Global Market Research Reports : Ken Research

Tuesday, December 14, 2021

Strong government support and Rapid Agricultural Sector Growth has become the Key Drivers for Tractor Industry Growth in India: Ken Research

Key Findings

· Exports of Tractors have hit record highs after facing a bump due to Pandemic with 10,500 unit clocking in December 2020.

· According to Tractor & Mechanisation Association of India, there has been an increase of 43% in the sale of Tractors year-on-year basis.

Emerging Trends in Tractor Market: Various Indian manufacturers are now focusing on European countries and trying to establish their presence there as well and compete with American and European brands like Massey Ferguson and John Deere.

Sonalika, one of the major Indian manufacturers has seen a growth of 50% during the year in European markets. It has sold around 20,000 tractors in Europe during the year 2020. There has been an increase in the agri-produce and push for reducing the cost while increasing the production in Indian as well African. This presents a great opportunity for the Indian manufacturers. With an increase in the scale of production, there is a rise in the demand for Harvestors as well. With increase in the expanse of farm mechanisation, even small scale farmers and producers are employing machinery to ease out the process and provide support. This explains the enhanced demand for the power tillers.

Government Initiatives to Tractor Industry: In the wake of pandemic, government has launched various initiatives to promote manufacturing in India and provide support to rural as well as agricultural industry in the country. Prime Minister Narendra Modi’s government has announced that they will spend around $20 billion to provide support to farmers. They have also highlighted the need to diversify the rural employment scenario from being focussed on agriculture to other trades as well; the plans to roll out the policy for the same are in the place. This diversification will reduce the dependence of rural youth on agriculture and the investment roll out will lead to investment in mechanisation of farms. This will lead to increase in sales of Tractors in near future and will create a positive trend for the coming years.

Impact of Covid-19: The sudden onset of pandemic has dampened the sale of Tractors and its export in the initial months of the wave of infectious disease. In the upcoming months after the lockdown was lifted and the factories were allowed to function, the sales were able to move back to normal. The numbers were able to rebound back to healthy trends and function. Supply Chains faced major disruptions and it became hard for the manufacturers to locate containers for exporting the units. But this resolved by late November in 2020 and Indian Tractor Industry was able to reach record sales for the years. Indian Tractors are affordable and durable which helped them position themselves more attractively in the International Markets.

Analysts at Ken Research in their latest publication “India Tractor and Harvestor Market Outlook to 2025-By Vehicle Category (Agriculture and Commercial), By State, By Region (North, West, East and South)” observed that the Indian Tractor market has a great potential to grow supported by numerous government initiatives. Tractors offer cost effective services and support for scaling agricultural produce. Farm mechanization is the need for the hour in India where cost of producing food grains is very high and prices in markets for the same face immense fluctuations.

Key Segments Covered:-

By Vehicle Category

Agricultural

Commercial

Registration by Region

North

East

West

South

Registration by State

Tractor Makers Covered:-

Mahindra & Mahindra Limited (Tractor)

Mahindra & Mahindra Limited (Swaraj Division)

International Tractors Limited

Tafe Limited

Escorts Limited (Agri Machinery Group)

John Deere India Pvt Ltd (Tractor Devision)

Eicher Tractors

Cnh Industrial (India) Pvt Ltd

Kubota Agricultural Machinery India Pvt. Ltd.

V.S.T. Tillers Tractors Limited

Force Motors Limited, A Firodia Enterprise

Captain Tractors Pvt. Ltd.

Indo Farm Equipment Limited

Vani Electric Vehicles Pvt Ltd

Harvestor Makers Covered:-

John Deere India Pvt Ltd

Manku Agro Tech Pvt Ltd

Kartar Agro Industries Pvt Ltd

Preet Agro Industries Pvt Ltd

Mahindra & Mahindra Limited

Malkit Agro Tech Pvt. Ltd

Guru Nanak AgriEngg Works

Dasmesh Pvt. Ltd

Cnh Industrial (India) Pvt Ltd

K.S. Agrotech Pvt Ltd

Surindera Agro Industries

K.S. Agricultural Industries Pvt. Ltd

Hind Agro Industries

Hira Agro Industries

Claas India P Ltd

Sonalika Industries

New Hind Agro Pvt Ltd

Punjab Agro Implements Industries

Key Target Audience:-

Tractor OEMs

Consultancy Companies

Industry Associations

Regulatory Bodies

Time Period Captured in the Report:-

Historical Period – 2016-2020

Forecast Period – 2020-2025

Key Topics Covered in the Report:-

India Tractor Registration Volume

India Tractor Type (in Units)

India Tractor Vehicle Category (in Units)

India Tractor Vehicle Registration by Region

India Tractor Vehicle Registration by State

India Tractor Maker Market Share

India Tractor Registration Volume

India Tractor Type (in Units)

India Tractor Vehicle Category (in Units)

India Tractor Vehicle Registration by Region

India Tractor Vehicle Registration by State

India Tractor Maker Market Share

Future Market Size and Segmentations, 2020-2025F

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India Tractor Market

Related Reports:-

Myanmar Agriculture Machinery Market Outlook to 2025: Driven by Growth in Machinery Supply and Government's Focus on Agriculture Mechanization in the Country

Vietnam Agricultural Machinery Market Outlook To 2025 – Agriculture Tractor Market (By Type: 2W And 4W Tractors, By Power: Below 12 HP, 12HP-35HP, And Above 35HP, By Region: Central Highlands, North Central & Central Coast, Mekong Delta, Northern Midlands and Mountains, Red River Delta and South East), Combine Harvester Market, Rice Transplanters Market and Agriculture Implements Market (By Product Type: Rotavator, Plough, Harrow, Fertilizer Spreaders and Others)

Indonesia Agriculture Equipment Market Outlook to 2025 - By Tractors Market (2 Wheeled & 4 Wheeled Tractors; < 40HP, 40-70HP & >70HP Tractors; Combine Harvesters Market (Less than 70HP, 70HP and >70HP); Rice Transplanters Market; Implements Market (Rotavator, Plough, Harrow, Fertilizer Spreaders & Others); and Regional Demand of Agriculture Equipment (Java, Sulawesi, Sumatra, Kalimantan & Others)

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Global Overhead Catenary Working Vehicles market Growth Rate : Ken Research

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The global Overhead Catenary Working Vehicles market was valued at 724.72 Million USD in 2020 and will grow with a CAGR of 6.4% from 2020 to 2027, based on HNY Research newly published report.

The prime objective of this report” Global and Regional Overhead Catenary Working Vehicles Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027” is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Also, this report covers market segmentation by major market verdors, types, applications/end users and geography(North America, East Asia, Europe, South Asia, Southeast Asia, Middle East, Africa, Oceania, South America).

A catenary system is used to transmit the electrical energy to trams and trains. It is also known as overhead line or overhead wire system. The proper maintenance of these system is essential for the appropriate functioning of a passenger or goods transportation system. The Overhead Catenary Working Vehicles is used for the inspection, maintenance and repair of a catenary system. Catenary maintenance vehicle is generally self-propelled and independent of overhead traction lines. It consist of coupler and buffer device, support and locking device, power transmission system, pneumatic and disc brake system, high-speed traveling electrical system, work travel hydraulic system, work travel electrical system, etc.Global Overhead Catenary Working Vehicles key players include Plasser & Theurer, CRRC, CRCC High-Tech Equipment, Harsco, Gemac Engineering Machinery, etc. Global top five manufacturers hold a share over 60%. Asia-Pacific is the largest market, with a share about 45%, followed by Europe and North America, both have a share about 50 percent. In terms of product, Road/Rail Vehicles is the largest segment, with a share over 70%. And in terms of application, the largest application is Conventional Rail, followed by High-speed Rail, Urban Rail / Metro, etc.

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By Market Verdors:

Plasser & Theurer

CRRC

Harsco

CRCC High-Tech Equipment

Gemac Engineering Machinery

Geismar

Tesmec

ARVA Industries

Srida Heavy-Duty Engineering Machinery

Vaia Car SPA

By Types:

Road and Rail Vehicles

Heavy Rail Car

By Applications:

Conventional Rail

High-Speed Rail

Urban Rail and Metro

Key Indicators Analysed

Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2016-2027 & Sales with a thorough analysis of the market's competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.

Global and Regional Market Analysis: The report includes Global & Regional market status and outlook 2016-2027. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.

Market Trends: Market key trends which include Increased Competition and Continuous Innovations.

Opportunities and Drivers: Identifying the Growing Demands and New Technology

Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Reasons to Purchase

To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the market and its impact in the global market.

Learn about the market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the market.

Besides the standard structure reports, we also provide custom research according to specific requirements.

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global Overhead Catenary Working Vehicles market Research report

2021-2027 Global and Regional Surge Protection Devices Industry Status and Prospects Professional Market Research Report Standard Version

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Global Copper Sulfate Market - Industry Analysis, Trends, Share, Growth Rate And Forecast 2021-2027

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Copper Sulfate is an inorganic compound that amalgamates sulfur with the copper. It can kill bacteria, roots, algae, snails and fungi. The toxicity of copper sulfate relies on the copper content. Copper is a vital mineral. It can be found in the surrounding, water and foods. Copper in copper sulfate binds to proteins in the algae and fungi. This damage the cells causing them to die and leak. In snails, copper disrupts the normal work of the skin cells and enzymes.

Copper sulfate has applications in countless end uses such as chemicals, agriculture, healthcare, construction, mining & metallurgy, and several others. Increment in population and development of technology has delivered comfortable life led to deduct in material resources, particularly connected to food. Copper sulfate is expansively utilized in the agriculture specifically as a fungicide. It is also broadly used as an animal feed addition, where copper is required for animals to keep their optimal body functioning.

According to the report analysis, ‘Global Copper Sulfate Market, 2021-2027’ states that Anhui Tongling Jinhao Chemical Co., Ltd., Anshan Xinxingda Mineral Substance Co., Ltd., Aurubis AG, Boliden AB, Cuprichem Limited, Jiangxi Copper Co., Ltd., Jinchuan Group Ltd., JX Nippon Mining & Metals Corporation, KGHM Polska Mied? S.A., Kimleigh Chemicals SA, Manica S.p.a., MCM Industrial, Meltex Inc., NEKK OJSC, Old Bridge Chemicals, Inc., Parikh Enterprises Pvt. Ltd., Quimetal Industrial S.A., Sumitomo Metal Mining Co., Ltd., Teck Resources Limited and many more are the key entities which presently operating in the global copper sulfate market more proficiently for leading the highest market growth, obtaining the competitive edge, registering the great value of market share, keep maintaining the governing position, ruling around the globe, and generating the high percentage of revenue by increasing the benefits and applications of copper sulfate, establishing the countless research and development programs, decreasing the associated prices, employing the young and active personnel, spreading the awareness connected to the applications and features of copper sulfate, improving the qualitative and quantitative measures of such, implementing the policies and strategies of enlargement and profit making and analysing the strategies and policies of government as well as similar companies.

By product, the ‘Global Copper Sulfate Market’ is classified into food grade copper sulfate, technical grade copper sulfate and feed grade copper sulfate. On the basis of application, the global copper sulfate market is categorized into agriculture, paints & printing, metal & electrical, Mining, chemical intermediates, mining, textile & leather and miscellaneous.

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The speedy development in the usage of electrical and electronic products demands huge amount of copper for electrical conduction. It is often utilized as an electrolyte in the metal and electrical industries for application likewise refining, electroplating, and battery improvement. The significant growth in requirement for energy storage devices in small-scale and large-scale electronic projects is growing requirement for copper sulfate across the globe. Increment in investments by underdeveloped countries for developments of countless infrastructures that demand the copper sulfate in variety of activities influences the market growth. Therefore, in the near years, it is predicted that the market of copper sulfate will increase around the globe more proficiently over the near future.

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Global Copper Sulfate Market Research Report, 2021-2027

Global Copper Sulfate Pentahydrate Market Outlook 2017-2022

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Market Research Company In India Can Recognise What Your Customers Need And Want: Ken Research

Market research is well-defined as the procedure of evaluating the feasibility of the fresh product or service, through the research conducted directly with the potential clients. Such approach enables the organizations or businesses to uncover their target market, gather and document opinions and make the informed decisions. Market research can be conducted directly by the organizations or entities or cam be outsourced to agencies which have the expertise in such procedure. The procedure of market research by the Market Research Company in India can be done through developing the surveys, interacting with the group of individuals also well-known as the sample, conducting interviews and several other same procedures.

Primary determination of conducting market research is to understand or scrutinize the market associated with a specific product or service, to decide how the audience will react to a product or service. The information gathered from conducting market research by Market Research Company in India can be utilized to tailor marketing/ advertising activities or to regulate what are the feature significances/service requirement (if any) of customers.

Conducting research is one of the best manners of accomplishing customer satisfaction, reducing customer churn and enriching business. Here are the reasons why market research is essential and should be measured in any business:

Valuable information: It delivers the information and opportunities about the value of prevailing and new products, thus, assisting the businesses plan and strategize accordingly.
Customer-centric: It supports to determine what the customers requirement and want. Marketing is customer-centric and understanding the consumers and their requirements will assist the businesses design products or services that appropriate the suit them.
Predictions: By understanding the requirement of customers, businesses can also review their production and sales. Market research also supports in determining optimum inventory stock.
Competitive benefit: To stay ahead of competitors market research is a vigorous tool to carry out comparative studies. Businesses can develop business strategies that can assist them stay ahead of their competitors.

At Ken Research, our team actively identify disrupting the business models, revenue streams with the accomplishment and failure care studies, Due Diligence, enter strategy, Pain Points, Gap analysis, and investment plant model. Additionally, the researchers at Ken Research, seek the opinion and realities from 25,000+ annual reports, research journals, white paper, news articles, government reports, conference presentation and custom databank. We admission 150+ paid data sources to gain the accurate and authentic statistics. Over 65+ publishers underwrite the business intelligence on our panel.

Ken Research proposes the pricing strategy, competition benchmarking research services on industries, companies and economy around the world. Also, with our subscription service you can gain admittance to our premium reports on pay per view basis comprising reports of other contributors at the competitive expenditure.

Market research takes time, exertion, and finances to complete, so it makes sense to spend these resources only if you’re going to get an optimistic return. The authenticity is that market research remains a critical part of running an efficacious business because it is definitely worth the investment. Of course, market research alone won’t cause your business to flourish — but it will deliver you the information you require to make strategic decisions that will steer your company to accomplishment.

We looked at countless benefits of market research but contemplate the inverse reality. Without market research, you could fail to link with clients, miss out on growth opportunities, be vulnerable to perils, make poor business decisions, and eventually lose your customers to your competitors. Some businesses get fortunate without doing their research, but these instances are rare. Market research can support you avoid common pitfalls and develop your business. We can support you introduce the primary data you require on the tight timetable so you can make informed decision to support you link with the clients and develop your business. To learn more about our market research tools, contact our team today.

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Top B2B Market Research Company

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Rising Demand in global AquaFeed market Outlook : Ken Research

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The global AquaFeed market was valued at 2781.26 Million USD in 2020 and will grow with a CAGR of 3.34% from 2020 to 2027, based on HNY Research newly published report.

The prime objective of this report” Global and Regional AquaFeed Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027” is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Also, this report covers market segmentation by major market verdors, types, applications/end users and geography(North America, East Asia, Europe, South Asia, Southeast Asia, Middle East, Africa, Oceania, South America).

Aqua feed is special collocation food for aquatic animals considering essential nutrients and ingredients.Global key players include Nutreco, Haid Group, Tongwei Group, BioMar, Cargill, CP Group, Evergreen Feed, New Hope Group, Grobest and Yuehai Feed, etc. Global top six players hold a share about 35 percent in 2019. In terms of application, the Fish Feed is the largest market, with a share over 55%.

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By Market Verdors:

Nutreco

Haid Group

Tongwei Group

BioMar

Cargill

CP Group

Evergreen Feed

New Hope Group

Grobest

Yuehai Feed

Ridley

Alpha Feed

Dibaq Aquaculture

DBN

Uni-President Vietnam

Aller Aqua

GreenFeed

Proconco

Avanti Feeds

Gold Coin

Vitapro

Tianma Tech

By Types:

Mash Feed

Pellet Feed

Expanded Feed

By Applications:

Fish Feed

Shrimp Feed

Crab Feed

Key Indicators Analysed

Market Trends: Market key trends which include Increased Competition and Continuous Innovations.

Opportunities and Drivers: Identifying the Growing Demands and New Technology

Key Reasons to Purchase

To gain insightful analyses of the market and have comprehensive understanding of the global market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the market and its impact in the global market.

Learn about the market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the market.

Besides the standard structure reports, we also provide custom research according to specific requirements.

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Global AquaFeed market Research Report

2021-2027 Global and Regional Stored Product Pest Control Industry Status and Prospects Professional Market Research Report Standard Version

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Global Hydraulic Pumps Market Growth 2021- Industry Size, Share, CAGR Status, Top Manufacturers, End User, Top Players Updates, Future Strategies, Opportunities till 2027: Ken Research

The global Hydraulic Pumps market was valued at 8935.63 Million USD in 2020 and will grow with a CAGR of 3.23% from 2020 to 2027, based on HNY Research newly published report.

The prime objective of this report “Global and Regional Hydraulic Pumps Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027” is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Also, this report covers market segmentation by major market verdors, types, applications/end users and geography (North America, East Asia, Europe, South Asia, Southeast Asia, Middle East, Africa, Oceania, South America).

By Market Verdors:

Bosch Rexroth

Eaton

Parker Hannifin

Kawasaki

Danfoss

Hydac International

Linde Hydraulics

By Types:

Cylinder

Eccentric Wheel

Plunger

Spring

Suction Valve

Discharge Valve

By Applications:

Mobility

Machine tool

Industrial machine

Beverage dispenser

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Key Indicators Analysed

Market Trends: Market key trends which include Increased Competition and Continuous Innovations.

Opportunities and Drivers: Identifying the Growing Demands and New Technology

Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

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Global Hydraulic Pumps Market Research Report

Global and Regional Ballast Water Management Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027

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Global Train Bogies Market Growth 2021- Industry Size, Share, CAGR Status, Top Manufacturers, End User, Top Players Updates, Future Strategies, Opportunities till 2027: Ken Research

The global Train Bogies market was valued at 1648.48 Million USD in 2020 and will grow with a CAGR of 4.77% from 2020 to 2027, based on HNY Research newly published report.

The prime objective of this report “Global and Regional Train Bogies Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027” is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Also, this report covers market segmentation by major market verdors, types, applications/end users and geography (North America, East Asia, Europe, South Asia, Southeast Asia, Middle East, Africa, Oceania, South America).

This report studies the Train Bogies market status and outlook of global and major regions, from angles of manufacturers, regions, product types and end industries; this report analyzes the top manufacturers in global and major regions, and splits the Train Bogies market by product type and applications/end industries.

By Market Verdors:

CRRC Sifang Co., Ltd.

Amsted Rail

Tatravagonka

Siemens AG

Kawasaki

Alstom

Bombardier

NSSMC

WBN Waggonbau Niesky GmbH

Titagarh Group

Jiangsu Railteco Equipment Co., Ltd.

Ganz Moto

PROMEC srl

By Types:

Type A

Type B

Others

By Applications:

Application A

Application B

Others

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Key Indicators Analysed

Market Trends: Market key trends which include Increased Competition and Continuous Innovations.

Opportunities and Drivers: Identifying the Growing Demands and New Technology

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Global Train Bogies Market Research Report

Global and Regional Fixtured Electric Nutrunner Industry Status and Prospects Professional Market Research Report Standard Version 2021-2027

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Rise in Demand for Biofuels is Set to Drive Malaysia Palm Oil Market: Ken Research

Malaysia Palm Oil Market: Palm oil is a specific type of edible (suitable for eating) vegetable oil, which is usually extracted from the mesocarp or reddish pulp of the oil palm fruit. It is commonly used in the production of greases, candles and lubricants, which increases the growth of the market. It is generally in products like soaps, detergents, lipsticks, skin-care products, ice cream, and others. It provides various nutritional benefits such as being easy to digest, cholesterol-free, and rich in carotenoids, as well as Vitamin A.

Palm oil has high resistance to oxidation for long periods of time, has a longer shelf-life than other oils and is a rich source of vitamins. It gives various health benefits that help to increase the energy levels, enhance eye vision, boost the secure system, avoid inopportune aging, and reduce the imminence of cancer & heart disease. Palm oil is generally categorized into palm seed oil, unrefined palm oil, and others. Increasing demand for edible oils, changing consumption habits of consumers towards nutritional-diet and growing consumer awareness regarding the positive health benefits of palm oil, are driving the market growth in recent years

Referring to the study, “Malaysia Palm Oil Market Outlook to 2018 - Demand for Bio Fuel to Drive Production” the key companies operating in the Malaysia palm oil market include Wilmar International, Kuala Lumpur Kepong, Sime Darby Plantation, FELDA, United Plantation, Hapseng Plantation Berhard, Boustead, Tradewinds Plantation Berhard, IOI Corporation and among others. Key manufacturers have established a partnership with the farmers to grow palm-groves for production as well as provide training and assistance in making products of excellent quality. Manufacturers are also focusing on creating an advanced product-portfolio by making noteworthy investments in research & development activities.

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Based on product type, Malaysia palm oil market can be bifurcated as crude palm kernel oil, crude palm oil, palm kernel, palm kernel cake, palm stearin, palm olein, bio fuels and oleo chemicals. Crude palm oil segment holds major share in market due to increase in consumption in oleo chemicals production of agrochemicals and cleaning products. Additionally, palm kernel oil segment is estimated to witness higher growth rate because of its beneficial properties for instance 80% saturated fat content coupled with high medium chain fatty acids (lauric acids, capric, and caprylic) content during the forecast period.

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Malaysia Palm Oil Market Major Analysis

Increase in consumer awareness about specific health benefits of palm oil, followed by rise in demand for oils & fats, change in dietary preferences, rise in disposable income, increase in demand for non food applications and rise in from end-use sectors are some major factors, which are responsible for growth of the Malaysia palm oil market. Apart from this, increase in concerns regarding deforestation & plant diversity losses may impact the market.

Malaysia country is the foremost producer of palm oil in the globe. It is projected that future of the Malaysia palm oil market will be optimistic on account of increase in palm oil consumption in different industries, presence of key market players and increase in health concerns regarding trans-fat consumption, rise in demand for biofuels and increase in per capita expenditure on consumer products during the forecast period.

Related Report: -

Global Palm and Palm Kernel Oil Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024

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Online Advertising Market Research Report, Size and Share: Ken Research

Online Advertising Market: -Marketing plays a very energetic role in any organization. It distinguishes one organization from others and supports establishing that organization as an efficacious brand. Advertising or brand promotion is one of the foremost ingredients for any efficacious marketing strategy. Right advertising strategy revolves around target addressees. If the advertising or promotional events are not attaining to the target audience, the results might be catastrophic. In short, advertising or promotional strategies can make or break down an organization. This is the reason why an organization takes advertising decisions very vigilantly.

Earlier, advertising approaches were simpler. Advertisements or brand promotions were placed in print media, mostly in newspapers and magazines amongst others. The levels of reach for these mediums were low. The costs linked were high. Most essentially, it was not certain whether the message will be conveyed to exact audience or not. With the evolution of the Internet or World Wide Web, technologies and advertising strategies improved. As the reach of the Internet augmented, it emerged as a robust communication medium that has sturdier reach and lower costs as compared with the print media.

Online advertising market has appeared as a very robust marketing or promotional strategy. As mentioned, the reach is massive, and it is now easier to reach the target audience. Throughout the initial introductory phase, search was the only format which gained very high traction, but with time, organizations moved toward more collaborative advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the wildest growing advertising mediums in this online advertising market and has auspicious future.

Furthermore, the switch from traditional print media to Report on Online Advertising Market is propelled by recent technological improvements in communication technologies. The augmenting number of smartphone users worldwide, increasing number of broadband service providers, and extensive utilization of the internet by innumerable users are generating the growth of the worldwide market for online advertising.

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As the generated of appealing banners and advertisements via online sources possibilities more attention from the customers, this platform is increasingly preferred by uncountable businesses over the globe. Also, online advertising can be more opportune and cost-efficient, at the same time offering a broader podium, when compared to traditional advertising utilizing the television and the print media. Alarming degree of addiction to smart devices such as tablets, laptops, and smartphones has also been supporting market growth.

On the contrary, the existence of ad blockers aimed at eradicating advertisements form users’ webpages might restrict the growth of the global market for online advertising. Moreover, several companies are grappling with the problematic of transitioning from desktop to smartphone ads. This might also hinder market expansion. However, the growing dependence of individuals on Internet will ensure that the market for online advertising progresses speedily, counteracting the negative impact of this limitation.

The global market for online advertising appears to be greatly fragmented in terms of competition, due to the existence of a large number of market players. A number of companies have been implementing the mergers and acquisitions, collaborations, and partnerships to boost their profits. Therefore, in the near years, it is predicted that the market of online advertising will increase around the globe more actively over the near future.

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Online Advertising Market Growth

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India Online Advertising Industry Growth and Forecast 2016

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