Thursday, May 3, 2018

Progressing Consumer Lifestyles To Heighten Ready-To-Drink Formula Industry In North America-Ken Research


The industry research report titled, “North America Ready-to-Drink Formula Industry Situation and Prospects Research report is a professional and in-depth study of the recent scenario of the Ready-to-Drink Formula industry that offers significant highlights of North America Ready-to-Drink Formula market regarding the industry structure and even the landscape designs, obstacles, desire ideas, along with the anticipated current market effectiveness. Additionally, it provides all its users with a comprehensive analysis including the integrity of logic and detailed description of contents.
Ready-to-use formula has been identified as the most convenient variant of formula since it is usually rich and thick and further does not require any addition of water before feeding a baby. Besides that, there are lesser chances of constipation in babies as often happens in other powder formulas. Recently, retail sector for such products has been witnessed to be extremely supportive and as a result, these products are readily available across the world.
The report does not fail to offer a considerable outlay of the industry including various specific definitions, classifications, applications and industry chain structure. Besides that, a proper market analysis for international players that covers- development history, competitive landscape analysis and major regions' development status is well conducted in order to assist the users in the best way possible.
This market on a whole is majorly split by (a) product types, with production, revenue, price, and market share and growth rate of each type, which are segmented into 2-6 FL OZ, 6-8 (Including 8) FL OZ, 8-31 FL OZ and More than 31 FL OZ and (b) by applications, aiming on consumption, market share and growth rate of Ready-to-Drink Formula in each application, which are further divided into 0-6 Months, 6-12 Months and 12 Months Plus.
The Ready-to-Drink Formula industry in North America majorly caters to countries like United States, Canada and Mexico wherein the key manufacturers, with production, price, revenue and market share for each manufacturer include- Danone, Mead Johnson, Nestle, and Abbott Laboratories. These players have maintained their positions in the industry for a long time, being in a healthy competition and ultimately have bestowed to the cumulative progress of this industry.
The pivotal factors that have been witnessed to drive the market demand for ready to drink formula include: rise in the number of working women in North America; hectic lifestyles; and the rising awareness amongst parents regarding baby health problems that further has led to an increase in the per capita expenditure done on the new born babies since the parents simply can’t compromise on the health of their little ones and prefer quality even in front of high pricing. Also, these formula contain the necessary proteins, carbohydrates, and other important nutrients essential for infant growth, and thereby offer convenience to the busy parents since they are easy to prepare and consequently, the economy has encountered a high demand for such convenience products if considered globally and thereby these upcoming products are being welcomed across the globe; further bolstering the growth of this industry in North America.
The industry when considered in accordance with relevant linkages between demand, investment, trade and productivity; is projected to relish a robust increment in productivity along with booming demands. Moreover, with the futuristic concept of Sustainable Development Goals (SDGs) which are specifically the goals of “removing extreme poverty” and “generating decent employment opportunities for all”; the industry on a whole will surely benefit by registering a decent CAGR because all the industries in the global economy are envisioned to enjoy affirmative shifts towards development.
It has been noticed via investigations into this market that an overall rise in the availability of different types of infant formulas including: milk based, soy based, and specialty based with added flavors; has taken place in the recent past and furthermore, these trends are expected to ameliorate in the years to come owing to highly changed lifestyles, surging middle class population, and amplifying disposable incomes; ultimately resulting in an overall amelioration of the standards of living.
In the long run, the latest trends are anticipated to embellish via regular shifts in the consumer preferences towards convenience products, through which a holistic increase in the availability of an extensive variety of such innovative products is envisioned.
Geographically, North America accounts for the second-highest revenue share due to a resilient presence of prominent players in this market and in the coming years, it is projected that the global ready to drink formula industry will reach a valuation of somewhere near USD 39,541 million by 2023 owing to the rigorous improvements that will keep on taking place in North America year after year.
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Ken Research
Ankur Gupta, Head Marketing & Communications
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Global Rafting Equipment Market Outlook to 2022: Ken Research

The report titled “Global Rafting Equipment Market Outlook to 2022 - by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” provides a comprehensive analysis of global rafting  market introduction, market size and market segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price. The report extensively covers competition scenario and competitive landscape of major players including Wing Inflatables, HYSIDE Inflatables, SOTAR, NRS, Maravia and AIRE and analyst recommendation.
The report is useful for water sports equipment manufacturers, rafting equipment manufacturers, distributors, specialty sporting goods stores, department stores, e-commerce portals, customers and other stakeholders to plan their market centric strategies in accordance with the ongoing and expected trends in the future.
Global Rafting Equipment Market Size and Overview
Market Overview: International tourist arrivals and international tourism expenditure has been increasing at a steady pace over the review period (2012-2017), globally. Coupled with an increase in interest of people towards soft adventure sports, rising popularity of rafting & adventure sports and growing awareness regarding fitness-benefits of opting rafting has supported growth in this industry. Americas has been the biggest market in terms of expenditure incurred by consumers in rafting equipment’s followed by Europe, APAC and Middle East & Africa. Increase in demand has also been affected by growing base of Millennial, higher per capita income in major markets, presence of well-established players and expanded distribution network in new regions/countries.
Market Size: Increase in variety of rafting equipment’s available in the market, primarily, in terms of size, quality, capacity and utility, major players have been using diverse product portfolios and aggressive marketing & sales strategies to position themselves in the market. This has helped the market to grow at a CAGR of close to 3% during 2012-2017. Increased trade has been observed amongst major producing and consuming countries. Several leading manufacturers have invested huge amount in research & development segment to foster product innovations to increase durability and sturdiness of rafting equipments. By and large, Global rafting equipment market has increased by significant amount in the review period.
Market Segmentation
By Equipment: Protective Rafting Gear has captured a major market segment in 2017. Major reason for protective gears to hold highest revenue share in the market is its bulk sales. These equipments are bought by rafting participants, retail clients as well as by large-scale and small scale water sporting institutes in large quantities. Rafting Accessories accounted for the second highest share in the market. Rafting inflatables accounted for the smallest share in 2017. The boats are usually long lasting due to which the replacement demand is comparatively low. This has been primarily associated with its lower share in the consumer expenditure generated in the overall rafting equipment market.
By Region: The global rafting equipment market was dominated by Americas in the year 2017. The region occupies the largest share owing to the presence of well-established water sports infrastructure and large number of rafting enthusiasts. In the recent years, rafting has been adopted as a recreational activity along with being taken-up professionally. Europe accounted for the second largest share in the rafting equipment market. The presence of increased number of water sporting sites across Europe makes it the second-largest revenue contributor. APAC region also witnessed growth in demand for rafting equipments with an increase in both consumption and production especially in Japan, Australia, China, India, Singapore, Malaysia and Taiwan. Middle East and Africa has accounted for the lowest share in the rafting equipment market in 2017.
By Distribution Channel: Company Stores and Specialty Stores dominated the market in 2017. This sales channel has been highly popular since major large scale manufacturers of rafting equipments usually operate through own brand stores that exclusively sell equipments of their brand. These are known as Exclusive Brand Outlets of the companies located in various countries across the world. The purchase of sports equipments online has been gaining high popularity over the years. Online stores have accounted for second highest contribution in 2017. Some of the major online retailers selling sports equipments are Amazon and Alibaba. Hypermarkets, department stores and supermarkets have accounted for double digit share in terms consumption expenditure. Some of the well-known stores include Walmart and Tesco.
Competitive Landscape
Competition in the global rafting equipment market is highly fragmented due to the presence of large number of regional players. In the Americas, the competition in the concentrated however, majority of market leaders have substantial control in terms of market share in 2017. Majority of manufacturing facilities are based in this region leading to large exports to countries such as UAE, South Africa and India. It is a similar scenario in Europe. The major players in the market carry out both manufacturing as well as trading. Competition in APAC and Middle East & Africa is still in the growing phase & highly fragmented. There are about 4 major rafting equipment manufacturers operating in the global market. Majority of manufacturing clusters of these major manufactures are located in North America and Europe. These players compete against each other on the basis of parameters such as price, product differentiation (product portfolio size and product innovations), distribution network, geographical penetration/geographical presence and research & development activities.
Future Analysis and Projections
Global rafting equipment market has been anticipated to showcase a sound growth at a CAGR of close to 2% during the forecast period (2017-2022). Growth during this period is expected to be supported by the rising popularity of rafting as a recreational and profession activity, increase in the number of rafting championships and tournaments, increase in demand from Millennial, increased awareness regarding fitness benefits of rafting, expanding geographical presence of major manufacturers, intensifying distribution channels, expansion of online retailing, new product launches, government initiative to promote the usage of protective rafting equipments and others.
Key Topics Covered in the Report
Global Rafting Equipment Market Introduction
Global Rafting equipment Market Size
Global Rafting Equipment Market Segmentation by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, department stores & supermarkets and Others) and by Equipment Price
Competitive Landscape in Global Rafting Equipment Market
Company profiling for major players in Global Rafting Equipment Market
Global Rafting Equipment Market future outlook and projections
SWOT Analysis
Government Regulations in Global Rafting equipment market
Analyst Recommendations in Global Rafting equipment market   
For more information on the research report, refer to below link:
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The US sports equipment market has grown at a CAGR of 2.1% in the last 5 years from USD 27,294.0 million in 2006
European golf market is developing with increasing number of golfers of all age groups offering opportunities for golf equipment
Indian Golf Union, PGTI and WGAI are taking enough initiatives to organize more number of professional and amateur tournaments in India.
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Ankur Gupta, Head Marketing & Communications
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Booming Importance Of Nickel Boron To Engender Growth In The Asian Nickel Plating Industry:Ken Research


The industry research report, “Asia Nickel Boron Plating Industry Situation and Prospects Research report” is an in-depth and professional study on the recent state of the Nickel Boron Plating industry. It offers a deep analysis of the industry with integrity of logic and comprehensiveness of contents to all its users. It manages to give a basic overview of the industry involving definitions, classifications, applications and industry chain structure along with an analysis for the international market including development history, competitive landscape analysis, and major regions' development status. Also, all the development policies and plans are well discussed along with the manufacturing processes and cost structures in this report. Nowadays, nickel boron is used in many applications as a hard chrome replacement. Nickel boron plating basically refers to a coating that has all the protective qualities of hard chromium along with being 100% environment friendly.
The Nickel Boron Plating industry is mainly segmented by (a) product types, with production, revenue, price, and market share and growth rate of each type, which are further split into: High Ni-P, Medium Ni-P and Low Ni-P; and (b) by applications, focusing on consumption, market share and growth rate of Nickel Boron Plating in each application that mainly involves: Automotive, Oil and Gas, Heavy Machinery, Consumer Electronics and Food Industries.
This industry in Asia significantly caters to the countries namely- China, Japan, India, Korea, Saudi Arabia and some other regions wherein the focus stays on the leading manufacturers that exist in the market, on the basis of their production, price, revenue and market share for each manufacturer, and they namely constitute: KC Jones Plating Company, Surface Technology, Inc., Atotech, Avtec Finishing Solutions, Gull Industries, Okuno-Auromex (Thailand) Co., Ltd., and KOTO Plating Technology.
It has been investigated that in 2016, the world economy registered an expansion by about 2.2 per cent, which was the slowest rate of growth that was encountered after the Great Recession of 2009. This torpid global economy was an outcome of many factors like the puny pace of global investment, dwindling world trade growth, hailing productivity growth and huge levels of debt. However, this sluggish scenario is anticipated to ameliorate in the years to proceed since the world gross product is forecasted to augment by 2.9 per cent in 2018, leading to revitalization of the economy; making it stable enough to relish an ongoing global demand.
Associated with the relevant linkages between demand, investment, trade and productivity; the inert global growth is expected to show traces of improvement and revive the overall investments in the industry further leading to a speedy recovery in productivity. Moreover, with the futuristic concept of Sustainable Development Goals (SDGs) revolving around “removing extreme poverty” and “generating decent employment opportunities for all”; the nickel boron industry in Asia is all set to benefit since all the industries in the global economy are envisioned to relish optimistic shifts towards development.
Thereby, in the recent years, nickel boron has experienced a warm welcome by aerospace and automotive industries in Asia owing to it being characterized by better properties than hard chrome and when compared to many other hard chrome replacements, which are often costly and even contain toxic powders; this plating has proved to be much more convenient and effective as it offers much harder material that prevents corrosion in an optimal manner. In fact, nickel boron has been recognized as the most popular alternative to hard chrome plating lately.
It has been discovered that corrosion in oil and gas operations is considerably very common in Asia and the cost that comes with this corrosion is way too high and can badly hamper the growth of Asian economy, if not dealt with effectively on time. Thus, traditionally hard chrome replacements have helped in reducing the overall burden on the economy but now, the ongoing advancements coupled with increasing awareness for environment protection year after year; the industry has realized the need for a better alternative that will not only prevent corrosion but will also supplement growth rates of all the connected industries. Therefore, nickel boron plating techniques are all set to emerge beautifully in the coming years.
On a whole, the success of this industry is guaranteed by 2023, depending on the establishment of an ameliorating balance between cost and performance with each passing year. This will also expand the consumer base for this type of plating in the future years since less cost of production would attract many Asian producers. In turn, this will ultimately result in longer component lifetimes and lessened frequency of repairs required; further generating significant savings and associated massive profits in the long run.
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Ken Research
Ankur Gupta, Head Marketing & Communications
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Wednesday, May 2, 2018

Global Brass Foils Industry Research Report: Ken Research

The Global Brass Foils Industry Situation and Prospects Research report is a professional and in-depth study on the current state of the Brass Foils industry.

In 2016, the world economy expanded by just 2.2 per cent, the slowest rate of growth since the Great Recession of 2009. Underpinning the sluggish global economy are the feeble pace of global investment, dwindling world trade growth, flagging productivity growth and high levels of debt. World gross product is forecast to expand by 2.7 per cent in 2017 and 2.9 per cent in 2018, with this modest recovery more an indication of economic stabilization than a signal of a robust and sustained revival of global demand. Given the close linkages between demand, investment, trade and productivity, the extended episode of weak global growth may prove self-perpetuating in the absence of concerted policy efforts to revive investment and foster a recovery in productivity. This would impede progress towards the Sustainable Development Goals (SDGs), particularly the goals of eradicating extreme poverty and creating decent work for all.

For the sake of making you deeply understand the Brass Foils industry and meeting you needs to the report contents, Global Brass Foils Industry Situation and Prospects Research report will stands on the report reader's perspective to provide you a deeply analysis report with the integrity of logic and the comprehensiveness of contents. We promise that we will provide to the report reader a professional and in-depth industry analysis no matter you are the industry insider potential entrant or investor.

Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Brass Foils market analysis is provided for the international market including development history, competitive landscape analysis, and major regions' development status.

Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (North America, Europe, Japan, India, China and The rest of the world), and other regions can be added.

Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials, equipment and downstream consumers analysis is also carried out. What's more, the Brass Foils industry development trends and marketing channels are analyzed.
Finally, the feasibility of new investment projects is assessed, and overall research conclusions are offered. In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

For more information, click on the link below:

Related Reports


Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
0124-4230204

India Non Whey Mass Gain Market is Expected to Reach over INR 800 Crore by FY’2023: Ken Research

Analysts at Ken Research in their latest publication “India Non Whey Mass Gain Market Outlook To 2023 - by Product (Granules and Tablets & Others),  By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others) have analyzed the market to grow at a robust double digit CAGR in the forecast period with the increase in B2B sales, new product launches and higher sales through online channel.

India Non Whey Mass Gain Market entity analysis (product suppliers, C&F agents, distributors, retailers & customers), market segmentation by Product (Granules and Tablets & Others),  By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others), total addressable market (national & regional) along with company profiles of leading manufacturers/importers (Medinn Belle Herbal Pvt. Ltd’s Endura, Ayurwin Pharma, Accumass, Glanbis’s Optimum Nutrition, Bright Lifecare and Medisys Biotech Pvt. LTd) and company snapshots of major online retailers including HealthKart & Neulife have also been covered. 
  • Endura Supplements has been the leading player selling non whey mass gain powder under the product brand, Endura mass. The company positioned itself as the market leader by having strong distribution channel with over 250 sales people on field & with more than 1000 stockists throughout India.
  • The online sales channel has been anticipated to grow with almost 35% CAGR during FY’18-FY’23.
  • India sports nutrition market has been growing with a CAGR of 9.7% with supermarkets, MBO, EBO being the most preferred distribution channel.
India Non Whey Mass Gainer Market has been anticipated to expand on account of various favorable changes encountered including increase in the number of new entrants in the market, larger product acceptance in the country, expanding distribution channels and higher marketing expenditure undertaken by the companies. Launch of various new products in different product genre such as lean mass gaining, cutting, bulking is anticipated to expand the target audience. Expansion of operations to smaller towns, villages and non metro cities by companies will also play a pivotal role in the revenue growth of the industry. Increasing internet penetration & higher number of smart phones users are likely to boost online sales in the country. Introduction of newer non whey protein base such as chicken protein, salmon protein, rice protein, wheat protein and others is anticipated to diversify and support the market growth.

With higher internet penetration and general increase in awareness, the non metro cities would experience revenue growth registering a CAGR of close to 33% during the forecast period. Various pockets of opportunity include cities such as New Delhi, Indore, Vadodara, Nashik, Pune, Bangalore, Surat, and Ahemdabad. Company would primarily focus on ways to penetrate non metro cities by increase in awareness through campaigns & advertisement. Rise in demand for vegan protein in the country has been a major growth driver for the market. With enormous vegetarian populations of more than approximately 360 million people, there has been a large demand for soy, pea and potato based mass gainers in the recent years. Introduction of new flavors expected in future has expanded company’s product portfolios beyond chocolate flavor. These include kesar-pista, coffee, Café Mocha and various others. This has helped companies to gather higher consumer attention & to cater larger sets of audience. The set of fitness conscious non gym going population is the biggest target audience for non whey mass gain products in India. Their estimation population size has been estimated to increase with a CAGR of close to 1.5% during 2012-17.

For more information on the research report, refer to below link:
https://www.kenresearch.com/healthcare/pharmaceuticals/india-non-whey-mass-gainer-market/149101-91.html

Related Reports:
https://www.kenresearch.com/healthcare/pharmaceuticals/india-nutritional-supplements-market/123730-91.html
The report is useful for nutraceuticals companies, functional food and dietary supplement companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

https://www.kenresearch.com/healthcare/general-healthcare/india-fitness-clubs-equipment-market-research-report/627-91.html
The organized players in the India fitness services dominated the market. Large players in the India fitness market have started rolling out franchisees which has led to an increase in the share of organized players in the market.       

https://www.kenresearch.com/healthcare/pharmaceuticals/vietnam-nutritional-supplements-market/123936-91.html
The report is useful for nutraceuticals companies, functional food and dietary supplement companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

Global Boswellia Industry Outlook: Ken Research

The Global Boswellia Industry Situation and Prospects Research report is a professional and in-depth study on the current state of the Boswellia industry.

In 2016, the world economy expanded by just 2.2 per cent, the slowest rate of growth since the Great Recession of 2009. Underpinning the sluggish global economy are the feeble pace of global investment, dwindling world trade growth, flagging productivity growth and high levels of debt. World gross product is forecast to expand by 2.7 per cent in 2017 and 2.9 per cent in 2018, with this modest recovery more an indication of economic stabilization than a signal of a robust and sustained revival of global demand. Given the close linkages between demand, investment, trade and productivity, the extended episode of weak global growth may prove self-perpetuating in the absence of concerted policy efforts to revive investment and foster a recovery in productivity. This would impede progress towards the Sustainable Development Goals (SDGs), particularly the goals of eradicating extreme poverty and creating decent work for all.

For the sake of making you deeply understand the Boswellia industry and meeting you needs to the report contents, Global Boswellia Industry Situation and Prospects Research report will stands on the report reader's perspective to provide you a deeply analysis report with the integrity of logic and the comprehensiveness of contents. We promise that we will provide to the report reader a professional and in-depth industry analysis no matter you are the industry insider potential entrant or investor.

Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Boswellia market analysis is provided for the international market including development history, competitive landscape analysis, and major regions' development status.

Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (North America, Europe, Japan, India, China and The rest of the world), and other regions can be added.

Then, the report focuses on global major leading industry players with information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials, equipment and downstream consumers analysis is also carried out. What's more, the Boswellia industry development trends and marketing channels are analyzed.
Finally, the feasibility of new investment projects is assessed, and overall research conclusions are offered. In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

For more information, click on the link below:

Related Reports


Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
0124-4230204

India Complex Fertilizer Market Research Report : Ken Research


Asian countries are behind US and European countries in terms of achieving agricultural crop yield. The focus on improving crop yields has driven the demand for complex fertilizers in the Asian subcontinent over the past decade. Asia complex fertilizer market registered moderate growth during 2012-2017, growing at a CAGR of ~%, to register revenues worth USD ~ billion in 2017 as compared to USD ~ billion in 2012. Moderate growth was due to decline in consumption of complex fertilizers in certain key territories and slump in price of complex fertilizers, driven by decline in cost of raw materials in international markets. Overall, complex fertilizer production in Asia grew at a CAGR of ~% during 2012-2017, whereas consumption of complex fertilizers grew at a CAGR of ~% during the same period.
China was the largest consumer and producer of complex fertilizers in Asia and accounted for about ~% of the market in 2017.
India ranked second and comprised for ~% of the market share in 2017. Vietnam, Indonesia and Thailand were other major countries utilizing complex fertilizers in Asia and accounted for ~%, ~% and ~% market share respectively in 2017. All other Asian countries together comprised for remaining ~% of the market.
NPK 16-16-8 was the most widely used complex fertilizer in Asia and accounted for ~% market share in overall complex fertilizer market in 2017. NPK 20-20-15 was the next popularly used fertilizer grade and comprised for ~% market share in 2017. NPK 15-15-15 and NPK 20-20-0 were other popularly used complex fertilizers which comprised for ~% and ~% market share respectively in 2017. All other grades/formulas of complex fertilizers together comprised for about ~% of the market share in 2017.
India fertilizer industry is of very critical importance to the Indian Economy as it manufacturers raw material for agriculture purposes, which is the major occupation of the country. Agriculture is livelihood to 58% of the country's population and contributes up to 14% to the economy. The country has second largest arable land and is partly self-sufficient in meeting its nitrogen fertilizers, but it is primarily dependent on imports for its potash and phosphate needs. India has limited amount of rock phosphate of low grade which can only be utilized for production of SSP. The fertilizer industry is highly regulated and monitored by the Government of India. India has 21 units which produce DAP and complex fertilizers as of FY’2017.
The monsoon in India is closely watched for agricultural activities as the agriculture and fertilizer sector is highly dependent on monsoons. Straight fertilizers such as Urea and DAP are highly subsidized in the country by the Indian government. In the case of complex fertilizers, the share in total subsidy has been on a declining trend due to partial decontrol of the sale price. Consumption of complex fertilizers declined at a CAGR of ~% during the period FY’2012-FY’2017, whereas, production grew marginally at a CAGR of ~% during FY’2012-FY’2017.             Monsoon, on which a major part of agriculture depends, was erratic and inconsistent. Furthermore, decline in prices of complex fertilizers coupled with slump in consumption resulted in decline of the complex fertilizers market in the country.
India imported about ~ thousand MT of NPK fertilizers during 2016, majorly from Russia. Imports declined in 2016 by as much as ~% as compared to 2015. Incline in domestic production of NPK fertilizers and lesser monsoon rainfall resulted in a decline in import demands during 2016. Imports of NPKs have been heavily dependent on the agro-climatic conditions of the country. Hence, imports have registered sharp incline and/or decline in the last few years.
Russia was the biggest exporters of NPK fertilizers to India as of 2016, contributing about ~% of the overall NPK imports of the country (in terms of volume). Latvia, Estonia and China were other major import destinations for India and accounted for ~%, ~% and ~% of the total NPK imports, respectively in 2016.
Granulated/fused form of complex fertilizers was widely used in India such that about ~% of all complex fertilizers utilized in the country were of granulated or fused form. Tata Chemicals Limited (TCL), Coromandel International and Zuari Fertilisers and Chemicals Limited are the only companies known to have invested and established blending plant facilities for customized NPK production. However, the production capacities of these plants are very small and farmers are reluctant in experimenting new grades of NPKs. TCL was the first company in India to establish blending plant facility at Babrala, Uttar Pradesh in 2009. Major blended NPK grades sold include NPK 10-18-25, NPK 7-20-18 and NPK 19-19-19.
India complex fertilizer market is highly competitive and concentrated with top 5 players comprising for over ~% of the market share, in terms of revenue in FY’2017. In terms of complex fertilizer production, the top 5 players accounted for about ~% of market share as of FY’2017. There are about 13 companies (3 public, 1 cooperative and 9 private companies) engaged in the production of complex fertilizer in India.
Coromandel international was the market leader and comprised for ~% market share in FY’2017, in terms of revenue. The company produced around 2.4 million MT of complex fertilizers during FY’2017. IFFCO emerged as the second largest player in this space and comprised for ~% market in 2017. Other prominent players included Paradeep Phosphates, Rashtriya Chemicals and Fertilizers Limited, Fertilizers and Chemicals Travancore, Gujarat State Fertilizers & Chemicals Limited and Gujarat Narmada Valley Fertilizers & Chemicals Limited which comprised for market shares of ~%, ~%, ~%, ~% and ~%, respectively in FY’2017.
Ken Research estimates the consumption of complex fertilizer to grow at a CAGR of ~% in the next five years, rising from ~ million MT in FY’2018 to ~ million MT in FY’2022. Furthermore, production of complex fertilizers is expected to grow at healthy CAGR of ~% during FY’2017-FY’2022, inclining from ~ million MT in FY’2018 to ~ million MT by FY’2022.
NPK 20-20-0 was the most widely used complex fertilizer in India, recording fastest growth during the last 5 years. Going forward, utilization of NPK 20-20-0 is most likely to remain strong owing to comparatively cheaper price.
For more information on the research report, refer to below link:
Related Reports by Ken Research
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-124 423 0204