Car wash and car care business in the
country evolved after the introduction of several online mobile app aggregators
that tend to connect users with car wash service providers. Some of the leading
companies operating in Saudi Arabia include Car Spa, Car Hub, Ezhalha, Morni
and others.
Analysts at Ken Research in their latest publication “Competition
Benchmarking in Saudi Arabia Online Car Wash Market – Saudi Arabia’s Desert
Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to
Collectively offer Opportunities for Car Wash among Online Players in Future)”
believed that the car wash services within Saudi Arabia will increase owing
to the rising number of smartphone users and internet penetration in the
country; adoption of high end car wash service portfolio, technological
advancements, rising importance of intensive cleaning and car maintenance
services and others.
Key Findings
In accordance with Saudi Gazette, the total number
of car parc i.e. total vehicles in operation within the KSA region stood at 7.3
million in the year 2017 along with 438,000 new passenger cars and 110,000 new
commercial vehicles sold during 2017. This number was observed to increase from
7.1 million vehicles in 2013 and was estimated at 7.4 million vehicles during
2018P. Rising vehicle parc in the KSA is setting multiple opportunities for
several car maintenance service providers.
Automotive sector in the Kingdom of Saudi Arabia
(KSA) was witnessed to grow over the past few years thereby, indicating huge
potential for enhanced car wash / car care products and services to match this
growth. The total number of new vehicle registrations (including private, taxi,
trucks, bus, motor-cycle and other vehicles) within the KSA region was
evaluated at 1,569,157 during 2018 thereby, increasing at a growth rate of
10.7% from 1,417,486 in 2017.
The primitive / traditional bucket wash is still
present in the region, which has to be replaced with a machine wash system, as
the industry is growing at slower pace.
The car wash market of KSA has been operating in an early
growth stage where the market is being majorly dominated by unorganized car
wash service providers who do not have more than one service center in the
country. Car
wash companies operating in Saudi Arabia have shifted their focus towards
providing different type of car wash services such as steam wash, car waxing
and polishing, waterless car wash. Apart from that, they specialize in
providing road side assistance and car maintenance.
The
car servicing segment within Saudi Arabia is very dynamic and consists of all
sorts of customers who tend to keep their car waxed and washed at regular
intervals (daily /weekly / monthly). On the other hand, the target audience
also includes those customers who tend to opt for long lasting protecting
solutions. Considering the difficult weather conditions present in the region,
including thehigh frequency of sand storms, there is a critical need for more
intensive cleaning and other maintenance service. Heavy consumption and lack of
water resources in the Middle East region are driving organizations to adopt
innovative, cost effective and sustainable methods to save water and money. In the
KSA, regular sandstorms make deep cleaning and maintenance services a necessity
in the Kingdom. In accordance with the Saudi Gazette, the average water
consumption rate in a traditional car wash was observed to be double than that
of a self-wash bay thus, equivalent of approximately 150 liters of water for
each vehicle with the capital city, Riyadh.
The
growing number of cars as well as the economic development in the KSA has made
it one of the most promising markets in the car wash industry. By 2020, there
will be 60.0% more cars on the roads of Middle-Eastern countries. The
territory's desert conditions along with extra heat, the amount of new cars and
a strong luxury car market in the KSA offer opportunities for car wash among
online players in future.
Key Segments Covered
Car Wash Services
Car Wash via Service Center
Mobile Wash Service at Doorstep
Key Target Audience
Independent Car Wash Service Providers
Online Car Wash Service Providers
Mobile Car Wash Service Providers
Car Maintenance and Car Care Service Providers
Car Wash Equipment Players
OEM Service Stations
Multi-Brand Car Outlets
Private Equity and Venture Capitalists
Time Period Captured in the
Report:
Market Size - 2018
Companies Covered:
CarSpa
Ezhalha
Car Hub
Morni
Key Topics Covered in the
Report
Saudi Arabia Car Wash Market Overview and Size
Saudi Arabia Online Car Wash Market Size By Gross Transaction
Value, 2018
Business Model / Operating Model in Saudi Arabia Online Car
Wash Market
Competitive Scenario of Major Car Wash Service Providers
Operating in the Saudi Arabia Online Car Wash Market
Strengths and Weaknesses of Major Car Wash Service Providers
(CarSpa, Ezhalha, Car Hub and Morni) Operating in Saudi Arabia Online Car Wash
Market
Company Profile of Major Mobile App Aggregators (CarSpa,
Ezhalha, CarHub and Morni) Operating in Saudi Arabia Online Car Wash Market
For information click on the
below mentioned link:
Related Reports
Contact Us:
Ken Research
Ankur Gupta,
Head Marketing & Communications
+91-9015378249
