Floriculture refers to the cultivation of
flowering & ornamental plants, also known as flower farming. It involves
propagating, growing and marketing cut flowers, bulb growing, flower seeds and
seedlings, nursery operation, post-harvest storage & handling, chemical
protection of plants, and use of preservatives. It is an international &
multi-billion dollar industry. Its products are used as raw materials in
manufacturing of perfumes, cosmetics, and are also used in the pharmaceutical
industry. It is a good avenue to generate profitable employment for youth &
women of peri-urban & rural areas.
According to study, “World
Floriculture Market Research Report 2024(Covering USA, Europe, China, Japan,
SEA and India)” the key companies operating in the world floriculture
market are Kawano Mericlone, Takii & Co., Jardin Co, Sakata, Taiwan Sugar
Corporation, Miyoshi, Dounan Flowers, King Car Group, JJF Co., Lidu Flower,
Danziger, Zhejiang Senhe, Jinyuan Flower, Yinmore Group, Hongyue Flower,
Mingzhu Flower, Arcangeli Giovanni & Figlio, YYY Rose, Huamu Group,
Liancheng Orchid, Rosebud, Zhengjilan Flower, Karen Roses, Dummen Orange,
Beekenkamp Group, Selecta Klemm, Harvest Flower, Syngenta Flowers, Washington
Bulb, Finlays, Oserian, Kariki, Multiflora, Karuturi, Afriflora, Queen
Group, Ball Horticultural. The key
players are investing in mutation orientation approaches, considering rising
demand of ornamental plants & related species.
Based on product type, floriculture market is
segmented into pod plants, bedding plants, propagation material, cut foliage
and other products. Bedding plants segment holds major share in market owing to
increase in use for temporary seasonal displays around houses & other
areas. Based on components type, market is segmented into loose flower
cultivation, cut flower cultivation, protected cultivation, essential oils
& flower perfumes, high value flower crops, landscape gardening, flower
seeds & bulbs productions, nursery, allied-industries associated with
floriculture, value addition and floristry. Based on flower type, market is
segmented into lilies, chrysanthemums, freesias, liastris, orchids (dendrobium,
oncidium and aranda), nerine, archilea, anthuriu, hydrangeas, carnations, Texas
bluebells, gargera, gypsophila, gladiolus, tulips, gerberas, roses and other
flower types. Carnations and chrysanthemums holds major share in market due to
rise in availability of varieties. Based on price range, market is segmented
into low price, medium price and premium price. Based on sales channel, market is
segmented into online retailers, supermarkets, specialty stores, direct
channels and other sales channels. Based on application, market is segmented
into perfumes, pharmaceuticals, decoration, industrial, personal use and other
applications.
The floriculture market is driven by rise in
specialized retail channels in developed countries, followed by increase in
technological advancements, rise in number of flower cultivators, increase in
developments in e-commerce and favorable agro-climatic conditions. However,
growth in demand for artificial flowers may impact the market. Moreover,
increase in online flower sales and rise in use of instagram as a marketing
tool are key opportunity for market.
Based on geography, Europe holds major share
in floriculture market owing to rise in number of nursery stock & garden
plants. USA, India, Japan and China countries are largely self-sufficient and
generally produce for domestic markets. The countries are expected to witness
higher growth rate due to increase in per capita & overall consumption over
the forecast period. It is anticipate that the market will be reached at US$
48900 million by 2024, from US$ 48200 million in 2019, at a CAGR of 0.2%.
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