Saudi Arabia PVC Pipe and Fittings by Type of Pipes (Chlorinated PVC Pipe, Regular PVC Pipe, Plasticized PVC Pipe and Fittings), by Application (Water Supply, Sewerage, Plumbing, Chemical & Oil and Others) and by Market Structure (Organized and Unorganized market) - Market Outlook to 2022: Ken Research

Saudi Arabia PVC Pipe and Fittings by Type of Pipes (Chlorinated PVC Pipe, Regular PVC Pipe, Plasticized PVC Pipe and Fittings), by Application (Water Supply, Sewerage, Plumbing, Chemical & Oil and Others) and by Market Structure (Organized and Unorganized market) - Market Outlook to 2022" provides a comprehensive analysis of PVC pipe and fitting market in Saudi Arabia. The report covers Saudi Arabia PVC pipes and fittings market size, market segmentations by type of PVC pipes (Chlorinated PVC Pipe, Regular PVC Pipe, Plasticized PVC Pipe and Fittings), by application (Water Supply, Sewerage, Plumbing, Chemical & Oil and Others), by market structure (organized and unorganized market). The report also covers market in different aspects such as decision making parameters to choose a manufacturer, trends and developments, issues and challenges, Porter's Five Force analysis, regulatory scenario, market share of major PVC pipe and fittings manufacturers, recent industry activities and opportunities, company profiles of major PVC pipe manufacturers (Saudi Plastic Products Co. Ltd, Saudi Basic Industries Cooperation, Arabian Plastic Compounds Co. Ltd., Neroplast, ALRajhi Industrial Group, Al Watania Plastics, Intergulf-Empol) in PVC pipe and fittings market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.

Industry Overview

Despite the current global economic slowdown due to fall in oil & gas prices, Saudi Arabia has emerged as one of the most attractive investment destination in the Middle East's PVC pipes and fittings industries. The per capita consumption of plastics in the kingdom has reached the level of the industrialized capitals of the world. The market has recorded surge in overall revenues from USD ~ million during 2012 to USD ~ million in 2017 at a CAGR of ~% during 2012-2017. The production capacity for PVC pipes and fittings have grown at a modest CAGR of ~% during the period 2012-2017. The major growth drivers for this market are easy installation, low maintenance cost, focus towards construction and infrastructural developments, high demand from oil & gas industry and active participation of government in infrastructure spending.

Market Segmentation of Saudi Arabia PVC Pipes and Fittings

Type of Pipes: PVC pipes and fittings industry in Saudi Arabia mainly includes rigid PVC, flexible PVC and chlorinated PVC pipes and fittings. In terms of revenue, Saudi Arabia PVC pipe and fittings market is dominated by rigid PVC which accounted for a share of ~% (USD ~ million) of the overall market revenue during 2017. Rigid PVC was followed by flexible PVC which accounted for a share of ~% (USD ~ million) during 2017. Rigid PVC pipes mainly find application in construction sector, whereas flexible PVC pipes cater to plumbing and building sectors. Chlorinated polyvinyl chloride pipes and fittings (CPVC) accounted for the rest ~% (USD ~ million) of the total revenue during 2017.

By Applications: Saudi Arabia is an oil & gas dependent economy and it has been witnessed that use of PVC pipe is majorly propelled in this sector. In terms of revenue, oil & gas segment dominated the market which accounted for a share of ~% (USD ~ million) during 2017. Water supply followed oil & gas segment during 2017 as the Saudi Arabia has disproportionate availability of water across various regions. The ease of installment and no possibility of rust resulted in increasing use of PVC pipes for water supply. Water supply was followed by sewerage sector which accounted for share of ~% (USD ~ million) in the overall market during 2017. Plumbing sector followed sewerage sector in terms of application in the PVC pipe market which accounted for share of ~% (USD ~ million) of the total market revenue. Chemical & oil accounted for least percentage contribution to the overall market during 2017.

By Market Structure: In terms of revenue, PVC pipes and fittings market in Saudi Arabia is dominated by organized players which accounted for ~% (USD ~ million) of the overall revenue during 2017. The competition in the industry is primarily confined between a few players in the organized space which has resulted in domination of organized market in Saudi Arabia. Unorganized market accounted for ~% (USD ~ million) of the overall revenue during 2017.

Competitive Scenario in Saudi Arabia PVC Pipe and Fittings Market

The PVC pipe and fittings industry in the kingdom has been dominated by few major players in the market which have accounted for major market share during 2017. It was witnessed that PVC pipes and fittings market was dominated by domestic manufacturers with minor imports. The competition in the local market has been intense due to the availability of major companies producing almost the same product in terms of quality. Saudi Arabia PVC pipe and fitting market is dominated by seven major players including Saudi Plastic Products Co. Ltd, Saudi Basic Industries Cooperation, Arabian Plastic Compounds Co. Ltd., Neroplast, ALRajhi Industrial Group, Al Watania Plastics, Intergulf-Empol.

Saudi Plastic Products Co. Ltd (SAPPCO) was founded in 1972 and is the leading manufacturer of uPVC pipes, cPVC pipe, well mate (casing/screen) and fabricated fittings for water, drainage, electrical and telecommunication networks. The company has accounted a share of ~% of the total revenue in the overall market during 2017. Saudi Basic Industries Cooperation was founded in 1976 and is headquartered in Riyadh, KSA. Saudi Basic Industries Corporation manufactures, and distributes chemical, plastic, agri-nutrient, and metal products worldwide. The company has accounted for share of ~% in the overall market during 2017. Arabian Plastic Compounds was founded in 1991 and it is one of the largest manufacturers of PVC pipes in Middle East. The Company's line of business includes the wholesale distribution of plastics materials. In terms of revenue, Arabian Plastic Compounds accounted for ~% share to the overall market during 2017. Neroplast was established in 1968 by Sheikh Sahl Kabban and the company manufactures plastic pipes and fittings to international standards for pressure and non-pressure applications. It was observed that Neroplast accounted for ~% of the overall revenue share during 2017. Other major players in the industry were ALRajhi Industrial Group, Al Watania Plastics, and Intergulf-Empol.

Future Potential of Saudi Arabia PVC Pipe and Fittings Market

The revenue from the Saudi Arabia PVC pipes and fittings industry is projected to register modest growth over the period 2018-2022. It is projected to grow by CAGR of ~% over the period 2017-2022 and is expected to reach USD ~ million in 2022 as compared to USD ~ million in 2017. The increasing focus towards construction and infrastructural developments in Saudi Arabia will result in an augmented demand for PVC pipes, majorly in the western and eastern regions of the kingdom in upcoming years. Additionally, the government of Saudi Arabia has initiated setting up of industrial parks and clusters for plastic conversion which is anticipated to benefit the overall PVC pipe market in Saudi Arabia.

Key Topics Covered in the Report:

·         Saudi Arabia PVC Pipe Market Research Report

·         Saudi Arabia PVC Pipes and Fittings Market Size

·         Saudi Arabia PVC Pipe demand in 2017

·         Competition Saudi Arabia PVC Pipe Industry

·         Market Share of Major Players in Saudi Arabia PVC Pipe

·         Future Outlook for Saudi Arabia PVC Pipe and Fittings

·         Production Volume Saudi Arabia PVC pipe industry

·         Saudi Plastic Products market share Saudi Arabia PVC pipe Industry

·         Saudi Basic Industries Cooperation sale PVC pipe in Saudi Arabia

·         Performance Pipe demand Saudi Arabia PVC pipe

·         Saudi Arabia PVC Pipe future growth expected

·         CPVC pipe and fitting industry Saudi Arabia

·         RPVC pipes and fittings market research report

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/manufacturing-and-construction/machinery-and-parts/saudi-arabia-pvc-pipe-market/142281-97.html

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Ken Research

Ankur Gupta, Head Marketing & Communications

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UAE Coffee Chain Market Expected to be Led by Rise of Café Culture and Technological Advancements: Ken Research

Rising per capita income, growth of franchise coffee chains, growing retail and hospitality sector, growing innovation and infrastructure development have aided the demand for coffee chains in UAE. 
UAE has been the fastest growing coffee market in Gulf Cooperation Council (GCC) with 3.4 billion cups of coffee consumed every day.
The coffee chain market is highly organized with the major organized players occupying 82.6% of the revenue share as of 2016. The market has seen a shift from traditional coffee shops to modern coffee outlets with increased focus on ambience and customized service offerings. Moreover, the customers now demand particular varieties of coffee such as Robusta, single-origin and others, certain methods of processes such as Dry Process, Semi Dry Process and Wet Process and particular brewing methods such as Pour Over/Drip, French Press, Percolate and others. Majority of the coffee chains are located in Dubai, Sharjah and Abu Dhabi. Furthermore, in the beverages segment, cold drinks and beverages have contributed to the larger share of revenue considering the climatic conditions of UAE. Modern coffee chains are now targeting wider audience by introducing products for kids and health conscious people. Further, the market has seen rising demand for specialty coffee such as green coffee. This is driven by rising awareness amongst people about the process of making coffee. Moreover, there has been increasing competition with major international coffee chains entering the market along with increased number of individual specialty coffee outlets located in high end localities. The market has also witnessed increased adoption of social platform, drive thru features and digital display boards to gain customers.

Major coffee chains have rigorously invested in new concepts and ideas to remain competitive in the market. In order to suit the busy lifestyle of the customers, many coffee outlets have introduced drive thru to increase their sales. Further, they have added a kids section in their menu to cater to a wider audience. Moreover, the coffee chains have introduced a breakfast menu targeting customers going to work in the morning. Since, it is an experience driven market, the coffee chains have also invested in upgrading their outlet’s interiors to provide a more comfortable and engaging environment. Digital innovation such as apps, online payment systems, and online loyalty cards has helped various players in industry to increase their sales by better targeting their customers as they can gather data through such platforms. Furthermore, with the rise in number of tech savvy people, coffee chains have launched apps which support online ordering and payment facilities.

The report titled “UAE Coffee Chain Market by regions (Dubai, Abu Dhabi, Sharjah and rest of UAE)), by Organized And Unorganized, by Food and Beverages– Outlook to 2021” by Ken Research suggested a robust CAGR of 10.0% in revenue of the UAE coffee chain market by 2021 with evolving experience driven customer preferences and rising number of shopping malls driving the revenues of this market in the future.

For more information on the research report, refer to below link:
https://www.kenresearch.com/food-beverage-and-tobacco/food-services/uae-coffee-chain-market/142280-11.html


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Saudi Arabia Furniture market by Organized and Unorganized Channel, Jeddah Furniture Market Saudi Arabia - Ken Research

Furniture Industry in Saudi Arabia is an import driven market with supplies from major companies such as China, Italy, US and South Asian Countries.

Saudi Arabia is one of the principal markets in Middle East region. An increase in demand is exhibited with respect to new demand of residential houses.  With increasing personal disposable income in hand, a rise in demand has also been witnessed by individuals for new furniture for existing homes. With changing times, the utility derived out of furniture has also taken a radical shift. Consumers tend to prefer furniture products which enhance the social appeal of their house along with products which are multi utility and save on space.

Internet Penetration is rising giving way for demand for online furniture. Role of media has also played a pivotal role in increasing the demand for furniture products. Consumers tend to get new innovative ideas on redecoration of houses from various TV programs and magazines which particulars cater to home furnishings. E Commerce has played an important role in advertising and promotion of furniture products across the country.

Office Furniture Sector in Saudi Arabia has witnessed growth at swift pace. A considerable effort has been put forward in this regard as the government is trying to reduce their dependence on oil exports and would like to promote growth of other sectors as well.

The report on The Saudi Arabia Furniture Industry by Ken Research titled “The KSA Furniture Market by End Users (Home, Office, Hotels and Industrial), By Product Categories (Bedroom - Bed, Wardrobe, Dressing Table; Living Room - Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table; Dining Room; Kitchen), Children Furniture and Online Furniture Market – Outlook to 2022” suggests a double digit growth in the furniture sector for manufacturers, retailers as well as online players. Specialized players in hotel furniture such as Styl group and other entity will continue to underscore growth in future and penetrate further in the category.

Key Topics Covered in the Report

·         Furniture Sales in Saudi Arabia

·         Furniture Design Preference in KSA

·         Saudi Arabia Furniture Retail Market

·         Number of Furniture Stores in Saudi Arabia

·         Online Furniture Sale in the Saudi Arabia

·         Spend on the Saudi Arabia Furniture

·         Retail Store Sale, Online Sale, Exclusive Store Sale

·         Revenue of Al Aamer Furniture

·         Sale of Al-Jedaie Fabrics and Furniture Co

·         Sale of Riyadh Furniture Industries in KSA

·         Number of stores of Almutlaq Furniture

·         Annual Growth Major Furniture Players KSA

·         Forecasted growth of furniture industry

·         Market share of major players operating in the furniture industry

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/ksa-home-furniture-market/142278-95.html

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Contact: +91 124-4230204

UAE Coffee Chain Market by Regions (Dubai, Abu Dhabi, Sharjah and rest of UAE), by Organized and Unorganized, by Food and Beverages - Outlook to 2021: Ken Research

UAE Coffee Chain Market by Regions (Dubai, Abu Dhabi, Sharjah and rest of UAE), by Organized and Unorganized, by Food and Beverages - Outlook to 2021" provides a comprehensive analysis of the coffee chain market in UAE. The report covers aspects such as the market size of the UAE Coffee Chain, market segmentation on the basis of major regions, organized and unorganized and food and beverages. The report also covers the competitive landscape, government regulations, customer preferences, and value chain analysis of the UAE Coffee Chain Market. In addition to this, the report also covers company profiles and product portfolio of major players. This report will help industry consultants, coffee chains, shopping malls, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

UAE Coffee Chain Market Introduction
UAE is the fastest growing market in the world in terms of coffee consumption. The UAE coffee chain market has increased from USD ~ million in 2011 to USD ~ million in 2016 at a CAGR of ~%. There are around ~ specialized coffee outlets in UAE in 2016. On an average, UAE residents consume ~ kgs of coffee per person annually. The amount of coffee consumed in 2016 is estimated at ~ million kgs. The coffee chain market is highly organized with the major organized players (Starbucks, Costa Coffee, Tim Hortons, Caribou Coffee, Caffe Nero, Café Bateel, Gloria Jean’s Coffe, Dunkin Donuts, Krispy Kreme and Blends and Brews) occupying ~% of the revenue share as of 2016. The market has seen a shift from traditional coffee shops to modern coffee outlets with increased focus on ambience and customized service offerings. Furthermore, the product portfolio has expanded to cater to variety of tastes and preferences. Modern coffee chains are now targeting wider audience by introducing products for kids and health conscious people. The market is driven by growth of franchise coffee chains, rising per capita income. This is further supported by growing expenditure on non alcoholic beverages, growing retail, tourist arrivals and hospitality sector.
UAE Coffee Market Segmentation
By Regions: Dubai has accounted for a major share of ~% of the number of coffee outlets in UAE in 2016. Being a major economic hub in UAE, Dubai has attracted all the major organized coffee chains to set up their outlets in the city. Abu Dhabi has accounted for ~% of the total number of coffee chain outlets in UAE in 2016. Sharjah has accounted for ~% of the total number of coffee outlets in UAE in 2016.
Others include coffee outlets located in Ajman, Fujairah, Ras al-Khaimah and Umm al-Quwain who together have accounted for ~% of the total number of coffee outlets in 2016.

By Organized and unorganized: The UAE coffee chain market is dominated by organized players which have accounted for ~% of the market share in 2016. The unorganized sector which majorly comprise of specialty coffee shops, modern coffeehouses and coffee chains with less than 10 outlets all over UAE have accounted for ~% of the revenue in UAE coffee chain during 2016. There are ~ organized and ~ unorganized coffee outlets in UAE as of 2016.
By Food and Beverages: Beverages which include hot and cold coffee variants, tea and other beverages have contributed to ~% of the revenue share in UAE coffee chain market while sale of food items have contributed ~% of the revenue in 2016. Coffee is the primary product focus for majority of the coffee chains in UAE and they accordingly position themselves to address audience with favorable preferences for coffee.

The market has seen a shifting preference for modern coffee shops where people could sit and relax with a cup of coffee. As customers have become more exposed to a variety of coffee, coffee farm information transparency and brewing methods, the demand for specialty coffee shops that focus on the use of single-origin beans (which involves coffee grown within a single known geographic origin) has increased. Furthermore, digital transformation has helped various players in industry to increase their sales by better targeting their customers. The market has seen major players adopting sustainable procurement practices. In order to do so, the coffee chains have tied up directly with the farmers located in coffee producing procuring raw materials at a fair price, thus eliminating the middlemen.

Competition Scenario in UAE Coffee Chain Market
The UAE coffee chain market is dominated by international brands operating through franchise model. Along with organized chains there are number of local independent specialty coffee shops operating in the space. These chains compete on parameters such as geographic coverage, price, quality of food and beverages, services, customization, customer experience, ambience, promotional offers and brand image. These organized players have played a significant role bringing in the modern café culture in UAE. They have positioned coffee outlets as a place where people can socialize and relax along with a cup of coffee. Furthermore, the company’s marketing and advertising are designed strictly according to their respective target audience. The 10 major organized coffee chains in UAE are Starbucks, Costa Coffee, Tim Hortons, Caribou Coffee, Caffe Nero, Dunkin Donuts, Gloria Jean’s Café, Café Bateel, Krispy Kreme and Blends and Brews.

Future Outlook and Projections for UAE Coffee Chain Market
The UAE coffee chain market is estimated to reach USD ~ million in 2021 from USD ~ million in 2016 at a CAGR of ~%. The number of coffee outlets is expected to increase to ~. The market will be driven by rising population, changing lifestyles, expanding tourism and UAE’s anticipated hospitality boom as UAE prepares to host Expo 2020 Dubai. Further, the market is expected to witness growing preference for healthy drinks thus facilitating the growth of green coffee. There is also a positive outlook in the grocery retail category with a particular focus on the convenience segment which is being pursued aggressively. The emphasis on transparency will increase so that a consumer can trace their favorite coffee's origin right to the farm it was harvested. Technical upgradation and vertical integration of the supply chain will help in lowering the cost and increase profitability. The machinery used in the process of making coffee is expected to undergo automation which will cut down operational and manual cost. Further, with growing number of tech savvy consumers in the market and increasing popularity of digital applications and online payment methods will drive the sales of coffee outlets in the country.

Key Topics Covered in the Report:

• UAE Coffee Chain Market Overview
• Value Chain in Coffee Chain Market
• UAE Coffee Chain Market Size by Value, 2011-2016
• UAE Coffee Chain Market Segmentation on the basis of major regions, organized and unorganized and food and beverages.
• Customer Profiling for UAE Coffee Chain Market
• Investment Required to Set up a Coffee outlet in UAE
• Market Share of Major Companies in UAE Coffee Chain Market
• Company Profile of Major Players in UAE Coffee Chain Market
• Trends, Developments, Growth Drivers, Restraints and Government Regulation in UAE Coffee Chain Market.
• UAE Coffee Chain Market Future outlook and Projections
• Analyst Recommendation

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/food-beverage-and-tobacco/food-services/uae-coffee-chain-market/142280-11.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Saudi Arabia (KSA) Furniture Market Research Report / Statistics / Industry Facts: Ken Research

Saudi Arabia Furniture Market by End Users (Home, Office, Hotels and Industrial), By Product Categories (Bedroom, Living Room, Dining Room, Kitchen), by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table), by Bedroom Furniture (Bed, Wardrobe, Dressing Table), by Dining Room Furniture, Kitchen Furniture Children furniture and Online Furniture Market

November 2017 |Saudi Arabia News 

• Competition is expected to intensify in Saudi Arabia as companies try to position themselves in the untapped furniture space.
• Lack of competent wood product industry has been a major deterrent in development of furniture industry in KSA.

The Furniture Industry in Saudi Arabia is rising as one of the most promising sector in KSA. With the advent of numerous real estate developers and rising demand for residential houses, furniture industry has registered incredible growth. Rising young population, focused effort of government towards developmental projects and a flourishing economy are some of the factors which will assist the growth of furniture industry in the future.

In the present context, there exists a vast gap with respect to the furniture products demanded in KSA and the products supplied. Since the local manufacturers are facing a dearth of raw materials and parts required for making furniture products, hence the demand is met by importing of furniture products. Seeing this huge opportunity, many international furniture giants are gaining share in KSA with many local companies also trying to expand their market space. It is expected that in future, the demand and supply gap will reduce with expected decline in import of furniture products.

Ken Research in its latest titled “The KSA Furniture Market by End Users (Home, Office, Hotels and Industrial), By Product Categories (Bedroom - Bed, Wardrobe, Dressing Table; Living Room - Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table; Dining Room; Kitchen), Children furniture and Online Furniture Market – Outlook to 2022”, suggested that growing population, increased urbanization, strong demand for housing and rising income will support the market for sales of residential furniture.

Key Topics Covered in the Report 

• Saudi Arabia Market Demand for furniture Products
• Saudi Arabia Furniture Market Size by Revenues
• Saudi Arabia Furniture market by Organized and Unorganized Channel
• Saudi Arabia Furniture Demand from Home Segment, Office, Hotel and Industrial Sector
• Demand for Bedroom Furniture
• Demand for Living Room Furniture
• Sale of Sofa units in Saudi Arabia
• Sale of Center Table by Value
• Market Share of Al-Abdulkader Furniture Company
• Sale of Almutlaq Furniture in Saudi Arabia
• Riyadh Furniture units sold in the Saudi Arabia
• Al-Jedaie Fabrics and Furniture Revenue
• Saudi Arabia Online Furniture Market Growth

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/ksa-home-furniture-market/142278-95.html

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Online Advertising has Strengthened its Position as One of the Primary Advertising Medium in Poland: Ken Research

Increasing Internet Penetration, Rising Smartphone Usage, New Technology (AI, Virtual Reality, ChatBots) Evolution, Internet Speed, Increasing Prominence of Ecommerce were the key factors driving growth in Poland Online Advertising Market.

Poland digital advertising agencies have realized the importance of real-time marketing, analytics, monitoring and planning to devise a success full internet campaign. In the dynamic digital environment, response time to online advertisement makes the difference in effective and ineffective communication with the customers. Hence, online video ads play a pertinent role in dominating the digital communication between brands and customers.

Digital agencies understand that the evolution in visual storytelling and role that video messages play in increasing brand recognition, influencing user engagement, forming relationship and communicating the brand value. Digital Video ads and Display ads registered the highest growth in online advertising industry in Poland in 2016.

Poland online advertising market ecosystem is currently earmarked by the presence of advertising agency (i.e. the company which creates and buys advertising for its customers to promote it on internet), ad Network (connects advertisers and publishers and creates advertising packages/ campaigns), Aggregators/ Sell Side Platform (SSP) (Entities that aggregate the publisher's advertising space. Allows publishers to manage their surface advertising and maximizing advertising revenue, by selecting ads from different sources), Ad Exchanges (A platform that allows advertisers and publishers to participate in the auction, and therefore the sale and purchase of the area under RTB model), Data suppliers (Entity which has user data and delivers it in unprocessed form to the DMP platform), Data Management Platform(i.e. Platform for management, protection and data collection from different sources, to be processed and made available for purchase and sales platforms), Demand Side Platform (A technology that allows advertisers to participate in the purchase of advertising space on the Internet in the RTB model), Agency Trading Desk (Trading desk which enables advertiser participation in the auction. It is created specifically for needs of the company (agency) and contains functionalities allowing, managing client data and many campaigns), Technology / Tools (Entities that provide software for implementation of advertising campaigns on the Internet, to manage emissions and to serve graphic, text, and shipping ads) and finally Publishers (Entities which gets money for showing the ads on its site).

According to Ken Research, several trends have been observed in the Polish online advertising market which include consolidation of horizontal ad networks, evolving ways of bidding and selling via RTB and programmatic models, rising smartphones shipments and Facebook outgoings and automated guarantee (allows publishers to offer premium inventory with a good rate) and header bidding (which lets publishers to compare SSP and adnetworks offers for each impression and choose the best one).

The report titled “Poland Online Advertising Market by Type (Display, Paid Search Ads, Paid Classified/ Directories, Paid Email Ads), By Mobile Ads, By Social Media Ads – Outlook to 2022” by Ken Research suggested an online ad spend growth at a positive double digit CAGR for Poland Market in next 5 years till 2022.

Source:https://www.kenresearch.com/media-and-entertainment/advertising/poland-online-advertising-market/142277-94.html

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

US Online Advertising Industry Research Report: Ken Research

In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.

The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of online advertising sector in the country as well. In the US, the retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution on account of a weak demand in the country.

In the US online ad market, there exist low entry barriers; this has led to the entry of many players in this industry. Geographically, the US continues to be the largest market for online advertising, followed by Europe. There continues to exist scope for online advertising players to enter the US market, as in the country internet accounts for around 20% of the overall media consumption but currently, advertisers have only invested around 7.5% of their budget in online advertising.

The report on "The US Online Advertising Industry" includes a detailed study of the global advertising as well as the US online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

Scope of the Report

The report gives a detailed analysis of The US Online Advertising Industry including insights on past market performance, its various segments and their performance, present analyses and future outlook of the industry.

The report also discusses the various forms of payment models existing in the industry and it also assesses the growth drivers.

The macroeconomic environment is discussed in detail, thereby providing marketers a view regarding the present and future market for their products & services in the country.

Discusses the positioning of the industry players and their market share which helps to assess scope for new and existing players.

This research report helps the domestic and international players looking for potential segment in the industry.

Key Topics Covered in the Report

US Online Advertising Industry Research

US Online Advertising Market Major Players

US Online Advertising Industry Swot Analysis

US Online Advertising Industry Future Outlook

US Online Advertising Market Growth

US Online Advertising Industry Trends

US Online Advertising Industry Revenue

US Online Advertising Industry

US Online Advertising Industry Size

US Online Advertising Market Share

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/media-and-entertainment/advertising/us-online-advertising-industry/195-94.html

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Contact:          

Ken Research

Ankur Gupta, Head Marketing & Communications

sales@kenresearch.com

+91-124-4230204