Tuesday, February 23, 2021

Increase in Cases of Depression Expected to Drive Global Antidepressants Market: Ken Research

 Antidepressants market comprises of sales of antidepressants & related services that are used in hospitals & clinics and retail pharmacies. Antidepressants are drugs that can aid to alleviate depressive symptoms, anxiety disorders, seasonal affective disorder, social anxiety disorder, and dysthymia, or moderate persistent depressive and other conditions.

According to study, “Antidepressants Global Market Report 2020-30: Covid 19 Implications and Growth” the key companies operating in the global antidepressants market are Eli Lilly and Company; GlaxoSmithKline PLC; Allergan PLC; AstraZeneca; H. Lundbeck AS; Merck & Co. Inc.; Sanofi; Johnson & Johnson; Pfizer Inc.; Sun Pharmaceuticals Pvt Ltd; Teva Pharmaceutical Industries; Alkermes; Bristol Myers Squibb Company; Eli Lilly and Co.; Forest laboratories; Akeda Pharmaceutical; Takeda Pharmaceutical Co. Ltd and others. Additionally, the research & development (R&D) activities by the key players have resulted in rising product approvals & have a pipeline of products under development.


Based on product type, antidepressants market is segmented as Serotonin-norepinephrine Reuptake Inhibitor (SNRI), Selective Serotonin Reuptake Inhibitor (SSRI), Monoamine Oxidase Inhibitor (MAOI), Tricyclic Antidepressant (TCA) and other products. SSRI segment holds major share in global market owing to presence of large number of these drugs. Based on depressive disorder, market is segmented as Obsessive-compulsive Disorder (OCD), major depressive disorder, Panic Disorder (PD), Generalized Anxiety Disorder (GAD), and others. In addition, based on drug class, market is segmented as serotonin antagonist & reuptake inhibitors, monoamine oxidase inhibitors, selective serotonin reuptake inhibitors, serotonin-norepinephrine reuptake inhibitors and tricyclic antidepressants.

The antidepressants market is driven by rise in awareness about depression, followed by increase in number of cases of depression around the world and emergence of novel biologics. However, side-effects & patent expiry of antidepressant drugs and preference of non-pharmacological therapies over the pharmacological therapies may impact the market. Moreover, rise in number of patients suffering from stress and increase in awareness regarding the disease states are key opportunities for market. Furthermore, treatment for resistant depression is a major trend for market.

Corona-Virus or COVID-19 pandemic is predictable to have a considerable positive impact on the growth of the studied market. The pandemic is anticipated to have a long & short term impact on the people’s mental illness given the hurdles faced during the crisis, for instance social isolation owing to lockdown, job insecurity, and fear of being infected by Covid-19. According to the survey, about 64% of the household had experienced at least one adverse effect in lockdown, such as increase in alcohol consumption or substance use, difficulty sleeping or eating, and worsening chronic conditions, on their mental health & wellbeing during the pandemic. Thus, due to increasing incidence of depression & anxiety among the global population over the Covid-19 pandemic, the antidepressant market is probable to have a significant impact during the Corona-virus crisis.

Based on geography, the North-American region dominates the global antidepressants market owing to increase in cases of depression in the region. The Asian-Pacific and European regions are estimated to exhibit higher growth rate due to presence of large pool of geriatric population and increase in marketing approval for new medicines over the forecast period. The global antidepressants market is anticipated to grow from US &14.3 billion in 2019 to approximately US $28.6 billion in 2020 as mental health issues are likely to surge owing to the effects of the Corona-Virus pandemic making an impact on the global economy. The market is projected to stabilize and reach US $19 billion at a CAGR of 7.4% through 2023.

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Global Antidepressants Market

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Global Antidepressants Drugs Market 2019 by Company, Regions, Type and Application, Forecast to 2024

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Landscape Of Zambia Agriculture Market Outlook: Ken Research

Agriculture has always been of excessive importance for the Zambia, as nurturing the world’s largest population is not a tranquil task. The Zambia government has been ancillary the agriculture industry with a number of policies, annoying to stabilize the output and pursuing ways to ensure the sector is rising healthily and sustainably. The Zambia federal government has been decidedly supportive of agriculture for decades, and there is far-reaching political consensus as to the requirement for land, labour and tax reform to help the segment reach its potential. Due to reassuring policies, the agriculture sector’s performance has been successful steadily in recent years.

According to the report analysis, ‘Zambia Agriculture Market Trends, Statistics, Growth, and Forecasts’ states that Zambia region keeps its first rank around the world in terms of farming output, producing huge quantities of rice, wheat, cotton, meat, poultry, eggs and fishery products. The new strategy calls for more exertions to ensure the supply of strategic farm products, promoting the supply-side structural reform and, more decisively, enhancing environmental protection as well as pollution avoidance and waste treatment. Despite the express development of Zambia’s agriculture sector, problems develop in relation to a selection of aspects, containing the shrinking arable land, the deteriorating ecological eminence of environment due to the dense use of fertilizers and pesticides, and the issue of the food security. There is also much room to progress in terms of increasing the optimization of the machinery and advanced technologies in the agriculture segment. The country has made efforts to integrate newfangled agricultural technologies to improve the sector’s adeptness and increase land productivity. Although, the increasing requirement for high-quality agricultural products versus their restricted supply ultimately results in enlarged imports.

Some major product categories, comprising soybeans and dairy foods, have been severely dependent on imports for many years. Other inhibitors to sector’s growth embrace the ageing workforce with a low level of education and the underdeveloped rural financial services system. The government has embraced a number of multi-year policies, such as a pledge to two fold farmer incomes and become self-sufficient in pulses over an undetermined short-term period. However, reform requests to go much deeper, especially considering the element that in the years to 2050, agriculture is expected to be responsible for livelihoods for about half the rural population, despite fragmentary urbanization in the country. Most farmers are engaged in low-scale subsistence farming and have a hard interval accessing credit and paying it back. Therefore poverty and crop holiday years, as well as vacating farming, or even compelling suicide, is widespread amongst the farmers around the country. Zambia has taken economic growth earnestly and needs to feed its whetted appetite. Zambia’s agriculture segment provides livelihoods to households across the rural areas. Together with forestry and fisheries, it is one of the largest contributors to Zambia’s GDP.

Moreover, the Zambia government has for decades keenly supported the agriculture sector through mechanisms such as fertilizer subsidies, and peaceful lending conditions, amongst others, countenancing farmers to have a fair estimation of their revenues and plan for the next agricultural season consequently. Through a network of public institutions and different programmes and schemes, Zambia’s federal and regional authorities are trying to shelter agricultural producers and boost invention.

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Zambia Agriculture Market

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Morocco Agriculture Market Trends, Statistics, Growth, and Forecasts

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Monday, February 22, 2021

Global Digital Pathology Market Outlook: Ken Research

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The Digital pathology demands the digital format management, sharing, acquisition, and explanation of pathology content. With a scanning system that bargains a high-resolution digital image, glass slides are skimmed. On a computer or mobile device, this visual image is then presented. Technologically advanced optical pathology scanners, which can incarceration high-quality images of entire glass slides, prevail on the market. These slides can then be shared distantly through digital pathology software applications over several networks. Among other usages, the digitalization of pathology has underwritten the automation of research throughout disease diagnosis.


According to the report analysis, ‘Digital Pathology Market: Segments: By Product (Software, Scanner, Communication Systems, Storage Systems); By Application (Disease Diagnosis, Teleconsultation, Drug Discovery, Training & Education); By End User (Pharmaceutical & Biotechnology Companies, Hospitals and Clinics, Academics Institutes & Research Laboratories); and Region – Global Analysis of Market Size, Share & Trends for 2014 – 2020 and Forecasts to 2030’ states that Digital Pathology Market is projected to project a notable CAGR of 13.5% in 2030. The major factors driving the growth of the worldwide digital pathology market are some of the primary factors, such as the effectual cost of digital pathology products, the comfort of virtual transport of slides, and the great performance of digital pathology systems. Not only has this, but the growth in digital pathology implementation relative to traditional pathology diagnosis is also propelling the growth. In addition, the augment in initiatives to commercialize cost-effective digital pathology systems are projected to give service providers worthwhile growth prospects during the future.

Although, the Teleconsultation seeks to omit the spatial and practical gaps among the two or more providers of healthcare that are geologically isolated. It is characterized as distant telecommunications consultation, principally for the diagnosis or treatment of a patient at locations that are detached from patients or primary doctors. Numerous hospitals, primary healthcare doctors, private medical practices, and several other medical units are announcing teleconsultation facilities. It has therefore demonstrated to be feasible and proficient, potentially lowering costs, suggesting the organizational advantages, and developing the satisfaction of patients. It is also projected that the increasing acceptance of telepathology, the growing investment in healthcare in developed regions, the market penetration of foremost producers in underdeveloped countries, and the augmenting emphasis on drug improvement will propel the market.

Nonetheless, by lowering costs, decreasing the processing times, and conveying the user's access to subject-matter knowledge, digital pathology supports the boost of lab performance. Laboratory quality advancements are essential because patients and doctors rely on laboratory outcomes for medical decisions, and diagnostic tests require functioning and recorded quickly and accurately. In addition, admittance via web services to digital slides decreases the shipping costs and the travel time of pathologists. The outbreak of the COVID-19 pandemic has led to the overview of certain restrictions that have intensified the requirement for the solutions for digital pathology, as these can be utilized by pathologists to display diagnostic findings distantly for primary diagnosis. A noteworthy number of pathologists and pathology labs are embracing digital pathology to obtain a competitive improvement and offer fast services. Therefore, in the near years, it is predicted that the market of digital pathology will increase around the globe more effectively over the inflowing duration.

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Global Digital Pathology Market Growth Rate

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Global Digital Pathology Slide Scanner Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024

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Global Digital Mortgage Platform Comprehensive Market Outlook: Ken Research

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A digital mortgage platform offers services to handle the borrowing method. Digital Mortgage Platform purposes at simplifying, automating, and standardizing the progressions of formation, underwriting, quality assurance, and customer support. This allows borrowers to access enhanced customer service, reduce prices of origination, servicing, and enforcement, rising top-line production, enhance portfolio quality, and rise operational efficiencies. The digital mortgage platform has been in progress to get rid of manual processes, remove the paper, minimize labor prices and simply give the purchaser what they want (a mortgage to buy a car) with a small human interference and proficiency. Increasing costs, strict regulations, and progressively digital-savvy user base forced conventional mortgage lenders to change to digital mortgage platforms.


According to the study, Digital Mortgage Platform Comprehensive market by Component (Solutions and Services); by Solution (Loan Origination, Business Process Management, Decision Automation, Loan Management, Risk and Compliance Management, Loan Servicing, Portfolio Management and Others); by Services (Design and Implementation, Training and Education, Risk Assessment, Integration and Consulting, Support and Maintenance); by Deployment mode (Cloud and On-Premises); by End-User (Banks, Insurance, Financial services, Credit unions, Peer-to-peer lending and others); by Region’ there are heaps of key players that are operating for the augmentation of the market that contains RupeePower, Newgen Software Technologies Ltd, Fiserv, Pegasystem Inc, Temenos Group, Wizni Inc, Roostify Inc, Ellie Mae, Abrigo and Others. In October 2018, Fiserv arrived into a partnership with Dade Systems, to progress and bid Software as a Service-based or individual banking service to their business world consumers.

In September 2019, Temenos acquired Kony, US-based digital banking Software as a service-based company to quicken Temenos Infinity, a digital banking product. In February 2019, Ellie Mae propelled Ellie Mae’s Digital Lending Platform to confirm fast loans, minimize the time in processing and sanctioning process, and mount loan acquisition capacity. In May 2019, Roostify teamed up with Docutech to permit potential lenders to buy homes during the digital mortgage platform.  However, worldwide, banks and other financial institutions have introduced numerous advanced digital lending knowledge to handle their lending processes. But there are many organizations that prefer conventional lending methodologies that in addition time-consuming, labor-intensive, and repetitive. They are not capable to switch to modern methods due to their fixed client base and traditional ways of credit underwriting. Additionally, the lack of awareness regarding digital lending in underdeveloped areas is also accountable for the less well-organized and progressive digital lending processes.

The global Digital Mortgage Platform Comprehensive market is characterized by Component, Deployment, and End User. By Component, it can be deliberated into Solutions and Services. By Deployment, it can be measured into Cloud and On-Premise.  By End User, it can be extra categorized into Banks, Insurance, Financial Services, Credit Unions, Peer-to-peer lending, and others.

The global Digital Mortgage Platform Comprehensive market is segmented on the basis of regional investigation into five major regions. These contain North America, Latin America, Europe, Asia-Pacific, and the remainder of the world is categorized as Middle-East and Africa. North America is anticipated to hold the main market share. It is credited to the presence of a large number of sellers of digital mortgage platforms and the earlier recognition and transition to those solutions and services by the enormous business organizations within the region.

Furthermore, given the issue of maintaining adherence and implementing regulations on the digital loaning platform, most corporations obey global compliance regulations owing to the weakness of financial data. The threat globe is continuously facing is the increasing cyber-attack instances that have resulted in big losses for financial companies. Governments worldwide are therefore gradually implementing new compliances to protect the economic data. Thus, it is predicted that the Digital Mortgage Platform Comprehensive market can increase within approaching years.

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Global Digital Mortgage Platform Comprehensive Market

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Baby Food Market Research Reports | Baby Food Industry Research Reports | Baby Food Market Future Outlook: Ken Research

 Baby Food is the type of food specially produced for babies less than or about 2 years of age. This food is naturally made soft for easier consumption and is available in various flavors & varieties as per the requirements. Such food is fed to tables between ages of 4-6 months and 2 years. Moreover, the Baby Food market has been observing the fast growth due to surge in number of working women coupled with growth in the parental concerns for nutrition.

According to study, “Baby Food Market” the key companies operating in the market include Nestlé S.A, Groupe Danone, Perrigo Company Plc, Mead Johnson & Company LLC, H. J. Heinz Company, Abbott Laboratories, Hero Group, Bellamy Organics Pty Ltd., Hain Celestial Group, The Campbell Soups and Royal Friesland Campina N.V. Key players have adopted various business expansions & product launch as their key developmental strategies to increase profitability, enhance their market share, and remain competitive in the market.


Based on source type, Baby Food market is segmented as organic baby food and inorganic baby food. Organic baby food segment holds major share in global market owing to rise in demand for adequate & best nutrition and increase in concern about harmful chemicals in inorganic baby food in the form of artificial colors, flavors and sweeteners. Based on form type, market is segmented as liquid, powder and solid form. Powdered form is least expensive form of baby food and used by mixing it with the water before feeding infant. Moreover, solid baby food includes infant cereals and other bland fare. Based on product type, market is segmented as infant milk formula, dried baby food, prepared baby food and others (puffs, biscuit and snacks). In addition, based on distribution channel, market is segmented as small grocery retailers, supermarket, health & beauty retailers, hypermarket and others.

The Baby Food market is driven by increase in awareness on adequate nutrition, followed by growth in population of women professionals, modernization in baby food products, increase in usage of advanced technologies, rise in investments in the developing economies and increase in organized retailing. However, safety of food, falling birth rates and increase in breastfeeding due to government initiatives may impact the market. Moreover, growth in product innovation & innovative packaging strategy and increase in birth rate are key opportunities for market.

Based on geography, the Asian-Pacific holds major share in global Baby Food market owing to high birth rates, increase in demand for safe and quality milk formula and rise in purchasing power of population in the region. The European and North-American regions are estimated to witness higher growth rate due to intensive research & development (R&D) activities by various companies over the forecast period. It is predicted that future of the global Baby Food market will be bright as a result of rise in food security concerns, increase in populace of women professionals and growth in urbanization during the forecast period.

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Baby Food Market

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Increase in Irrigational Facilities Expected to Drive Morocco Agriculture Market over the Forecast Period: Ken Research

Morocco is tremendously dependent on its agricultural sector. Moroccan agricultural production consists mainly of potatoes, sugar beet, oranges, wheat, tomatoes, olives, and olive oil. The significance of agriculture sector in the economy of Morocco and other countries is measured as the worth added of the agricultural sector as percent of Gross domestic product (GDP). Agriculture includes hunting, forestry, and fishing, as well as the cultivation of crops & livestock production.

According to study, Morocco Agriculture Market Trends, Statistics, Growth, and Forecasts states that the new strategy calls for more struggles to ensure the supply of vital farm products. Agriculture sector of Morocco is categorized into three main sectors: First: private, modern, irrigated, highly capitalized, and export-oriented farms producing generally fruit & vegetables. Second: Agriculture within reorganized wide scale dam-irrigated perimeters producing mainly sugar crops, seeds, dairy, fruits and vegetables primarily for the local market. Third: Rain-fed agriculture with favorable land in the northwest (growing mainly olives, pulses, grains, red meat and dairy) and less favorable land in the south & east (growing mainly grains & non-intensive sheep production).

Moroccan agricultural methods remain generally customary with limited uses of production inputs such as pesticides, fertilizers, and mechanization. Grains account for more than 60% of agricultural production, and the area planted for wheat has expanded owing to increased government support. The prevalence of small farms, dense inherited land status, and rising land prices pose serious challenges to agricultural policy makers. Policy makers struggle with the opposing underlying principles of economies of scale & capitalization necessities essential to modernize the agriculture sector and desire for improving the poverty and maintaining the social structure of the traditional rural society.

The Morocco country is a net imported sector of agricultural & related products that generally consist of imports of bulk commodities and exports of high-value & consumer-oriented products. The European Union is country’s main trading partner, accounting for approximately 60% of country’s agricultural exports. Morocco imports of global agricultural, fishery, and forestry products while the U.S is the net exporter of agricultural & related products to Morocco, U.S. competitiveness has waned vis-à-vis augmented competition from the European Union and Black Sea countries in recent years.  U.S. exports of bulk agricultural commodities (wheat) are also mainly impacted by the unstable nature of Morocco’s agricultural production from one year to the next year.

Government of Morocco country is focusing on agriculture sector through its "Green Morocco Plan" and “Agricultural Development Fund”. Has a further verification of this focus, the 2021 budget of the Ministry of Agriculture has been enhanced by 14% (to MAD 14.8 billion). Nevertheless, the agriculture sector has been severely affected in 2020 by the outbreak of the Corona-Virus pandemic, as well as by an abnormally dry winter. As a result, the production of the three main grains (durum wheat, soft wheat, barley) is expected to have decreased by 39% compared to the previous year.

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Morocco Agriculture Market

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Philippines Agriculture Market Trends, Statistics, Growth, and Forecasts

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Global AI For Drug Discovery Market Future Outlook: Ken Research

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The primary step in drug discovery is the procedure of a novel drug candidate’s documentation and its therapeutic target base. Grounded on efficacy, strength, bioavailability, and harmfulness the drug discovery or new drug target is being assessed. Artificial intelligence is extensively used in the health care segment and particularly used for drug discovery. AI technology has the latent to identify drug targets, and play a vital role in drug design, discovery, identification, and showing of molecules promptly and efficiently.  Artificial intelligence has been widely used in the healthcare industry, precisely used in discovering new drugs. As artificial intelligence plays a significant part in the discovery, design, recognition, and screening of molecules effectually in a briefer time.


According to the report analysis,’ AI for Drug Discovery Market By Offering (Software, Services);By Technology (Machine Learning and Other Technologies); By Drug Type (Small Molecule and Large Molecules); By Application (Immuno-Oncology, Neurodegenerative Diseases, Cardiovascular Disease, Metabolic Diseases and Other Applications); By End-User (Pharmaceutical & Biotechnology Companies, Contract Research Organizations, Research Centers and Academic & Government Institutes)and Region – Analysis of Market Size, Share & Trends for 2018 – 2020 and Forecasts to 2030’ Many companies are concentrating on organic growth strategies like product introductions, the product supports, and others for instance patents and events. Inorganic growth strategies activities observed in the market were acquisitions, and partnerships & collaborations. These activities have covered the way for the growth of business and customer base of market players. The market payers from AI for the drug discovery market are expected to profitable growth occasions in the future with the increasing claim for AI for drug discovery in the global market. The major players covered in the artificial intelligence (AI) in drug discovery market report are Microsoft, NVIDIA Corporation, IBM Corporation, Atomwise, Inc, Insilico Medicine, BenevolentAI Ltd, Exscientia, Cyclica Inc, Numerate, NuMedii, Inc, DEEP GENOMICS, Cloud Pharmaceuticals, Inc and Other Prominent Players. The shortage of skilled professionals and infrastructure to simplify easy AI adoption is the main factor that is predictable to hinder global AI growth for the drug discovery market. Therefore, along with partial acceptance by healthcare professionals, high prices and technological limitations of AI decision-making will obstruct market growth.

AI for Drug Discovery Market is segmented based on regional analysis into five major regions. These comprise North America, Latin America, Europe, APAC, and MENA. In 2019 North America holds the major share of AI in the drug discovery market. Also, in 2018 North America was the major and fastest-growing drug discovery market for AI. The US, Canada, and Mexico form the main drug discovery market for AI. In drug discovery and development these countries were primary adopters of AI technology. Europe is anticipated to demonstrate growth at a remarkable CAGR in the forecast amount of 2020-2030. It grasps the second-largest market share. The Asia Pacific region is likely to grow at the highest CAGR of 51.68% over the prediction period, owing to continuous technological advancements in the pharmaceutical area and the increasing number of pharmaceutical manufacturers in emerging countries of APAC for example China and India.

Furthermore, artificial intelligence is projected as a worthwhile healthcare industry avenue. Implementing AI eliminates the research and development gap in the drug production cycle and aids in targeted drug manufacturing along with helps pharmaceutical companies streamline research and development activities for customized drugs and complex drug discovery. The AI in the Drug Discovery Market is propelled by the rising necessity to cut the procedure of drug discovery so as to get drugs to treat numerous long-lasting and viral ailments faster. Owed to this, Biopharmaceutical industries have a tendency to upsurge their market share in the direction of AI. Therefore, it is expected that the market of AI for Drug Discovery Market will boost up throughout the forecast amount.

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Global AI for Drug Discovery Market Analysis

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Digital Pathology Market by Product Type (Software, Scanners, Storage Systems, and Communication Systems), by Technology (Whole Slide Imaging, Storage, Communication and Integrated Platforms, and Image Analysis-Informatics), by Application (Drug Discovery, Teleconsultation, Training and Education, and Disease Diagnosis), and by End-User (Biotechnology & Pharmaceutical Companies, Research & Academic Institutes, Hospitals and Reference Laboratories, and Contract Research Organizations): Global Industry Perspective, Comprehensive Analysis and Forecast, 2017 - 2024

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Global Functional Beverages Market Research Report: Ken Research

 Major players in the functional beverages market are Danone, Clif Bar & Company, Universal Nutrition, Cloud 9, The Coca-Cola Company, Monster Beverage Corporation, Arla foods, National Beverage Corp, Cloud 9, and Nestle. The Global Functional Beverages Market is expected to decline from USD 128.66 billion in 2019 to USD 125.39 billion in 2020 at a compound annual growth rate (CAGR) of -2.54%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach USD 158.28 billion in 2023 at CAGR of 8.08%.


The functional beverages market consists of sales of functional beverages and related services. Functional beverages are non-alcoholic drinks which contain non-traditional ingredients such as vitamins, minerals, dietary fibers, probiotics, and added fruits. Function drinks include energy drinks, sports drinks, enhanced fruit drinks, and functional bottles water.

North America was the largest region in functional beverages market in 2019. Asia Pacific was the second largest market in 2019. In September 2019, Celsius Holdings, the maker of fitness drink Celsius announced the acquisition of Func Food Group, a Finland-based functional food and beverage company for USD 24.6 million. The deal is expected to help Celsius to gain critical access to European Nutritional market by expanding the company's product portfolio. Func Food Group is leading producer of functional beverages and food that aid well-being.

The functional beverages market covered in this report is segmented by type into energy drinks; sports drinks; nutraceutical drinks; dairy-based beverages; juices; enhanced water; others. It is also segmented by function into health & wellness; weight management and by distribution channel into brick & mortar; online.

The wide availability of cheaper substitutes such as green tea, coffee, and fresh juice is hindering the growth of functional beverages market. The prices of functional drinks are comparatively higher than that of carbonated drinks and other available substitutes. Thus, the availability of substitute products is negatively impacting the growth of the market. For instance, dry beverage mixes, which offer functionality are cost effective and have low transportation costs. The ingredients in dry beverage mixes provide high nutrient replacing the need for functional beverage with low costs. Availability of cheaper substitutes thereby restrains the growth of the market.

The manufacturing of low-calorie natural sweeteners and the use of natural color & ingredients are promoting the growth of functional beverages. Major players dealing in the industry are adopting various strategies in order to meet consumer requirements. For instance, in October 2019, Drink Nutrient, functional beverage company launched a new line of beverages that are capable of providing 13 essential vitamins in a single-serve and easy-to-drink pack. The new line of the company's functional beverages includes Vitamins Booster+, Nutrient, and Vitamin Coffee, which is GMO, gluten, acrylamide-free and contains no artificial ingredients.

Increasing awareness of health is anticipated to propel the demand for functional beverages over the forecast period. Functional beverages help to enhance various body functionalities including the management of heart rate, digestive health, immune system, and weight management attributing to the presence of vitamins, minerals, herbs, and amino acids. The consumers are increasingly shifting towards the consumption of functional beverages that contain ingredients to address these specific health issues.

According to Packaging Strategies journal epublished in August 2018, a major change in the beverage industry is moving toward functional beverages as consumers strive to improve health. Additionally, the rise of clean-label, organic, and non-GMO products are impacting the buying behaviors of the consumers. Therefore, the consumer preferences for functional drinks over carbonated drinks and fruit juices are projected to drive the demand for functional beverages over the forthcoming years.

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Global Functional Beverages Market

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Increase in the Agriculture Crop Production Expected to Drive Philippines Agriculture Market: Ken Research

The Philippines is primarily an agricultural country. Most populace lives in rural areas and support themselves through agriculture. Country’s agriculture sector is sub-divided into 4 key sub-sectors: fisheries, farming, livestock, and forestry that employ approximately 39.8 % of the labor-force and contribute 20 & of GDP. The fisheries sector is categorized into 3 sub-sectors: municipal, commercial, and aquaculture (cultivation of natural produce of bodies of water). Growing crops for the food consumption & fiber have been an enduring activity in the Philippines.

According to study, Philippines Agriculture Market Trends, Statistics, Growth, and Forecasts states that the new strategy calls for more struggles to ensure the supply of vital farm products. Country's key agricultural crops include mangoes, tobacco, bananas, coconut, sugarcane, rice, corn, pineapple, coffee, and abaca (a banana-like plant). Secondary crops include camote (a type of root crop), garlic, onion, peanut, cassava, rubber, cabbage, eggplant, calamansi (a variety of lemon), and cotton. Philippines agricultural exports have been a crucial driver in the agriculture sector and constantly played a major role in the economy by providing the foreign exchange earnings & additional economic activities.

Philippines agricultural exports are categorized into six commodity groups including food & live animals chiefly for food, crude materials, tobacco & tobacco manufactures, animal & vegetable oils, agricultural machinery and manufactured fertilizers. Philippines export its agricultural products around the globe including the Japan, Europe, United States, and ASEAN countries (members of the Association of Southeast-Asian Nations). Key export products include fruits & vegetables, coconut oil & other coconut products, bananas, and prawns (a type of shrimp). Apart from this, some other exports include the Cayenne pineapple, tuna, Cavendish banana, seaweed, and carrageen an. Additionally, imported agricultural products include oilcake & other soybean residues, unmilled wheat & meslin, malt & malt flour, meals & pellets of fish, soybeans, urea, flour, and whey.

The Philippines agriculture market is driven by increase in the agriculture crop production, followed by better government regulations, rise in demand & prices of agriculture produce and doubling of the middle income class population. Moreover, increase in the food demand is a key opportunity for market.

One of the most critical concerns of the Philippines agricultural sector is the extensive conversion of agricultural land into residential subdivisions, golf courses, and industrial parks or resorts. In addition, environmental damage is another major concern as well as coral-reef destruction, mangrove forest destruction, pollution of coastal and marine resources and siltations (clogging of bodies of water with the silt deposits) are significant problem of agriculture market. Furthermore, Philippines have been struggling with the fragmentation and low levels of technology adoption & specialization.

Based on geography, the Philippines country is segmented as Visayas, Luzon, Mindanao and others. Country is an import driven economy. Philippines government is working towards growing the agricultural sector in order to less import less and more export that will in turn reduce the country's fiscal deficit. This is anticipated to increase the demand for agricultural sector in the country.

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Philippines Agriculture Market

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France Agriculture Market Trends, Statistics, Growth, and Forecasts

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Foremost Growth In Landscape Of France Agriculture Market Outlook: Ken Research

Agriculture has continually been of great prominence for the France, as feeding the world’s principal population is not a tranquil undertaking. The France government has been ancillary the agriculture industry with a number of policies, vexing to stabilize the output and search for ways to ensure the sector is developing the healthily and sustainably. The France federal government has been very much supportive of agriculture for the decades, and there is broad political unanimity as to the need for land, labour and tax transformation to help the sector reach its prospective. Due to understanding policies, the agriculture sector’s performance has been refining steadily in recent years. France keeps its first rank in the world in terms of farming output, fabricating large quantities of rice, wheat, cotton, meat, poultry, eggs and fishery products.

According to the report analysis, ‘France Agriculture Market Trends, Statistics, Growth, and Forecasts’ states that the new strategy calls for more struggles to ensure the supply of vital farm products, promoting the supply-side structural alteration and, more importantly, increasing environmental shield as well as pollution prevention and unwanted treatment. Despite the hurried development of France’s agriculture subdivision, problems emerge in relation to an assortment of aspects, including the shrinking arable land, the deteriorating ecological eminence of environment owing to the thick use of fertilizers and pesticides, and the issue of food security.

There is also much room to increase in terms of increasing the procedure of machinery and advanced technologies in the agriculture sector. The France region has made efforts to integrate innovative agricultural technologies to improve the sector’s competence and increase land productivity. The high costs and short profits of agricultural production are the major internal inhibitors of France’s agriculture sector. They are also the primary factor controlling the growth of farmers’ income and leading to shrinking of the labour force around the agriculture. Food safety has been an uppermost concern for France consumers, exclusively concerning farm produce such as grains, meat, vegetables and seafood. Current scandals have somewhat dampened consumers’ self-confidence in food safety, and in rejoinder, the government has introduced regulations to recover food safety and toughen quality monitoring.

Moreover, the government has embraced a number of multi-year policies, such as a pledge to double farmer incomes and become self-sufficient in pulses over an undetermined short-term period. However, reform wants to go much deeper, especially allowing for the fact that throughout the years to 2050, agriculture is expected to afford livelihoods for about half the rural inhabitants, despite ongoing urbanization in the country. Most farmers are tied up in low-scale subsistence farming and have a hard time accessing the credit and paying it back. Therefore poverty and crop holiday years, as well as forsaking farming, or even committing suicide, is pervasive amongst the farmers in the country. The France has taken economic growth seriously and wants to feed its whetted appetite. France’s agriculture division provides livelihoods to households in the rural areas. Together with forestry and fisheries, it is one of the prime contributors to France’s GDP. Agricultural systems including primitive subsistence farming, intensive subsistence farming, commercial farming and plantation farming as a variation of commercial farming are all present around the India. Some states specialize in growing certain crops commercially, while others propagate the same crops as a subsistence farming activity.

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France Agriculture Market

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