Wednesday, June 16, 2021

Increasing Profitability and Growth of the Business with Lead Generation

 The viability and development of a B2B or B2C business majorly depend upon the company keeping their pipeline filled with lots of qualified leads. However, on real time basis companies find it difficult to keep their clients happy, a majority of the companies witness difficulty to stay on top of their lead generation strategy. Therefore, rather than repeating the “feast or famine” cycle, one can easily partner with a B2B or B2C lead Generation Company to keep the company’s pipeline full with the leads. Hence, Ken Research is one such Best Companies for Online Lead generation which can offer all these benefits under one umbrella.

Our company conducts outreach and uses some of the other online tools as well to reach an ideal target audience and attract leads for their clients. Moreover, our company’s online B2B and B2C lead generation services help in transforming the sales and direct impact on the overall sales increase for the company. It also helps in stimulating the market penetration of the company which leads to a rise in the overall revenue generation of the company. Through, our online lead generation practice flow, one can identify, analyse and later convert the leads more effectively as compared to your other market competitors. The practice will involve the majority of the key things such as widespread research of the market, the broader outlook of the current scenario, preliminary relations with the scenarios through truthful networks, and fascinating leads through spattered campaigns.


Ken Research
specializes in Local Lead Generation Websites as well. It provides services to all the companies operating at a small or medium-sized enterprise level. Also, we offer our services to major brands in various categories such as IT and Software, Consultancy, Healthcare, Advertising, Finance, and many more. Ken Research helps its client by compiling an exhaustive list of companies that matches the client's target audience or business profile. Then, our company takes that to the next level by classifying the key stakeholders and prospects within those organizations.

Therefore, to proceed with the local lead generation process Ken Research follows a systematic funnel in which our company starts the process from the beginning that is processed for asking the information which majorly includes phone numbers, email address so that our company can convert those leads into an actual customer. Some of the commonly used tools to generate the local leads by our company includes pop-up dialog boxes, landing pages, contests, driving traffic and prospects, blogs, social media platforms, emails, and many more apart from the traditional approach of advertisements in yellow pages.

Our company also commits for the proper follow up on all the leads which have been generated through the above-mentioned tools right after the campaign is live and ensures that to convert a maximum of the leads generated through the local lead generation process into an actual customer by contacting and explaining the benefits of the product or services in which the leads have showcased some sort of interest.

Therefore, to generate a local lead coupled with the facility of online lead generation one must not need to worry about it as our company’s experienced team will help in improving the overall lead generation for our clients which will positively impact the business development and also improves the profit generation at a rapidly.

For More Information, Click on the Link Below:-

Best Companies for Online Lead generation

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Global Artificial Intelligence In BFSI Market Outlook: Ken Research

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Artificial intelligence (AI) is a branch of computer science concerned with the conception of intelligent machines that function and accomplish tasks in the same manner that humans do. As a result, it has become a critical component of technology in the BFSI segment. AI has become a foremost adaption of any segment in financial institutions and other foremost financial sectors, and it is projected to transform the entire scenario of service offerings. Several conventional banking issues, such as augmented the capital demand, have found an AI-based solution in the BFSI market. Insurance firms, for example, are utilizing the advanced AI technical platforms to develop the risk models in order to preserve consumer loyalty and satisfaction.

According to the report analysis, ‘Artificial Intelligence in BFSI Market Segments: By Offerings (Hardware, Software and Services); By Solutions (Chatbots, Fraud Detection & Prevention, Anti-Money Laundering, Customer Relationship Management, Data Analytics & Prediction and Others); and Region – Global Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030states that Surging requirement of Artificial Intelligence in BFSI from several end-user industries is the foremost factor underwriting in market growth. Furthermore, developing countries are aiming their resources on large-scale projects in order to augment competitiveness and consolidate technology in the industry. Furthermore, present developments in artificial intelligence and predictive analytics have generated new opportunities for corporates in the finance, financial services, and insurance industries in sales and service, amongst other fields.


Moreover, the growth of AI in the BFSI market is projected to be propelled by proactive customer experience by automating backend procedures to decrease the human error with the aid of AI. Chatbots and Robo-advisors for financial products, as well as smart wallets, are some of the other aspects propelling the market growth. Additionally, AI-enabled technologies such as chatbots, machine learning, and several other similar technologies improve the fraud detection, risk reduction, and back-end office work with thousands of individuals handling consumer requests, boosting market improvement.

Not only has this, but the Artificial intelligence implementation in the financial services segment is also one of the fastest-growing industry verticals. This is owing to the increasing usage of artificial intelligence and machine learning in several industries around the world. One of AI's most essential features in the BFSI industry is its capability to react probabilistically to ambiguous real-world inputs. Analytics, bots, robotic process automation (RPA), and report generation are some of the most primary applications of artificial intelligence in the banking.

Global Artificial Intelligence in BFSI Market around North America controlled the largest market in the year 2020 in terms of revenue. Commercial banks in such regions are prioritizing the technological advances, with augmented investments in artificial intelligence technology focused at enhancing customer support and growing the revenue in their companies, influencing the artificial intelligence's growth in the BFSI sector in the place. However, owing to the emerging economies in the region, Asia-Pacific is projected to develop at the fastest pace during the near future. Therefore, in the near years, it is predicted that the market of artificial intelligence in BFSI will increase around the globe more effectively over the forthcoming years.

For More Information on the Research Report, refer to below links: -

Global Artificial Intelligence In BFSI Market Growth

Related Report:-

Global BFSI Artificial Intelligence Market 2019 by Company, Regions, Type and Application, Forecast to 2024

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Global Tinplate Packaging Market Outlook: Ken Research

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The Tinplate is a thin sheet of steel coated with tin to safeguard the rust corrosion typically utilized for packaging of food and beverages, oils, powders, paints, and several others. Tinplate is also utilized for diverse determination such as manufacturing of engine gaskets, oil filters, and brake line tubes owing to its corrosion resistance, solderability, lustrous appearance properties. The eco-friendly and recyclable nature of tinplate encourages the sustainable usage of natural resources. Tinplate packaging is opportune to ship and store owing to its high strength and less weight properties, moreover, they also safeguard longer shelf life of products safeguarding them from the coming in direct contact with water vapor and numerous other gasses.


According to the report analysis, ‘Global Tinplate Packaging Market Segments: By Type (Bottles, Caps and Closures, Drums, Food cans and Others); By End Users (Food & Beverages Industry, Health & Beauty Industry, Chemical Industry and Others) and Region – Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030states that with the transforming lifestyle and preferences, requirement for products holding longer shelf life is progressively augment which can be possibly done by utilizing the tinplate for packaging and storage of the products which may adoptive the requirement of global tinplate packaging market. Plastic comprises the toxic elements is not preferred by most customers to store food products which can be substituted by the tinplate packaging.

Not only has this, with the fluctuating lifestyle, the requirement for canned-food products such as fruits, vegetables, juice, and many more is increasing due to the busy schedules of customers which is a key influencing factor for the growth of the worldwide tinplate packaging market. Longer shelf life of the unpreserved products by creating a barrier amongst the small water particles and gasses exist in the air tinplate material acts as the most operative alternative for packaging.

In addition, conservation of natural resources and usage of environment-friendly packaging materials have seen an increasing trend during the past years, tinplate packaging can be recycled, reused, and is eco-friendly generating it the most desirable choice for the packaging of products. Since it is also free from damaging elements a foremost shift of preference has been witnessed from plastic containers to tinplate containers during the past few years.

Although, the Global Tinplate Packaging markets market around the North America held the largest market share during the year 2019. North America will continue to register the worldwide tinplate market owing to its higher per-capita income, hectic schedules, and increasing inclination towards canned- food products which will encourage the growth of the tinplate packaging market in the region throughout the review period. Asia-Pacific regions will also witness a substantial growth over the projected timeline owing to rising requirement for the packed food as well as tinplate packaging in other industries. Therefore, in the near years, it is predicted that the market of tinplate packaging will increase around the globe more proficiently over the forthcoming duration.

For More Information on the Research Report, refer to below links: -

Global Tinplate Packaging Market Analysis

Related Report:-

Global Tinplate Packaging Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Advancing Penetration of Online Test-Prep Solutions to Tier-2 & Tier-3 cities in the country, helping expand the reach of Test Preparation industry in India: Ken Research

 In a landmark deal in the Indian Ed-Tech landscape, online education incumbent BYJU’s bought out offline test preparation behemoth Aakash Educational Services in a Cash + Stock Deal.

The Education Ministry in India recently gave ascent to the New Education policy set to be introduced to revamp the country’s education system. The policy will act as a strong fillip to the test preparation industry, introducing additional categories of exams at different stages of a student’s educational and professional journey.

The pandemic impacted activity across the ed-tech sector in the country, acting as a big boon to user adoption and growth within the industry. Ed-Tech companies across education segments witnessed strong growth in user activity levels, user conversions and revenues.

Investor Interest in the  Test Preparation Space: The test preparation industry in India, saw some of the highest level of funding received in the Ed-Tech industry over the period of 2014-2020 with investors pouring in excess of USD 2.0 billion into early-stage and mid-funding stage startups in the space. Online test preparation companies attracted the majority of funds.

Adoption from Tier-2 and Tier-3 Cities: Online test preparation companies have played a key role in bridging the gap between students in metro cities, who have access to top teachers and offline training institutes and students in Tier-2 and Tier-3 regions in the country, having no access to top coaching brands. The same has been possible due to increased marketing towards such audience, the vastly expanding reach of internet and affordable plans launched by online test preparation companies.

Dominance of Live Training/Coaching: Students have been understood to prefer coaching delivered live to them be it in classrooms or virtually, accessible through mobile/laptop/PC. In fact, students have been willing to pay extra than what they pay for recorded video-based courses, in order to access live lecture-based coaching. The same can be attributed to better doubt solving in the live version and better student engagement in live learning.

Analysts at Ken Research in their latest publication India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)observed that the test preparation industry is an extremely lucrative education segment in terms of investor interest and long term demand. The online segment of the test preparation industry in the country is the key driver behind growth in the test preparation industry in the country and technology growth makes online test prep as the fastest growing ed-tech segment in the country. Test prep market revenues registered a growth of 9.1% in terms of CAGR over the period 2015-2020, while online segment of the industry registered a growth of 57.4% during the same period.

Key Segments Covered:-

Type of Course (Under-Graduate, Post-Graduate and Job-Based)

Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)

Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)

Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)

Test Preparation Companies Covered

BYJU’s

Unacademy

Testbook

Vedantu

Toppr

Gradeup

Oliveboard

Adda 247

Doubtnut

Aakash Educational Services

Key Target Audience:-

Offline Test Preparation Companies

Online Test Preparation Companies

Educational Industry Associations

Ed-Tech Companies

Ministry of Education, India

Venture Capital and Private Equity firms

Time Period Captured in the Report:-

Historical Period: 2015-2020

Forecast Period: 2020-2025

For More Information on the research report, refer to below link:-

India Test Preparation Market

Related Reports:-

Malaysia Education Market Outlook to 2023 - By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education

UAE Test Preparation Market Outlook to 2023 - Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes

Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Global Travel Vaccines Market Outlook: Ken Research

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A bio-based formulation that is improved to safeguard the humans against infectious diseases caused by bacteria and viruses is well-known as the vaccine. Vaccines, also known as immunizations, take benefit of our immune system's innate capacity to combat infectious syndromes. Travel vaccines are the shots that are delivered to travelers before visiting any location of the world. Such vaccines safeguard travelers from serious illness and safeguard the spread of diseases within and between countries. The body counters to the vaccine by introducing antibodies that will safeguard a person in the future if one is exposed to the disease. Travel vaccine shots, in addition to a passport, are now required before embarking on international travel. Health organizations powerfully advise visitors traveling to improved or endemic countries to get travel vaccinations. Vaccination rules differ from person to person, depending on the tourist's gender, age, and medical background.


According to the report analysis, ‘Travel Vaccines Market : Segmented By Composition (Mono Vaccines and Combination Vaccines); by Disease (Hepatitis A, DPT, Yellow Fever, Typhoid, Hepatitis B, Measles and Mumps, Rabies and Others); by Application (Domestic Travel and Outbound Travel) and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030states that the market is projected to augment on account of increasing cases of travel-related diseases such as Hepatitis A & E, typhoid, tetanus, cholera, Japanese encephalitis, diphtheria, meningitis, yellow fever around the globe. Also, mounting investments in the improvement of more effective vaccines is increasing the growth of the travel vaccines market. Developments in technology, augmenting government funding and research & development activities are other aspects that are underwriting to the market growth.

In addition, the effective growth occurrence of travel-related diseases is projected to boost the market growth. Traveling is often associated to augmented health risks, especially when it comes to infectious diseases. As a result of the growing occurrence of travel-related diseases, more investments will be made in the worldwide Travel Vaccines Market to generate more effective vaccines. Not only has this, the Government authorization bodies such as the Centre for Disease Control and Prevention and the National Health Service have made it compulsory to get travel vaccines. This is accredited to present surge in inbound tourism to underdeveloped countries, which face greater health risks from diseases comprising swine influenza and Ebola hemorrhagic fever and has been a foremost driver of the travel vaccines market. In addition, over the last few years, international travel activities have augmented immensely owing to the increasing trend of globalization. This in turn has resulted in a significant requirement for the travel vaccines.

Worldwide Travel Vaccines market in North America held the greatest market share in the year 2020. North America being led by the USA is the overriding one. Large number of corporates in the region is improving effective travel vaccines, comprising a vaccine against varicella. Asia Pacific region is an emerging market for travel vaccine market due to improved healthcare infrastructure and augmenting the healthcare expenditure by government.

For More Information on the Research Report, refer to below links: -

Global Travel Vaccines Market Analysis

Related Report:-

Global Travelers Vaccines Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Attaining Competitive Advantage by Using Go To Market Strategy: Ken Research

 A go-to-market strategy is an acting plan which enables different companies to reach their target customers and have a competitive advantage over them. The major purpose of a GTM strategy is to offer a proposal for delivering a product or service to the end customer, thereby taking into account numerous factors namely pricing and distribution. A GTM strategy is more or less similar to a business plan, while the latter is broader in scope and considers additional factors like funding.

In current times, the strategy which has been offered by Ken Research helps the majority of the organizations in using a go-to-market strategy for a variety of actions, such as for a launch of a product or service, introducing an existing product to a new market, and also at the time of relaunching of the company or brand. The strategy prepared by using Go to Market strategies helps the business to identify the purpose of launching the product, understand the ideal customer, and also helps in creating a plan to engage with the customer and persuade them to buy the product or service.

One of the key demanded go to market strategy of our company includes Price skimming and Price penetration strategy which help the companies in the launching of their new products or services. These approaches work effectively for a business, however, it is really important to understand the overall relation of pricing of a product with respect to the overall marketing and promotional strategies. Under these approaches, penetration pricing depend on a low upfront price to attract customers, whereas a skimming pricing approach uses the high upfront prices to maximize short-term profits from the most enthusiastic and concerned customers.


Ken Research’s, go to market approach will provide full assistance to your business across the geographies in offering various products and services with modernized operating models such as industry potential business model, operating marketing competencies, pinpointed pricing strategy, increasing sales capacity, business framework models, and many more. Our company makes numerous efforts while working throughout the process with the team of our clients to attain the successful achievement of the targets. Our company follows a dynamic approach in terms of framing the methodology to achieve the goals set by our clients.

On the other hand, our go-to-market strategies are also in line with the product launches and they can also be utilized to label the detailed steps which a corporate requires to take just to ensure the proper guidance to consumer communications for conventional products. Therefore, to generate an effective go-to-market strategy, organizations should have an appropriate understanding of the work atmosphere and the objective of the market as well.

Ken Research has a comprehensive indulgent of the business environment at currently offering its valuable services at various geographies such as UAE, Oman, Saudi Arabia, Philippines, Vietnam, Indonesia, and many more. Our company also provides support in various sectors namely Shopper Products, Manufacturing and Construction, Automotive Logistics, Chemicals, Agriculture, Education, Retail, Defence, Media, Financial Services, and Healthcare providing full assistance to a client at all the stages of their development.

For More Information, Click on the Link Below:-

Price skimming and Price penetration strategy

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Customer Satisfaction Retail Survey Rewards Growth in Overall Business Activity: Ken Research

 The retail industry is currently under a transition from traditional brick and mortar locations, to e-commerce space. Therefore, the need to gain cost and resource efficiencies, revaluating rewards strategies are on a primacy for the majority of the companies operating in the market. To make the smart reserves just in your salary bracket while securing talented individuals, by using high-quality and up-to-date market information.

Ken Research providing one of the best Retail Customer Experience Surveys across the geographies such as Saudi Arabia, Oman, UAE, China, Philippines, Indonesia, Vietnam, Europe, the US, and many more. Our company offers various modes of survey namely Face to face, CATI’s, and FGD to secure the best appropriate information to generate the analysis from the customer experience surveys which helps in the overall development of the business. The insightful analysis helps our client to identify the weak performing areas of the business where customers are not satisfied with the services or a product and requires an improvement for the smooth functioning of a company.


Therefore, a detailed Customer Satisfaction Survey for Retailers performed by Ken Research not only helps in the development of the business activity but also helps in retaining the customers by offering them satisfying services and products and lowering down the churn ratio of the customers which is desired by all but hard to achieve. However, one can easily achieve this target by a customer satisfaction survey data as it largely identifies and enables the companies to provide support to the poor customer-based touchpoints that appeared as per the survey results on a real-time basis.

Moreover, these types of customer satisfaction survey help our client to understand the overall working of their company followed by the percentage of customer satisfaction on the various parameters which includes:

Availability of the stock at retail/distributor outlet.

The updated stock availability at the stores.

To assess the demonstration of products in retail stores and to identify if the retail store follows the safety protocols.

To track the pricing of the products and services at the retail outlet level.

To track and analyse the in-store position of the company’s product over competitor's product.

Inspecting the handling of the products and damages.

In addition to this, retail customer surveys with Ken Research can be hosted at different platforms such as with the help of SMS, email, Website, in various applications, and also through the integrations with the other several communication systems. This helps in hosting the survey at different levels which provides additional visibility and governance over the information obtained from the survey and also over the users with the considerate administration. Similarly, this also helps in securing sensitive market information with data encryption and other access controls. Moreover, our company also provides telephonic support along with 24/7 support through E-mail, and also a dedicated consumer profile manager offers his support and assistance to clients at each particular stage.

Therefore, one should definitely opt for our customer retail survey to analyse its business operations and to increase ratio of retaining the customers coupled with the development of the business with higher market penetration.

For More Information, Click on the Link Below:-

Retail Customer Experience Surveys

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Tuesday, June 15, 2021

Global Digital Advertising Market Outlook: Ken Research

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The method of utilizing the internet as a tool to allocate advertisement or promotional messages to a specific audience is well-known as internet advertising. It is structured to motivate the targeted consumer to take a specific step, such as making a purchase, which supports to increase website traffic and brand awareness. It's one of the most efficient manners for any organization to attract fresh clients, extend their reach, and expand their revenue streams. Businesses advertise on internet in e-newsletters, search engines, compatible blogs, and the online versions of magazines and newspapers to reach out to individuals who shop or gather information on the internet. Internet advertising not only helps marketers in locating the accurate audience, but it is also a rapid and simple manner to keep the target audience engaged.


According to the report analysis, ‘Digital Advertising Market : Segmented By Platform Type (Mobile, Laptop and Desktop and Others); By Ad Format (Search Engine Marketing, Display Advertising, Online Classifieds Ads, Mobile Advertising, Social Media Advertising, Video Advertising and Others); By End User (Automotive, retail, BFSI, Healthcare, Telecom and Others) and Region – Global Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030states that when opposed to other channels such as newspapers, magazines, and television, online advertising is less expensive. It allows businesses to market their goods or services to an extensive variety of audiences and geographical locations. Online ads can now reach the looked-for audience owing to the availability of big data and online consumer research. This, amalgamated with the internet's ever-increasing worldwide reach, is delivering the industry a boost. Furthermore, industry players have fresh internet advertising solutions in response to the progressively rising requirement for smartphone-based internet advertising, which is projected to propel the internet advertising market even further.

In addition, over the last few years, social media and mobile devices have augmented in popularity. Brands are being motivated to contribute in creative and engaging social media ads as a result of this trend. Furthermore, a number of online start-ups are moving away from the conventional advertising and toward self-serve sites that make it convenient for small businesses to advertise. Such online podiums help businesses cut costs by enabling them to monitor their marketing strategies and sell goods directly to consumers.

Furthermore, owing to the prevalent availability of high-speed internet on smartphones, the manner customers communicate with dissimilar products or sellers has changed dramatically. This aspect is projected to accelerate the growth of the internet advertising industry, as it has become serious for brands to recognize consumers' require through mobile ads and to motivate them to purchase. Advertisers may communicate with customer who actually wants to connect with their brands using real-time marketing opportunities provided by smartphones. Furthermore, industry players have new internet advertising solutions in rejoinder to the increasingly rising requirement for smartphone-based internet advertising, which is projected to influence the internet advertising market even further. Therefore, in the near years, it is anticipated that the market of digital advertising will increase around the globe more proficiently over the forthcoming duration.

For More Information on the Research Report, refer to below links: -

Global Digital Advertising Market Analysis

Related Report:-

India Out of Home (OOH) Advertising Market Outlook to 2021 - Future Growth to be Driven by Digital and Innovative Physical OOH Media

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

India Test Preparation Market Outlook to 2025: Ken Research

The report titled India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)provides a comprehensive analysis on the status quo of the test preparation industry in India. The report primarily covers how the online test prep ecosystem is rapidly growing within the overall test prep industry in India, and how online test prep is spreading the reach of test preparation solutions to remote parts of the country as well.  The report covers key areas such as the composition of test prep in the country, test prep segments, target addressable audience for test prep, market size of the industry, key demand and supply trends in the space, ecosystem of test prep companies in the industry, investment landscape of the industry, Mergers and Acquisitions landscape of the industry, operating models, revenue models, marketing models, technology models, product models of various companies in the space, an in-depth analysis of the major players in the space, challenges faced by test prep players, impact of COVID on the space, future trends and analysis of the market, recommended market penetration strategies and interviews with key leaders and professionals in the space.

India Test Preparation Market Overview and Size

The test preparation landscape in the overall industry sense is in a mature stage, while the online test preparation segment is in a growth stage. Growth in the online segment is strongly outpacing growth in the overall test prep segment, with the former growing at a CAGR (Compounded Annual Growth Rate) of 57.4% with the latter growing at 9.1% over 2015-2020. Key factors responsible for growth of the online segment is wider access to internet and smartphones, the lack of quality coaching centers in Tier-2 and Tier-3 regions of the country, robust investment flow in the education technology space and advanced technologies allowing increased reach of learning.

India Test Preparation Market Segmentation:

The test preparation category leading the Indian market is the Under-Graduate segment, primarily dominated by Medical and Engineering entrance exams. The second largest category in the space is the Job-Based segment which is largely dominated by Banking, Insurance, Civil Services, SSC and Railways exams. A large section of these exams are given by aspirants in Tier-2 and Tier-3 cities. Next comes the Post-Graduate segment which includes Commerce, Finance and Accountancy exams along with Engineering (GATE exam) and Management entrance exams.

Competitive Landscape

Competition landscape is bifurcated amongst offline center-based players and online test preparation companies in the industry. While offline test preparation companies dominate in terms of market share due to their vast history and preference amongst students, online test preparation alternatives have been fast growing into a viable solution, powered by increasing adoption from Tier-2, Tier-3 and Tier-4 towns. Online test preparation segment is undertaking a 5% share in the overall test preparation industry as of now, and is expected to grow rapidly to increase penetration country-wide in the years to come. Players in the space differentiate across test preparation categories and product offerings, making the competition structure in the test preparation industry moderately fragmented.

India Test Preparation Market Future Outlook & Projections

The test preparation market in India is expected to grow on the back of burgeoning investor interest in online test preparation companies, rising internet penetration in Tier-2 and Tier-3 cities and advanced technologies allowing offline test preparation companies to launch online platforms. Test preparation market revenues are expected to grow at a CAGR of 9.3% over 2020-2025, led by the online test preparation segment which is expected to grow at a CAGR of 42.3% over the same period.

Key Segments Covered:-

Type of Course (Under-Graduate, Post-Graduate and Job-Based)

Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)

Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)

Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)

Test Preparation Companies Covered

BYJU’s

Unacademy

Testbook

Vedantu

Toppr

Gradeup

Oliveboard

Adda 247

Doubtnut

Aakash Educational Services

Key Target Audience:-

Offline Test Preparation Companies

Online Test Preparation Companies

Educational Industry Associations

Ed-Tech Companies

Ministry of Education, India

Venture Capital and Private Equity firms

Time Period Captured in the Report:-

Historical Period: 2015-2020

Forecast Period: 2020-2025

Key Topics Covered in the Report:-

Target Addressable Audience for Test Preparation in India

Division in the Test Preparation Market in India

Decision Making Model for Learners: Test Prep Courses

Learner Preference Trends

Segmental Leaders of Test Prep in India

Test Preparation Investment Landscape

Online Test Prep M&A Landscape

Operating Model Implementation across Indian Online Test Prep Ecosystem

Course Monetization in Indian Online Test Prep Ecosystem

Revenue Streams of Test Prep Players

Product Combination for Online Test Prep Companies

Tech Innovations by Online Test Prep Companies

Marketing Model for Test Prep Players

Business Landscape of Major Test Prep Players

Operating and Financial Landscape of Major Test Prep Players

Category Presence of Major Players

Challenges Faced by Online Test Prep Players including Solutions

COVID Impact on Demand of Test Prep Courses

Emerging Test Prep Trends in the Future

Recommended Market Penetration Strategies

Industry Speak (Interviews with Strategic Leaders across the Industry)

For More Information on the research report, refer to below link:-

India Test Preparation Market

Related Reports:-

Malaysia Education Market Outlook to 2023 - By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education

UAE Test Preparation Market Outlook to 2023 - Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes

Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249