Monday, July 18, 2022

Egypt Fitness Equipment Market Research Report Segmented by Major Key Players, Growth Strategy and Countries Forecast to 2026: Ken Research

 

Egypt Fitness Equipment Market is expected to expand at a CAGR of ~8.5% on the basis of Revenue in between 2021-2026: Ken Research

  • Launch and expansion of approximately 50 hotel projects such as Marriott, Accor and Hilton as envisaged by 2030, is expected to act as a catalyst for the increased demand of fitness equipment required at their respective fitness facilities
  • Consumers shifting preference towards availing digital fitness services followed by the advent of COVID-19 will positively contribute in accelerating the demand of home-based fitness equipment such as yoga mats, resistance bands and dumbbells along with exercise bike, elliptical and treadmills in coming years

Growing Working Age Population and lifestyle diseases

Around 65.0% of the population in Egypt, majorly comprising of age group 25-40 years (working age population) suffers from lifestyle diseases which is expected spur in upcoming years due to unhealthy lifestyle and eating patterns making it mandatory for them to avail fitness services and invest 3-8 hours/week doing exercise. Also consumers belonging to this age group in Egypt are health conscious individuals who in order to maintain physical health resort to various fitness related activities such as cycling, walking and gymming among others. With the rise in awareness on the importance of physical health, the demand for high end fitness equipment will witness a surge driven by consumers belonging to this age group

The future of Fitness Equipment Market is closely knit with expanding virtual fitness equipment market

The expanding virtual fitness market will spur the demand for high-quality fitness equipment that can be easily installed at homes. Busy working professionals prefer to undertake online fitness sessions to enjoy exercising in the comfort of their homes and as per convenience. In response to the growing home fitness equipment industry, market players are launching digitally connected solutions for consumers. Consumers are leveraging the benefits of digitally connected fitness equipment to enjoy a personalized training experience through online workout classes.

Hybrid Clubs are the future

In upcoming future, the market will be driven by the hybrid clubs which are not only equipped with latest fitness equipment but will also offer bundled wellness services such as spa therapies, beauty services and salon services under a single roof. Collaboration of fitness centers with corporates, for instance, the Anytime Fitness Wellness Program encourages businesses to promote health and fitness levels of their employees are expected to increase revenues for fitness clubs and fitness equipment industry. It is also expected that the trend of 24-hour franchisee gym center will evolve in Egypt acquiring a new group of working population in fitness centers therefore increasing the demand of high-tech enabled fitness equipment.


Future Opportunities for Fitness Equipment Market in Egypt

Equipment distributors have an opportunity to cater to the surging demand of home-based fitness equipment as consumers are preferring to avail fitness services at the comfort of their home post COVID-19, which in turn will contribute to the growth of digital fitness services and equipment market in coming years. Subsequently, launch and expansion of 50 hotel projects such as Marriott, Accor and Hilton by the end of 2030 as envisaged by the government serve as an immediate opportunity for the equipment distributors to collaborate in supplying with fitness clubs, centers, universities, and hotels among others the necessary equipment demanded for their facilities.

The publication titled Egypt Fitness Equipment Market Outlook to 2026: Driven by the avenues for empowerment, rising disposable income, increasing health concerns and home based fitness equipmentprovides a comprehensive analysis of the fitness equipment industry. The report covers various aspects including fitness equipment industry market size on the basis of on the basis revenue, market overview, value chain analysis, ecosystem, operating model, gym joining decision making parameters, SWOT analysis, major trends and developments, government initiatives promoting health awareness, and impact of COVID-19. Insights on competitive landscape of fitness equipment industry, list of major distributors in Egypt, and company profile of major players along-with cross comparison between fitness equipment distributors operating in the ecosystem on the basis of company overview, revenue generated, countries served, product portfolio, revenue streams, type of customers, serviced offered, strengths, weaknesses, major clientele and key partnerships is also covered in the report. The report also covers trade scenario of fitness equipment (by imports and exports of fitness equipment from major countries), along-with end user analysis of demand side highlighting key demand clusters on the basis of region, customer decision making factors in joining fitness centers, target and service addressable market of Egypt health and fitness industry. Further report also focuses on the Egypt Fitness Equipment Market Segmentation by Type of End User (Commercial Fitness Centers & Health Clubs, Home, and Office & Hotels) By Value (In USD Mn), By Location of Manufacturing (Import and Domestic Manufacturing) By Value (In USD Mn), By Type of Customer (B2B and B2C) By Value (In USD Mn). Egypt Fitness Equipment Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2026, and analysts’ take on the future highlighting the major opportunities.

Key Segments Covered in Egypt Fitness Equipment Industry

Egypt Fitness Equipment Market

  • By Type of End User
  • Commercial Fitness Centers & Health Clubs
  • Home Users
  • Office & Hotels
  • By Foreign and Domestic Manufacturing
  • Foreign
  • Imported
  • By Type of Customer
  • Business Entities (B2B)
  • Private Individuals (B2C)
  • Egypt Offline Fitness Market Assessment
  • Commercial (Exclusive/Boutique Centers, Popular Fitness Centers, and Local Gyms & Fitness Clubs)
  • Hotels and Resorts (5 Star Hotels & Resorts, 4 Star Hotels & Resorts, and 3 Star Hotels & Resorts or Less)
  • Fitness Equipment Import and Export Scenario on the basis of Revenue, By Country, 2016-2020
  • Economic Impact of Fitness Centers in Egypt (Direct and Indirect)

Egypt Fitness and Health Industry

  • Target Addressable Market and Service Addressable Market in Egypt Health and Fitness Industry

Key Target Audience

  • Fitness Equipment Manufacturers
  • Fitness Equipment Distributors
  • Fitness Equipment Retailers and Importers
  • Commercial and Private Fitness Centers
  • Hotels & Resorts
  • Government Bodies

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Time Period Captured in the Report:

  • Historical Period: 2016-2021
  • Forecast Period: 2021-2026F

Egypt Fitness Equipment Industry Players/Ecosystem

  • Manufacturers
  • Cybex
  • Impulse
  • Octane
  • Bata
  • Precor
  • Assault Fitness
  • Life Fitness
  • Hammer Strength
  • Technogym
  • Sci Fit
  • Nautilus
  • Life Span Fitness
  • Nordic Track
  • Bow Flex
  • Concept 2
  • Distributors
  • Power Fitness
  • Sobek sports
  • Royal Tech
  • Pro Fit Sports Solutions
  • Fitness Sports
  • Agatex
  • Retailers
  • Sports Mall
  • Garage Gear
  • Yaqeen
  • GoSports
  • Body Sculpture
  • Intersport
  • Decathlon
  • Souq
  • Commercial Fitness Centers
  • UFC
  • Science gym
  • Be Fit 360
  • Gold’s Gym
  • Your Gym
  • Private Fitness Centers
  • Egypt Arab Contractors
  • Coldwell Banker Real Estate LLC
  • Associations
  • Al Ahly SC, Pyramids FC
  • Zamalek SC
  • Misr Lel Makassa SC
  • Ismaily SC
  • Smouha SC
  • Enppi SC
  • Al Ittihad
  • Egypt National Football Team
  • Others
  • Petrojet
  • Abu Qir Fertilizers and Chemical Industries Company
  • Air Arabia Egypt
  • Air Cairo
  • Air Memphis
  • Air Sinai
  • Al Watany Bank of Egypt
  • Al Mansour Automotive
  • Bank of Alexandria, Bank of Cairo

Key Topics Covered in the Report

  • Socio Demographic and Economic Outlook of Egypt
  • Overview of Fitness Equipment Market in Egypt
  • Ecosystem of Egypt Fitness Equipment Market
  • Value Chain Analysis of Egypt Fitness Equipment Market
  • Operating Model of Fitness Equipment Distributors in Egypt
  • Egypt Fitness Equipment Market Size on the basis of Revenue
  • Egypt Offline Fitness Market Assessment
  • Egypt Fitness Equipment Market Segmentation (By Type of End User, By Domestic and Imported Manufacturing, and By Type of Customer)
  • SWOT Analysis
  • Trends and Developments
  • Government Initiatives in the Fitness Sector
  • Economic Impact of Fitness Centers in Egypt (Direct and Indirect)
  • Impact of COVID-19 on Fitness Industry in Egypt
  • List of Fitness Equipment Distributors in Egypt (Year of Establishment, Location, Contact, Mail Id, Country of Operation, and Brand Association)
  • Cross Comparison of Major Fitness Equipment Distributors in Egypt (Year of Establishment, Number of Employees, Countries Served, and Product Portfolio)
  • Company Profile of Fitness Equipment Distributors in Egypt (Company Overview, Type of Customers, Services Offered, Strengths, Weaknesses, Major Clientele, and Key Partnerships, Future Developments)
  • Identifying the Customer Cohorts in Egypt Health and Fitness Market
  • Customer Decision Making Factors Fitness Centers
  • Customer Mind-set for Fitness in Egypt
  • Target Addressable Market and Service Addressable Market in Egypt Health and Fitness Industry
  • Analyst Recommendations
  • Industry Speaks

For more information on the research report, refer to below link:-

Egypt Fitness Equipment Market Outlook to 2026

Related Reports

Egypt Fitness Services Market Outlook to 2025F - Driven by Growing health and fitness consciousness and Increasing Obesity among Consumers in the Country

Israel Fitness Services Market Outlook To 2025 - Driven By Growing Awareness For A Balanced Lifestyle Along With The Addition Of State-Of-The-Art Gyms In The Country

UAE Fitness Equipment Market Outlook to 2026: Driven by rising disposable income, increasing health concerns, growth of commercial fitness centres and home based fitness equipment

KSA Fitness Equipment Market Outlook to 2026: Driven by the growing demand of advanced fitness equipment by fitness clubs and government initiative to launch women centric fitness centers

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UAE Medical Devices Market Growth Rate, Share, Size, Forecast and Outlook to 2025: Ken Research

 

UAE Medical Devices Market is expected to Grow at CAGR 6.7% during 2020-2025, generating a revenue of over USD 2 Billion in 2025F: Ken Research

Key Findings

  • As the UAE are almost entirely reliant on imports of medical devices, abundant opportunities are available for medical device companies to meet the country’s growing demand.
  • Increasing presence of Global Manufacturers into the UAE Medical Devices market will support the dominance of Distributor Mediated sales as these companies require local distributor partnerships to sell their devices in UAE.
  • Innovative surgical interventions like autonomous surgical robots and intelligent balloon catheters will enhance outcomes of complex surgeries and enable new forms of minimally invasive surgeries.

Increased Demand for Radiography Services: High incident rates of lung and heart diseases prompt hospitals to make enhancements for medical equipment, thus, increasing the demand for general radiography devices like electro-cardiographs, ultrasound, x-ray and others. The major advantages of digital imaging are cost-effectiveness and easy accessibility. The hospitals are able to cut the cost by lowering the film price, reducing the requirement of storage space, and decreasing the number of people required to run the services and archive sections.

Rise of Telemedicine Industry: The Telehealth market in UAE is forecast to reach over $536.5 Mn by 2025, expanding @25% CAGR from 2020 to 2025. The highest growing segment within telehealth will be virtual visit market, which is expected to reach $280.7 Mn by 2025 representing @30.7% CAGR. The market holds many opportunities to grow owing to the lack of access to care and rising provider adoption of telemedicine, rising consumer demand and patient acceptance, and enhanced quality of care.

New Healthcare Infrastructure Projects: Upcoming healthcare infrastructure projects in UAE such as Saudi German Hospital Dubai, consisting of a 150-bed hospital and medical college complex will increase the demand for medical devices. The department of Economic Development in UAE is also boosting investment proposals in the medical industries sector, including facilitating procedures, giving priority to local medical products and strengthening investment partnerships, which will result in the growth of Local Manufactured Products in UAE.

The report titled “UAE Medical Devices Outlook to 2025– Driven by technological advancement, increase in the aging population and a rise in the prevalence of chronic diseases in the countryprovides a comprehensive analysis on UAE Medical Device Market. The report covers various aspects including the current market size and production scenario, its segmentations viz, type of Devices, sales Channel, technology, end users and regional analysis, major trends and development, issues and challenges, government regulations and competition benchmarking. The report concludes with market projections for future of the industry including forecasted industry size by revenue.

Key Segments Covered

  • By Type of Business Activity
  • Import
  • Local Production
  • By Mode of Selling
  • Distributor Mediated
  • Direct Sales
  • By Type of Device
  • Medical Consumables
  • Diagnostic Imaging Products
  • Respiratory Products
  • Dental and Orthopedic Products
  • Cardiac Device
  • Hospital Furniture
  • Auxiliary Devices
  • Ophthalmic Devices
  • Dialysis Machine
  • Others

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  • By Type of Medical Consumable
  • Indoor surgical Gloves and Masks
  • Syringes, Needles and Catheters
  • Intravenous Administration Set
  • Sutures and catgut
  • Infusion Pumps
  • Ostomy
  • Bandages, Dressings and Others
  • By Type of Diagnostic Imaging Product
  • CT Scan
  • X-ray Based Products
  • Ultrasound
  • MRI
  • Electro diagnostic apparatus (Functional Examination)
  • ECG
  • Others
  • By Type of Cardiac Device
  • Angioplasty Device
  • Cardiac Rhythm Management
  • ICD
  • Implants
  • Pacemakers
  • Heart-Lung Machines
  • Others
  • By Type of Respiratory Products
  • Oxygen Concentrator
  • Nebulizers
  • Humidifier
  • Ventilators
  • Airway Pressure devices
  • Others
  • By Type of Hospital Furniture
  • Hospital Beds with Mechanical Fittings and Dentists' Chairs
  • Operating Tables
  • Examination Tables
  • Medical, surgical, dental or veterinary furniture
  • Others
  • By Type of Auxiliary Product
  • Hearing Aids
  • Artificial body parts (excluding artificial teeth and joints)
  • Others
  • By Type of Dental and Orthopedic Products
  • Orthopedic Appliances
  • Artificial teeth and dental fittings
  • Dental appliances
  • Surgical Belts
  • Trusses
  • Crutches
  • Others
  • By Type of End-Users
  • Hospitals
  • Clinics
  • Labs and Others
  • By Type of Region
  • Dubai
  • Abu Dhabi
  • Ras Al Khaimah
  • Sharjah
  • Others

Companies Covered

  • B. Braun
  • Becton Dickinson (BD)
  • Boston Scientific
  • Canon
  • Dräger
  • Fresenius Medical Care
  • Fujifilm
  • GE Healthcare
  • Getinge
  • Hitachi
  • Johnson & Johnson
  • Medtronic
  • Nihon Kohden
  • Philips HealthTech
  • Siemens Healthineers
  • Smith & Nephew
  • Stryker
  • Zimmer Biomet
  • Cochlear
  • Oticon
  • Starkey
  • Widex
  • Hill-Rom Holdings Inc.
  • Invacare Corporation
  • Paramount Bed Holdings

Key Target Audience

  • Medical Device Manufacturers
  • Medical Device Distributors
  • Medical Device Importers
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Market research and Consulting firms

Time Period Captured in the Report:-

  • Historical Period – 2015-2020
  • Forecast Period –2020-2025F

Key Topics Covered in the Report

  • Executive Summary
  • Overview of UAE Healthcare System
  • UAE Medical Device Market Introduction and Overview
  • Industry Life Cycle and Value Chain of UAE Medical Device Market
  • Key Market Drivers in the UAE Medical Device Market
  • Demand & Supply Side Ecosystem, Preferences & Trends across UAE Medical Device Market
  • UAE Medical Device Market Size by Revenue
  • UAE Medical Device Market by Type of Devices and Sub Segments
  • UAE Medical Device Market by End Users
  • UAE Medical Device Market by Regions (Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain)
  • Competitive Factors and Assessment in UAE Medical Device Market
  • Market Trends and Development
  • Market Issues and Challenges
  • Government Rules and Regulations
  • UAE Medical Device Market Future Outlook
  • Upcoming Technologies in the Medical Device Market
  • Analyst Recommendations

For more information on the research report, refer to below link:

UAE Medical Devices Outlook to 2025: Ken Research

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 India Medical Device Market Outlook To 2023 - By IVD Market (Type Of Device, Sales Channel, Domestic Manufacturing And Import), By Diagnostic Imaging Market (Type Of Device, Domestic Manufacturing And Import) And By Patient Aid Market (Orthopedic Device, Hospital Furniture And Hearing Aid)

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NPS Analysis Score Survey Allows You to Measure Customer Satisfaction Effectively: Ken Research

 NPS is a benchmarking tool for the customer satisfaction. The NPS method, which is based on a two-minute survey, delivers the insights about client loyalty by measuring customers’ inclination to recommend a business to a friend or acquaintance. NPS fluctuates from other connected benchmarks, such as the customer satisfaction score, by representing a customer’s general sentiment about a brand as divergent to their opinion on specific interactions or buys. Because of this, it crops up regularly in discussions about customer experience.

In addition, NPS analysis score survey is a standard benchmark utilized by companies worldwide. This makes it a good manner for businesses to gauge their performance as associated to their competitors. The idea behind an NPS analysis score survey is that customers don't require long questionnaires. The scale utilizes varies from 0 (not at all likely) to 10 (extremely likely). Net Scoring is then functional with the percentage of scores from 0 to 6 (Detractors) subtracted from the percentage of scores from 9 to 10 (Promoters). Scores of 7 - 8 are called passive.



Net promoter score survey indicates the health of the company and its likely to do well in the future. It is a simple metric and correspondingly simple to calculate NPS. All clients are sent a satisfaction survey having a question in mutual, “On a scale of 0-10, how probable is you to recommend us to your friends or colleagues?”. Reliant on this rating, the net promoter score is calculated.  If you have more promoters than the detractors, it means the number of pleased customers is higher than unhappy and displeased ones and are probable to endure as your customers.

Once you know who are promoters, you can invite them graciously to if they would like to share a testimonial or denote your business to others. You can also ask them to rate or assess your business on e-commerce sites or social media sites. In return, you can propose them a discount. Individuals trust word-of-mouth recommendations and hence when they are referred to any business by their friend on social media, they are more probable to make a purchase.

You can measure almost anything utilizing an NPS score. In addition to understanding the complete NPS survey outcome for your organisation, you can track scores for everything from separate products, stores, web pages, or even staff members. Consider executing NPS into marketing or customer experience strategy because it can be utilized with industry NPS benchmarks to see how you’re doing likened to your competitors. It will assist you understand your target market improved and see how they respond to your product or service, social media campaigns, and client service agents. The objective is to attain the loyal customers who become brand missionaries instead of consumers.

Growing the number of promoters in your business opens doors for enormous growth potential. Through simple-to-use customer feedback tools like Ken Research, working out your NPS and utilizing it to accomplish the positive growth has never been easier. 

Read Also –

Profitable Sales Territory Plan Sets Out Guidelines on Everything

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Ankur Gupta, Head Marketing & Communications

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Advancing technologies in medical diagnostic testing, growing testing menu on a single device, demand from the public sector driving the Morocco Blood Gas Analyzer and POC Immunoassay Analyzer Devices Market in Morocco: Ken Research

June 2022 | Morocco News

Morocco Blood Gas analyzer Equipment Market Analysis

Impact of Digital Technologies: In the last few years healthcare facilities in Morocco have made significant progress towards improving and transitioning from conventional to digital technologies. An increasing number of patients undergoing medical diagnostic testing procedures are also a factor contributing towards the market growth for Blood Gas Analyzers and POC Immunoassay Analyzers in Morocco. Healthcare facilities are moving towards fully automated and POC Devices which are portable. Majority of the healthcare facilities are now transitioning towards newer generation of devices that can be easily linked with their HIS or LIS to ensure smooth flow of operations.

Impact of COVID-19 pandemic: COVID-19’s long-term impact on the healthcare system in Morocco is difficult to predict but the budget for recovery efforts and investment in human resources is expected to increase. 

New Testing Techniques: New techniques for testing are being developed by manufacturers to broaden their testing parameters which are – Immuno-PCR: ELISA and real-time PCR (RT-PCR) by conjugating the detection antibody to an oligo. Chemiluminescence immunoassay analyzers – accurately and sensitively analyze the sample using low analyte concentration. Companies are continuously focusing on developing their devices to increase their testing parameters and provide an exhaustive testing menu for a single device.

The report titled Morocco Blood Gas Analyzer and Immunoassay Analyzer Market Outlook to 2026 by Ken Research suggested that the Blood Gas Analyzer and Immunoassay Analyzer market is expected to grow at a positive CAGR. Due to Morocco's high demand for BGAs and POC Immunoassay Analyzers, the market revenue in the next few years is expected to grow at a positive rate

Key Segments Covered

Blood Gas Analyzer

  • By Installed Base
  • By Revenue
  • By Type of Product
  • By Type of End-User Entity
  • By Type of Samples
  • By Type of Device
  • By type of Sales Mode

POC Immunoassay Analyzer (Benchtop)

  • By Installed Base
  • By End User
  • By Type of Sales Mode

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Key Target Audience

  • Healthcare Industry
  • Medical Device Manufacturing Companies
  • Medical Device Distributors
  • Hospitals
  • Multi-specialty and Super Specialty Clinics
  • Diagnostic Centers

Time Period Captured in the Report:

  • Base Year: 2021
  • Forecast Period: 2022F–2026F

Companies Covered:

 Equipment Manufacturers

  • Abbott
  • Siemens
  • Boditech
  • Opti Medical
  • Instrumentation Laboratory
  • Nova biomedical
  • Sensacore and Others

Key Topics Covered in the Report

  • Morocco POC Immunoassay Analyzer Devices Market
  • Market Ecosystem – Supply Side
  • Value chain Analysis
  • Government Regulations
  • Detailed Analysis of Blood Gas Analyzer Market in Morocco (Market Size – Installed base and Revenue 2021; Market Segmentation; Market Shares; Product Comparison; Cross Comparison on Major Players; Future Market Size, 2026; Future Trends and Technologies)
  • Detailed Analysis of POC Immunoassay Analyzer Market in Morocco (Market Size – Installed base and Revenue 2021; Market Segmentation; Market Shares; Product Comparison; Cross Comparison on Major Players; Future Market Size, 2026; Future Trends and Technologies)
  • Major Challenges in Morocco Blood Gas Analyzer, POC Immunoassay Analyzer, and Transcutaneous Monitoring Devices Market
  • Business Opportunity (Customer Analysis, Major upcoming Healthcare Projects in Morocco)
  • Recommendations (Sales and Marketing Strategies, Positioning Strategies, Business Framework)

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Bahrain Blood Gas Analyzer, POC Immunoassay Analyzer, And Transcutaneous Monitor Market Outlook To 2026 – Multiple Programs To Modernize The Bahraini Healthcare Sector In Future Including Health Insurance, Health Centers, And Primary Care Autonomy

Oman Blood Gas Analyzer, POC Immunoassay Analyzer, And Transcutaneous Monitor Market Outlook To 2025 – Remarkable Growth In The Distribution And Quality Of Health Services In Oman Has Added To Previous Health Achievements And Stimulated The Growth In Future

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North America PaaS Market by Deployment Mode, by Type, by Enterprises, By End Users, and Major Countries, Market Size and Growth, Market Outlook and Forecast by Revenue (2017-2027): Ken Research

 PaaS Market Definition and Overview

Platforms as a Service (PaaS) is a collection of cloud-based solutions/services that allow business users and developers to create applications at a faster rate as compared to on-premise solutions. It enables developers and business users to use infrastructure and operating systems without need to own it so that they can concentrate on creating apps with only a few clicks and lines of code. PaaS provides a platform for creating, operating, and managing applications. It is made to handle the entire lifecycle of developing, testing, delivering, maintaining, and upgrading web applications. It opens businesses from having to handle the underlying infrastructure, allowing them to concentrate on the deployment and administration of their applications. It offers additional tools that operate on top of the fundamental infrastructure to produce a full setting for fast building and distributing software. PaaS vendors help in administrating and maintaining databases. For instance, they can help with setting up clusters, replication, backup, and monitoring database.

North America PaaS Market Outlook, Drivers, and Challenges

The North America PaaS Market is expected to witness strong growth of ~15% CAGR over the next five years.

This is mainly due to change in business technology that is how software applications are developed and distributed. By using the newest technology, enterprises are concentrating on lowering their entire CAPEX. Due to its ability to enable companies adopt hardware, middleware, operating systems, software, and resources as and when necessary, PaaS solutions have seen a surge in investments. By switching to a PaaS model based on the cloud, the cost of servers, software, hardware, middleware, and related network equipment is much lower, which lowers CAPEX. Rising mobile use and increased enterprise appliance involvement are anticipated to drive PaaS growth in the region. Recent years have seen a large number of big cloud providers enter the PaaS market, demonstrating the region's increasing momentum.

According to the cloud service providers, as digitalization progresses, payments will become increasingly cloud-native, enabling them to use local, international, and regional payment systems via a single interface. Providers also need to handle changing financial problems and market difficulties. Therefore, the market for platforms as a service is probably going to gain from digitization, online payments, and the creation of new goods. Additionally, it provides a cutting-edge infrastructure to support digital transformation, which will increase demand for PaaS architecture.

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The North American PaaS Market faces some key challenges as well. Since data is kept off-site while using a PaaS, data security must be taken into account and carefully reviewed. Vendor lock-in occurs when changing vendors is extremely expensive, pushing the client to choose another vendor. Customers are unable to transfer vendors due to cost problems and a small workforce. Another significant factor for vendor lock-in in the platform as a service sector is a lack of standardisation.

North America PaaS Market Value Chain Analysis

The PaaS software value chain involves an Infrastructure provider who provides platform to design, testing and development of application. This Application is then processed by the middleware software companies which create the main data in a structured format. This main data is used by the PaaS solutions providers to create solutions which are finally delivered to different end user industries. Other organizations playing an important role in functioning of this value chain are Cloud Infrastructure providers.

north-america-paas-market-value-chain-analysis 

North America PaaS Market Segmentation

The PaaS market can be split into three major categories based on type of Deployment such as Cloud, On-Premises, and Hybrid. Based on Type, it is classified as PaaS for Artificial Intelligence (AIPaaS), Database as a Service (DBaaS), Integration Platform as a Service (iPaaS) and Application as a Service (aPaaS). Based on Enterprises, it is classified as Large Enterprises and SMEs. From the demand side, the market can be segmented based on end-user industries that is further classified as Banking, Financial Services & Insurance, Retail & Consumer Goods, Telecommunication, IT & ITeS, Healthcare, Energy. Geographically, the major country markets in North America PaaS Market are US, Canada, and Mexico.

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North America PaaS Market Competitive Landscape of Major Competitors

Some key competitors in the North America PaaS market are IBM Corporation, Oracle Corporation, SAP SE, Amazon Web Services (AWS), Google and Microsoft.

Impact of Covid-19 on North America Paas Market

The Covid-19 situation resulted in the growth of the overall PaaS market. Due to a significant shift towards the use of online and on-demand data platforms, as well as an increase in market sales for online shopping models, the COVID pandemic has benefited platform-as-a-service solutions. This has led many businesses to implement PaaS solutions to help scale-up their cloud presence. Many small and medium-sized businesses have also turned to PaaS solutions to help scale-up their cloud presence. Cloud computing technology was really useful in delivering excellent healthcare services throughout the pandemic.

Key Segments Covered in North America PaaS-based SCM Market:-

North America PaaS Market By Deployment Type

Cloud

On-Premises

Hybrid

North America PaaS Market By Type

PaaS for Artificial Intelligence (AIPaaS)

Database as a Service (DBaaS)

Integration Platform as a Service (iPaaS)

Application as a Service (aPaaS)

North America PaaS Market By Enterprises

Large Enterprises

SMEs

North America PaaS Market By End-User Industry

Banking, Financial Services and Insurance

Retail & Consumer Goods

Telecommunication

IT and ITeS

Healthcare

Energy and Utility

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North America PaaS Market By Geography and Major Countries

USA

Mexico

Canada

Key Competitors in North America PaaS Market:-

IBM Corporation

Oracle Corporation

SAP SE

Amazon Web Services (AWS)

Google

Microsoft

Red Hat

Salesforce

Time Period Captured in the Report:-

Historical Period: 2017-2021

Forecast Period: 2022-2027F

Key Target Audience:-

Commercial Platform as a Service (PaaS) Solutions Providers

Enterprise Software Solutions Providers

Enterprise Software Service Providers

Enterprise Cloud Infrastructure and Solution Providers

Enterprise Software Systems Developers & Integrators

Enterprise Software Solutions User Interface (UI/UX) Design Providers

Enterprise Software Solutions Operating System (OS) Providers

Enterprise Software Solutions Distributors

Cloud Infrastructure Providers

Cloud Software Solutions Developers

Cloud Software Solutions Distributors

Allied/Auxiliary industries for PaaS Solutions

Middleware Software Providers for PaaS

Potential Investors in PaaS Solutions Segment

IT and ITES Industry Associations

Ministries of Information Technology Services

Ministries of Communication Technology Services

For any queries or feedback, reach out to the author at Support@kenresearch.com

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

ankur@kenresearch.com

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How to Create a Sales Territory Plan – Ken Research

 The most imperative part of a start-up’s growth is not the product or the technology. It is the market. There is no manner to have an efficacious startup without an appropriate go-to-market strategy. The procedure of generating a go-to-market strategy is not something you should leave to chance. While the procedure may not be easy, the result of having a solid plan in place can be the modification between the success and failure of your business.

A go-to-market strategy is a high-level overview of how a product will be brought to market. Precisely, it is a plan for encouraging and selling the product throughout the launch phase and beyond. The go-to-market strategy sets out guidelines on everything from pricing to sales channels and marketing campaigns. A dominant component of any efficacious go-to-market strategy is a well-defined sales and marketing plan. This document should lay out accurately who the target market for the product is and how they will be reached and propelled to purchase the product.

It is possible to prosper without a go-to-market strategy, but for that to happen you require a once-in-a-generation product or an enormous amount of luck. A good go-to-market strategy is profitable sales territory plan to mitigate risk and maximize return on investment (ROI) by congregation knowledge before the event and utilizing those insights to make the most operative action. 



Not only has this, Ken Research provide reports on Corporate Recruitment Strategies. This strategy can decrease the amount of time crucial positions stay open. By advertising job openings in a manner that precisely targets qualified candidates, those who would be a decent fit for the role are more probable to see and apply. In addition, our corporate recruitment strategies can also target underutilized groups, such as ethnic minorities or individuals with disabilities. By confirming the representation of under-represented groups in the candidate pool of an open position, companies can augment the diversity in their workplaces. 

Furthermore, the performance benchmarking in manufacturing is utilized by establishing baselines and associating them with actual results. As long as clear objectives are set, and with the appropriate infrastructure, this results comparison can assist a company move in the accurate direction and even assist to mitigate risk. Not only has this, reports on performance benchmarking in manufacturing delivers a common basis of comparison utilizing the foundational metrics or unrelated business processes and functions that can be experienced in the same or similar manners independent of industry.

Although, the markets can be well-defined in dissimilar ways, and each requires to be considered in a go-to-market strategy. Markets can be a precise sector, a profession, a demographic, or a physical place. Sometimes, these require little thought. 

We understand that an all-inclusive go-to-market strategy demands a lot of moving pieces, especially when it comes to positioning your business’ sales and marketing efforts and collateral. Launching a product efficaciously all comes down to beginning somewhere - even when you don’t know where to begin and how to create a sales territory plan. Let us help you recognize the accurate target audience, craft a robust unique value proposition, and build up your sales and marketing collateral databases, all while restructuring your sales cycle from very start to finish. 

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Know Your Target Customers with Our Reports on Go-To-Market Strategy

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Ken Research&

Ankur Gupta, Head Marketing & Communications

support@kenresearch.com

+91-9015378249