Ken research announced its recent report on, “Personal Accident and Health Insurance in Malaysia, Key Trends and Opportunities to 2020 “ Report provides a detailed outlook by product category and a comparison of the Malaysian insurance industry with its regional counterparts. It provides key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, total assets, total investment income and retentions during the review period (2011-2015) and forecast period (2015-2020). The report also analyses distribution channels operating in the segment, gives a comprehensive overview of the Malaysian economy and demographics, and provides detailed information on the competitive landscape in the country. The report brings together research, modelling and analysis expertise, giving insurers access to information on segment dynamics and competitive advantages, and profiles of insurers operating in the country. The report also includes details of insurance regulations, and recent changes in the regulatory structure.

General insurance is typically defined as any insurance that is not determined to be life insurance. General insurance or non-life insurance policies include personal accident and health insurance. The Malaysian personal accident and health insurance segment accounted for a 4.2% of the industry's direct written premium in 2015. The share of the insurance industry’s written premiums in 2012 was the lowest share of all the segments. Changing lifestyle patterns and the prevalence of diseases such as diabetes, respiratory disorders and other critical illnesses led to a rise in healthcare expenditure, which is generating a demand for health insurance. The threat of cancer, diabetes and respiratory disorders has encouraged personal accident and health insurers to expand their product portfolios. Rising levels of healthcare expenditure, increasing employment rates and industrial growth drove growth in the segment during the review period.

The Malaysian healthcare system comprises public and private healthcare services and the aging population is expected to drive the segment over the forecast period, due to an increase in demand for cover. The personal accident and health segment is moderately concentrated, with the 10 leading insurers collectively accounting for more than sixty percent of premiums in 2016. The costs associated with private healthcare exclude participation from lower income demographics. However, with industrial growth, positive employment opportunities and rising GDP, the nation’s middle class population is expected to increase over the forecast period and drive growth in the personal accident and health segment.

Rising consumer healthcare expenditure and limitations of public healthcare system will provide new areas of growth. Changing lifestyle patterns and an increase in the prevalence of a number of common diseases led to a rise in consumer expenditure on private health insurance during the review period, with an increasing proportion of the country’s population opting for voluntary medical policies, some of which are provided by employers. The main reason behind the rise in healthcare expenditure can be attributed to the fact that consumers are inclined to avail private healthcare in order to receive a better quality service. Private healthcare is therefore gaining in popularity, despite the guarantee of care under the government’s public healthcare system. The government’s healthcare initiatives ensure health insurance for the foreign working population. However, the insufficient number of public healthcare centres and technological limitations encourage foreign workers to purchase private health insurance.

Rising life expectancy and aging population will, drive growth Increasing life expectancy was a key driver of growth in the personal accident and health segment during the review period. Life expectancy is used to calculate the premium to be paid by policyholders when purchasing a life and personal accident and health insurance policy. According to World Bank data, in 1960, the average life expectancy of a Malaysian male was 59.4 years, and for females, it was 60.3 years. In 2011, this figure reached 72.1 years for men and 76.5 years for women. Life expectancy is expected to increase further by the end of the forecast period. This trend indicates a need for insurers to provide medical plans to cover policyholders beyond the current life expectancy, which will contribute towards the growth of the personal accident and health segment.

The boost in medical insurance premiums this year is a direct result of higher healthcare costs, according to agents who have to bear the bad news to their clients. Calling for insurance companies to justify the increase with facts and figures, Namlifa president James Bong, said the pricier coverage would also hinder Bank Negara’s goal to achieve a 75% insurance penetration rate by 2020 and burden the public healthcare system.

The Malaysian personal accident and health insurance segment is highly competitive, and contains both domestic and foreign insurers. LIAM suggested all stakeholders, including the government, insurance companies, private hospitals and doctors, as well as consumers work together to address the higher costs. Leading companies include: Allianz General, Berjaya Sompo Insurance, Etiqa Insurance, Lonpac Insurance, MAA Assurance, MSIG Malaysia, Tokio Marine Insurance (Malaysia) and Uni. Asia General Insurance. Increasingly, we see companies are involving themselves in the social media space, and undergoing a re-branding to lifestyle and wellness companies, and not just a company that sells insurance. In addition, the increasing and unparalleled progress in technology allows insurers the chance to really reduce and simplify their offerings to the customer, with a handy approach allowing them the chance to connect and integrate themselves into the lives of customers instantly from anywhere. 2020 will be the times of change, and both insurers and operators alike need to be keenly aware of the changes they face from 2016 and beyond.

Key Topics Covered in the Report:

Non-life insurance industry

Global life insurance

Life insurance businesses

Insurance sector worldwide

Malaysia non- life insurance market research

Non-Life insurance sector trends Malaysia

Malaysia General insurance regulations

Health insurance market research Malaysia

Health insurance demand Malaysia

Personal Accident Insurance Malaysia

For more coverage click on the link below:

https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/personal-accident-health-insurance-malaysia-key-trends-opportunities/78833-93.html

Related links:

https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/personal-accident-health-insurance-peru-key-trends-opportunities/78829-93.html

https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/personal-accident-health-insurance-singapore/74585-93.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Motor Insurance Dominate Non-Life Insurance Industry in Malaysia : Ken Research

Ken Research announced its recent publication on, "Non-Life Insurance in Malaysia, Key Trends and Opportunities to 2020". Report provides a detailed outlook by product category for the Malaysian non-life insurance segment, and a comparison of the Malaysian insurance industry with its regional counterparts. It provides values for key performance indicators such as written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, total assets, total investment income and retentions during the review period (2011-2015) and forecast period (2015-2020). The report also analyses distribution channels operating in the segment, gives a comprehensive overview The report brings together modelling and analysis expertise, giving insurers access to information on segment dynamics and competitive advantages, and profiles of insurers operating in the country.

The report also includes details of insurance regulations, and recent changes in the regulatory structure.
General insurance is typically defined as any insurance that is not determined to be life insurance. General insurance or non-life insurance policies including automobile and homeowners policies. The payment is made proportional to the loss from a particular pecuniary event.  The Malaysian non-life insurance segment expanded during the review period at a review-period CAGR of 6.0%. Notable recent mergers and acquisitions include AIA Group Ltd.’s purchase of ING’s Malaysian insurance business and the acquisition of MUI Continental Insurance Bhd by Tokio Marine Holdings Inc
The Malaysian non life insurance industry is among the fastest emerging markets of the global insurance industry; its stable economic growth and well-developed regulatory framework have drawn the attention of international insurers. With the proposed Financial Services Act 2013 and Islamic Financial Services Act 2013, the implementation of the Internal Capital Adequacy Assessment Process (ICAAP) and the liberalization of the insurance sector, Malaysia provides a competitive operating environment with financial stability and a well-framed regulatory system for the finance and insurance sectors. The small increase in numbers i.e. growth rates reflect more challenging business conditions, especially in the marine, aviation and transit line of business. Malaysia’s central bank, Bank Negara Malaysia (BNM), regulates all insurance entities in the country, including brokers, adjusters and financial advisors. Insurers can only obtain a licence from the Ministry of Finance on the recommendation of BNM, while brokers and financial advisors must be approved by BNM and adjusters are required to register with the bank.
The major lines of business in the general or non-life insurance sector for both conventional and Takaful insurance remain motor, fire, and personal accident and medicalThe composition of general insurers’ funds has remained stable over the past five years, with the majority of assets held in debt securities. In 2012, private debt securities and Malaysian government securities accounted for 25% and 20% of general insurers’ funds respectively. The remainder are cash and deposits (25%); other investments and assets (20%); amounts due to clients (7%); property, plant and equipment (2%); and loans, investment properties and foreign assets (1%). According to BNM data, this segment is concentrated, with the 10 leading companies accounting for 72.5% of the segment's gross written premium in 2015. Leading companies include: Allianz General, Berjaya Sompo Insurance, Etiqa Insurance, Lonpac Insurance, MAA Assurance, MSIG Malaysia, Tokio Marine Insurance (Malaysia) and Uni. Asia General Insurance.

The BNM has announced plans to restructure motor and fire insurance business through detariffication. The act of removing the pricing regulations of an industry, set forth by tariffs created by a regulatory body. Detariffing allows an industry to price its goods or services at market value, as regulation is discontinued to promote market equilibrium. In Malaysia, fire and motor insurance premium rates are currently tariff-controlled, but the underwriting performance of these two lines of business in recent years diverged. Malaysia has not been impacted by any major natural catastrophes in recent years. Malaysian general insurance industry strictly follows fire tariffs, except that some flexibility is allowed for larger risks. Fire business’ underwriting performance has been favourable. Fire tariffs in Malaysia have been adequate and provided general insurers with good profits in recent years. Motor tariffs in Malaysia had not been changed for many years until 2012, which addressed insurance buyers’ affordability concerns on one hand, but resulted in poor underwriting performance in this segment. Gradual revision of motor tariffs began in January 2012 and will be implemented incrementally in the years to come. However, motor business remains unprofitable for many Malaysian general insurers, and the underwriting losses from motor business must be cross subsidized from underwriting profits made in other lines. Malaysia’s general insurance market expects fire and motor tariffs to be abolished in 2016, which have introduce increasing competition in the fire segment and help addressing the unsatisfactory underwriting performance of the motor segment. Abolition of tariffs has benefited insurance buyers, the insurance industry and society in the end.
Motor insurance was the largest non-life category, more than fifty percent of the segment's direct written premium in 2015. Agencies remained the dominant distribution channel in the Malaysian non-life segment during the review period. Motor insurance remains the dominant line of non-life business in Malaysia, with major market share. Although the overall industry’s net claims incurred ratio (NCIR) remained steady throughout 2015, falling in few decimal points, total claims incurred within the motor segment remained exceedingly high. Insurers have benefited from falling vehicle thefts, which dropped however, Malaysia’s high rates of road accidents and fatalities remain a major cause for concern. In 2015 third party, bodily injury claims rose. In the fire segment, meanwhile, growth jumped up, making fire the second-largest non-life segment. The NCIR for fire stayed stable in 2015. Developments in motor vehicle insurance are a grave matter, because the sub-sector accounts for nearly half of all non-life premiums. Health and personal accident insurance should sustain double-digit growth, thanks in part to new users of the latter and in part due to health expense inflation. Property insurance may face economic headwinds. Transport insurance premiums should benefit from the growth in regional trade.
Insurers are increasingly focusing on digitalisation to enhance their customer services platforms.  Increasing price competition and providing more freedom to insurance companies to set the right price for the insurance risks they assume, can encourage innovation and make insurance products more affordable. This will benefit insurance buyers, but insurance companies need to be prudent in managing their insurance claims costs and expenses at the same time. Claims cost management initiatives also benefit insurance buyers by encouraging better risk awareness from the insurance buyer’s perspective – for example, promoting road safety to reduce frequency and severity of traffic accidents in the motor segment, or taking fire prevention measures for property risks. Further, price competition provides insurers with incentives to forecast insurance costs accurately, refine risk classification systems and underwrite carefully to avoid adverse selection. Promoting adequate rates is a key factor in ensuring insurers’ solvency and sustainable growth of the insurance industry in the long run, According to ken Research Analyst.
Topics Covered in The Report

• Non-life insurance industry Malaysia
• Global life insurance industry research
• Life insurance businesses Malaysia
• Insurance sector worldwide
• Malaysia non- life insurance market research
• Non-Life insurance sector trends Malaysia
• Malaysia General insurance regulations
• Motor insurance market research Malaysia
• Property insurance sector Malaysia
• Health insurance demand Malaysia
• Malaysia automobile insurance industry research
• Malaysia four wheeler insurance demand
• Malaysia General Insurance Industry

For more coverage click on the link below:
https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/non-life-insurance-malaysia-key-trends-opportunities/78832-93.html
Related links:
Targeting UK Mass Affluents with Insurance
UK Personal Lines Insurance: Distribution and Marketing 2016
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Promising Insurance Industry to Boost Reinsurance in Malaysia: Ken Research

Ken research announced its recent publication on, "Reinsurance in Malaysia, Key Trends and Opportunities to 2020 ". This report provides a comprehensive analysis of the reinsurance segment in Malaysia. It provides historical values for the Malaysian reinsurance segment for the report's 2011-2015 review period, and projected figures for the 2015-2020 forecast period. It offers a featured analysis of the key categories in the Malaysian reinsurance segment, and market forecasts to 2020. It provides a detailed analysis of the reinsurance ceded from various direct insurance segments in Malaysia, and the reinsurance segment's growth prospects. It analyses various natural hazards and their impact on the Malaysian insurance industry Make strategic business decisions using in-depth historic and forecast market data related to the Malaysian reinsurance segment, and each category within it. It can be used to understand the demand-side dynamics, key market trends and growth opportunities in the Malaysian reinsurance segment and to identify growth opportunities and market dynamics in key product categories. Finally, it is well descriptive of the insights into key regulations governing the Malaysian insurance industry, and their impact on companies and the industry's future.

As part of its efforts to promote the country and in particular the island of Labuan in East Malaysia, as new financial centre, the Malaysian government has opened its doors to international reinsurers and brokers. These entities, though, have to comply with the provisions of either the Malaysian Insurance Act or the Financial Offshore Act. The latter was promulgated to govern the development of Labuan as the newest financial centre in the region. Various incentives and benefits have been offered to attract overseas companies to set up operations in this free port where no sales tax, surtax, excise or import and export duties are levied. Among the overseas reinsurers who applied for and were granted licenses under the Malaysian Insurance Act to operate in Malaysia, based in the capital city of Kuala Lumpur are the Munich Re, the Swiss Re, Employers Re, Hannover Re and Gerling Global Re and Toa Re. These reinsurers are also expected to develop and bring in offshore or non-Malaysian business as the intention is for their operations in the country to be regional.

Other reinsurers have also been licensed to operate in Malaysia under the Financial Offshore Act. Among other provisions under this law, the reinsurers involved must maintain a registered and manned office in Labuan. Presently, these reinsurers are allowed to maintain a marketing office in Kuala Lumpur, subject to labor restrictions and other regulations. Among the international reinsurers who have received licenses to operate in Malaysia under this act are the AXA Re, Copenhagen Re, Labuan Re, Sumitomo, SCOR, Tokio Marine Global Re and Partner Re.  Physical proximity of the local offices of international reinsurers to the Malaysian insurance companies obviously gives these reinsurers a great advantage over non-registered overseas reinsurers in terms of access to Malaysian reinsurance business. In addition, the guidelines issued by the Bank Negara, the insurance supervisory authority in Malaysia, on general reinsurance arrangements to be followed by the Malaysian insurance companies (issued 21st April 2000 and effective 1st June 2000) can be regarded as working in favour of the locally-registered reinsurers.

These guidelines were issued, in the words of the Bank Negara, to “promote the development of a sound and stable insurance industry, in particular, a mature and dynamic reinsurance market; and to “preserve the integrity of the Malaysian insurance market by protecting insurers and ultimately policy owners, from solvency threats arising from difficulties encountered in recovering reinsurance balances from reinsurers.” The major sections of the guidelines cover the topics of Appropriateness of Retention Levels; Security of Reinsurers; Spread of Reinsurers; and Appropriateness of Reinsurance Contracts. Among the salient provisions of these guidelines are:

• The reinsurer must be legally set up in accordance with the laws of its home country and has been authorised to carry on reinsurance business in other countries and Malaysia is not precluded.
• The use of various tools and publications to assess the capacity and financial strength of the reinsurer. In the case of overseas placements, insurers must ensure that the reinsurers they use for such placements must have a minimum of “A” rating by an accredited rating agency or have a combined paid-up capital and surplus of at least USD 150 million.

• Total reinsurance cessions (facultative and treaty) to foreign reinsurers should not exceed 50% of the direct-writing company’s total reinsurance premium.

• No one foreign reinsurer shall hold more than 25% of a risk in the case of a lead reinsurer and 10% of a risk in the case of other participants

• In general, insurers shall ensure that their reinsurance arrangements fall in line with national aspirations and to the extent possible, accord priority to optimisation of the Malaysian insurance capacity followed by Labuan, before securing foreign reinsurance support. In addition, Combined Liability Excess of Loss covers are retained almost 100% within the country.

Hence, even without restrictions on the amount and kind of business, which can be reinsured overseas, it is apparent that less and less business will come out from the Malaysian market. With the strengthening of the Malaysian domestic reinsurance market, Malaysia, through its locally registered reinsurers and intermediaries, is able to attract inward business from overseas and is able to challenge Singapore and Hong Kong to become the newest regional reinsurance centre for Southeast Asia.

Warren Buffett’s Berkshire Hathaway is set to enter the Malaysian reinsurance market, having received a license from Labuan FSA to provide non-life products in the country, through its Berkshire Hathaway Specialty Insurance Company (BHSI) arm. Berkshire Hathaway has been expanding steadily into Asian and Pacific insurance and reinsurance markets, as the firm seeks to diversify globally and source premiums from the faster growing markets of the world. After putting down roots in Singapore, Hong Kong, and Macau, they feel pleased to further expand their operations in Asia and bring facultative reinsurance capacity and new products with the backing of our strong balance sheet to selected Malaysian insurance partners. With the opening of Malaysian office, they shall continue to deepen the underwriting and claims capabilities in this region. Now with license to sell reinsurance in Malaysia in hand, Berkshire Hathway has established an office in the capital Kuala Lumpur, naming Gaithrie Nandrajog as Branch Manager and Koo Kang Wuu as Executive & Professional Lines and Business Development Manager. Through this Asian expansion Warren Buffett is laying a framework to provide its insurance and reinsurance products more widely into these markets, which is essential if the firm is to take advantage of economic and industrial growth in the region.

Key Topics Covered in the Report:

Non-life insurance industry

Global life insurance

Life insurance businesses

Insurance sector worldwide

Malaysia non- life insurance market research

Non-Life insurance sector trends Malaysia

Malaysia General insurance regulations

Motor insurance market research Malaysia

Property insurance sector Malaysia

Health insurance demand Malaysia

Malaysia automobile industry research

Malaysia four wheeler demand

For more coverage click on the link below:

https://www.kenresearch.com/banking-financial-services-and-insurance/insurance/reinsurance-malaysia-key-trends-opportunities/78834-93.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Rising Number of Small and Medium Businesses and Enhancing Number of Commercial Establishments has impelled the demand for UPS Systems in the UAE: Ken Research

• UAE UPS market has been anticipated to grow at a significant pace over the coming five years majorly on the grounds of growing number of SMB’s in the UAE.
• During 2015, the UAE UPS market was dominated by the systems below 10 KVA. This trend has been projected to continue as the below 10 KVA UPS systems are set to become even more popular over the coming years due to the growing SMB sector of UAE.
• Major players such as APC, Vertiv, Eaton, TrippLite and others are in plans to expand their operations and increase their channel partners to increase their market share.

Ken Research announced its latest publication on “UAE UPS Market Outlook to 2021 - Rising Number of SMBs and Enhancing Commercial Sector to Foster Growth” which provides a comprehensive analysis of UPS market in the UAE. The report focuses on overall market size for sale of UPS systems. These include revenue from domestic sale of line interactive, online and stand-by types of UPS systems. Market is segmented based on product type and sub segmented based on their essential features and technical specifications. Segmentation is also done on the basis of KVA Ratings. The report also covers customer’s buying decision parameters, competitive landscape of major players in the UAE UPS Market and import scenario. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and trends.
UAE UPS market has been witnessing considerable year on year growth over the past decade as the number of SMB’s and other commercial establishments have continuously risen during the period. Number of SMB’s in the UAE has inclined to 400 thousand in 2015, resulting in high demand for UPS especially for UPS Systems with KVA rating less than 10. Moreover, the IT and data center market of the country has also enhanced providing a significant boost to the industry over the period 2010-2015.

UAE UPS market thrives majorly from the import of tools from countries such as China, the Philippines, Germany, Italy, US, India, France, Slovakia and others. Almost all the manufacturers present in the industry are importing all of their goods from these countries. No major players operating in the market is manufacturing their UPS systems domestically in the UAE. There is no custom duty on UPS imports due to which all the major players are importing their products and saving on various investment costs. This trend is likely to continue as UAE is not considered as a manufacturing hub. Any new players entering the market are also likely to import only rather than producing the goods domestically.
Indirect channel will remain the most prevalent way of selling UPS systems in the UAE. Majority of the manufacturers in the market have channel partners spread in different parts of the country.  Major companies such as APC, Eaton, Emerson Network Power/Vertiv and Tripp Lite have a distribution network consisting of two entities, Resellers and System Integrators. All these players will be enhancing their stronghold in the market by expanding their distribution network and increasing their number of channel partners.
According to Research Analyst Ken Research, the companies should set up a large distribution network in the UAE. All the major players in the market have an extensive network of dealers and system integrators. Without an extensive dealer presence, it is very difficult for a new entrant to establish a base in the market. A widespread dealer network must be set up to compete with players such as APC, Vertiv, Eaton and Tripp Lite in the UAE. Secondly, a new entrant should keep in mind that almost all the products in the market are sold by system integrators. A new entrant should offer various incentives to these system integrators in exchange for promoting their brand over others.
Key Topics Covered in the Report

• Executive Summary
• Research Methodology
• Market size of UPS Market in the UAE
• Segmentation of UPS Market in the UAE by Type of UPS Systems
• Segmentation of UPS Market in the UAE by KVA Rating
• Segmentation of UPS Market in the UAE by End Users
• Import Scenario of UPS Systems in the UAE
• Customer’s Buying Decision Parameters
• Government Compliances in the UAE UPS Market
• Trends and Developments in the UAE UPS Market
• Competition Scenario in the UAE UPS Market
• Market Share of Major Players in the UAE UPS Market, 2015
• Competitive Landscape of Major Players in the UAE UPS Market
• UAE UPS Market Future Outlook and Projections, 2016-2020

Key Products in the Report

• Line Interactive UPS
• Online Single Phase UPS
• Online Three Phase UPS
• Stand-by UPS

Key Market Players in the Report

• APC by Schneider Electric
• Emerson Network Power/Vertiv
• Eaton
• TrippLite
• Socomec
• AEG Power Solutions

For more information about the publication, refer to below link:
https://www.kenresearch.com/energy-and-utilities/power/uae-ups-market-report/80396-103.html
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

The US Cider Market benefiting from Apple Production in Washington: Ken Research

Ken research has announced recent research report titled, "United States Cider Market Insights Report 2016". This report helps reader's gain in-depth understanding of the dynamics and structure of the US cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. It evaluates the current emerging trends and future growth opportunities in the US cider market to support various researchers' brand development and marketing initiatives. It provides detailed account of the performance of brands and brewers to develop a competitive advantage. Emphasis is placed to understand volume versus value trends, identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability. The next step is to identify how brewers can capitalize on current consumer trends, increase brand volume, and profit by expanding operations into new areas. To interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company we extend this unique report. At the end, the report views the selection of the key 2015 product launches and identifies competitor activity and product innovation and differentiation prospects

Cider, known as hard cider in North America, is an alcoholic beverage made from the fermented juice of apples. The juice of any variety of apples can be used to make cider, but cider apples are best known for it. The adding of sugar or spare fruit before a second fermentation amplifies the alcoholic content of cider. In the United States, the definition of cider is usually broader than in Europe, specifically Ireland and the UK.

The history of cider in the United States is very closely tied to the history of apple growing in the country. Within thirty-five years of the settlement of Jamestown in 1607, the land was put to the plow to grow tobacco which provided a source of revenue for the colonists and made British settlement a success in the New World after several failed attempts.

It is only in recent years that interest has been revived in hard cider. Surviving heirloom varieties that would have had a role in the old orchards have been carefully catalogued and others have been put up for sale at city farmer's markets, as well as sold by the bushel to businesses wanting to make their own labels. There is great diversity of taste in the types of hard cider, made by small local producers all the way up to the big beer conglomerates, and great variation from region to region. Because the US allows brewing for personal use, instructions for making homebrew are readily available on the internet. According to a July 2014 article from a Chicago area newspaper, the city is taking advantage of its proximity to an area in Michigan that has national importance as a major apple growing region. A whole bar dedicated solely to new ciders in the city is up and running and consequentially Great Lakes producers are pressing more and more of the drink: in its first year, Michigan-based Virtue Cider pressed about 20,000 gallons of cider, selling it in Chicago and other markets.

As of 2013 there are more than 20 producers in the state of New York, with many more expected to be founded in the years to come. Apple producers in New York are very happy with the increasing demand as it solves a common problem.  A new brewery for hard cider is fully operational and thriving, specializing in artisan brews. It has named itself Original Sin, a tongue-in-cheek reference to the story in Genesis where Eve bites the apple. It nods to its local heritage by basing one of its products on an apple cultivar that was born in one of the five boroughs that make up New York City in the 18th century, what is today Queens: Newtown Pippin.

The Top Five States for Cider Production in the United States

1. Washington

Washington State is the largest producer of apples in the United States. It should be no surprise then that Washington is home to more cideries than any other state. Among more renowned Washington cidermmakers are Finnriver, Tieton Ciderworks, and Snowdrift Cider.

2. New York

New York State is the second largest producer of apples in the United States and counts over 700 apple growers. A large number of craft cider producers call New York home including Original Sin, Eve’s Cidery and Doc’s Hard Cider. Most orchards are found Up-State including the Hudson and Champlain valleys.

3. Michigan/Great Lakes Region

Michigan is the third largest producer of apples in the nation. Family farmers with less than     200 acres of apples cultivate the vast majority of those orchards. Michigan’s prominence in the American cider industry is highlighted by the fact that it is the location for the most important cider competition in the nation: The Great Lakes International Cider and Perry Competition. Among the important cider producers in Michigan are J K’s Scrumpy Cider and Virtue Cider

4. Oregon

Though not the furthermost source of apples in the country the state of Oregon has become a hotbed for craft cider production over the past decade due in large part to the state’s appropriate climate for apple cultivation and a spirit of craft entrepreneurship in the state. Apples are grown primarily in three parts of the state: The Willamette Valley, the Mid-Columbia Valley and the Milton-Free water region. Among the prominent cideries in the state are Reverend Nat’s Hard Cider, Wandering Aengus and Square Mile Cider

5. California

California is the fifth largest producer of apples in the United States. While the largest numbers of apples are grown in the warm San Joaquin Valley, the centre of the California cider industry is in the northern portion of the state and located primarily in Sonoma and Mendocino counties. Among California’s most prominent cider producers are Ace Cider, Devoto Orchards, Sonoma Cider and Tilted Shed Ciderworks.

There are various innovations done in the cider market that may extend its base in monetary and volumetric terms by 2020

• Premiumisation
• Fruit Ciders
• Craft ciders
• Spiders

Cider is anticipated to grow at a far lower rate in the years to come. The near overnight emergence of hard sodas in 2015, initiated by Not Your Father’s Root Beer and further advanced by brands like Henry’s Hard Soda from MillerCoors and Best Damn Brewing Co from Anheuser-Busch InBev, hit cider hard in the second half of 2015. Looking forward, hard sodas are expected to draw from cider’s current consumers, as the sweet flavour was one of the leading advantages cider held over other categories. This unexpected competition is anticipated to hamper cider’s growth considerably, although sales in 2020 are still forecasted to grow double in comparison to 2015

Key Topics Covered in the Report:

Global cider market research report

US cider market research

Cider market in New York

Cider market outlook california

US apple cider market research

US grape cider market size

Washington apple production

US apple production volume

For more coverage click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/united-states-cider-market-insights-report-2016/73681-11.html

Related links:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/minor-markets-cider-insights-report-2016/78860-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/united-states-cider-market-insights-report-2016/73681-11.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Tunisia baby food market to Outperform with Lifestyle: Ken Research

Ken research came up with its recent research report on, "Baby Food in Tunisia." This report evaluates important changes in consumer behaviour and identifies profitable markets and areas for product innovation. It helps researchers analyse current and to forecast behavioural trends in each category to identify the best opportunities to exploit. It provides detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market.

This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan as consumers' product demands evolve, the dynamics between different Baby Food types also change favouring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key in ensuring maximum sales in the future. The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers. The report provides the latest data on market dynamics in the Baby Food industry in Tunisia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future. Finally, it investigates which categories are performing the best and how this is changing market dynamics.

The social tensions that marked the first half of 2015, as well as the combined effects of three dramatic terrorist attacks have been the main drivers of Tunisia’s economic performance in 2015. GDP growth saw positive scales and only thanks to a strong performance in agricultural production particularly olive production, while most other sectors of the economy contracted or stagnated. A combination of strikes and social unrest in mine-producing regions and the long-term decline in the production of oil and gas led to a sharp contraction non-manufacturing industries. CPI inflation steadily decelerated. The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

The food comes in multiple varieties and tastes; it may be table food that the rest of the family is eating that has been mashed or otherwise broken down, or it can be purchased ready-made from producers.

Although the Tunisian market is small, with low levels of per capita consumption, it is a market that has attracted several new players in recent years, including Materna in the baby meals sector and Pharmalys, which has begun production of infant formula locally. ERC expects strong growth in the next five years, as a more stable economic and political situation contributes to increased affluence and consumer confidence. In particular, the wet meals sector is forecast to perform strongly as demand for convenience products increases. In recent years, baby food in Tunisia has experienced increasing competition. This is especially true with regard to milk formula products, which can only be legally purchased in chemists/pharmacies outlets with a prescription from a paediatrician. In addition, advertising of milk formula products is prohibited. These restrictions lead companies to focus their aggressive promotional efforts on chemists/pharmacies, and also facilitate the smuggling of black market milk formula products into Tunisia from Algeria. The meals sector has registered the highest rate of growth in terms of volume, with sales up by 47% between 2009 and 2015. The imports of milk & cereals are increased by 43.6% in volume.

Economical Landscape & Outlook

Over half of the market is in the hands of two players-Danone and Nestle. Laboratoires Pharmalys led baby food in 2016. The company’s leadership was due to its longstanding presence in Tunisia coupled with the wide distribution of its brands across the country. Additionally, the company maintained a strong presence in milk formula, the largest of the main baby food categories, where it offers popular brands such as Primalac Ant-Coliq, Swisslac, Primalac Ar and Primalac. Low and falling birth rates will continue to limit demand for baby food in Tunisia over the forecast period. In particular, the category’s development will be restricted as economic pressures and the growing participation of women in the workforce continue to fuel a trend towards smaller family sizes.

PRODUCT INNOVATION IN TUNISIA BY 2020

Baby food innovations have taken the world by storm, as new parents attempt to stay ahead of the curve with new formulas and digitised tools. Adults who have committed to health and wellness are searching for baby food and formula that is as nutritious and beneficial as possible for their children. Out on the market, there are organic and super food-infused options that put regular baby food to shame. If you want your baby to be vegan, gluten-free and sugar-free before they can walk and talk, there are ways to make that happen.  Along with nutrition, efficiency is key for parents who are strapped for time. Digitised baby bottles, soothers and tracking apps help the time-crunched parent stay on top of their duties. Suppliers big and small agree that while brands will continue to offer flavours that are more nutritious and update marketing to appeal to young, modern parents, the “groundbreaking innovation,” as Normandin describes it, seen in the past decade is unlikely to continue.

A group of companies, including Petit Organics, Farm to Baby, and Junior’s Fresh, are already heading up the movement in Brooklyn, N.Y. Brands are not necessarily trying to knock down Gerber, but promoting the local movement and bringing that to baby. In another tactic, Grimmer’s Plum Organics has shifted its focus toward more socially conscious projects like hunger among Americans and changes in government stipulations for food programs. Additionally, Plum Organics launched The Full Effect, a program dedicated to helping the 16 million food-insecure children in the US through food donations. The company even developed a “super smoothie,” packed with vitamins and nutrients, for donation to food programs around the country.

Key Topics Covered in the Report:

Global baby food market research

Global food industry research report

Tunisia baby food market

Tunisia cereals market size

Tunisia baby food consumption

Tunisia infant milk formula market research

For more coverage click on the link below:

https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-tunisia/73682-95.html

Related links:

https://www.kenresearch.com/consumer-products-and-retail/baby-care/global-baby-food-market/73190-95.html

https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-indonesia/66049-95.html

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