Tuesday, May 22, 2018

Global Luxury Furniture Market: Ken Research

Introduction: Luxury Furniture was something that only the wealthy could usually afford and primarily still is, although there has been significant increase in the capacity for those who can afford to obtain luxury furniture. Rising disposable income and the effect of cultural globalization have boosted the demand for luxury furniture and moved the demand center from the hospitality sector to the homes of individuals. While the hospitality sector was the predominant market for luxury furniture, there is now an increasing desire for consumers to purchase luxury furniture. This is further supplemented by the growing use of luxury furniture in Spas which is one of the key markets for industrial sale of luxury furniture due to the high reliance on aesthetics.

Market Overview: The luxury furniture market is expected to grow significantly in the upcoming period with the market valued at USD 23 Billion in 2017 and to be worth over 30 Billion by the end of 2023. This gives it a modest CAGR of 4.6%. The market is poised to grow faster beyond 2025 owing to increasing standards of living and an expected growth in consumer disposable income.  A major demand segment in luxury furniture is the use of art based furniture and recycled furniture, both of which are expected to be worth over USD 2 Billion by 2020. The luxury furniture market is expected to be one of the key drivers behind the growth of the furniture market.  With increasing emphasis on design and comfort, luxury furniture is poised to have major increase in industrial as well as commercial demand. The main channels for sale also play a crucial role as most luxury furniture is unique and the originality becomes a major selling point, hence, brands focus on the extent of differentiation they can offer in their design aiming to create design that cannot easily be replicated or to use materials that are rare for the construction of the furniture. Primary sales channel works through the distributor as many times, manufacturers deal with industrial sales majorly. Although the manufacturer winds up having higher margins despite mostly having lower prices than the distributor. Although the largest contributor to the market will be in the European region, the market is expected to experience high growth primarily in the Asia pacific and the Middle East region. Emerging economies are expected to be participants in the luxury furniture market in the long term

Key Drivers: The main drivers behind the luxury furniture market in any region are relatively similar, the primary driver being the increase in disposable income. Growing changes in lifestyle along with cultural and financial growth of the population have led to the market demand for more unique and authentic furniture which has originality attached to it. Another key driver is the increased demand from the hospitality sector owing to the increase in construction of luxury hospitality facilities in Asia and Europe. The other key driver is the emergence of the furniture art market where the entire focus is on the design of the furniture.

Competition Scenario: Some of the key players in the global luxury furniture market include Muebles Pico, Nella Vetrina, Laura Ashley Folding PLC, Henredon Furniture Industries, Inc., Giovanni Visentin srl, Iola Furniture Ltd., Turri S.r.l, Herman Miller, Inc., Heritage Home Group LLC and others. Companies born to serve the made to order requirements are now opening their stores in different geographical locations to provide buyers creative designs that go well with time. Besides this, many furniture manufacturers are partnering up with artists or interior designers to create and offer a luxury range of furniture.

Opportunities: There is a major opportunity for authentically designed furniture which is commercially viable. Although there are antique pieces of furniture, due to the requirement of functionality unlike wine, most furniture required to be used does not increase in value with time. The primary selling point for furniture luxury is the functionality and the design coupled with the extent of comfort. Most luxury furniture is manufactured using wood and that has been the major driver of the wooden furniture market being worth over USD 6 Billion in the year 2017.

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Global Educational Market Outlook Report : Ken Research


Overview: Recent Education Market Research Reports estimate that the global educational market will be one of the fastest growing markets owing to increased penetration of internet and growing device based accessibility to educational material. As per recent research conducted for the white house report, the education market for the United States alone is estimated to be worth around USD 1.3 Trillion as of late 2016 with a majority of the expenses being made towards the K-12 sector with roughly USD 670 Billion and the Higher education sector taking the second largest expense level of approximately USD 475 Billion. There are about 100,000 public schools, 30,000 private schools, and roughly 4,000 charter or other schools in the K-12 space in the U.S. Education is one of the most significant expenditures to the Government in the U.S and is of high importance, contributing about 9% to the GDP in 2017, it is the second biggest individual market in the U.S, right behind healthcare. Although the market size is large, U.S is one component of the total global educational market which has grown from its value of USD 2.5 Trillion in 2005 to over USD 4.4 Trillion as of 2017. The market is expected to experience high growth rates for the upcoming years as well with a major investment made into EdTech (Educational Technology).
E Learning: The global market for online education has an approximate size of USD 160 Billion as of 2017 and is expected to grow at a rate of 29% for the period 2017-2023. There is massive growth in the Education Technology sector caused by increasing availability of online platforms, higher rates of adoption of technology and growing student based customization offering convenient and effective education to students. The Industry for online education is increasing rapidly with investment into Educational Technology growing year on year. The investment into educational technology is growing with an investment of USD 8.1 Billion in the United States alone for the year 2017. There has been growing investment in China as well with 2017 investments in Educational technology toppling USD 1.2 Billion.  Research estimates the Educational Technology Device market to be worth about USD 18 Billion with the total market to be worth USD 275 Billion by the year 2020. By 2025, the global market for E learning is expected to be worth USD 325 Billion with a medium to high growth across different segments. By component, the hardware market is expected to grow with a 27% CAGR. By product type, the content market is expected to grow at 28% CAGR from 2017 to 2023. By application, the market for higher education is expected to grow with a CAGR of 26.71%. Geographically North America dominates the market in terms of value and size followed by Europe although the Asia Pacific is expected to be the fastest growing market.
Trends:   The most significant change that is expected to occur is the shift of the classroom form physical to online. There are a majority of online based correspondence and distance courses that exist in a large number of universities today and the number is expected to grow with an increase in courses and better quality material over the upcoming years.  There is also an expectation of integrating artificial intelligence and machine learning into the Educational Technology platforms which would provide students with greater customizability and personalization on their courses for better and more effective learning. The rapid growth of platforms is bringing about the Software as a Service (SaaS) model integration into education. Although the largest customer base is in the K-12 Sector, higher education is expected to be the major contributor in terms of customer value and for revenue to the market. There is also an expected increase in the innovations being used for educational purposes with the entry of game changing technology like Artificial intelligence and virtual reality into the learning environment for students and skilled professionals. The final major trend that is expected to boost the growth of the education market is the entry into the sub sector of adult education which is forecasted to be the biggest in terms of opportunity owing to a complete lack of competition in the sector.  These developments are expected to boost education into one of the most critical sectors of economic development globally
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Malaysia Tiles Market is expected to be dominated by Floor tiles in 2021 with more than 75% revenue share: Ken Research

Despite the global commodity price impact and financial market volatility, Malaysia's economy remained strong owing to a diversified production and export base, strong balance sheet position, flexible exchange rate, responsive macroeconomic policies and deep financial markets. The Malaysian economy expanded by 4.2% in the first quarter of 2016. Construction industry in the country has observed a robust growth rate in last five years. The value of the construction industry was recorded MYR 140.0 billion in 2015, which increased to MYR 166.0 billion in 2016. The growth in the construction industry has tremendously impacted the tiles market in the country. Also, it has been forecasted that the construction sector is expected to grow by 8.0% in coming year and will reach at MYR 170.0 billion in 2017; this will further boost the demand of tiles in the country.
Tile manufacturing industry in Malaysia shows a different picture than the one existing 20 years ago. In earlier times, people had cemented floors in their houses and other places such as office, retail outlets and others. With the rise in standard of living, tiles for floors were introduced in the market which had quality as well as aesthetic beauty. In early years, the tiles were used only on the floors by the customers including the residential sector, commercial sector, hospitality and healthcare sector and others. With the changing time and introduction of new variants in the tile industry, the market has witnessed a sharp peak in the sales of wall and roof tiles.  Moreover, the further expansion of product portfolio of the tile companies has led to increase in the revenues of the industry. The companies introduced variants such as 3D tiles, carpet tiles and others in the market.
The replacement demand for tiles had increased over the years by existing residential, commercial and government units in the country which had positively impacted the tiles industry. The rising export of the Malaysian tiles due to high demand in the international market has further supported the revenues of the industry. The tiles market has enhanced over the years with the entry of new products in the country. Also, it has been observed that the Malaysian population has gradually shifted from cement and stone floors, wall paints and other materials to floor tiles, wall tiles and roof tiles.
Most of the newly constructed houses and commercial complexes are using tiles for flooring due to ease of installation and easy availability in variety of forms based on the requirement of individual product. The prices of porcelain tiles are higher as compared to other types of tiles which cause higher revenue generation by this segment. Porcelain tiles can be used for both indoor and outdoor application and can be used on floors and exterior walls. In cases of high foot traffic, high moisture content and when the people do not have high pricing issue, porcelain is preferred choice. This led the porcelain tiles to contribute higher share in the tiles market in Malaysia in 2016.
The southern and central region of Malaysia dominated in total sales of tiles in the country in 2016 owing to the high number of commercial and residential buildings in these regions. Places including Meleka, Kuala Lumpur, Bahu, Johar and others fall under this category. The southern region of the country is the major hub for the manufacturing of tiles and hence attributed to the revenues of tile industry in Malaysia in 2016. The increase in the number of residential units created a huge demand for the tiles in the country. In addition to this, the residential units have a constant demand of the replacement tiles which attributes to the tile industry in the country.
Malaysia tile industry is saturated and fragmented in nature with various organized and unorganized players operating in the space. Established players are already having strong presence in the market and hence new players can enter the market only when it is a big brand or there is a big merger or acquisition. The big players concentrate on the exports as well as domestic market whereas the small players cater to the domestic demand for tiles in the country. The parameters used for competition between the companies include quality, variety, price, location of plant and branding. Location of plant is very important so as to increase sales and decrease transportation cost. Guocera, MML, Niro and White horse focus on quality and hence are more expensive. They also invest significant portion of revenue on branding and advertising.
The competition in the Malaysia tile industry is very high and the companies have developed various strategies to compete. Few strategies include holding various events and promotions for its customers, strengthen manufacturing capabilities and enhancing its production plants, investing in technology to improve their quality and to keep innovating and launching new products designs, acquire other firms to expand its market and reduce production cost through research in raw materials to achieve higher financial results. The major firms in Malaysia Tiles market in terms of revenue include YI-LAI Berhad, White Horse, MML, Kim Hin Industry Berhad, Guocera, Seacera Group Berhad, Johan holdings and Niro Ceramic Group.
The market will increase in future owing to growing urbanization and changes in type of dwelling. The number of households is anticipated to increase by 2021 raising the demand for residential units, which will directly impact the tiles industry in the country. The incline in commercial spaces in future will lead to rise in the requirement of the tiles. Increase in number of hotels in coming years will affect the market positively. Latest innovations, new launches and replacement tiles are expected to trigger the demand for tiles in the country.
Key Topics Covered in the Report
Sales Tiles Malaysia
Guocera Malaysia Tiles
MML Tiles Market Malaysia
Ceramic Tiles Demand Malaysia
Wooden Flooring Market Malaysia
Architect Demand for Tiles Malaysia
Kim Hin Industry Tiles Sales
Ceramic Tiles Sales Yi-LAI
Puzzle Floor Tiles Market Malaysia
Niro Ceramics Tiles Revenue Malaysia
Tile Manufacturer Malaysia White Horse
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Related Reports by Ken Research
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Saudi Arabia Education Industry Outlook to 2022-Ken Research

Ken Research announced its latest publication on “Saudi Arabia Education Industry Outlook to 2022- By Higher Education, K-12 Education, E-Learning, Vocational Training  and Test-Preparation Education provides a comprehensive analysis on education sector focusing on segments such as K-12 Education sector, Higher education, Vocational and technical training, E-Learning and Test Prep Sector. Detailed comparative analysis of major players in education industry has also been provided. Various marketing analysis factors such as trends and developments and SWOT analysis are also added in the study. The future analysis of the overall Saudi Arabia Education Industry has also been discussed along with recommendations from analyst view. The stakeholders of this report include education institutes, schools, universities, training centers, companies involved in research, teachers and students in Saudi Arabia and the new entrants and venture capitalists who wish to invest in education industry in future.
Saudi Arabia Education Industry Overview
Saudi Arabia has been the largest market for education services in the Gulf Cooperation Council (GCC) region and accounted for growing number of total students’ enrollments in the GCC K-12 education system. Strong government support over the past few years has led to the continuous growth of education sector by inviting private players to enter the space. The three major organizations that oversee the operations of education market players in Saudi Arabia are the Ministry of Education, the Ministry of Higher Education, and the Technical and Vocational Training Corporation (TVTC). The education system in the Kingdom is as per the Education Policy Document, which was issued by the Saudi Council of Ministers in 1969. Several organizations of the government also function together to regulate and enforce the laws pertaining to the education system in the country.
Saudi Arabia Education Industry Size
The education industry in the Kingdom of Saudi Arabia inclined at a double digit CAGR during the period 2012-2017. One of the major reasons which boosted the industry revenues during 2011-2013 was the extension of King Abdullah Scholarship Program (KASP) in 2012, which inclined the number of enrollments to K-12 schools.
Saudi Arabia K-12 Education Market
The K-12 education industry of Saudi Arabia, in terms of revenues, has inclined at a double digit CAGR during the period 2012-2017. The extension of King Abdullah Scholarship Program (KASP) during 2012 encouraged the number of admissions to K-12 schools, as the most deserving students with distinguished academic records were offered scholarships to study in the world’s best universities. This raised the demand for schools in the country, thereby adding to the revenues of the industry.
By Type of Schools (Public and Private)
The overall K-12 education industry in the Kingdom of Saudi Arabia has been majorly captured by the public schools operating in the country. There were over 24,000 public schools in the country by 2017. The growing demand for better quality education in the country has made private players to tap this sector over the years.
Competition Assessment in K-12 Education Sector
The K-12 education industry in the Kingdom has been dominated by the existence of public schools to boost the education sector of the country. Government schools focused on providing better quality education to compete with the private and international schools in Saudi Arabia. Private schools in the space compete in terms of offering quality education at various fee structures.
Saudi Arabia Higher Education Industry
The higher education industry of the Kingdom inclined at a single digit CAGR during the period 2012-2017. The establishment of new universities due to the increased investments in the education sector was the key contributor to the augmented revenues generated by the market players.
 By Type of Universities (Government, Private and Other Universities)
Government universities in the Kingdom of Saudi Arabia witnessed the maximum number of enrollments during 2017. King Faisal University, King Abdulaziz University, Imam Muhammad Bin Saud Islamic University and Umm Al Qura University were the top government universities with most number of students pursuing post-graduation, bachelors and other diploma courses from these universities in the country during the academic session of 2017. Private universities in Saudi Arabia offered almost similar number of courses and subjects to the students pursuing higher education in the country.
By Academic Degree (Bachelor’s, Average Diploma and Postgraduate)
Since, bachelor’s degree is the first step to higher education; this segment has witnessed the most number of enrollments, constituting more than 50% to the pie of 2017 academic session. More than 50% of the overall students who pursued higher education were enrolled to average diploma courses for the academic session of 2017. Universities offering post- graduate degrees witnessed the least number of enrollments during 2017, constituting less than 50% of the overall students continuing higher education in Saudi Arabia.
By Field of Study
General courses on business and management helped the students in getting industrial knowledge along with exposing them to real life cases in the business world. The traditional course in the area of humanities was also considered as the top priority courses during 2017. Government institutes catered to most of the students enrolling to humanities course, which involved degrees in history, psychology, sociology and philosophy.
Competition Assessment in Higher Education Sector
With more number of universities getting included in the list of top universities in the Arab region, the higher education industry has witnessed stiff competition overtime. Efforts of the government to enhance the importance of pursuing higher education have made the players competent enough to offer quality education by hiring experienced faculty. Private universities in the Kingdom compete on grounds of providing education through highly qualified academicians at varied fee structures.
Saudi Arabia Vocational and Technical Training Industry
Emergence of Vocational and Technical Training: Saudi Arabia has been continuously working on improving its education system by inculcating the importance of learning with better quality services. Traditionally, technical and vocational training in the Kingdom was distributed between three governmental authorities. The vocational and technical training industry in the Kingdom of Saudi Arabia inclined from over 200 thousand enrollments during 2011 at a double digit CAGR during the period.
Competition Assessment in Vocational and Technical Training Industry
The rising awareness about skilled and technical courses in the Kingdom has resulted in stiff competition amongst the players operating in vocational and technical training industry. Offering advanced training sessions through the support of strategic tie-ups with private entities has led to the expansion of vocational centers headed by the government in the country.
Saudi Arabia E-Learning Industry
The e-learning industry in the Kingdom of Saudi Arabia inclined at a robust double digit CAGR during the period 2011-2017. The need for adoption and implementation of e-learning systems in education sector of the country was recognized to reduce the high unemployment rate of 5.8% during 2011. This led to the entrance of online education market players in the space which had an opportunity to cater the ready customer base.
By End Users (K-12 Schools, Higher Education Colleges, Corporate and Government Bodies and Others)
Adoption of e-learning in higher education colleges contributed the majority share to the overall industry revenues in 2017. E-learning not only helped the authorities in getting access to modern curriculum, but also assisted the students in learning about various other courses that were not offered in the colleges. The increasing numbers of K-12 schools in the Kingdom of Saudi Arabia were the second largest end users of e-learning technology during 2017. K-12 schools held the share in the revenues generated by the industry through various end-customers during 2017.
By Types of Services (Content Services and Technology Services)
Content services contributed a dominant share to the overall revenues generated by e-learning industry in the Kingdom during 2017. Content services were majorly demanded by the users in educational sector, wherein improvised and advanced instructional content was offered to uplift the public sector education in the country. Technology services, which typically include learning management systems (LMS), smart classes, and smart authoring tools, constituted in the overall revenues generated by the players operating in e-learning industry in Saudi Arabia.
Competition Assessment in Vocational and Technical Training Industry
The e-learning industry has witnessed rising number of players entering the space with various kinds of educational services for students and professionals in the Kingdom. Introduction of modern curriculum of various universities on a single portal made market players have an edge in stiff competition prevailing in the industry.
Saudi Arabia Test Preparation Industry Segmentation
The focus of majority of the institutes is on training the students for GMAT, GRE, SAT, IELTS and TOEFL. This is due to the changing preferences of the people to shift abroad for continuing their education. The test preparation industry in Saudi Arabia is still in its growing stage and is dominated by the private sector establishments of both local and global players operating in the space.
By Type of Tests (SAT, IELTS, GRE, TOEFL and GMAT)
There were over 2,000 students enrolling to undertake SAT in 2017. Overall enrollments for SAT contributed least share to the industry revenues in 2017. The test preparation industry noticed a contribution of to the overall revenues from IELTS preparation classes in 2017. Students in the country enrolled themselves for TOEFL during 2017.
Saudi Arabia Education Industry Future Outlook and Projections
The Saudi Arabian education industry is projected to augment to 2022, registering a single digit CAGR during the period 2017-2022. The allocation of funds to education sector of the country in the 2017 annual budget is expected to assist in the development of education industry during the outlook period, thus leading to the growth of all sectors. The expansion of the Colleges of Excellence (CoE) by way of offering colleges by 2020 for vocational training programs is projected to drive the overall industry revenues due to rising demand for training and technical courses in the Kingdom.
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The UAE education market will grow at a considerable CAGR rate thus exceeding USD 6.7 billion by 2018 due to the increasing number of students and increase in tuition fees
The education market in India is one of the largest education systems globally which has registered a robust growth rate over the period.
The report provides a comprehensive analysis on various aspects such as market size of pre-primary, primary, secondary and higher education sector on the basis of learners, educators.
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Philippines Food Ingredients Market is dominated by flavors and Sweeteners accounting for almost 75% of the Total Market in terms of Revenues: Ken Research


The demand in Philippines food ingredients market basically comprises of various types of food ingredients such as functional food ingredients, sugar substitutes, flavors, specialty starches, preservatives, acidulants, enzymes, F&B starter cultures, and food emulsifiers. Robust demand for the packaged foods owing to the changing lifestyle, and the purchasing power of customers has majorly fueled growth for the food ingredients market in the Philippines.
The beverage industry in Philippines witnessed growth owing to consumer shift from traditional drinks to carbonated energy drinks and caffeinated beverages thus, driving the demand for flavor enhancers in the Philippines food ingredients market.
The flavors segment in the country dominated the Philippines food ingredients market. It has been observed that people in Philippines became bolder in their culinary adventures owing to increasing speed at which consumers are adopting new flavors. On the other hand, food colors, preservatives, fragrance and food ingredients such as acidulants, cultures, proteins, emulsifiers and co-emulsifiers, minerals, botanicals, carotenoids, cocoa liquor and powder, flavor enhancers, modified flour, PH / controlled salt, Polysaccharides & Oligosaccharides, raising agents and reducing agents collectively captured the remaining revenue share.
The adaptation of western lifestyle influenced by the food and processing services within the Philippines led to an increase in their import values from major destinations such as Europe, US and Japan. A young population heavily influenced by modern habits and food culture coupled with increasing demand for convenience can improve the quality of domestic food ingredients, hence leading to higher export values in near future.
The processed foods segment including meal replacement and packaged foods collectively dominated Philippines food ingredients market. Artificial sweeteners, synthetic Trans’ fats, artificial flavors, Monosodium Glutamate (MSG), artificial colors, high-fructose corn syrup and preservatives were majorly used in processed foods in the country. In 2016, the demand for clean label and natural/organic flavors and flavors free of artificial ingredients such as high sugar witnessed an increase owing to growing awareness regarding health and wellness among the Filipinos.
Natural, functional and convenient products that can deliver nutritional benefits without sacrificing taste continue to tap into major trends currently driving the thriving healthy beverage market in the Philippines. Flavor innovation coupled with the right message and aesthetic appeal, can provide the impetus to boost a stagnating category, create interest in an emerging sector and even drive a successful market entry for new or existing manufacturers in the Philippines.
Artificial sweeteners are low-calorie or calorie-free chemical substances that are used instead of sugar to sweeten foods and drinks. Philippines sweeteners market attained its highest revenues in the year 2016. Concerns about obesity and other health related issues plus sugar taxes in many countries including the Philippines have encouraged the market for non-caloric sweeteners. The food trend toward whole foods and natural products have also resulted in a growing demand for natural sweeteners made from herbs such as coconut sugar within the country.
Food colors play a significant role in the Philippines food additives market. They are often used in foods and beverages to incorporate a desired shade of color and improve consumer’s visual perception towards them. In 2016, the average price for food coloring such as egg yellow, green, strawberry red, chocolate brown, coffee brown, blue and orange was observed to be USD 3.0 per kg approximately; hence termed as affordable in the Philippines. Colors also affect the apparent level of sweetness. For instance, Filipino population perceives a strongly red-colored strawberry-flavored drink to be sweeter than a less strongly colored version.
Growing demand for processed foods, changing food consumption patterns and increasing disposable income are the major factors driving the demand for food preservatives in the Philippines. Food preservatives are used across beverages, snacks, bakery items, meat products are others during processing and packaging. A growing trend of consumer preference towards natural preservatives over synthetic preservatives was witnessed owing to the growing demand for natural and dietary foods and beverages, confectionery items.
Philippines food ingredients market is highly concentrated with the presence of manufacturers such as BNC Ingredients Corporation Philippines, TNC Chemicals Philippines Inc, Actron Industries Inc, NECO Chemicals Philippines Inc, Versa Group Philippines Corporation, DU Pont Philippines, New Flavor House Inc, SBS Philippines Corporation, Kerry Food Ingredients Philippines Inc and other players such as Achievers Food & Bakery Ingredients Corp and Applied Food Ingredients. Players operating in the food ingredients market which compete on the basis of pricing, brand value, production capacity, domestic manufacturing / import and others. Local tastes and modern interpretations of Filipino dishes has led to growing popularity of Filipino cuisines over the globe, thus, driving the demand for mostly used food ingredients such as food flavors, sweeteners, food colors, preservatives and fragrance. Moreover, consumer shift from synthetic man-made to natural extracts / food ingredients led to high imports coupled with emergence of several natural food ingredients manufacturers in this sector.
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Threat Of Peer To Peer Car Rental To Traditional Car Rental Companies : Ken Research


Introduction: As of September 2017, peer to peer car sharing platform Turo raised an additional USD 92 Million from its investors completing their series D round of funding. The company utilizes a business model of peer to peer  matchmaking by providing a platform for users with vehicles to list their own cars on the platform to make money to meet customers looking to rent a car for a short or a long period of time. This trend is gaining traction as Car Rental Industry Market Research reveals that the cost of owning and maintaining a car has increased significantly. Turo is accompanied by companies like Hyrecar, Hiyacar and Getaround to provide feasible solutions for car rentals at reasonable rates via their mobile application / web based platform which uses a matchmaking software to connect customers with car owners, the application allows customers to co ordinate the pickup and drop portion of the vehicle delivery so they can decide on a time and location that is convenient for them. Turo also provides added insurance for the vehicles and every car is vetted before listing and the information exchange works simply by customers and vehicle owners sending digital copies of their identity information and vehicle information needed. The emergence of applications like Turo is changing the short term car rental industry for the better but is simultaneously hurting the business for traditional car rental firms
Market Threat: The global car rental market is poised to grow significantly from its value of about USD 56 Billion in 2016 to over USD 124 Billion by 2022 with a CAGR of about 13% for the period. While this growth outpaces a majority of industries, there is major scope for expansion being hindered through the introduction of peer  to peer  car rental. Peer  to peer  car rental makes a majority of the approximately USD 5 Billion car sharing market which is forecasted to grow to over USD 11 Billion by 2024 with a CAGR of over 20% for the period 2017-2024. This signals a major threat for the car rental market as short term car rental is expected to be soon replaced by peer  to peer  based car sharing platforms. The average annual cost of maintaining and servicing a car is approximately USD 8,609. The added expenses for fuel which is volatile based on constantly changing fuel prices has been demotivating consumers from purchasing vehicles of their own.  An increasing number of consumers prefer to avail car sharing services for short and long term rentals and the reasoning is evident. Recent research indicates that in the U.S, using car sharing services saves consumers anywhere between USD 145- 435 per month. The added benefit being that comparative to a rental car company, Turo provides users with insurance for their rental cars which is not standard in traditional rental car companies and moreover, Turo costs approximately USD 52 lesser than traditional providers on a monthly basis. Another major factor in the increasing popularity of applications like Turo is the variety, as Turo allows owners to list any car of theirs and also helps aspiring customers purchase a new car there is a much larger selection of vehicles when compared to a traditional rental car company which usually handles only a handful of models. Turo lists cars from the 2016 Ford Mustang to a 2018 Porsche Carrera. A similar range of benefits is observed in companies like Zipcar and HeyCar, although not all the companies provide the wide range of vehicles compared to Turo
Conclusion: The traditional car rental business model is in danger of being replaced by peer  to peer  models which reduce the operating costs for businesses making a majority of their costs variable and changing the business model to be light on fixed assets. Another major factor influencing the growth of the online platform based model as opposed to traditional rental companies is the level of convenience that is brought about by using technology based platforms and although companies like Enterprise are lobbying for there to be strict regulations imposed on Turo similar to traditional rental car companies, the satisfaction of the customers is significantly higher through apps like Turo and Zipcar and that is even without tight regulations ensuring high quality stands. Turo is effectively changing the rental car industry in the same way Uber changed the taxi industry by increasing the size of the market but by running taxis out of business due to lower prices and better customer service and experience .
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