The report titled “UAE
Nutritional Supplements Market Outlook to 2023 - by Vitamins &
Dietary Supplements (Protein Supplements, Non-Herbal Dietary Supplements
Composites, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10, Herbal Dietary Supplements Composites, Yeast,
Garlic, Ginko Biloba), Functional Foods (Dairy, Baby Food, Breakfast Cereals,
Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks) and
Functional Beverages (Energy Drink, FF Concentrates, Sports Drink, and Bottled
Water)” provides a comprehensive analysis of the nutritional
supplements market in the UAE. The report also covers the overview and genesis
of the industry, overall market size in terms of revenue, segmentation on the
basis of product category and channels of distribution for functional foods,
functional beverages and vitamins & dietary supplements, trends and
developments, issues and challenges, regulations in the UAE, value chain
analysis, SWOT analysis, entry barriers, competitive scenario and company
profiles. The report concludes with market projection and analyst
recommendations highlighting the major opportunities and cautions.
UAE Nutritional Supplements Overview
and Size
UAE Nutritional Supplements market grew
at a higher single digit growth rate over the review period 2013-2018. The
market growth was supported by the increasing health awareness, government
initiatives, growth in the personal disposable income of the people, rise in
ageing population, and preventive nature of the age group (25-45 years). The
market was observed in the late growth stage and will continue to remain so in
the forecasted period, 2018-2023. A change in consumption trend has been
observed in the UAE health and wellness industry, wherein the consumers are
focusing more on the preventive healthcare from taking health supplements in
the old age to a shift in increasing consumption of supplements in the earlier
ages in order to prevent them from permanently depending on pharmaceutical
drugs. Nutritional Supplements are positioning itself as natural and healthy
alternative to traditional medicine in the country.
UAE Nutritional Supplements Market
Segmentation
Functional Food segment was the leading
category in the market in 2018. The high consumption of dairy products
especially dairy based yogurt during the Ramazan season is one of the key
growth drivers for the products in the UAE market. This segment was followed by
the Functional Beverages market. Energy drinks was the most contributing
category in the development of the Functional Beverages market. It is highly
consumed by the teenagers and young adults. The market declined after the
implementation of 100% excise duty on the energy drinks in October 2017. The
remaining contribution in the market is made by the Vitamins and Dietary
Supplements in 2018. The market has developed due to the increase in
participation of people in the sports and fitness activities, awareness towards
anti-aging and detoxification issues and other reasons.
Competitive
Landscape
UAE
Functional Foods Market: Competition in the UAE Functional Food market was
observed to be moderately concentrated with top five players that captured almost
three fourth of the segment revenue in 2018. The market has large presence of
famous multinational giants with a little presence of domestic players. Major
players in the UAE Functional Food market are Nestle S.A., Danone Group,
Kellogg Company, Al Rawabi Dairy Company and IFFCO Group and others. Over the
years, the competition is becoming intense and fierce as the companies are
focusing towards improving the quality of their products.
UAE
Functional Beverages Market: The Functional Beverage market in the UAE is
moderately concentrated with the top 4 players that captured more than about
half of the industry revenue. Some of the major players in the market are Red
Bull GmbH, Sapporo Holdings Ltd, Otsuka Holdings Co Ltd, Mondelez International
Inc and others. The market is highly dependent on the imports and companies
compete on the parameters such as branding, pricing, product diversification,
marketing and promotional techniques and others.
UAE
Vitamins and Dietary Supplements Market: Competition in the UAE Vitamins
and Dietary Supplements market is witnessed to be moderately fragmented with
top 10 players that accounted almost half of the market. The major players
operating in vitamins and dietary supplements market are Pfizer Inc, Bayer AG,
Vitabiotics Ltd, Sanofi and The Nature’s Bounty Company, Now Foods Inc and
others. The market is mostly dominated by the foreign players and is highly
dependent upon imports. The major distribution channel used by the companies
are Pharmacies and Para-pharmacies.
UAE Nutritional Supplements Market
Future Outlook
The UAE Nutritional Supplements market is
expected to grow in the future with a single digit CAGR over the forecast
period (2018-2023E). In Future, it is expected that Functional Food will
continue to dominate the market, withmore than half of the total revenues. The
dairy products will be the most demanded category in the functional food market
and in dairy products, yogurts will be the most demanded product. UAE Functional Beverages is expected to have
sluggish growth in the future, mainly as the market will cope with the decline
due to implementation of excise tax on energy drinks. In 2020, a new excise tax
of 50% will be further implemented on the drinks containing sugary content and
sweeteners. FF Soft Drinks will continue to be the leading category in the
functional beverages market in 2023. Market will witness introduction of new
products containing more of the natural content such as natural sweeteners,
fruit mixtures and others. Vitamins and dietary supplements market will have
the least market share among all the three categories in nutritional
supplements market by the year 2023. Standard Vitamins and Dietary Supplements
will be leading the market by capturing most of the market by the end of the year
2023. In future, it is antcicipated that vitamins are expected to lead the
vitamins and dietary supplements by the year 2023.
Key Segments
Covered
Vitamins and Dietary Supplements:
By Standard and
herbal/Traditional Vitamins & Dietary Supplements
By Age Group
(Infants, Teenage, Adult, Seniors)
By Single Vitamins
and Multivitamins
By Type of Dietary
Supplements (Standard/Non-Herbal and Herbal/Traditional)
By Type of Non- Herbal/ Traditional
Dietary Supplements (Protein Supplements, Combination of Non-Herbal Dietary
Supplements, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10 and
Others)
By Type of Herbal/Traditional Dietary
Supplements (Combination Herbal Dietary Supplements, Yeast, Garlic, Ginko
Biloba and Others)
By Positioning of
Dietary Supplements (Beauty, Digestive, Bone, Heart Health, Memory Health,
Joint, General Health and Others)
By Distribution
Channel (Hypermarkets, Supermarkets, Pharmacies/Chemists, Department Stores,
Drugstores/Para pharmacies, Internet Retailing and Direct Selling, 2013-2018
Functional Foods:
By Type of
Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil
Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks)
By Type of Dairy
Products (Dairy Based Yoghurt, Milk, Powdered Milk)
By Type of Dairy
Based Yoghurt (Standard Fats and Reduced Fat)
By Distribution
Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small
Grocers), 2013-2018
Functional Beverages:
By Product Category
(FF Soft Drinks and FF Hot Drinks)
By Type of Soft
Drinks (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)
By Distribution
Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience
Stores, Forecourt Retailers, Vending and Other Grocery Retailers), 2013- 2018
Key
Target Audience
Nutritional
Supplements Manufacturers
Nutritional
Supplements Distributors
Nutraceuticals
Distributors
Government Agencies
Vitamins and Dietary
Supplements Companies
Functional Foods
Companies
Functional Beverages
Companies
Hypermarkets and
Supermarkets
Drug Stores and
Pharmacies Chain
Online Sales and
Retailing Agencies
Time
Period Captured in the Report:
Historical Period: 2013- 2018
Forecast Period: 2019E - 2023E
Companies
Covered:
Vitamins and Dietary Supplements:
Pfizer Inc
Bayer AG
Vitabiotics Ltd
Sanofi
The Nature’s
BountyCompany
Now Foods Inc
Otsuka Holdings Co Ltd
Functional Foods:
Nestle SA
Danone Groupe
Kellogg Company
Al Rawabi Dairy
Company
IFFCCO Group
Abbott Laboratories
Inc
Mars Inc
Marmum Dairy Farm LLC
Functional
Beverages:
RedbullGmbH
Sapporo Holdings Ltd
Otsuka Holding Company
Ltd
MondelezInc
S Spitz GmbH
Monster Beverage Corp
Key Topics Covered in
the Report
UAE Nutritional Supplement Market Overview and Genesis
UAE Nutritional Supplement Market Size
UAE Nutritional Supplement Market Segmentation
UAE Vitamins & Dietary Supplements Market
UAE Functional Foods Market
UAE Functional Beverages Market
Trends and Developments in UAE Nutritional Supplement Market
Regulations in UAE Nutritional Supplement Market
Issues and Challenges in UAE Nutritional Supplement Market
SWOT Analysis of UAE Nutritional Supplement Market
Entry Barriers of UAE Nutritional Supplement Market
UAE Nutritional Supplement Market Future Projections, 2018-2023E
Analyst Recommendations
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report, refer to below link:
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