India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth

The report titled “India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth” provides a comprehensive analysis of market performance in past and expected trend to be followed in future.  The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services. The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.

India Outdoor Advertising Market

OOH advertising in India has been one of the fastest growing segments in the advertising space which represents high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners. Spending on OOH advertising industry in the region attained a mark of INR ~ million in FY’2014, representing at a CAGR of 4.8% during FY’2008-FY’2014. 

The growth has largely been driven by increased spending by sectors such as FMCG, media and entertainment and automotive. These sectors have seen a significant high top of the mind recall among large population base of youngsters who spend a significant proportion of their time outdoor and are the main audience for their advertisements. 

Physical OOH advertising market is comprised of segments such as media vehicles used and locations (street furniture, transit displays and streets) which are targeted by the advertisers. In the media vehicles for the physical OOH industry, the market share of billboards was registered to be the highest, commanding more than ~% of the market space in terms of revenue in FY’2014.

Digital OOH ad space has a small share in the OOH market but this has been the fastest growing segment and has established a strong foothold as reflected by its growing market share observed over the last few years. The digital segment commanded the second position at a CAGR of ~%.

The OOH industry is highly fragmented industry with unorganized segment dominating the market while the organized players have strategically increased their market share by providing advertisers with a wide range of customized solutions. Some of major organized players leading the market include Selvel One Group, BIG Street, Times OOH, TDI and others.

The overall OOH advertising industry would witness a remarkable growth in the coming years. However, the industry would continue to constitute a small proportion of the overall media industry. Growing number of malls, rise in infrastructure, innovation and technological progress and increasing number of people who spend time outdoor would drive the growth of India OOH advertising spending. The OOH advertising spending in India is anticipated to grow at a high CAGR and will reach a market size of INR~ million in 2019. Though the largest contributing sector would continue to be physical OOH, its contribution would decline to ~% in 2019 as digital OOH will witness high growth trajectory.

Key Topics Covered in the Report:

·         Market Size of the India OOH Advertising Industry by total spending, FY’2008-FY’2014.

·         Market Segmentation of the India OOH Advertising Industry by Different Types of Ad Space, FY’2008-FY’2014.

·         Market Segmentation of India OOH Advertising on the Basis of Sector Contribution, FMCG, M&E, Auto, Telecom, Financial Services and Others, FY’2008-FY’2014.

·         The India OOH Advertising Industry Government Regulations.

·         Market Share of Major Players in the India OOH Advertising Industry, FY’2014

·         List of Major 40 Advertising Agencies, their founding year, specialties, employee size and headquarters

·         Trends and Developments of the India OOH Advertising Industry.

·         Profiles of Major Players Operating in OOH Advertising Market in India.

·         Future Outlook and Projections of the India OOH Advertising Industry on the basis of spending, FY’2015 - FY’2019.

·         Macro-economic and industry level factors affecting the OOH advertising market

Table of Contents

1.         Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014

2.         India Advertising Industry Introduction

2.1.      India Out of Home (OOH) Advertising Market Scenario

2.1.1.   Comparative Evaluation of Global OOH Advertising and India OOH Advertising Industry

2.1.2.   Market Participants

Advertisers

Media Agencies

Specialist Buyers

Outdoor Media Owners

Outdoor Site Owners

2.2.      India Advertising Industry Segmentation by Print, TV, Online, OOH and Radio, FY’2008 – FY’2014

2.2.1.   Impact of Entertainment and Media Industry

3.         India OOH Advertising Industry

3.1.      India OOH Advertising Industry Market Structure

3.2.      India OOH Advertising Industry Market Size by Advertising Spending, FY’2008-FY’2014

4.         India OOH Advertising Market Segmentation

4.1.      By Physical and Digital Space, FY’2008-FY’2014

4.2.      By Places Used - Billboards, Transit Displays, Street Furniture and Others, FY’2008-FY’2014

4.3.      By Sectors - FMCG, Auto, Media & Entertainment, Telecom, Financial Services, FY’2008-FY’2014

5.         Government Regulations

5.1.      Role of Local Municipal Corporation

5.2.      Safety Instructions

6.         Physical OOH Advertising Market

6.1.      Introduction and Market Size, FY’2008-FY’2014

6.1.1.   Pricing of Physical OOH Ad Space

6.2.      Physical OOH Advertising Market Segmentation

6.2.1.   By Media Vehicles: Billboards, Gantries, Standees and Others FY’2008-FY’2014

6.2.2.   By Target Locations - Street Furniture, Transit Displays, Streets, FY’2008-FY’2014

6.2.3.   By Sectors - FMCG, Media & Entertainment, Auto, Telecom, Financial Services and Others, FY’2008-FY’2014

6.3.      Physical OOH Advertising Market Trends

Regional Advertising

Rural Marketing

Mobile Advertising

6.4.      Physical OOH Market Future Outlook and Projections, FY’2015 – FY’2019

7.         Digital OOH Advertising Market

7.1.      Introduction and Market Size, FY’2008-FY’2014

7.1.1.   Pricing of Digital OOH Ad-space

7.2.      Digital OOH Advertising Market Segmentation

7.2.1.   By Places - Transit, Street Furniture, Hospitality Centres, Health and Personality and Retail Outlets, FY’2008-FY’2014

7.2.2.   By Sectors - FMCG, Financial services, Media & Entertainment, Auto and Telecom, FY’2008-FY’2014

7.2.3.   By Types: Video ads, Image ads, Wrap-around the Screen

7.3.      Digital OOH Advertising Market Trends

Augmented Reality

Interactive and Immersive Ad Campaigns

Branded Content

7.4.      Digital OOH Advertising Market Future Outlook and Projections, FY’2015 – FY’2019

8.         Competitive Structure in India OOH Advertising Industry

8.1.      Market Share of Major Companies in OOH Advertising Industry in India, FY’2014

9.         Company Profiles

9.1.      Selvel One Group

9.1.1.   Business Overview

9.1.2.   Product and Key Offerings

9.1.3.   Business Strategies

Increasing National Presence

Expanding to All Mediums

Enhancing the Product Portfolio

9.2.      Times OOH

9.2.1.   Business Overview

9.2.2.   Product and Key Offerings

9.2.3.   Business Strategies

Joint Venture

Focus on Premium Locations

Continuous Innovation

9.3.      BIG Street

9.3.1.   Business Overview

9.3.2.   Product and Key Offerings

9.3.3.   Business Strategies

Ownership of Premium Inventory

Segmenting the Consumers into Packages

Innovation with Comfort

9.4.      TDI International India

9.4.1.   Business Overview

9.4.2.   Product and Key Offerings

9.4.3.   Business Strategies

Focus on Non Premium Locations

Cost Effective Model

Specialized Media Agency

10.       Growth in Tier 2 and 3 cities – Cluster Growth

Less Clutter

Relative Cost of Media

Unexplored Markets

Infrastructure Development

Inaccessible by Other Media

11.       SWOT Analysis

12.       Porters 5 Forces Analysis

Threat of New Entrants (Medium)

Bargaining Power of Suppliers (Low)

Bargaining Power of Buyers (High)

Threat of Substitutes (High)

Rivalry among Existing Firms (High)

13.       Trends and Developments in the OOH Advertising Industry

Integration of Mobile with OOH

Rise of Digital OOH

Demand for Integrated Solutions and Customization

Emergence of New Sectors

Growth of Rural Markets

Need for Analytics in OOH

14.       Mergers and Acquisitions, Investments in Outdoor advertising in India

15.       Scope and Opportunities

Changing Dynamics in Physical OOH Advertising

Innovative Display Model

Expected Increase in Investment with Government Support

16.       India OOH Advertising Industry Future Projections, FY’2015 - FY’2019

16.1.    Cause and Effect Relationship between Dependent and Independent Factors in India OOh Advertising industry

17.       Macro-Economic and Industry Factors: Historical and Projections

17.1.    Total Population, FY’2008 – FY’2019

17.2.    Personal Disposable Income, FY’2008 – FY’2019

17.3.    Media and Entertainment Industry in India, FY’2008 – FY’2019

17.4.    Foreign Direct Investment in Information and Broadcasting Sector, FY’2008 – FY’2019

17.5.    Number of Railway Stations, FY’2008 – FY’2019

17.6.    Passenger Traffic at Indian Airports, FY’2008 – FY’2014

18.       Appendix

18.1.    Market Definition

18.2.    Abbreviations

18.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Final Conclusion

18.4.    Disclaimer

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

Germany Packaged Food Industry Outlook to 2018 – Focus on Nutritional Food and Staples Market

Germany Packaged Food Industry Market Report provides a comprehensive analysis of the market size of Germany packaged food industry, market segmentation on the basis of meal solutions, impulse and indulgence foods and nutritional foods and staples by different categories on the basis of revenue. The report also entails the market share and company profiles of major players operating in the packaged Biscuits, Breads, Chocolates, Chewing gums, Ice Cream, Sauces, Dressings and Condiments, Breakfast Cereals market in Germany. The report also provides the major trends and developments of the packaged food industry in Germany over the years. Future analysis of this market in the country is provided on the basis of revenue over the next five years along with the analysis of all the segments of the market.

Germany Packaged Food Industry

Strenuous and busier lifestyles of the German population result in augmenting the demand for convenience and premium packaged food products in the country. The consumers have been showcasing an inclination towards functional foods, owing to the emerging health and wellness trend among the consumers in Germany. The changing lifestyles of the population are a matter of concern for the German packaged food producers. The ageing of the population in Germany has a significant impact on the food safety considerations as the older population is more inclined towards consumption of healthy and fresh home-cooked food. Thus, this demographic trend is likely to affect the sales of packaged food industry, thereby leading to slower growth of the packaged food industry in the coming years. However, people are gradually making a shift towards convenience and processed food solutions, owing to the time-saving advantage offered by the packaged ready-to-eat food products. The slow growth in the packaged food industry is majorly driven by the readiness of the consumers to spend more on the packaged food items, due to their larger shelf life and hygienic packaging.      

With the growing media and health awareness, people are constantly making a way towards healthier food options available in the market. The consumers in Germany have grown more responsive towards the health, wellness, naturalness and hygiene credentials associated with the packaged food products. The new aroused health concerns regarding diseases such as cardiovascular, obesity and others have been acting against the packaged food producers, in terms of the sales and the revenues earned. The packaged food market in Germany has grown at a nominal rate of 0.1% over the period 2008- 2013.

Germany packaged food industry has expanded gradually over the last few years. The intensifying competitive activity in the Germany packaged food industry has provided a channel for growth to the various retailers operating in the industry. The market for packaged food in Germany was valued at USD ~ million in 2013 as compared to USD ~ million in 2008.

Packaged food industry in Germany has been dominated by meals solutions market capturing a share of ~% in the overall market in 2013. The ready to eat market includes canned and processed foods, ready meals, sauces, dressings and condiments, dried processed foods and soups, which contributed market shares of ~%, ~%, ~%, ~% and ~% respectively to the overall industry revenue in 2013. The contribution of canned and processed foods was noted to be highest at ~% in 2013. Some of the major and important players operating in the business are Nestle SA, Unilever, Kraft foods and others.

The impulse and indulgence segment mainly comprises of bakery, confectionery, ice-cream, sweet and savory snacks and snack bars. Bakery Market was the largest contributor of the revenues to the impulse and indulgence segment in 2013 at ~%. Griesson de Beukelaer, Bahlsen and Continental Bakeries have been the leading biscuit manufacturers in the packaged bakery market in 2012. The consumption of bread and other premium bakery products have witnessed a steady growth in the past few years. The confectionery segment in Germany has been growing swiftly since 2011, owing to the greater demand for confectionery food items among the children as well as the adults in Germany. The key players in this segment are namely Ferrero, Wrigley and others. The consumption of ice-cream has become a trend among the Germans and is gaining its foothold in the packaged food industry in Germany. The ice-cream market is dominated by the presence of some big companies such as Nestle Scholler, Mars and others, which lead the growth in this market.

The nutritional foods and staples market is a smaller segment of the packaged food industry in Germany, which contributed a share of ~% in 2013 to the overall revenues of this industry. This segment is majorly driven by the sales of dairy products contributing a share of ~% in 2013. The nutritional foods and staples market sales are led by dairy, oils and fats, spreads, pasta and noodles, baby food and meal replacement market in Germany. The changing lifestyle trends of the consumers in Germany have drifted the interests and preferences of the consumers towards the consumption of packaged, organic and carbohydrate rich nutritious food items. Some of the leading players operating in this segment are DMK, Theo Muller and others.

The most important players associated with production and sales of the various food products in the packaged food industry in Germany are Unilever, Nestle and others.

Key Topics Covered in the Report

• Market Size of Germany Packaged Food Industry, 2008-2013.
• Market Segmentation of India Packaged Food by Meal solutions, Impulse and Indulgence Foods and Nutritional Foods and Staples, National and Private Labels
• Market Size of Meal Solutions’ Market, 2008-2013
• Market Segmentation of Meal Solutions’ Market by Canned and Processed foods, Ready Meals, Sauces, Dressings and Condiments, 2008-2013
• Market Segmentation of Canned and Processed foods by Chilled Processed food, Frozen Processed food and Canned/Preserved food, 2013
• Market Segmentation of Ready Meals by Different Product categories, 2008-2013
• Market Size of Impulse and Indulgence Food Market, 2008-2013
• Market Segmentation of Impulse and Indulgence Food Market by Bakery, Confectionery, Ice-cream, 2008 -2013
• Market Segmentation of Bakery by Baked goods, Biscuits and Breakfast Cereals, 2008-2013
• Market Segmentation of Confectionery by Chocolate, Sugar and Gum, 2011-2013
• Market Size of Nutritional Foods and  Staples Market, 2008-2013
• Market Segmentation of Nutritional Foods and  Staples Market by Dairy, Pasta and Noodles, Baby Food, 2008-2013
• Market Segmentation of Dairy by Drinking milk, Butter and Cheese, 2008-2013
• Market Segmentation of Baby Food by Dried Baby Food, Milk Formula, Prepared Baby Food and Other Baby food, 2008-2013
• Market Segmentation of Pasta and Noodles by Dried, Chilled and Ambient, 2011
• Competitive Landscape of Major Players in Germany packaged Food Industry, 2013
• Market Share of Major Players in Ready Meals and Sauces, Dressings and Condiments Market, 2008-2013
• Trends and Developments of Germany Packaged Food Market
• Profiles of Major Players Operating in the Packaged Food Business in Germany
• Future Outlook and Projections of Germany Packaged Food Market by revenue, by Meal Solutions, Impulse and Indulgence Foods and Nutritional Foods and Staples, 2014-2018  

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

Australia Golf Industry Outlook to 2018 - Increasing Baby Boomer Golfers to Impel Growth

Australia Golf Industry Market Report provides a comprehensive analysis of the market dynamics of the golf industry in Australia. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism and golf equipment and apparels market. The report has discussed golf equipment and apparels market size in terms of value and market segmentation of on the basis of golf clubs, golf balls, golf apparels, golf shoes, golf bags and golf gloves. The report also entails the competitive landscape of major players in Australia golf equipment and apparels market. An analysis of the future of golf equipment and apparels market in Australia is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in Australia.

Australia Golf Industry Market 

The golf economy in Australia was USD ~ million in 2008 and has been constantly shrinking in terms of the market size in the last six years due to declining golf participation rate all over the country. Previously golf which was considered as a growing industry in Australia, has now been facing sudden changes in terms of the consumer choices, competition from new and high quality commercial golf courses among real estate developers and rivalry among various golf facilities for equity based membership, which hampered the participation rate of people in golf and golf industry size in Australia.

Australia has positioned itself as a ‘golfing mecca’ in order to push its tourism industry as well as golf tourism. Top 6 golf courses of Australia in order to drive the future golf demand in the nation had formed alliance with Tourism Australia in 2011. It was projected that total Australia golf tourism market revenue was worth USD ~ million in 2008.

The golf equipment and apparel market has undergone certain transition with the changing golfers’ demography in the country. Over the last six years, golf equipment and apparels market have showcased down trends and registered a negative CAGR of ~% from 2008-2013. Golf equipment and apparels market in Australia is a mature market and comprises of golf clubs, golf balls, golf shoes, apparels, bags and golf gloves. The domestic market for golf equipment and apparels has recorded revenue worth USD ~ million in 2013, which has fallen from USD ~ million in 2008. The demand for golf equipment has always been higher among the ageing golfers populace. Thus, over the years, Australia golf equipment and apparels market was driven by baby boomer population.

Golf industry has drastically come under distress which has left numerous golf clubs in Australia under financial constraints and challenges since the year 2000. At present, the country recorded ~ golf courses/clubs in 2013, which has inclined from ~ courses in 2008. New South Wales/ Australian Capital Territory region contributed a share of ~% to the total golf clubs in Australia in 2013. In 2013, golfer population in Australia was estimated ~ (above the age of 15 years), which has declined marginally in comparison to ~ in 2008 and thereby registering a flat CAGR from 2008-2013. Male golfers’ population accounted a share of ~% in the total golfers’ population in Australia in 2013. Majority of golf involvement belongs to age group of 55 years and over, with nearly ~% share of the national golfer’s population in 2013.

Golf clubs held the dominant share of ~% in the overall golf equipment and apparel market in Australia and generated revenue worth USD ~ million in 2013 in contrast to USD ~ million in 2008. The major golf brands, which directly and indirectly operating the country are Callaway Golf, Ping Golf, TaylorMade- Adidas, Oakley, Bridgestone Golf, Odyssey, Nike golf, Adam Golf, Wilson Staff, Cleveland, Mizuno Golf and Titleist. However, the most dominant brands include Callaway Golf, Ping, TaylorMade-Adidas and Titleist in Australia. Australia golf equipment and apparels market is projected to witness a negative growth in all the product segments except in golf apparels in the next five years. The market is likely to reach USD ~ million by 2018 from USD ~ million in 2013, and will thereby register a negative CAGR of 2.7% from 2014-2018.

Key Topics Covered in the Report

• Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
• Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
• Introduction of Australia Golf industry
• Overview of Australia Golf Tourism Market and Australia Golf Events Market
• Australia Golf Equipment and Apparels Market Size by Revenue, 2008-2013
• Market Segmentation of Australia Golf Equipment and Apparels Market by Products, 2008-2013
• Trends and Developments in Australia Golf Equipment and Apparels Market
• Future Outlook and Projections of Australia Golf Equipment and Apparels Market, 2014-2018
• Analysis of Golf Infrastructure in Australia
• SWOT Analysis of Australia Golf Industry
• Macroeconomic Factors of Australia Golf industry, Historical and Projected
• Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
• Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

Browse and Download Report- http://www.kenresearch.com/consumer-products-and-retail/specialty-retail-products/australia-golf-market-research-report/536-95.html

Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

China Golf Industry Outlook to 2018 - Steered by Rising Number of Golf Courses and Golfer's Population

China Golf Industry Market Report provides a comprehensive analysis of the market dynamics of the golf industry in China. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism and golf equipment and apparels market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation on the basis of golf equipment and golf apparels. The report also entails the market share of the major players in China golf equipment and apparels industry. An analysis of the future of golf equipment and apparels market in China is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in China.

China Golf Industry Market

The golf industry in China has evolved remarkably both in terms of the nature of the sport and market size over the past one decade. The development of domestic golf market was fueled by strong economic growth and huge investment prospective from the overseas market into the new golf courses development in the recent years. In addition to this, growing number of golf courses as compared to that in the past, increasing per capita income per person, increasing golf sport awareness and recognition of golfers in China in the international golf events, golf tourism and real estate development are few more factors which have supported the China’s golf industry growth rate over the years.

Initially, the golf industry development was sluggish across country and prior to 1990, there were merely 10 courses in the entire China. The first modern golf course in China was named, Chung Shan Hot Springs in Zhongshan, Guangdong in 1984. With economic growth, the existing golf courses facilities have reached to ~ in 2013. Further, it is expected that golf facilities market will more than double in the next five-six years and reach to over ~ golf courses by 2020.

Although China is an importer of golf infrastructure but for golf equipment and apparels, China is an exporter. In the last five years, nearly ~ golf courses were developed and almost all heavy golf equipment such as irrigation system, green grasses and other high end technologies were imported from the US, Taiwan and Japan. Approximately, ~ golf courses in China have relied on imported golf technologies. On the other hand, many international golf manufacturers have set up their factories in China so as to bring down their production cost and majority of golf goods are imported rather than consumed by the domestic golfers. As a consequence of this, golfers in China prefer international brands to domestic manufactured golf goods. Thus, there is lack of domestic competition with the foreign brands.

Golf equipment and apparels market in China generated revenue worth around USD ~ million in 2013, registering a CAGR of 9.7% from 2008-2013. TaylorMade- Adidas is known for its moveable-weight technology and held the largest share in the market capturing ~% of the China golf equipment and apparels market in 2013. The vast golf product range and continuous R&D endeavors along with its popularity among the masses have been the key factors responsible for the dominant share of TaylorMade in China. The golf equipment and apparel revenue in the country will reach USD ~ million in 2015 from USD ~million in 2013 and will further rise by 10.4% and ~% in 2017 and 2018 respectively to reach USD ~ million in 2018. Overall golf equipment and apparel market is anticipated to grow consistently at a double digit CAGR during 2013-2018, similar to the last five year growth trend.

Nevertheless, certain issues will hinder the market growth in the next five years. These include low proportion of golfers in comparison to population of China. China had only ~% of golfer’s strength in 2013, when compared to overall population of China. Additionally, China had ~% of the total golf courses in the world in 2013 while the US had more than 38% of world golf courses during the year. Golfer’s to course ratio in the country is also very small in comparison to developed golf market nation such as the US, Japan and European countries.

Key Topics Covered in the Report

·         Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
·         Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
·         Introduction of China Golf industry
·         Overview of China Golf Tourism Market and China Golf Events Market
·         China Golf Equipment and Apparels Market Size by Revenue, 2008-2013
·         Market Segmentation of China Golf Equipment and Apparels Market by Products, 2013
·         Trends and Developments in China Golf Equipment and Apparels Market
·         Market Share of Major Players in Golf Equipment and Apparels Market, 2013
·         Future Outlook and Projections of China Golf Equipment and Apparels Market, 2014-2018
·         Analysis of Golf Infrastructure in China
·         SWOT Analysis of China Golf Industry
·         Macroeconomic Factors of China Golf industry
·         Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

TABLE OF CONTENTS

1.         Asia-Pacific Golf Industry Introduction

2.         Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013

3.         Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013

3.1.      By Golf Equipment and Golf Apparel and Accessories, 2013

3.1.1.   Asia-Pacific Golf Equipment Market Overview, 2013

3.1.2.   Asia-Pacific Golf Apparels Market Overview, 2013

3.2.      By Geography (Japan, China, Australia, India), 2008-2013

4.         China Golf Industry Introduction

5.         China Golf Tourism Market Overview

6.         China Golf Events Market Overview

7.         China Golf Equipment and Apparels Market Introduction and Market Size, 2008-2013

7.1.      China Golf Equipment and Apparels Market Segmentation by Products, 2013

7.2.      Market Share of Major Players in China Golf Equipment and Apparels Market, 2013

7.3.      China Golf Equipment and Apparels Market: Trends and Developments

Increasing Golf Sports Participation

Lack of Domestic Players

Deeply Rooted Retail Channel

7.4.      China Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018

8.         Analysis of Golf Infrastructure in China

8.1.      Golf Courses in China, 2008-2013

8.1.1.   By Size, 2010 & 2013

8.2.      New Golf Course Developments, 2008-2013

8.3.      Golfers Population in China, 2008-2013

8.3.1.   By Core and Occasional Golfers, 2011-2013

8.3.2.   By Age Group, 2013

8.3.3.   By Gender, 2008 & 2013

8.4.      Rounds Played at Golf Courses in China, 2009 2013

8.4.1.   By Regions, 2013

8.4.2.   By 18- Hole Golf Courses, 2009-2013

8.5.      Annual Income of Golfers in China, 2013

8.6.      Consumer Behavior on Golf Consumption in China, 2013

8.6.1.   Annual Expenditure on Golf Related Goods and Services by Golfers in China, 2013

8.6.2.   Golf Brands Preference by golfers in China, 2013

9.         China Golf Industry Market: SWOT Analysis

10.       China Golf Industry Macroeconomic Factors: Historicals and Projections

10.1.    Population, 2008-2018

10.2.    Golfer’s Population, 2014-2018

10.3.    Exchange Rate of Chinese Yen Compared to the US Dollar, 2008-2013

10.4.    Consumption Expenditure of Households on Recreation and Culture in China, 2008-2018

10.5.    Golf Courses in China, 2014-2018

10.6.    China New Golf Course Developments, 2014-2018

10.7.    Real GDP Growth in China (%), 2008-2014

11.       Asia Pacific Golf Industry: Trends and Developments

Burgeoning Online Market for Golf Equipment and Apparels

Popularity of Golf is Growing in North Asian Countries

Large Number of Golf Courses in Asia- Pacific Region

Golfer Population in Asia-Pacific Region (Trend Analysis)

Increasing Women Participation Rate

Advent of Golf Clubs Technologies

Short Golf Game Strategy

Golf Gaming Technologies

12.       Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019

12.1.    By Geography (Japan, China, Australia, India), 2014-2018

12.2.    Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects

13.       Appendix

13.1.    Market Definitions

13.2.    Abbreviations

13.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

13.4.    Disclaimer

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

Japan Golf Industry Outlook to 2018 - Driven by Rising Demand for Women Golf Apparels

Japan Golf Industry Market Report provides a comprehensive analysis of the market dynamics of the golf industry in Japan. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market, golf courses and driving ranges market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation on the basis of golf clubs, golf balls, golf goods, golf wear and other golf goods. The report also entails the market share of the major players in Japan golf equipment and apparels industry. An analysis of the future of golf equipment and apparels market in Japan is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in Japan.

Japan Golf Industry Market 

Japan golf industry recorded a negative CAGR of 2.6% from 2008-2013. The market has experienced a decline in terms of revenues over the last five years and the revenues generated by the market reached USD ~ million in 2013 decreasing from USD ~ million in 2008. The major reason for deterioration in the overall revenue of the industry was due to decline in the total golf participation rate, allied with the significant drop in the expenditure pattern per household on the sporting goods and recreational activities.

Golf economy in Japan consists of golf courses revenues, driving ranges revenues and sales of golf equipment and apparels. The contribution of golf courses revenue has declined from ~% in the year 2008 to ~% in 2013. On the other hand, drive range revenue and sales of equipment and apparels segments have increased within the industry and held a share of ~% and ~% respectively in Japan golf market during 2013.

The golf equipment and apparels market in Japan consists of golf clubs, golf balls, golf goods, golf wear and other golf goods. While golf clubs, golf goods, golf wear and other golf goods categories have showcased a steady growth within the golf equipment and apparels market in the last few years, there has been a decline in the revenue of golf balls category. Japan golf clubs market revenue amounted to USD ~ million in 2013 against USD ~ million in 2010 and registered a CAGR of 1.1% during the period of 2008-2013. Golf wear has the second largest share in golf equipment and apparels market in Japan and accounted for ~% share in the overall market in 2013. In 2013, female golf wear accounted ~% share in the overall golf wear market revenue while men golf market contributed a share of ~%.

The market in 2013 was led by the domestic player Dunlop Sports with ~% contribution to the golf equipment and apparels market revenue. Currently, the company is marketing three golf brands in Japan, named Srixon, XXIO and Cleveland. The second leading player in golf equipment and apparels market in Japan is TaylorMade-Adidas Golf which contributed ~% to the overall revenue of golf equipment and apparels in 2013. The company generated total revenue of USD ~ million from global sales and USD ~ million from Japan golf equipment and apparels in 2013. Others brands such as Titleist, Bridgestone, Maruman, Macgregor, Yonex, Honma, Kasko, PRGR, Katana and others contributed a share of ~% to the overall market in 2013.

Japan has one of the highest number of golf courses in Asia-Pacific region. However, a negative CAGR of 0.7% was recorded in the growth of golf courses in Japan during 2008-2013. Pacific Golf Management (PGM) Group has the highest number of golf courses in Japan, with ~ owned, leased and contracted golf courses. The company owned around ~% of the total golf courses in Japan in 2008 which has inclined to ~% in 2013. Japan also has around ~ driving ranges in 2013 which are spread all over the country. Golf courses and driving ranges have been serving around ~ million golfers, on an average ever year.

Over the next five years, the golf market in Japan is anticipated to be gloomy. By 2018, golf industry is estimated to reach USD ~ million and thereby registering a negative CAGR of 0.4% over a period of 2014-2018. The dwindling golfers in the country over the next couple of years are likely to hamper the growth of the market. Nonetheless, focus towards baby boomer population, creating golf awareness among youth, increasing golf popularity among female, increase in number of golf tournaments for handicap and amateurs golfers and golf tourism expansion are few attempts that golf courses operators and associations are executing to boost the golf enthusiasm in the country.

Key Topics Covered in the Report

·         Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013

·         Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013

·         Overview of Japan Golf Tourism Market and Japan Golf Events Market

·         Japan Golf Market Size by Revenue, 2008-2013

·         Japan Golf Market Segmentation by Golf Courses Revenues; Driving Ranges Revenues and Sale of Golf Equipment and Apparels, 2008-2013

·         Market Segmentation of Japan Golf Equipment and Apparels Market by Products 2010-2013

·         Market Share of Major Players in Golf Equipment and Apparels Market

·         Trends and Developments in Japan Golf Equipment and Apparels Market

·         Analysis of Golf Infrastructure in Japan

·         Major Golf Management Groups in Japan

·         SWOT Analysis of Japan Golf Industry

·         Macroeconomic Factors of Japan Golf industry, Current and Projections

·         Future Outlook and Projections of Japan Golf Market and Market Segments, 2014-2018

·         Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market

·         Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

India Golf Industry Outlook to 2018 – Increasing Golf Real Estate Projects to Escalate Growth

The report titled “India Golf Industry Outlook to 2018 – Increasing Golf Real Estate Projects to Escalate Growth” provides a comprehensive analysis of the market dynamics of the golf industry in India. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market and golf courses development and operation market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation on the basis of golf equipment and golf apparels. The report also entails the market share of major players in India golf equipment and apparels industry. An analysis of the future of golf equipment and apparels market in India is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in India.

India Golf Industry 

With rising income level of middle income group, growing purchasing power, rising middle class populace, corporate events, talk shows, media exposure and greater participation in sport by youth, golf as a sport has developed remarkably in India in the last couple of years.

Golf on a global level, is a very popular game which is played by millions of people. Nevertheless, India golf demand in particular, is merely a fraction in comparison to the global golf industry. Golf industry in India is at early development stages, which has gained popularity among urban populace. Along with real estate projects, golf has emerged as a very powerful industry that has been attracting a large portion of the populace in the country. On the basis of percentage, return of investment on standalone golf facilities is usually low. Thus, from the profit point of view, it is wiser to develop a golf facility with real estate project. Further, Land obligation for a golf course area differs by the purpose of it. The average cost to build an 18-hole golf course in India is approximately USD ~. While a standard Golf Course can be built in between USD ~ per acre, it does not include any civil building works.

An upward transition has been observed in the interest level for golf especially among young people in the country. This was mainly due to the affordability and availability of the sport. Historically as well as in the present times, there has been handful of golfers in India. A total of ~ golfers and ~ golf courses were recorded in the country in 2013. In addition to this, currently, India has around ~ golf courses of international standards. Further, several golf competitions held in the country also drew significant attention from domestic and international tourists. It has been found that majority of business & professional purpose tourists played golf during their trip to India as they considered golf sport as medium to improve business network in 2013.

The golf equipment and apparels market was valued at USD ~ million in FY’2014 which has inclined from USD ~ million in FY’2008, registering a CAGR of 8% over a period of FY’2008-FY’2014. The market has recorded revenue of USD ~ million in FY’2007. The market has grown at a rate of ~% over the period of FY’2007- FY’2013 while ~% growth rate was witnessed from FY’2010-FY’2013. Golf clubs and balls has been the major contributor to the golf equipment and apparels market in India with a share of approximately ~% in FY’2014 and value sales of USD ~ million as of FY’2014. In FY’2013, the most selling club was drivers, which held a share of ~% to the Indian golf clubs market. Further, the sale through India online golf retail market has recorded a share of ~% in FY’2014 to the golf equipment and apparels market in India. The concept of online golf retailing was introduced in the last couple of years in the Indian market.

India golf equipment and apparels market is concentrated by international players which includes Callaway Golf India, TaylorMade Golf, Titleist, Nike and Ping. The market is led by TaylorMade- Adidas India which accounted for a share of approximately ~% in Indian golf equipment and apparels market in FY’2013. Nevertheless, the structural changes in the management and the decision to shut their direct operations of TaylorMade-Adidas in the Indian market, has drastically declined the revenue growth of the industry during the year 2013. This in turn provided impetus to Callaway golf, which captured a significant market position in golf industry in India and has emerged as the largest seller of golf equipment in the domestic market in FY’2014, with a share of ~% to the market. In near term, the market of golf equipment and apparels market in the country is anticipated to reach USD ~ million in FY’2019 from USD ~ million in FY’2014, thus growing at a CAGR of ~% during FY’2015-FY’2019.

Key Topics Covered in the Report

·         Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013

·         Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013

·         Introduction of India Golf industry

·         Overview of India Golf Course Development and Operations Market, India Golf Tourism Market and India Golf Events Market

·         India Golf Equipment and Apparels Market Size by Revenue, FY’2008-FY’2014

·         Market Segmentation of India Golf Equipment and Apparels Market by Products and Distribution Channel, FY’2008-FY’2014

·         Trends and Developments in India Golf Equipment and Apparels Market

·         Market Share of Major Players in Golf Equipment and Apparels Market

·         Future Outlook and Projections of India Golf Equipment and Apparels Market, FY’2015-FY’2019

·         Analysis of Golf Infrastructure in India

·         Top Golf Courses in India, 2013

·         SWOT Analysis of India Golf Industry

·         Macroeconomic Factors of India Golf industry

·         Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market

·         Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

TABLE OF CONTENTS

1.         Asia-Pacific Golf Industry Introduction

2.         Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013

3.         Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013

3.1.      By Golf Equipment and Golf Apparel and Accessories, 2013

3.1.1.   Asia-Pacific Golf Equipment Market Overview, 2013

3.1.2.   Asia-Pacific Golf Apparels Market Overview, 2013

3.2.      By Geography (Japan, China, Australia, India), 2008-2013

4.         India Golf Industry Introduction

5.         India Golf Course Development and Operations Market Overview

6.         India Golf Tourism Market Overview

7.         India Golf Events Market Overview

8.         India Golf Equipment and Apparels Market Introduction

8.1.      India Golf Equipment and Apparels Market Size by Revenue, FY’2008-2014

8.2.      India Golf Equipment and Apparels Market Segmentation by Products, FY’2008-FY’2014

8.3.      India Golf Equipment and Apparels Market Segmentation by Distribution Channel, FY’2013 & FY’2014

8.4.      Price Analysis of Golf Equipment by Brands in India

8.5.      Market Share of Major Players in India Golf Equipment and Apparels Market, FY2013     

8.6.      India Golf Equipment and Apparels Market: Trends and Developments

International Brands Seeking Entry into Indian Market

Promotion of Golf in Schools and Opening of Golf Academy

Introduction of Golf Leagues to Boost Golf Sports Sector in India

Budding Awareness of Fitness in India

8.6.1.   India Golf Equipment and Apparels Market Future Outlook and Future Projections, FY’2015-FY’2019

9.         Analysis of Golf Infrastructure in India

9.1.      Number of Golf Courses in India, 2008- 2013

9.2.      Distribution of Golf Courses, 2013

9.2.1.   By Availability Zone, 2013

9.2.2.   By Private, Public and Resort Golf Courses, 2013

9.2.3.   By Different Zones, 2013

9.2.4.   By Types (Hill Station, International Standard, Tea Garden and Signature Golf Courses), 2013

9.2.5.   By Size (9- Hole, 18-Hole and 27-Hole Golf Courses), 2013

9.2.6.   By States, 2013

9.3.      Golfer’s Population in India, 2013

9.3.1.   By Armed Forces and Civilian Population, 2013

9.3.2.   By Gender, 2013

9.3.3.   By Age Group, 2013

9.4.      Top Golf Courses in India, 2013

10.       India Golf Industry Market: SWOT Analysis

11.       India Golf Industry Macroeconomic Factors: Historicals and Projections

11.1.    Population of India, 2008-2018

11.2.    Consumer Spending on Recreational Activity, FY’2008-FY’2018

11.3.    Inflation in India (%), 2011-2014

11.4.    Exchange Rate of Indian Rupee Compared to the US Dollar, FY’2008-FY’2013

11.5.    India Real Estate Market Size by Revenue, FY’2008-FY’2018

12.       Asia Pacific Golf Industry: Trends and Developments

Burgeoning Online Market for Golf Equipment and Apparels

Popularity of Golf is Growing in North Asian Countries

Large Number of Golf Courses in Asia- Pacific Region

Golfer Population in Asia-Pacific Region (Trend Analysis)

Increasing Women Participation Rate

Advent of Golf Clubs Technologies

Short Golf Game Strategy

Golf Gaming Technologies

13.       Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019

13.1.    By Geography (Japan, China, Australia, India), 2014-2018

13.2.    Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects

14.       Appendix

14.1.    Market Definitions

14.2.    Abbreviations

14.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

14.4.    Disclaimer

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