Wednesday, December 11, 2019

Regional Landscape Of Saudi Arabian Retail Real Estate Market: Ken Research


Riyadh: The retail real estate supply gross leasable area was about ~ million Sq M in 2013 which further increased to ~ million Sq M in 2018 having the most growth in Saudi Arabia. The occupancy rate was estimated to be around ~% in 2018. The major supply of space was occupied by super-regional and regional malls.

Jeddah: The gross leasable retail area in Jeddah was about ~ million Sq M in 2013 which increased at a CAGR of ~% and reached ~ million Sq M during 2018. The majority of supply was concentrated towards super-regional malls which were evaluated to be ~% of the total supply. The occupancy during 2018 was ~%.

DMA: DMA is a budding market for retail space and had a little growth in terms of gross leasable area delivered during the review period. The retail space supply in 2013 was ~ million Sq M, which increased to ~ million Sq M in 2018 with occupancy being ~%.

Makkah: The majority of the retail supply in Makkah is concentrated towards the neighborhood shops and the new developments of super-regional and regional malls are mostly happening on the outskirts of city. The retail space supply in Makkah was ~ million Sq M in 2013 and it increased to ~ million Sq M. The occupancy in the region was about ~% in 2018.

Saudi Arabia Retail Real Estate Market Future Outlook And Projections
The retail sector has a positive outlook in future due to various government policy changes and initiatives such as allowing ~% FDI in retail sector in 2016, construction of new properties as per the Saudi Vision 2030 and others. However, some of the major projects are expected to delay from their earlier completion timeline. The focus on increasing household expenditure on cultural and entertainment activities to ~% by 2030 is expected to result in opening of over ~ cinemas and ~ screens across KSA by 2030. Therefore a number of existing retail centers are undergoing repositioning and/or refurbishment in order to be able to accommodate these new anchor tenants.  


How Is The Saudi Arabia Hotel Real Estate Market Positioned?
The hotel market in Saudi Arabia is undergoing transition due to stern measures by government as there is dip in crude oil prices. The introduction of expat levy, increase in Iqama fees and other policies has impacted the investor sentiment in the region. However, as the government is planning to reduce its dependency on oil revenues, it is making key investments in developing region as an entertainment destination which will have a positive impact on the hotel market. The Vision 2030 focuses on increasing GDP contribution from tourism and for this the government initiated major projects such as Qiddiya Project, Red Sea Project, Neom, Amaala Project and others. The total number of tourist’s arrivals in Saudi Arabia in 2017 was ~ million which increased to ~ million, thus registering a growth of ~%. As of 2017, the leisure demand for hotels in major cities such as Riyadh was ~%, Jeddah was ~% and DMA was ~% of the total demand, the government wants to increase the domestic and international visitors and at the same time wants to decrease the outbound tourism of  the country. The number of hotels in Saudi Arabia increased from ~ in 2017 to ~ in 2018.The number of rooms increased from ~ to ~ with growth of ~% in the period.

What Are The Factors Affecting Hotel Real Estate Sector In Saudi Arabia?
Tourism in Saudi Arabia: In 2018, the number of tourists in Saudi Arabia were ~ million. Out of these, ~ million visited in the month of Muharram and approximately ~ million tourists in the month of Ramadan. In 2018, about ~ million foreign pilgrims visited Makkah for Hajj, whereas the domestic pilgrims were ~ million, ~ million in total. Business tourism has been the major contributor for tourism in Saudi, however government has implemented various initiatives to enhance the leisure tourism in the country.

Saudization: Saudization is the Saudi Nationalization Scheme created to increase the employment of Saudi nationals in the private sector. As per, Jawazat Saudi Arabia Forum in first quarter of 2018 ~ expatriates departed on final exit visa which created more employment opportunities for Saudi nationals. Foreign nationals employed in Hotel industry are leaving the Kingdom in response to increase in the cost of living.

Current And Future Hotel Demand And Supply
The hotel offerings have severely increased in Saudi Arabia due to key interest by several international hotel groups. The supply in the number of keys (hotel rooms) increased from ~ in 2013 to ~ in 2018 growing at an average of ~% over the years 2013-2018.

Cities such as Riyadh, Jeddah, Makkah and Madinah are the major tourist’s attractions and are considerably increasing their hospitality offerings; on the other hand a number of smaller destinations such as DMA and Jazan are to rise as attractive opportunity markets.

Marriott International opened the country’s first two aloft hotels in Riyadh and Dhahran in 2016. In 2017, Rocco Forte Hotels open the Assila hotel in Jeddah and in 2018 both Hilton and Swiss-Belhotel International each opened three hotels over the course of the year. Groups including Accor and InterContinental are also looking to expand into new locations across the country. 

The demand for hotel rooms in Saudi Arabia was estimated to be around ~ with occupancy being at ~% in 2013. The demand later increased to ~ rooms in 2018; however occupancy declined to ~%. The demand in number of hotel rooms witnessed a CAGR of ~% during 2013-2018. The demand will be supported by increase in the leisure tourism in Saudi Arabia, growth in business tourism and increase in the number of pilgrims visiting for Hajj and Umrah in Saudi.

Regional Landscape Of Saudi Arabian Hotel Real Estate Market
Riyadh: Major hotel properties such as Hyatt Regency Olaya, Ascott Rafal Olaya, Best Western and Fursan Hotel entered in the Riyadh market during the review period. However, some of the major projects have been delayed due to the oversupply of hotels in the market. The number of hotel rooms in 2013 were ~ which increased to ~ in 2018 registering a CAGR of ~%. The RevPAR was estimated to be SAR ~ in 2018.

Jeddah: Major hotel properties such as Centro Shaheen, Assila, Ritz Carlton Mövenpick Hotel City, Ramada Jeddah Corniche, Sofitel Jeddah Corniche and others entered in the Jeddah. The number of keys increased to ~ in 2018 from ~ in 2013. The ADR and RevPAR were highest in Jeddah in comparison with other cities in Saudi Arabia in 2018.

DMA: Major hotels in DMA are Golden Tulip Al Khobar Suites, Aloft Dhahran, Radisson Blu Resort Half Moon Bay, Hilton Garden, Park Inn and others. The number of keys in DMA was ~ in 2013 which increased to ~ in 2018.

Makkah: Major hotel properties in city are Pullman ZamZam, Anjum Hotel, Swissotel, Makkah Clock Royal Tower and others. The number of rooms in Makkah was ~ in 2013 which increased to ~ in 2018 growing at a CAGR of ~% during 2013-2018. The ADR was around SAR ~ in 2018.

Saudi Arabia Hotel Real Estate Market Future Outlook And Projections
The hotel industry in Saudi Arabia has witnessed slowdown in performance especially during 2015-2017 due to fall in the crude oil prices. However, the government has implemented corrective measures such as launch of several projects as per the Vision 2030 to increase the contribution of tourism sector in the GDP, increase in Iqama (residency) fees and the introduction of dependent fees in order to boost the Saudi National participation in the workforce and others. The government has made changes in the Visa regulations in order to increase the number of tourists especially leisure tourism and non-religious tourism in the country.  They also started issuing Sharek Visa in order to boost the number of Umrah and Hajj visitors in the country.

How Is The Saudi Arabia Office Real Estate Market Positioned?
As per Vision 2030 over ~ mega projects, each project worth at least USD ~ billion are presently underway or planned for completion as per Saudi Vision 2030 NDP. The aim of government is to diversify the economy. In 2016, government announced a SAR ~ billion private sector incentive package to boost the private sector’s growth and increase the rate of employment in the country. These projects also includes mega transportation railway projects such as ~ km railway line linking Riyadh with the Al-Gurayat, King Hamad Causeway, 8 major road connection projects, Abha airport expansion and others. This provides new opportunities for Transit Oriented Development. The office market in Saudi Arabia is witnessing subdue pressure as the rentals have been declining. The rentals and occupancy level has been under pressure since 2016 and this trend is expected to continue as there is oversupply of low quality office spacing. The market has increasing demand for high end office spaces however there is limited supply of such spaces. This scenario is expected to change in future as there is a large pipeline of supply of quality spaces and mixed-development projects.

What Are The Factors Affecting Office Real Estate Sector In Saudi Arabia?
Migration of Expats from Saudi: Government is focusing on creating jobs for Saudi nationals. The government has undertaken various measures for this and one of the most important one has been implementation of dependent levy of expatriates; due to which a majority of foreigners have sent their families to their native and evacuated their houses, thus impacting the overall residential space. The government started imposing SAR ~ a month on expat dependents in July 2017. The fee is set to reach SAR ~ a month by July 2020. As per reports, ~ expatriates departed on final exit visa in first quarter 2018 in comparison with ~ during the same period in 2017. As per Directorate General of Passports (Jawazat) in Riyadh, average of more than ~ foreign workers has left the country every day since the last quarter of 2016.

Foreign Participation: Saudi Arabia General Investment Authority is providing benefits such as allowing foreign investors to take ~% ownership of their companies, Low minimum capital requirement, ability for foreign investors to sponsor foreign employees and others in order to build the investors trust in the Saudi market and attract them.

Current And Future Office Demand And Supply
The GDP of Saudi Arabia expanded by ~% in 2014 which was faster than ~% in 2013. The growth was primarily derived by the positive growth in the hydrocarbons sector after decline in 2012 and 2013. The office real estate market has witnesses major transition as the economy of Saudi Arabia is diversifying dependency from the oil revenue to non-oil sources of revenue. The supply of office space growth at a CAGR of ~% during 2013-2018 with GLA being ~ million Sq M in 2013 which increased to ~ million Sq M in 2018. Some of the major office locations in Riyadh are, Cayan Mefic, Kingdom Tower, Business Gate Granada Business Park, Binayat Center and Raden Center. Major office locations in Jeddah are Ibrahim Center, Randa Tower, Lilian Towers, and Rovan Plaza. DMA also lacks a well defined CBD, majority of office space supply is focused in the Khobar area with the corniche becoming a key commercial location due to ease of access and proximity to ancillary real estate uses. The demand of gross leasable area of office space in Saudi Arabia office was about ~ million Sq M in 2013 which increased to ~ million Sq M in 2018, increasing at a CAGR of ~% during 2013-2018. The demand for office space has been highly influenced by the pricing of oil in the international market. The Saudi economy was not performing well in the early review period as the oil prices were down and there was decrease in the FDI inflow.

Regional Landscape Of Saudi Arabian Office Real Estate Market
Riyadh: The office space supply in Riyadh was estimated to be ~ million Sq M in 2013 which increased to ~ million Sq M in 2018 at a CAGR of ~% during the period. The majority of the supply is of the premium grade quality. The completion of major projects such as KAFD, ITCC and Riyadh Front Projects will create further oversupply of premium and grade-A office spaces. The rentals have been declining in the market as the proprietors are keeping rents low in order to improve the occupancy.

Jeddah: The supply of office space in Jeddah was ~ million Sq M in 2018 increasing from ~ million Sq M in 2013 at a CAGR of ~% in the period. The majority of the supply is of Grade-B quality. Completion of projects such as King Avenue, Al-Rawdah Complex, and Jeddah Gate will increase the presence of high quality spaces. Currently the rentals are low in the market due to excess supply of poor quality office space.

DMA: DMA has an office space supply of ~ million Sq M in 2018 increasing at a CAGR of ~% from ~ million Sq M in 2013. DMA's office market is highly dependent on the oil industry. The headquarters of Saudi's biggest public company Saudi Aramco is located in Dhahran. The region is also the industrial and logistical hub. The occupancy has been low in the region.

Saudi Arabia Office Real Estate Market Future Outlook And Projections
Saudi Arabia office market is going through transition and is expected to witness growth in supply due to government’s initiatives such as Vision 2030, NTP, growth of SME and other factors. The supply for premium and Grade-A office spaces will grow as some major projects including Neom project, KAFD, ITCC, Jeddah Towers and others will be completed in the upcoming years thus boosting the supply. However, the supply and demand gap will keep on fluctuating as there is oversupply of office space in the region. This will impact the rentals also, thus keeping them low in the short run. Saudi market will witness change in office trends due to development of themed office spaces, mixed-development projects and co-working spaces.

How Is The Saudi Arabia Residential Real Estate Market Positioned?
The Residential real estate industry in Saudi Arabia has been facing increase in demand for affordable housing units. The market has declined due to slowdown in the economy as the market for oil has been declining. Further, the focus of government on Saudization has resulted in implementation of policies which are not expatriates friendly. Implementation of rules such as dependent fees has resulted in exodus of expatriates. This has further declined the demand in the residential real estate market. In the beginning of this decade there was shortage of housing spaces, lack of mortgage law and other problems which were in the market. It was estimated that Saudi Arabia needed at least ~ Million of housing units over the coming years to tackle the shortage of affordable housing. This led to government reforms and the first mortgage law was implemented in 2012. The government also launched initiatives to build ~ units of housing over the next few years. The government has been actively working on the issue of housing and has made various structural changes for dealing with this issue. It has also undertaken several initiatives for increasing the home ownership numbers in Saudi Arabia.

What Are The Factors Affecting Office Real Estate Sector In Saudi Arabia?
Land Transaction by Value and Volume: The value of land transaction in Saudi Arabia is has decreased consecutively over the last four years. In Islamic year 1435 the value of land transaction was SAR ~ billion which declined to SAR ~ billion in year 1439. In 1439, majority of the transactions was in Riyadh region worth SAR ~ billion which was followed by Jeddah having transactions worth SAR ~ billion. This decline is majorly due to poor liquidity, slow economic conditions and newly implemented land tax in the country.

Taxation Policy in Saudi: In April 2017, government started levying a ~% white land tax in order to help making well use of the idle residential as well as commercial lands in Riyadh city and Eastern province. The law will require the owners of lands that are 10,000 M Sq or more to pay ~% of the land’s value as a tax or to start building on it within 12 months. A VAT of ~% was further implemented to provide economic aid to government in 2018.

Current And Future Residential Supply And Demand
In August 2012, MOH signed a series of contracts worth of SAR ~ billion to develop land plots totaling ~ million Sq M throughout the country. The Program will provide infrastructure and public facilities to build ~ residential units to accommodate up to ~ people. This increased the infrastructure projects undertaken by MOH to 57.

The mid and small scale developers have been delivering majority of the projects in the major cities such as Riyadh and Jeddah. However, the affordable housing situation in most of the cities is still inadequate as per the demand. The supply of residential units in Saudi Arabia was evaluated to be around ~ million units as of 2018.

The demand in the various major cities of Saudi such as Riyadh, Jeddah and DMA has traditionally grown due to the increase in demand for mid to low price housing projects which has been majorly overlooked by the developers. This growth can be attributed to the growing population and early marriage trend in the country. The developers have overlooked this segment due to the lower development margins. Government has tried to implement various policies in order to increase the affordability of the housing and has developed major projects in order to provide housing in the country which has tried to fill the demand and supply gap in the region.

Regional Landscape Of Saudi Arabian Residential Real Estate Market
Riyadh: The housing supply in Riyadh was evaluated to be ~ million units in 2013 which increased to ~ million units in 2018 at a CAGR of ~% during the period. Majority of the housing units were Apartments and Villas and has been concentrated towards the northern part of the city beyond King Salman Road.

Jeddah:  Housing Supply in Jeddah was evaluated to be around ~ thousand units in 2018 increasing at a CAGR of ~% from ~ units in 2013. The majority of the supply has been concentrated towards middle-income housing groups. The majority of the projects are concentrated in the northern part of the city. The growth in Jeddah will be mainly due to the growth in population.

DMA: The housing supply in DMA was about ~ thousand units in 2013 which increased to ~ thousand units in 2018 at a CAGR of ~% in 2013-2018. The supply of housing units is growing due to government initiatives such as White Land Tax and Sakani Housing Program.

Makkah: The housing units supply in Makkah was evaluated to be around ~ thousand units in 2013 and it increased at a CAGR of ~% reaching to about ~ million in 2018. New residential units are majorly developing on the outer districts as the main city is already concentrated.

Saudi Arabia Residential Real Estate Market Future Outlook And Projections
The residential market in the KSA has positive outlook due to the multiple reforms undertaken by the government such as Saudi Vision 2030 and the National Transformation Program. These reforms will help in tackling obstacles such as the high land prices and the imbalance between demand and supply. There are various projects such as "East Gate Project". This project consists ~ villas and is further estimated to cost approximately SAR ~ billion. East Gate is considered as one of the leading fully integrated affordable housing projects in the KSA, extending across ~ million Sq M of land and providing around ~ residential villas in total. The MOH in 2018 announced the start of booking procedures in 6 new projects.

Comparative Landscape In Saudi Arabia Real Estate Market
The government's vision of reducing the reliance on oil economy and diversifying into other sectors especially on real estate has resulted in growth of the real estate industry in Saudi Arabia The market has high competition where the demand for new properties is increase due to growth in the commercial activities and increase in competition. Some of the major real estate development companies operating in the Saudi are Al Saedan Real Estate, Kingdom Holding Company, Ewaan, Al Ra'idah Investment Company, SEDCO Development, Jabal Omar Development Company, Makkah Construction & Development Co, Emaar, Dar Alarkan Real Estate Development Co and Saudi Taiba Investment and Real Estate Development Co. Competition among developers majorly happens on the parameters such as land bank, location of the property, upcoming projects, construction costs, reputation of the company and other parameters.

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Growth in Demand for Quality of Experience (QoE) Maintenance Estimated to Drive Global CSP Network Analytics Market: Ken Research

Communications Service Providers or CSPs are service providers which transport information electronically. It includes service providers offering information & media services, telecommunication services, entertainment, content, and application services over networks. It is broadly classified as cloud communications service provider, content & applications service provider, cable service provider, telecommunications carrier, and satellite broadcasting operator. It uses hybrid WAN technologies and software-defined wide area networks (SD-WAN) as it provides low latency and high-performance access to cloud-based applications. CSPs network ensures security, reliability, and traffic handling assistance delivered via SD-WAN technology.
Global CSP Network Analytics Market Research Report
With the adoption of cloud in CSPs offerings, communication service providers are fluctuating from vertical industry services to horizontal industry services, which enables penetration of the CSP network market in the machine to machine services (M2M), small, & medium business (SMB) applications, and analytics. The service providers are focused on location-based services, software & support, communication, analytics & hardware and intend to offer it in an integrated bundle with a single billing point.
According to the study, “Global CSP Network Analytics Market Research Report-By Component (Software, Services), Deployment( On-Premise, On Cloud), Organization Size (Large Enterprise, Smal and Medium Enterprise), and By End-user (Mobile Operator, Fixed Operator) Forecast till 2023” the key companies operating in the global CSP network analytics market are Allot Communications, Juniper Networks, Cisco Systems, Inc., SAS Institute, Ericsson, Samsung Electronics Co., Ltd., Huawei Technologies Co. Ltd, Alcatel-Lucent S.A., IBM Corporation, Broadcom Inc., Tibco Software, Inc., Broadcom Limited, Sandvine Corporation, NEC Corporation,  Nokia Corporation, Brocade Communications Systems, Inc., Citrix Systems, Inc., Ciena Corporation, ECI Telecom Ltd., Accenture PLC. The key companies are striving in the market domain by acquiring customers across regions from telecom operators to stay forward in the competitive world.
Based on the implementation model, the CSP network analytics market is segmented into in-house implementation models and third party providers. Based on services, the market is segmented into application services, infrastructure services, business applications service business services, enterprise infrastructure service, integration services, and security services. Based on technology type, the market is segmented into 2G/3G, 4G/LTE, and 5G. Based on the application, the market is segmented into customer management & engagement, customer insights, service optimization, and decision management. In addition, based on end-user, the market is segmented into healthcare, transportation, automation, finance, and government.
The CSP network analytics market is driven by growth in demand for quality of experience (QoE) maintenance, followed by a rise in the prominence of automation & virtualization, a decrease in the cost of smart devices, an increase in customer base and rise in the number of technology innovators. However, growth in data privacy & security concerns and a rise in regulatory issues may impact the market. Moreover, the increase in the number of mobile users across emerging economies is a key opportunity for the market.
Based on geography, the North-American region dominates the CSP network analytics market owing to a rise in investment in emerging technologies to manage increasing capacity requirements of customers for managed services and growth in demand for broadband data access in the region. The Asian-Pacific and European regions are likely to witness higher growth rate due to growth in demand for understanding the customer usage pattern and rise in the optimization of network services over the forecast period. The market is estimated to reach US $1,460.6 million by 2023 rising at a 16.8% CAGR during 2018-2023.
Target Audience:-
Technology investors
Key market innovators
Venture capitalists
Private equity groups
Telecom service providers
Internet service providers
Cloud service providers
Research/Consultancy firms
Investment houses
Equity research firms
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Tuesday, December 10, 2019

Profitable Landscape of the Global Hammertor Market Outlook: Ken Research

The hammertoe is a feet-related syndrome where the feet spiral everlastingly. This happened fundamentally owing to the abnormality in the muscles and the ligaments. One of the more prominent joint regarding to the issues, joint inflammation or the arthritis, happens owing to the increasing age. The effective increase in the prevalence of the joint pain among the citizenry is determined to develop the worldwide hammertoe market, amid the evaluation duration frame. In addition, with the effective improvement in the consumption of research and development in the medical market, the market of hammertoe is likely to going to observe a boom. Not only has this, with the improving bones and hammertoe issues across the globe, the demand for the top-notch healthcare services are equally enlarging. However, the danger of infections regarding amid the hospital stay and several other surgical procedures are ventured to hamper the market improvement during the near years.
According to the report analysis, ‘Global Hammertoe Market Research Report: by Type (Flexible, Rigid), by Treatment (Implant, Surgery, Others), by Diagnosis (X-Rays, Physical Examinations, and Others), by End-user (Physiotherapy & Orthopedic Centers, Hospitals & Clinics, and Others), and Region - Forecast to 2023’ states that in the worldwide hammertoe market, there are several players which presently functioning more positively for leading the high value of market share and dominating the highest market growth while advancing the treatment services, increasing the prevalence, develop the technologies and delivering the better consumer satisfaction includes Arrowhead Medical Device Technologies LLC (Tennessee), Nextremity Solutions Inc. (U.S), Extremity Medical LLC (U.S.), Smith & Nephew (U.K), Wright Medical Group N.V. (U.S.), and several others.
The market is anticipated to increase at 10.8% CAGR by reaching the valuation of 288.61 USD Million throughout the forecast period of 2018-2023. Furthermore, the worldwide Hammertoe Market has been confidential on the basis of its treatment and diagnosis, type, end-user, and regional requirement. Based on its type, the market has been sectored into rigid and flexible. Based on its treatment, the market has been separated into surgery, implant, and several others. Meanwhile the diagnosis sector has been segmented into physical examinations, X-rays, and others. Additionally, by end-users, the market is sectored into hospitals and clinics, physiotherapy and orthopedic centers, and several others.
Although, the Europe and North America region controlled the foremost portion of the share of the worldwide hammertoe market. The effective augment in the investments in the research and developed and fresh product improvement are the key drivers for the market growth in these economies. The positive requirement in the greater in high-income regions, but the market is speedily increasing in underdeveloped and emerging regions namely India and China. Not only has this, the robust transforming technology is also affecting the healthcare segment. The health professionals and manufacturing corporates are accepting the transformation to deliver the best possible solutions to the market. Therefore, in the coming years, it is anticipated that the market of the hammertoe will increase around the globe more enormously throughout the short span of time over the near future. 
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Expansion of Tourism & Travel Industry Anticipated to Drive Europe Car Rental Market over the Forecast Period: Ken Research


Car rental is a service which allows customers to hire automobiles on rent through online & offline platforms. The service includes renting out vehicles on per hour or per kilometer (KM) basis. The service providers extend their services for a definite period ranging from days to months. The service providers also offer cars to those who are travelling or who are not having their own vehicles. The rental services come with car insurance & damage repair compensation policies for convenience of the travelers. Additionally, service providers also offer value added products for instance WiFi, child lock, phone chargers and entertainment media, etc.

According to study, “Europe Car Rental Market Outlook to 2025- By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and User)” the key companies operating in the Europe car rental market are Avis Budget, Hertz, Sixt, Europcar, Enterprise. The key players have been competing on the basis of customer service quality, price, ease of vehicle rental & return, vehicle reliability, availability, rental locations, national or international distribution, product innovation, and other value added services in order to distinguish their service offerings from other players in the market.

Based on rental type, Europe car rental market is segmented into local transport, airport transport and outstation transport. The airport transport segment holds major share in market owing to presence of several vendors providing convenient services to car rental customers such as complimentary vehicle insurance. Based on fleet type, market is segmented into SUV, compact and luxury & premium. Compact fleet segment includes Volkswagen Golf, Ford Focus, and Seat Leon. Based on booking type, market is segmented into online access and offline access. Based on rental category, market is segmented into off-airport and on-airport. Off-airport rental category includes outstation off-airport car rental, local usage outstation off-airport car rental and others. In addition, based on purpose type, market is segmented into business and leisure.

The Europe car rental market is driven by rise in tourist arrivals in European countries, followed by increase in investments in the market, expansion of local & international players, growth in innovative strategies adopted by companies and fall in prices offered by service providers. However, long booking & non-availability of the cars and lack of information on payment options may impact the market. Moreover, rise in impact of telematics on car rental industry, growth in subscription models of rental cars and electric cars in rental industry are key trends for market.

Based on region, Europe car rental market is segmented into Germany, United Kingdom, France, Italy, Ireland, Spain, Poland and others. Germany country dominates the market, followed by France, owing to increase in the frequency of air travel, improvement in the economic conditions, and rise in number of foreign visitors in the country. The United Kingdom country is estimated to witness higher growth rate on account of resurge in economic sentiments, rise in population, and a revival in international tourist arrivals over the forecast period. In upcoming years, it is anticipated that future of the market will be bright as a result of growth in off-airport car rental market and rise in expansion of tourism & travel industry during the forecast period.

Key Segments Covered:-
Europe Car Rental Market
By Region                                                        
France
Germany
Spain
United Kingdom
Italy
Portugal
Ireland
Poland
Others

By Fleet Type
Compact
SUV
Luxury and Premium

By Purpose
Leisure
Business

By Rental Location
On-Airport
Off-Airport

Europe Cab Aggregator Market
Europe Cab Aggregator Market By Revenue
Europe Cab Aggregator Market By Number of Users

Europe Car Sharing Market
Europe Car Sharing Market By Fleet Size
Europe Car Sharing Market By Number of Users

Key Target Audience:-
Car Rental Companies
Ride Hailing Companies /Cab Aggregators
Car Sharing Companies
Ride Sharing Companies
Government/ Regulatory Authorities
Online Aggregators
Automotive OEMs

Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019F-2025F

Companies Covered:-
Europe Car Rental Market
Europcar
Sixt
Avis Budget Group
Hertz
Enterprise-Rent-a-Car

Europe Cab Aggregator Market
Uber
Bolt
Gett
Cabify
Kapten
FreeNow

Europe Car Sharing Market
ShareNow
Zipcar
Ubeeqo
Getaround

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Malaysia Online Advertising Market | Malaysia Online Advertising Industry: Ken Research

What are the Major Challenges in the Malaysia Online Advertising Market?
The major challenge to this industry has been a shortage of skill, most of the c level positions in the industry are occupied by expats and even at the lower levels it is difficult to fill the positions on an urgent basis. The lack of training and education in this sector has Lack of the right in-house skill sets and expertise. Compared to the level of development of the country, Malaysia still lags behind in terms of digital infrastructure. Due to the availability of large number of advertising agencies in Malaysia, it is difficult for the agencies to retain their clients due to stiff competition. The agencies compete in terms of charges or rates, unique services such as brand reputation management, web design and app marketing and others. The agencies need to bring creative ideas and customized service in order to increase the client retention rate in the market.  High expectations of the advertising agencies in terms of ROI in short period of time creates another hindrance in Malaysia Online Advertising Market. Generally, advertising industry takes long to payback the investment or generates ROI. But it has been observed the advertising agencies in Malaysia are keen to generate ROI in short span due to the fact that their customers are heavily investing in digital marketing and want to see results. Limited talent and expertise of advertising agencies is a big challenge in the market. Malaysia advertising market is dominated by traditional mediums such as T.V., newspapers, radio and others and digital is

Competitive Landscape in Malaysia online advertising Market
The overall competition stage of the industry has been a ~ in terms of advertising spent and market share of major platforms with the presence of large number of small agencies and platforms in 2018. Few of the major advertising agencies include Omnicom, IPG Medibrands, Publicis, Dentsu, Group M and many others. The major parameters on the basis of which the advertising agencies in the market compete with each other are revenue generated, number of full time employees, and number of active clients, client retention rate and the major clients along with pricing. These have helped the major advertising agencies to assemble higher market share during the review period. The online advertising platforms are competing with each other on the parameters such as market share, users, time spent on platform, gender profile users, brands or clients, age group and others

What is the Future of Online Advertising Industry in Malaysia?
The Malaysia online advertising spent has been anticipated to grow registering a moderate growth during the period 2019 to 2023E with a CAGR of close to ~% in terms of advertising spend. This advertising spend will be supported by the increasing number of internet users which is expected to grow with a CAGR of close to ~% during 2018 to 2023E. Growth during this period is expected to be supported by the rising number of smart phone users, increasing usage of social media networks, well developed digital infrastructure, diversifying services portfolio and others. Increase in literacy rate would supplement growth in the market. Due to the expansion of the already existing advertising agencies and the establishment of many other agencies, the penetration percent of the online advertising will increase in future. Many new services and new technologies are expected to be launched in the forecast period having a positive impact on demand for online ads. The increasing number of international brands in Malaysia would have a combined effect and increase the number of online ads with during the forecast period. The future share of medium of online advertising such as desktop and mobile in the Malaysia online advertising market is expected to change in favor of mobile by 2023. The scenario is improving for mobile ads because of the increasing usage of smart phones and low cost incurred in mobile advertising.

With the increase in the time spent on internet, higher awareness among the people due to high literacy and increasing number of social media users, the penetration rate of the brands into online advertising market is expected to increase in the future. Due to this, there would be an increase in the conversion rate, which is anticipated to grow at a CAGR of ~% from 2018 to 2023. The penetration of the internet users is expected to rise by ~% in 2023. This rise in the internet users is due to establishment of robust digital infrastructure that enables for fast downloading and high speed broadband networking in Malaysia.
In addition, increase in the number of players in different sectors in Malaysia will encourage brands to go for digital advertising in order to cope with the competition.

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