
SWOT Analysis of Singapore Online Advertising Market
Trends and Development in Singapore Online Advertising Market
Issues and Challenges in Singapore Online Advertising
Regulatory Scenario of Singapore Online Advertising Market
Competitive Scenario in Singapore Online Advertising Market
Company Profiles of Singapore Online Advertising Market
Singapore Online Advertising Market Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Singapore Online Advertising Market
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Ankur Gupta, Head Marketing & Communications
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+91-9015378249

Thursday, June 6, 2019

Rising Importance Of Automated Solutions In Oil And Gas Market Outlook: Ken Research


The industry of oil and gas is growing across the globe year on year during the last decade owing to the significant increase in the demand for oil especially from the underdeveloped region which majorly includes India and China. Whereas, in the recent trend, with the significant advancement in the technology led to interconnected enterprises, which support the oil and gas market to shift closer to the operational excellence and effectively facing the challenges related to the cost management and several others. The automation solutions sanction oil and gas enterprises to optimize and streamline business operations by allowing a seamless flow of data from the enterprise assets to operations, trading systems and maintenance. Furthermore, the government is also presenting the favorable policies and strategies which further increase the demand for oil and gas and lead the market growth more positively across the globe during the forecasted period.

According to the report analysis, ‘Automation Solutions in Oil & Gas Industry: Global Market by System Type, Operation Stage and Geography 2014-2023’ states that there are several key players which are presently functioning in this sector more energetically for leading the highest market growth and dominating the handsome value of market share across the globe during the forecasted period more positively while effectively studying the policies of government, analyzing the changing behavior of the consumer for offering better services and advancing the technologies with more applications and benefits includes ABB Ltd., Emerson Electric Co., Endress+Hauser AG, Fanuc Corp., General Electric Co., Hitachi, Ltd., Honeywell International Inc., Mitsubishi Electric Corp., Rockwell Automation Inc., Schneider Electric SE, Siemens AG, Yokogawa Electric Corporation and several others. Moreover, the players of respective region conducted various studies to prove that the experts of industry are satisfied with the current state of affairs of the oil and gas industry and anticipate this to market to rise in the coming years.

Additionally, it is anticipated the cost of oil and gas in Russia is very stable which is anticipated to demonstrate the stability in the coming years with less unpredictable moves. This shall assistance the market in growth in the near future as the recent levels of manufacture can rise more significantly and conveniently. Not only have this, many regions for leading the fastest market growth around the globe are investing the large amount in the research and development sector to enhance the quality of their outcome.

Although, the significant rise in the daily drilling operations, increase in the diagnostics and inspections, high occurrence of natural calamities and several others are the major growth drivers for the automation solutions in the oil and gas industry. Whereas, in the above mentioned factors the daily drilling operations is one of the largest expenses for the oil and gas companies. Not only expensive, it is also extremely technical and includes considerable precaution for the worker. The automation manual portions of that process such as pressure drilling and pipe handling, can effectively decrease the safety risks, and speed up the overall drilling procedure. Therefore, in the coming years, it is anticipated that the market of automation solutions in oil and gas industry will increase around the globe more positively over the recent few years.

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Dynamics Of The Global Thermochromic Paints And Coating Market Outlook: Ken Research

The thermochromic paints and coatings are specially designed product in a particular manner so that they can change the color at a specific temperature, delivering a visual indication of a temperature change. A special type of pigments, known as the thermochromic pigments, are available in the market to manufacture the thermochromic paints and coatings. In the recent years, the thermochromic paints and coatings have risen in a great manner with the global thermochromic market attracting a significant share. Not only has this, the players of thermochromic paints and coatings are doing significant developments in the technology of this for producing the product with the great efficiency and utilizing the optimum combination of sources which further benefitted for increasing the demand of such, leading the handsome value of market share and dominating the handsome value of market share across the globe in the coming years more positively.



According to the report analysis, ‘Thermochromic Paints & Coatings Market - Global Drivers, Restraints, Opportunities, Trends, and Forecasts up to 2023’ states that there are several key players which are recently functioning in this sector more actively for leading the fastest market growth and dominating the handsome value of market share across the globe during the short span of time while developing the techniques of performing the task, extensive and efficient usage of involved technologies includes Sherwin Williams, AkzoNobel N.V., RPM International, Axalta Coating Systems Ltd., and Arkema. Nonetheless, many of the potential players of this market are compelling many relevant aspects of the market for efficiently attaining the high amount of revenue and leading the fastest market growth which further benefitted for knowing the growth opportunities and making the market more competitive and profitable for the coming and existing investors.

Additionally, based on the region, the North America region is the foremost thermochromic paints & coatings market globally ow          ing to the existence of export-oriented manufacturing abilities and intense domestic requirement from the several end-user industries. The effective rise in the food manufacturing and building construction is further fueling the market growth in the region. North America is prospective to remain as the foremost region with a leading contribution coming from the US. However, the predicted economic stability in Europe is estimated to boom up its manufacturing sector, complementing the growth of the thermochromic paints & coatings market.

The foremost usage of such products in decorative and food segments has provided a massive boom up to the thermochromic paints & coatings market in current years. The speedy growth in economies around the globe and the growing per capita income among customers in the underdeveloped countries are growing the requirement for the decorations. This, in turn, is growing the requirement for the thermochromic paints & coatings in infrastructure.

Although, developing economies such as China, India, and Brazil are considering forward to take the profitable advantage of the benefits of thermochromic paints & coatings. Further, the industrial and FMCG packaging market growth is estimated to foster the thermochromic paints & coatings market. Therefore, in the coming years, it is predicted that the market of thermochromic paints and coating will increase across the globe more positively over the recent few years.

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US Seed Market is Largely Driven by the Demand of Commercial Seeds for Sowing Corn, Soybean, Vegetable and Fruits and Cotton: Ken Research

“Adoption of GM/GE seeds for cultivating Corn and Soybean will be the key driver for commercial seed market in the US. The trend is expected to remain the same in the next few years.”

The US seeds market is in the matured stage and has shown a positive growth in the period 2013-2018. Corn Soybean and Vegetable and Seed Market are the three largest segments of the US Seed industry. Corn seed segment dominates the US seed market with innovations in seed and its traits for better yield and germination rates which ensures its maximum growth. USA ranks first amongst the major producers of soybean in global soy markets with nearly a third of the world’s soybean production. Major agricultural states include California, Texas, Illinois, Nebraska and Iowa. The US organic sector continues its upward trajectory, gaining new market share and shattering records as consumers are using more organic products than ever before. Organic food now accounts for 5.5% of total food sales in the US and the seeds are sold at premium. The US is the largest market for organic food in 2018.

More than 5 million Acre of organic farm land was there in the United States in year 2018 with an average growth rate of 3%. Organic acreage is increasing in most areas of the US, while transitioning to organic corn and soybean acreage is challenging in some Corn Belt areas.

In the matured markets like that of the US, farm mechanization covers 100% large sized lands. Farms have become more specialized and mechanized by the year 2018 due to which the number of commodities produced per farm has decreased, the average farm size increased by approximately 2.5%in 2018.

The top five companies merged with each other to form three large corporations. These mergers were targeted with an aim to integrate seed and crop protection business. The seed market is characterized by moderate competition due to the presence of a number of large- and small-scale firms. The market is dominated by players such as The Monsanto Company (Bayer Group), Dow DuPont Inc., Syngenta Seeds, and Agreliant Genetics. These collectively accounted for the largest portion of the seed market in 2018. New product launches, acquisitions, agreements, and expansions are the key strategies adopted by players to ensure their growth in this market.

The report titled, “US Seed Market Outlook to 2023 By Type of Seed (Corn, Soybean, Cotton, Wheat, Sorghum, and Vegetables) and By Technology (GM/GE/Hybrid and Open Pollinated)” by Ken Research observed that the innovations in product development and R&D in gene technology such as launch of various new and improved GM seeds and traits will complement the conventional seed use and it will have positive impact on the overall seed and agriculture market.

Key Segments Covered
By Type of Crop
Corn
Soybean
Cotton
Sorghum
Wheat
Rice
Oats
Vegetable and Fruit Seeds

Based on Type:
Conventional seed
GM/ Hybrid seed

Based on Geography:
California
Texas
Nebraska
Illinois
Iowa
Minnesota
Kansas
Indiana
Wisconsin
North Carolina
Other states

Key Target Audience
Seed Manufacturers
Associations and industrial bodies
Agricultural institutes and universities
Regulatory institutions
Agricultural Seed Distributors
Government Agencies
NGO’s Supporting Agricultural Growth and Activities
Venture Capitalists
Online Sales and Retailing Agencies

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023

Companies Covered:
Bayer Group (Monsanto Company)
Dow DuPont Inc.
Syngenta Seeds, LLC
Agreliant Genetics, LLC

Key Topics Covered in the Report
US Seed Market
Seed Market in US
US Seed Industry Revenue
US Seed market by Type
Seed Products in US
Seed Sales in US
Seed Marketing in US
Seed Demand in the US
US Seed Patent Process
Seed Supply in the US
Mechanization in the US Agriculture
US Soybean Seed Market
US Farm Structure
US Farm Ownership
US Rice Seed Market
Organic Seed Market in US
Commercial Seed Market in US
Distribution of Seeds in US
US Irrigated Land Statistics
US Non- Irrigated Land
Seed Retailing in the US
GM Seeds Demand in US
Organic Seeds Supply in US
Hybrid Seeds Market in US
Market Share Bayer Seed America
United States of America Seed Market
USA Seed Sales
List of Seed Companies in US
Major Seed Companies in US
Seed Manufacturers in US
Seed Producers in the US
Distribution Channel US Seed Market
Guidelines US Seed
Opportunity US Seed Market

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Philippines Logistics and Warehousing Market Research Report to 2024: Ken Research

How is Philippines Logistics & Warehousing Market Positioned?
Logistics services provided in the Philippines involve the movement and transport of the documents, parcels, goods, materials, products which include management of freight, storage, packaging and inventory. The goods are transported by the basic modes of transportation which includes land, water, air and rail. Transportation and logistics is a main catalyst of economic growth which impacts other sectors such as agriculture and manufacturing, among others. The technological advancements and trade together have contributed to the growth of logistics industry in the Philippines. The logistics industry plays a key role in the exports and import of commodities in the Philippines. The logistics market in the Philippines has witnessed a growing need of maritime, aviation and land transport systems to ensure efficient flow of resources and commodities within the country as well as to other countries globally. The logistics market of has evolved in recent years with the rising globalization which is one of the key driving factors responsible for the growth of logistics market in the Philippines. Globalization has increased trade activities in the country and logistics has played a key role in connecting different export and import markets of various countries across the world. The logistics market has augmented positively from PHP ~ billion during 2013 to PHP ~ billion during 2018, thus displaying a CAGR of ~% during 2013-2018. During this period, logistics market grew with the expansion of industrial activities in the country.

Philippines Logistics & Warehousing Market Segmentation
By Service Mix: Freight forwarding segment dominated the logistics industry of Philippines and has grown at a five year CAGR of ~% during the period 2013-2018. The market was witnessed to grow from PHP ~ billion in 2013 to PHP ~ billion in 2018. This is primarily due to rising demand for transportation of goods from one place to another and increasing export and import value has positively impacted the freight forwarding industry. Warehousing is the second largest contributor in the logistics industry of Philippines and reached PHP ~ billion in 2018. Over the years the warehouses in the country have witnessed modernization with the introduction of robotics and mechanization in this industry which has increased the efficiency of work. Value added services acquired the remaining market share of ~% in the overall logistics market of Philippines.

Philippines Logistics & Warehousing Market Future Outlook
The logistics and warehousing market of Philippines was observed to grow at a CAGR of ~% during the period 2018 to 2024. The market revenue generated from this industry in Philippines is expected to grow and reach from PHP ~ billion in the year 2018 to PHP ~ billion by the end of the year 2024. Strong economic growth is likely to boost the logistics market in the country during the forecasted period 2018-2024. The sectors which are expected to be particularly dependent upon logistics services include healthcare, telecommunication, electronics and retail sectors. An increase in the consumer spending will provide a strong impetus for the growth of these sectors and thus will affect the logistics market positively.

How is Philippines Freight Forwarding Market Positioned?
Freight forwarding industry witnessed significant growth in the past few years. Expanding FMCG sector, retail sector, food and e-commerce industry in the country have attributed to the phenomenal growth in the sector during the period 2013-2018. The industry dominated the logistics market. The market is yet to achieve maturity as the industry is highly fragmented with the presence of both domestic and international companies. Freight forwarding accounts for ~% of the total value of the goods. The market witnessed a tremendous growth during 2013-2018. It increased from PHP ~ billion in 2013 to PHP ~ billion in 2018.

Key Segments Covered
Logistics and Warehousing:
By Service Mix (Freight Forwarding, Warehousing and Value Added Services)

Freight Forwarding:
By Mode of Transport (Water Transport, Road Transport and Air Transport)
By Major Flow Corridors (Asia, North America, Europe, Middle East and Others)
By Owned and Rented / 3PL
By Delivery Type (Normal Delivery and Express Delivery)
By Mode of Freight (International Freight and Domestic Freight) 

Express Delivery:
By Mode of Transport (Air Express and Road Express)
By Delivery Type (International Express and Domestic Express)      
By Business Model (B2B, B2C and C2C)

E-Commerce:
By Channel (E-Commerce Merchants and 3PL Companies)
By Time Duration (One Day Delivery, Two Day Delivery, Same Day Delivery and Others)
By Area of Delivery (Intracity and Intercity)
By Payment Method (Cash on Delivery and Others)

Third Party Logistics:
By Market Type (Freight Forwarding and Warehousing Services)

Warehousing:
By End User (Food and Beverage, Pharmaceuticals and Medical Consumables, Textile and Footwear, Electronics, Chemicals and Others)
By Domestic and International Companies
By Business Model (Industrial / Retail Freight, Container Freight, Cold Storage, Agriculture and Others)
By Owned and Rented Warehouses

Balikbayan Box:
By Seasonal Demand (On-Season and Off-Season)

Key Target Audience
Logistics Companies
Warehousing Companies
Cold Chain Companies
Courier and Parcel Companies
Express Logistics Companies
E-Commerce Logistics Companies
E-Commerce Companies
Logistics Association
Government Association
Investors and Private Equity Companies  

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2024

Companies Covered:
Freight Forwarding and Warehousing Market:
Chelsea Logistics Holdings Corporation
International Container Terminal Services Inc.
Lorenzo Shipping Corporation
Metro Alliance Holdings & Equity Corporation
Asian Terminals Inc.
AAI Worldwide Logistics Inc.
Kintetsu World Express
Royal Cargo
Yusen Logistics Co. Ltd.
All Transport Network Logistics (ATN)
F2 Logistics All Systems Logistics (ASL) 
LF Logistics
Nippon Express
Panalpina
Expeditors
Orient Freight International
Metro Combined Logistics Solutions Inc.
Infinity Logistics Philippines Co.
MMG Corporation Philippines

Express Delivery Market:
LBC Express
Philippines Postal Corporation
2Go Group Inc.
JRS Express
AirFreight 2100 (Air21)
Xend Business Solutions
Abest Express

E-Commerce Logistics Market:
Lazada Express
Shopee
DHL Philippines
Zalora

Balikbayan Box Market:
Jolly B Box
Forex Cargo
Afreight
Zalora
Manila Forwarders
LBC Express

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249