Wednesday, December 23, 2015

Rising Significance of Fitness and Reducing Subscription rates to Foster Growth of Brazil Fitness Industry: Ken Research

The BrazilFitness Industry will continue to grow over the next few years with the increasing instances of obesity, rising significance of appearances in daily life, and improving economic conditions in the country. However, the unstable economic and political conditions of the country are anticipated to restrict the growth rate for the industry. Revenues from the Brazil fitness industry are expected to expand to over USD 5 billion in 2019, growing at a CAGR of ~% from 2015 to 2019.  
The industry is expected to witness greater demand from cities such as Sao Paulo and Rio de Janeiro, where the maximum numbers of fitness centers are established and a majority of the urban and middle class population resides. The rising health issues accompanied with rising awareness about fitness, the sedentary lifestyles, new forms of fitness activities and lower subscription rates by the fitness centers would drive the industry forward.



In terms of individual markets, the Brazil fitness services market has been the major contributor to the revenues of the Brazil fitness industry. The fitness equipment market has complemented the existence of the services market. A rise in the fitness centers would lead to a rise in the demand for fitness equipments hence increasing the size of the industry. The launch of innovative forms of maintaining physical fitness in the fitness services has also attracted a lot of subscribers. However, a large part of the Brazil fitness services market is unorganized. The organized chains comprise of a very small part of the market.
The fitness equipment market in Brazil receives a boost with a rise in the number of fitness center subscriptions and the number of centers as well. Additionally, people have started keeping equipments for workout at home as well. Equipments such as treadmills and dumbbells are extensively used at homes. The fitness equipment market is dominated by the domestic brands of Brazil.
With the economic conditions improving, the industry is expected to witness stable growth rates further. The overall industry which comprises of fitness services and equipment market is expected to reach a CAGR of ~% from 2015 to 2019. However, it is predicted that the industry would experience a decline in the CAGR from the previous years. This is due to the lack of obese people willing to join fitness centers in Brazil and the slow economic recovery of Brazil. The increase in the concentration of obese people further would present itself as an opportunity to be tapped by the fitness industry.
“Brazil is the world’s second largest fitness industry in terms of number of fitness centers. With the increasing number of international sports events being conducted in Brazil and the rise in the instances of obesity and related health issues such as diabetes and hypertension, the fitness industry would play a major role in the country. Use of poor quality second hand equipment, upcoming trend of video on demand services for exercising and the poor investment climate serve as the major drawbacks for the industry.”, according to the Research Analyst, Ken Research.
The report titled “Brazil Fitness Services and Fitness Industry Outlook to 2019 provides detailed overview on the Brazil Fitness Industry and helps readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in coming years. The report will help industry consultants, fitness equipment manufacturers, fitness service suppliers as well as other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Key Topics Covered in the Report:
Brazil Fitness Industry
-          Market Size by Revenues
-          Market Segmentation by
o   Fitness Services and Equipment
Brazil Fitness Services Market
-          Market Size by Revenue
-          Market Segmentation by
o   Product Categories
o   Nature of Organization
o   Regional Demand
o   Services Provided
o   Subscription Charges
o   Area of the Gym
Brazil Fitness Equipment Market
-          Market Size by Revenue
-          Market Segmentation by
o   Source of Procurement
o   Regional Demand
o   End Users
o   Institutional Users
o   Type of Equipment
-          Growth Drivers
-          Trends and Development
-          Issues and Challenges
-          SWOT Analysis
-          Competition and Market Share
-          Future Outlook
-          Analyst Recommendations
-          Macro Economic Parameters

Key Product Mentioned in the Report
Personal Trainers
Gym
Pilate
Yoga
Martial Arts
Swimming
Treadmills
Stationary Bikes
Elliptical Machines
Free Weights
Machines

Companies Covered in the Report
Bio Ritmo
Bodytech
Companhia Athletica
Runner
Movement
Life Fitness
Technogym
Matrix

Related Reports:




 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Wednesday, December 2, 2015

India Pharmacy Retail Market Outlook to 2020-kenresearch

Ken Research announced its latest publication Thepharmacy retail market in India will continue to grow at a considerable pace in the next few years with the proliferation of pharmacy retail stores in different regions across the country especially in tier-2 and tier-3 cities, thus easing the access to pharmacy retail products. The market is predicted to grow at a CAGR of 14.0% from FY’2016-FY’2020 and is expected to cross INR ~ billion by FY’2020. The future of the industry is predicted to be driven by large investments by organized retailers and technologically driven with the increase in adoption of Pharmacy Information System (PIS) softwares. Many retailers have started utilizing smart devices to provide alerts through SMS, keep customer data to assist in medications and many more. Spurring investments to open up new retail stores, increase in penetration in rural areas, and establishment of online pharmacy are a few of the trends witnessed by the industry. The idea of organized pharmacy retail chains is relatively new in the business and will observe a higher growth rate in the future and widen its customer base coupled with expansion in their market share. Key factors that will drive growth of pharmacy retailing will include elevation in urbanization, improvement in medical and health related awareness, increase in household expenditure, and rising literacy rate.



With the augment in penetration of internet and smartphones, the demand for online pharmacies would rise, resulting in rapid expansion of online pharmacies. In addition to that, with the introduction of new technologies such as telemedicine and e-prescriptions, it is likely that expenditure on IT investments mainly on softwares such as PIS would further rise to integrate billing and with the patient’s records across hospital based pharmacies and standalone organized pharmacies.
“In the long run, the revenues pertaining to pharmacy retail market are estimated to rise mainly from the OTC drugs and private label goods segment. This market is predictable to grow fast as more number of organized retailers is anticipated to enter the pharmacy retail market. Moreover, with an increase in self-medication trend amongst the people, the sale of OTC drugs will likely bolster in the next five years. The growth of this market in the long run will be further infused by the transformation of organized pharmacy retail stores to “wellness stores”. Hence, the market is expected to attain revenues worth INR ~ billion by FY’2020”, according to the Research Analyst, Ken Research.
The report titled India Pharmacy Retail Market Outlook to 2020” provides detailed overview on the pharmacy retail market in India and helps the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon the changing industry dynamics in coming years. The report will help industry consultants, pharmacy retailers, hospitals, entrepreneurs and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Related Reports:

 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249


Tuesday, November 24, 2015

Increasing Number of TV Households and the Advent of Digitization to Spur Future Growth in India Pay TV Market: Ken Research

Increasing TV Penetration, Rising Household expenditure on Entertainment and the Drive for Digitization to Support Market Growth
November 2015
The Pay TV Market in India  will continue to grow at a considerable pace in the next few years with the rise in demand for television subscriptions due to rising personal disposable income and the rising number of TV viewing households. The market is predicted to grow at a CAGR of ~% from FY’2016- FY’2020 and is expected to cross INR ~ billion by FY’2020. Increasing television and internet penetration, demand for advanced technology, better quality of television viewing and government support will drive the growth of the industry in the future. More than ~% of the subscription revenues of the sector is expected to be attributed to the cable TV segment of the market.
Cable TV Market is expected to be the biggest contributor in the overall revenue of the Pay TV Market of India over FY’2016-FY’2020. The second largest revenue contributor would be the DTH market with a share of ~% in the subscription revenue of Pay TV market by FY’2020. India’s IPTV market is expected to acquire a little growth from its previously sluggish performance owing to the increased broadband penetration rates and investments in internet technology.


The Pay TV market has developed in both the rural and the urban areas. However, the rate of growth of pay TV subscriptions has been more rapid in the rural areas than the urban areas due to the introductions of alternative forms of subscription such as DTH. DTH has been able to overcome the disadvantages of the cable TV market. Therefore the cable dry areas which include the rural areas primarily, have experienced a growth in the number of DTH connections.
“While the technological innovations, enhanced features and services, better quality of display, rising television viewers, consolidation of local cable operators and the government’s digitization process in the market will result in increased spending on Pay TV sector in India. The strict regulatory framework, the high costs of advanced technology, lack of appropriate investments and high tax structure are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.
The report titled “India Pay TV Market Outlook to 2020,” provides detailed overview on the Pay TV Market in India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, various media professionals and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Key Topics Covered in the Report:
-          India Pay TV Market Size by
o    Revenues
o   Number of Subscribers
-          Market Segmentation by
o   Technology
o   Regional Demand
o   Source of Revenue
-          India Cable TV Market Size by
o   Revenues
o   Number of Subscribers
-          India Cable TV Market Segmentation by
o   Technology
o   Regional Demand
-          India DTH Market Size by
o   Revenues
o   Number of subscribers
-          India DTH Market Segmentation by
o   Regional Demand
-          India IPTV Market Size by 
o   Revenues
o   Number of Subscribers
-          India IPTV Market Segmentation by
o   Regional Demand
-          Trends and Development
-          SWOT Analysis
-          Competition and Market Share
-          Government Regulations
-          Growth Drivers
-          Issues and Challenges
-          Future Outlook
-          Analyst Recommendations
-          Macro Economic Parameters

Key Segments Mentioned in the Report
Pay TV
Cable TV
DTH
IPTV

Players Covered in the Report
Cable TV
Hathway Cables and Datacom Ltd
Den Networks
Siti Cable

DTH Market
Tata Sky
Dish TV
Bharti Airtel
Videocon D2H
Reliance
Sun TV
IPTV Market
Bharti Airtel
Bharat Sanchar Nigam Limited
Mahanagar Telephone Nigam Limited
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249


Thursday, November 19, 2015

Demand for High Specification Rigs and Increase in Deepwater Drilling Activities to Shape Market Potential for Middle East Oilfield and Drilling Services: Ken Research

The upstream companies operating in Middle East sought jackups rigs with more specifications so as to drill more efficiently and optimize the costs of operations.
Rigs with enhance technical capability and better safety standards were demanded by the operators so as to drill at more depth and in challenging environments. Deterioration in the production levels from the existing fields and quest to explore new sources led to demand of high specialization rigs in the market. Drilling rig manufacturers like Lamprell received various orders for building up of new high specification jackups. Reduced levels of production from the existing fields, day rates of the jackups and other factors contributed to build up an environment suitable for the drilling contractors to operate at good profit margins. Increased demand of rig specification jackups with the drilling capability of more than 350 feet of water is required. Saudi Aramco and other major NOCs of Middle East planned several deepwater drilling projects to keep up with the production levels of future and to keep up with the crude oil supply in case of disruptions in the market.
Middle East possesses a vast potential of offshore discoveries to be made of large hydrocarbon reserves. The production in Middle East from large onshore and shallow water reserves started to decline which led to enhance the offshore deepwater and ultra deepwater production defined by drilling at least 1,000 ft below the sea level. The global capital expenditure in deep water E&P activity was USD 41.6 billion in 2014 and after Asia, Middle East is expected to see the fastest growth in deep water exploration and production spending. Drilling and completion followed by the subsea equipments shall form the major part of the Deep Water E&P segment. With increased E&P spending in the deep water and ultra deep water, OFS providers as well as the drilling equipment providers are anticipated to face challenges in terms of designing, deploying and operating related faculties and platforms in safe and profitable manner. An urgent need of ultra deep water rigs and facilities will enhance the OFS and drilling services market. Various seismic bids are already under review in several countries in Middle East with large offshore potential. Several contracts have been awarded for deep water and ultra deepwater exploration in Middle East. The deepwater and ultra deep water market requires continues supply of better technology and infrastructure which provides a great opportunity for the OFS providers and drilling equipments providers to enhance their productivity.
According to an industry veteran, “The drilling services industry will be dominated by the drilling rigs especially the jackups followed by other drilling tools and products. The crude oil slump has definitely impacted the demand of the oil and gas drilling services. However the condition is likely to improve in the years to come as the price of the commodity shall be stabilized.
The Research Analyst, at Ken Research recommends that the players operating into the drilling and oilfield services have to enhance their E&P expenditure.  Moreover, as per the scenario, most of the wells in the Middle East are drilled onshore. However, as the companies are projected to venture into the offshore markets, the offshore applications of these techniques are likely to witness an increase especially in the regions like UAE, Saudi Arabia and Oman where the onshore drilling market share is anticipated to deteriorate.

The report titled Middle East Oilfields and Drilling Services Market Outlook to 2019 provides detailed overview on the oilfield and drilling services market and will help oilfield service companies and drilling service providers which help in the extraction of oil through offshore and onshore drilling operations. Moreover, the report will be helpful for the government to assess the potential of Middle East region, energy and oil companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Related Reports:
 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Tuesday, November 3, 2015

Indonesia E-commerce Market is Expected to Reach USD 16.4 Billion by 2019: Ken Research

·         Future growth of Indonesia e-commerce is expected to be led by online retail and online travel segments
·         The market leaders, Amazon (Online Retail), Wego (Online Travel), Facebook (Online Advertising),  LYTO (Online Entertainment- Gaming Publisher) are expected to maintain focus on emerging markets and local brands (Lazada, Zalora, Tokopedia, Tiket, PT Megaxus) to compete with other players in the industry

Ken Research announced its latest publication on “Indonesia E-Commerce Market Outlook to 2019” which provides a comprehensive analysis of the online retail, online travel, online advertising and online entertainment markets in Indonesia. The report covers various aspects such as market size of Indonesia online commerce market, segmentation on the basis of mode of distribution and purpose of industry, trends and developments and government regulations. The report is useful for online commerce vendors, departmental store retailers, retail chains and new players venturing in the market.


The e-commerce market in Indonesia has witnessed a significant growth in recent years on account of rising demand for online products fueled by introduction of mobile applications. The surge in growth is majorly originated from growth in retail and travel as a segment of e-commerce market. The growth in retail and travel segment has been largely led by domestic factors such as rising urban population, increasing product portfolio, phenomenal growth of cell phones and large scale public investments. The Indonesia e-commerce market revenues have grown at a CAGR of 25.5% from 2009-2014.
According to the research report, the Indonesia e-commerce market will grow at a considerable CAGR rate thus exceeding USD 16.4 billion by 2019 due to the increasing internet penetration and secure online payment gateways.
“Rising disposable income, rise in urban population and an increase in the product portfolio of online retailers will result in increased spending on e-commerce market in the Indonesia, while inefficient transportation channel and fraudulent image of online shopping are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Associate, Ken Research.
Key Topics Covered in the Report:
Indonesia E-Commerce
-          Market Size by Revenue
-          Market Segmentation by
o   Distribution Model
o   Purpose of Industry
-          Online Retail-  Segmentation by Types of Goods, Type of Model Used, Type of Devices and Mode of Payment
-          Online Travel- Segmentation by Mode of Transport, By Tickets and By Device used for Booking
-          Online Advertising- Segmentation by Types of Advertisements, By Verticals, By Performance Model
-          Online Entertainment- Segmentation by Types of Sources
-          Consumer Profiles
-          Business Models
-          Trends and Development
-          SWOT
-          Competitive Landscape and Market Share of Major Players
-          Growth Drivers, Pre-requisites
-          Future Outlook
-          Analyst Recommendation
-          Macro Economic Parameters
Products Covered in the Report
Online Retail, Clothing/ Apparel and Footwear, Beauty/ Cosmetics Products, Electronic Products, and Furniture, Utensils, bags, Online Travel, Travel Agents, Domestic, International Tickets, Flights, Bus, Rail, Road, Search, Display, Video, Mobile Advertising, Online Gaming, Videos, Movies, Newspaper, Social Networking, Online Entertainment, Gaming
Companies Covered in the Report
Online Retail (Amazon, MotihariMall.com, Blanja, Lazada, Blibli, Zalora, PlasaMSN and others)
Online Travel (Wego, Tiket, Traveloka, Valadoo and others)
Online Advertising (Facebook, Google, Blogspot, Youtube, Others)
Online Entertainment (PT. Lyto Datarindo Fortuna, PT. Kreon, PT. Megaxus Infotech)
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249