The report titled “India Domestic Pumps (Less than 2.5 HP) Market Driven by Depleting Ground Water Level and Rise in the Number of Infrastructure Projects" provides a comprehensive analysis of Domestic Pump Market (Less than 2.5 HP) in India. The report covers overview and genesis of the industry, overall market size in terms of revenue and sales volume, market segmentation by market structure, pump type, motor rating, states and by distribution channel; porter five forces analysis, trends and developments, issues and challenges, government regulations, smart city analysis and competition landscape including competition scenario, cross comparison, strengths, weaknesses and company profiling of major players in Domestic Pump Market (Less than 2.5 HP) in India. The report concludes with future market projections on the basis of revenue and sales volume, and future market segmentation by market structure, pump type, motor rating, and states and by distribution channel and analyst recommendations highlighting the major opportunities and cautions in the industry.
Market Overview (Demand and
Supply Scenario)
India Domestic Pump Market grew at CAGR of 4-6% during the review period
FY’2015-FY’2020. Depleting ground water level, rapid urbanization and rise in
the number of infrastructure initiatives are some of major factors responsible
for the surge in demand for domestic pumps (Less than 2.5 HP). Coimbatore, Rajkot, Ahmednagar, Kolhapur have
been the major manufacturing hubs for domestic pumps (Less than 2.5 HP) in
India. In-house manufacturing, procurement from contract manufacturers and
imports have been primarily three strategies adopted by companies in India
Domestic Pump Market.
Each company has multiple dealers scattered across the country who partner with retailers for making the products available to the customers. Dealers are responsible for stocking up products and maintaining professional relationship with the retailers. They maintain a stock of 2-3 months depending upon the location and the company. Sales Volume and Revenue, Market Coverage, Product Range, Margin Sharing and Storage Unit/Warehouse have been some of the factors taken into consideration before empanelling a dealer.
India Domestic Pumps Market Segmentation
By Market Structure (Organized
and Unorganized Market)
Total Domestic Pump Market in India has been dominated by organized
players, followed by unorganized players. Unorganized Players are scattered
across the country. Although majority of the players are present in Coimbatore
and Rajkot. The unorganized players offer products at a low price and offer
replacement warranty of 12-24 months in contrast to organized players who offer
a repair warranty of 12-24 months. This has placed immense pressure on
organized players in terms of cost and maintaining the quality of the product
at the same time, squeezing their overall margins.
By Pump Type & Motor Rating
Major pumps demanded in India in domestic pump category are Mini
Monoblock Pumps, Borewell Submersible Pumps, Pressure Booster Pumps and Others.
0.5-1 HP and 1-1.5 HP is the most
demanded product category in domestic pump category. Average price range for
domestic pumps sold in India is between INR 4,000-12,000. CRI Pumps, KSB,
Texmo, Aquatex, Lubi, Varuna Pumps and V Guard have been the leading players in
the product categories mentioned above. Upcoming regions for domestic pump in
India are Maharashtra, UP, Bihar, West Bengal and other Metropolitan cities.
By States
The demand for domestic pumps (Less than 2.5 HP) was dominated by
Maharashtra, Karnataka, Telangana, Gujarat, Tamil Nadu, Kerala, Delhi NCR, West
Bengal, Madhya Pradesh and Bihar. Texmo Industries, CRI Pumps, V-Guard, Aqua
Group are the leading players in South region.
By Distribution Channel
Major players in domestic pump market follow multiple channels of
making the products available to the end users including dealers and
distributor, direct sales and online channel. Dealer and distribution channel
dominated the sales for domestic pumps in India followed by direct channel and
online channel. Major companies have more than 1,000 channel partners scattered
across the country for distribution of products.
Competitive Landscape
The total domestic pump market in India is highly fragmented in nature with more than 300 brands of organized and unorganized pumps available in the market. In addition to this, organized pump market in India is moderately concentrated among top 10 players, capturing more than 80% market share basis revenue. Product Performance, Price, Product Range, Warranty, Brand Name, After Sale Service, Distributor Network, Marketing Communication, Product Life Services have been mapped as mapped as major competing parameters for companies operating in India Domestic Pump Market. Companies with large product range, wide regional presence and effective after sale services are indentified as clear leaders in the industry.
Impact of COVID-19
Domestic Pump Industry in India witnessed a decline in pump sales
during the pandemic, owing to retail stores being closed and no construction
activity happening in the country. Companies increased their manufacturing
capacity utilization to cover the loss in domestic pump sales during Quarter 1
and Quarter 2. In addition to this, social distancing norms and regular medical
checkups were performed at the manufacturing plant and office to ensure safety
of workers.
Future Outlook and Projection
The demand is expected to grow with a CAGR of 2.4% and 1.1% on the
basis of revenue and sales volume respectively, during the forecast period. Due
to ever increasing concern of saving energy, companies are expected to increase
the production of energy efficient pumps. In addition to this, rise in demand
for smart pumps, depleting ground water level and rise in household
construction to drive the domestic pump market (less than 2.5 HP) in India.
Key Segments Covered:-
By Market Structure
Organized Market
Unorganized Market
By Pump Type
Mini Monoblock Pumps
Borewell Submersible Pumps
Pressure Booster Pumps
Other Pumps
By Motor Rating
0.5 HP
0.5-1.0 HP
1.0-1.5 HP
1.5-2.0 HP
By State
Maharashtra
Tamil Nadu
Gujarat
Karnataka
Telangana
Kerala
Delhi NCR
West Bengal
Madhya Pradesh
Bihar
Other States
By Distribution Channel
Dealer and Distributor Network
Direct Sales Channel
Online Sales Channel
Companies Covered:-
Crompton
Kirloskar
Texmo Industries (Texmo and Taro)
Lubi Pumps
V-Guard
C.R.I. Pumps
Aqua Group (Texmo and Aquatex)
Lagajjar (Varuna Pumps)
Usha Pumps
Havells
KSB Group
Suguna Pumps
Grundfos
Shakti Pumps
CG Power
Mahendra Pumps
Duke
Polycab
Bindhu Pumps
Kumar Pumps
Deccan Industries
ESPA
Key Target Audience:-
Global & Domestic Pump Manufacturers
Pump Distributors
Pump Importers
Government Associations
Electric Consumer Durables Companies
Private Equity and Venture Capitalists firms
Time Period Captured in the
Report:-
Historical Period: FY’2015-FY’2020
Forecast Period: FY’2021-FY’2025
Key Topics Covered in the
Report:-
Domestic Pump Value Chain Analysis
Domestic Pumps Market Size and Future Projections (FY’2015-FY’2025)
Domestic Pump Market Segmentation by Pump Type, Distribution Channel,
Motor Rating and Regional Demand
Residential Landscape of Maharashtra, Delhi NCR, Tamil Nadu, Gujarat,
Karnataka
Trends and Developments in Domestic Pump Market
AI in Domestic Pumps Market
Competitive Landscape of Major Players in Global Pumps Market
Strengths and Weakness of Major Players in Domestic Pumps Market
Market Share of Major Players in Domestic Pumps Market
Porter’s Five Force Analysis of Domestic Pump Market
Future Market Trends and Way Forward
Analyst Recommendations
For More
Information on the research report, refer to below link:-
India
Domestic Pumps (Less than 2.5 HP) Market
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Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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