January 2022
“Attractive
tourist destinations coupled with experience savvy consumers will drive the
restaurant industry in Istanbul”
Tourist
Attraction of Istanbul: Istanbul is
a unique trans-continental city with a population of 15.5 Mn people residing on
both sides of the Bosphorus strait. The European side of the city is highly
preferred by tourists due to presence of key tourist attractions in Fatih,
Sariyer, Sisli, Beyoglu and availability of 500+ accommodation facilities with
100,000+ beds. The Asian side is known for its calmness, rich cultural history
in attraction places of Kadikoy and Uskudar. There is a significant influx of
tourist which makes Istanbul a prominent location for food and beverage sector.
The number of foreign visitors to Istanbul reached record high of ~14.9 Mn in
2019 before the pandemic took a toll on the tourism sector.
Growing
Agro-Food Sector: The location
of Turkey and proximity to Europe, Middle East and Africa acts as a key
advantage when it comes to trading. Turkey is a key foreign trade player when
it comes to the agro-food sector. The exports and imports of Turkey in this
sector has been surging at a CAGR of ~10% and ~12% respectively between FY’02
and FY’20. Primarily the agro-food imports comprise of food ingredients which
are processed domestically to finally export to partner countries, resulting in
trade surplus for Turkey. The major import partners of Turkey include Russia,
Argentina, Netherlands, Germany, Ukraine, United States, Brazil while major
export countries are Iraq, Germany, Saudi Arabia, Syria, Netherlands, UK;
results in netting a trade surplus of $5.5 Bn in 2020
Online Food
Delivery Startups: Outbreak of
COVID-19, and restrictions with respect to dine-in facilities prompted the
shift in customer preference towards online food delivery segment. Restaurants
changed their perspective & partnered increasingly with Online Food
Delivery Platforms Istanbul. One of the
key food delivery player, Yemeksepeti added 32,000+ restaurants in 2020. There
is a huge addressable market which resulted players like Fuudy, Tikla Gelsin,
Trendyol Yemek, Zomato launching their services in Turkey.
Impact of
COVID-19: Similar to other neighbouring
countries, Turkey also faced the impact of the pandemic which resulted in
imposition of counter measures. Reduction in restaurant dine-in capacity to 50%
in the initial phase followed by a closure of all dine-in spaces hampered the
industry. Due to the disruptions, food delivery segment led by Yemeksepeti,
Getir Yemek and other applications witnessed surge in its transactions.
Restauranteurs also started listing themselves on these platforms to fetch
orders and ensure business continuity. Additionally, delivery only kitchens or
cloud kitchens began to flourish as adoption of food delivery applications from
customers started increasing.
The report titled “Restaurant Industry in Istanbul - Outlook to 2025:
Driven by changing consumer behaviour and rebound in tourism activity” by Ken
Research suggested that the Restaurant Industry in Istanbul is expected to grow
further in the near future, with increasing experience savvy consumers and
online food delivery ecosystem. The market is expected to register a positive
CAGR of ~10.3% in terms of transaction value during the forecast period of
FY’21-FY’26.
Key Segments
Covered in Restaurant Industry in Istanbul
- Market Size of Restaurant Industry in Turkey
on the basis of transaction value
- Market Size of Restaurant Industry in Istanbul
on the basis of transaction value
- Segmentation by type of visitor
- Domestic visitor
- Foreign visitor
Key Target
Audience
- Restaurants and Hotel Chains
- Food Aggregators
- Catering Companies
- Real Estate Companies
- Potential Market Entrants
Time Period
Captured in the Report:
- Historical Period: 2015-2021
- Forecast Period: 2021-2025F
Companies
Covered:
- Quick Service Restaurants:
- McDonald’s
- Burger King
- Sbarro Pizzeria
- KFC
- Popeye’s
- Simit Sarayi
- Panista
- Usta Donerci
- Casual Dining Restaurants:
- Big Chef’s
- Midpoint
- Happy Moon’s
- Sazeli
- Gunaydin
- Cookshop
- Emirgan Sutis
- Kofteci Ramiz
- Fine Dining Restaurants:
- Zuma
- Paper Moon
- Nusr-et
- Da Mario
- Nobu
- Vogue
- Spago
- 360
- Sunset Bar & Grill
- Lacivert
- Hotel based Restaurants:
- 16 Roof, Swissotel
- Mikla
- Spago
- Tugra
- Shang Palace
- Toro
- Novikov
- Middle Eastern Cuisine Restaurants:
- Tahin
- Hatay Medeniyetler Sofrası
- Buuzecedi
- Arada Beyrut Cafe
- Al Hallab
- Arada Endulus
- Nomads
- Nightclubs:
- Sorite
- 360
- Klein
- Ulus 29
- Oligark
- Masquarade
- Coffee Shops:
- Espresso Lab
- Viyana Kahvesi
- Petra
- Kronotrop
- Kahve Dunyasi
- Cup of Joy
- Coffee Department
- Ministry of Coffee
- Walter’s Coffee
- Coffeetopia
- Patisserie and Desert Parlours:
- Vakko
- Baylan
- Mendel’s
- Maia
- Divan
- Pelit
- Asuman
Request
For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTA4MDY0
Key Topics
Covered in the Report
·
Socio-Demographic
Outlook of Turkey
·
Economic
Outlook of Turkey
·
Overview of F&B
Industry in Turkey
·
Snapshot on
Online Food Delivery Platforms in Turkey
·
Market Size
of Restaurant Industry in Turkey
·
Socio-Demographic
Outlook of Istanbul
·
Foreign
Tourist Arrival in Istanbul
·
Major
District Clusters in Istanbul
·
Market Size
of Restaurant Industry in Istanbul
·
District
Analysis of Istanbul in terms of Location, Ecosystem and Business Operations
·
Analysis of
Categories of Restaurant in terms of Operating Parameters
·
Analysis of
Quick Service Restaurants
·
Analysis of
Casual Dining Restaurants
·
Analysis of
Fine Dining Restaurants
·
Analysis of
Hotel Based Restaurants
·
Analysis of
Shisha Lounges
·
Analysis of
Cuisine Specific Restaurants
·
Analysis of
Nightclubs
·
Analysis of
Coffeeshops
·
Analysis of
Patisserie and Desert Parlours
·
Business
Environment in Turkey
·
Impact of
COVID-19 on Restaurant Industry
·
Future
Outlook of the Industry
Related
Reports
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Us:-
Ken Research
Ankur Gupta, Head Marketing
& Communications
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