India Online and Offline Pharmacy Retail Market Outlook to 2025: Ken Research

The report titled “India Online and Offline Pharmacy Retail Market Outlook to 2025 - By Organized and Unorganized; By Standalone and Hospital based Pharmacy; By Product Category (Prescribed Drugs, OTC Drugs and Non-Pharmaceutical Goods) and Therapeutic Class” provides a comprehensive analysis on the Pharmacy retail market of India. The report covers various aspects including introduction, market segmentations, trends and developments, issues and challenges, SWOT analysis, competitive landscape and government regulations, snapshot on India online pharmacy retail market. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview

India pharmacy retail market is at a mature stage. India pharmacy retail industry revenue has grown at a positive CAGR during the period FY’2013-FY’2019. This growth was supported by rise in number of chronic diseases, low prices of generic drugs, rise in number of hospital based pharmacies, growth in OTC segment, urbanization and growth of middle class population. The customers in the market are highly price sensitive and rising operating cost, lack of stringent regulations, low per capita healthcare expenditure, and lack of infrastructure has resulted in low penetration of pharmacy retail in India.

The online pharmacy retail market is still in the nascent stage in the country and its popularity is increasing as it has increased the ease of accessibility to drugs for the customers. These companies majorly operate in Tier 1 and 2 cities. They operate on either marketplace model or inventory based model. The issues and challenges faced by the companies depend on the type of business model the company follows.

India Pharmacy Retail Market Segmentation

By Market Structure (Organized and Unorganized): Organized market consists of companies which own more than one retail store and the unorganized players consist of companies with not more than one retail store. Organized mainly include retail pharmacy chain such as Apollo pharmacy. The market is largely dominated by the unorganized players both in terms of revenue as well as number of stores.

By Type of Retail Format (Standalone and Hospital based Pharmacy): Hospital based pharmacies are those retail stores which are present in hospitals while standalone pharmacies can be present anywhere. In terms of number of stores, the market is highly dominated by the standalone pharmacies while in terms of revenue the market is segregated equally into standalone and hospital based pharmacies.

By Type of Product Categories (Prescribed Drugs, OTC Drugs and Non Pharmaceutical Goods): Prescribed drugs include those drugs which are sold only when they are prescribed by the doctors while OTC drugs can be sold even without prescriptions. Non pharmaceutical goods includes products like personal care products, skin care, body care, health food, nutritional supplements, and hygiene products such as hand wash, diapers and other FMCG goods. This segment is dominated by the prescribed drug followed by OTC dugs and Non-Pharmaceutical goods.

By Therapeutic Class (Anti-Infective, Cardiovascular, Gastro Intestinal, Anti Diabetic and Others): Anti infective have the highest market share in the market. It is swiftly followed by cardiovascular, Gastro Intestinal and Anti Diabetic segment.

Other major medicine categories include Vitamins, Minerals and Nutrients, Respiratory, Pain and Analgesics, Dermatology, Neuro, Gynecological and Others.

By Drug Category (Generic drug and Patented drug): The generic drugs have the lion’s share in the market. Generic drugs are further segmented into Generic-Generic and Branded Generic drugs.

By Region (South, West, North and East): Southern part of the country has the highest market share followed by West and North region. Eastern region has the lowest share in the market. Low per capita income in the eastern states is the key factor for such low demand in these states.

Competitive Landscape

India pharmacy retail market is highly fragmented. Apollo pharmacy is the market leader and has the highest market share in the pharmacy retail market in India on the basis of revenue in FY’2018. This was followed by Medplus, Emami Frank Ross, Fortis, Wellness Forever, Thulasi Pharmacy, Guardian Pharmacy and others. These players compete in the pharmacy retail market on the basis of retail space, reach to the customers, number of stores, shelf space and others.

Future Outlook

It is anticipated that revenue generated in Indian pharmacy retail market will increase at a positive CAGR during the period FY’2018 – FY’2025. In India, it is expected that with the growth of organized segment, the overall market will also grow. Standalone pharmacy will grow at the faster rate as compared to hospital based pharmacies. Among the product categories, OTC segment will grow at the fastest pace. The demand for patented drugs is expected to grow at much faster pace as compared to generic drugs in the future. Southern region is expected to retain its majority share, although north region is expected to grow at the fastest rate in the next seven years.

Key Segments Covered:-

By Type of Retail Format

Standalone Pharmacy

Hospital Based Pharmacy

By Market Structure

Organized Market

Unorganized Market

By Product Category

Prescribed Drugs

OTC Drugs

Non Pharmaceutical Drugs

By Therapeutic Class

Anti-Infectives

Cardiovascular

Gastro Intestinal

Anti Diabetic

Vitamins, Minerals and Nutrients

Respiratory

Pain and Analgesics

Dermatology

Neuro

Gynecological

Others

By Generic Drugs

Branded Generic

Generic-Generic

Key Target Audience

Pharmacy Retail Companies

Pharmaceutical Companies

E-Commerce Companies

Time Period Captured in the Report:-

Historical Period: FY’2013-FY’2019

Forecast Period: FY’2018-FY’2025

Companies Covered:-

Apollo Pharmacy

Medplus

Emami Frank Ross

Fortis

Wellness Forever

Thulasi Pharmacy

Guardian Pharmacy

Sanjivani

Noble Plus Pharmacy

Dhanvantri Medicare

Viva Chemist

Himalaya Drug Company

Trust Chemists

Guardian Pharmacy

EasyMedico

Medlife

Netmeds

Pharmeasy

1MG

Sasta Sunder

Myra

Easy Medico

Key Topics Covered in the Report:-

Executive Summary

Research Methodology

India Pharmacy Retail Market Size by Revenue (FY’2013-FY’2019)

India Pharmacy Retail Market Segmentation by Market Structure

India Pharmacy Retail Market by Product Category

Business Model of India Offline Pharmacy Retail Market

Trends and Developments in the India Pharmacy Retail Market

Issues and Challenges in the India Pharmacy Retail Market

Government Regulations in India Pharmacy Retail Market

SWOT Analysis of India Pharmacy Retail Market

Porter 5 Forces Analysis of India Pharmacy Retail Market

Competitive Scenario in India Pharmacy Retail Market

Shares and Company Profiles of Major Players in the Market

Snapshot on India Online Pharmacy Retail Market

India Pharmacy Retail Market Future Outlook and Projections (FY’2018-FY’2025)

Analyst Recommendations in India Pharmacy Retail Market

For more information, refer to below link:-

India Pharmacy Retail Market

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Growing Popularity of the Global Commercial Kitchen Equipment Market Outlook: Ken Research

In the present era, with the significant growth in the restaurants and the Quick Service Restaurants are expected to present the highest user base for the commercial kitchen equipment. Not only has this, due to the rise in urbanization the demand for commercial kitchen equipment is rising from the household sector as such equipment takes less time and demand least efforts for making an effective dish. The modern generation of this era, is shifting towards the low-calorie and healthy food, are anticipated to fuel the demand for nutritious food chains and outlets. Furthermore, many of the players in this market are developing the some specifications of the commercial kitchen equipment for making it more convenient and easy to use at a reasonable price which further increase the demand for such equipment and lead the market growth more positively with the handsome amount of share across the globe throughout the forecasted period more positively.

According to the report analysis, ‘Global Commercial Kitchen Equipment/Appliances Market Size Study, by Product (Dishwasher, Refrigerator, Cooking Appliances, Others), by End-Use (Quick Service Restaurant, Ferry & Cruise, Institutional canteen, Hospital, Resort & Hotel), Regional Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are recently functioning in this sector more actively for dominating the highest value of market share and leading the fastest market growth across the globe during the coming years while improving the technologies and techniques of producing the commercial kitchen equipment and increasing the popularity of the products globally for increasing the demand and generating the high amount of revenue more significantly includes True Manufacturing, Foster Refrigerator, Alto-Shaam Asia, The Vollrath Company, LLC, Hobart International, Hamilton Beach Commercial, Hoshizaki Corporation, Fukushima Industries Corp., Garland Group and several others. Moreover, many of the players in this market are adopting the effective strategies for knowing the coming trends, changing behavior of the consumers and several other factors for leading the fastest market growth around the globe with the handsome amount of share in the global commercial kitchen equipment in the coming years more significantly.

Global Commercial Kitchen Equipment/Appliances Market industry valued around USD 69.8 billion in 2016 is expected to increase with a healthy growth rate of more than 5.44% over the forecast period of 2017-2025. Moreover, the global market of commercial kitchen equipment is sectored into different sectors which mainly includes product, end user and region. However, based on the product, the market is further split into cooking appliances, refrigerator, dishwasher and several others, while the sector of end use includes institutional canteen, hospital, resort and hotel, quick service restaurants and ferry and cruise. Nevertheless, due to the effective market segmentation and increasing the demand for commercial kitchen equipment, the market of this is spread across the globe such as North America, Europe, Asia Pacific, Latin America and Rest of the World.

Additionally, the foremost factors driving the growth is owing to the Expanding tourism and the significant Development of the Railways, increasing popularity of Quick Service Restaurants (QSRs) among the youth. Therefore, in the near future, it is anticipated that the market of commercial kitchen equipment will increase around the globe more positively over the recent few years.

For more information, click on the link below:

Global Commercial Kitchen Equipment/Appliances Market

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Growing Potential of the Global Electronic Security System Market Outlook: Ken Research

In the recent trend, due to the rise in the fraud and threats or crimes the demand of electronic security systems has grown more positively. The effective advancement in the smartphone-enabled remote monitoring technology is anticipated to fuel the market growth of electronic security systems. Moreover, the open IT technology would be favored over the conventional systems as it delivers more scalability, flexibility and better functionality for the detailed applications. The government of the respective region is also taking effective initiative while forming the favorable policies and increasing the demand for the electronic security systems. Furthermore, the players in this market are developing the techniques of doing work with the innovated technologies for operating from a remote location and decreasing the installation cost which further benefitted for increasing the market growth and leading the amount of market share across the globe more positively during the forecasted period.

According to the report analysis, ‘Global Electronic Security Systems Market Size Study, by Solution (Sensors and Detectors, Control Planes, Fire Alarms Systems, Video Surveillance, Access Control, Intercom Systems), by Services (Installation Services, Managed Services, Consulting) and Regional Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are presently functioning in this sector more actively for dominating the value of market share and registering the highest market growth in the short span while improving the specifications of the electronic security systems at a reasonable price, increasing the popularity by spreading awareness related to the crimes and introducing the promotional activities for the security systems which further increase the need and generating the high amount of revenue around the globe includes Bosch Security Systems, Honeywell, Tyco, Halma, United Technologies Corporation (UTC), Bio-Key International Inc., Allegion Plc, Axis Communication AB, ADT LLC and several others.

The Global Electronic Security Systems Market industry worth at an effective USD in billion in 2016 is predicted to rise with a healthy growth rate over the forecast period of 2017-2025. Moreover, the global market of electronic security systems is segmented into different sectors which includes solution, services and region. Whereas, based on the solution, the market is split into sensors and detectors, control planes, fore alarm systems, video surveillance, access control and intercom systems, while, on the basis of services, the market is divided into installed services, managed services and consulting. Not only has this, with the increase in number of crimes, the market of electric security systems is spread across the globe which majorly involves highly reputed regions with great infrastructure includes North America, Europe, Asia Pacific region, Latin America and Rest of the World. However, it is anticipated that the developed regions are registering the highest market growth while, on the other side the underdeveloped region are effectively contributing in leading the fastest market growth around the globe while adopting the effective technologies.

The Enterprises be contingent on equipment like sensors, detectors, fire alarm systems, etc. for engaging security in their work sections. The major factors propelling the market growth are a high and ever-growing number of enterprises particularly the small & medium-sized enterprises (SMEs) worldwide. Therefore, in the near future, it is predicted that the market of electric security systems will increase around the globe more positively over the recent few years.

For more information, click on the link below:

Global Electronic Security Systems Market

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Dynamic Landscape Of The Ophthalmology Devices In The Middle East And Africa Market Outlook: Ken Research

In the recent past, the continuous developments in the field of medical devices and significant increase in the spending on the healthcare have exerts the market growth in the Middle East and Africa for the ophthalmology devices. Moreover, with the significant rise in the consciousness and focus of people on the healthcare, the Middle East and Africa ophthalmology devices market is anticipated to witness a speedy growth during the forecasted period. As these devices support effectively in decreasing the treatment time and offer better eye care to the patients, they assist in making the eye-treatment procedure more convenient for the patients and ophthalmologists. Furthermore, the players of this market are developing the specifications of these devices for developing the applications and leading the fastest market growth while attaining the high value of market share across the in the Middle East and Africa market throughout the forecasted period more positively.

According to the report analysis, ‘Middle East and Africa Ophthalmology Devices Market Industry Trends and Forecast to 2026’ states that there are several key players which are presently functioning in this sector more actively for attaining the highest market share and leading the fastest market growth while removing the restraints such as high cost of equipment and surgery and poor reimbursement process for the ophthalmic surgery includes Essilor, Marco, Heidelberg Engineering GmbH., HAAG-STREIT GROUP, Johnson & Johnson Surgical Vision, Inc., HOYA Corporation, CIBA VISION, NIDEK CO., LTD., TOPCON CORPORATION, ZEISS International, Canon Inc., CooperVision, Bausch & Lomb Incorporated, STAAR SURGICAL, AcuFocus, Inc., Ziemer Ophthalmic Systems and several others. Moreover, many of the players of this market are developing the strategies and policies of performing the task more significantly which further increase the efficiency of the outcome and lead the market growth more positively in the coming years.

Middle East and Africa ophthalmology devices market is estimated to register a healthy CAGR of 2.2% in the forecast period of 2019 to 2026. Moreover, the market of ophthalmology in the Middle East and Africa is divided into different sectors which extensively involve product type, application, end user and geography. Whereas, on the basis of end user, the market is split into Diagnosis Clinics, Eye Research Institutes, Franchise Optical Stores, Hospitals, Government Agencies and Academics while, the hospitals are growing at the highest CAGR rather than diagnosis clinics and several others owing to both ophthalmic primary care and management of long term care for ophthalmic chronic conditions takes place in the hospital eye service in OPD. Not only has this, based on the application, the market is divided into Vision Care, Cataract Surgery, Ophthalmic Wound care, Oculoplastics and several others for instance, the vision care devices are highly utilized because they are used more often than ophthalmic wound care and other segments.

Although, the low adoption of the phacoemulsification and premium IOLS in the developing region, growing prevalence of the eye diseases, growing developments in the technology and several others are the some growth drivers. Therefore, in the near future, it is anticipated that the market of ophthalmology in the Middle East and Africa will increase more positively over the recent few years.

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Middle East and Africa Ophthalmology Devices Market

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Growth in Internet Use Coupled Rise in Awareness on Digital Marketing to Drive the Vietnam Online Advertising Market : Ken Research

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Online advertising is a type of marketing & advertising which use internet to deliver promotional advertising messages to customers. With the quick growth of internet users & internet technology, various companies started advertising their products or services online.It is also known as online marketing or web advertising or internet advertising.It provides a consistent platform for smooth shopping experience for natives. It also brings out the immediate outcomes of performance tracking,better targeting, improve brand recognition, insights, measurable, drive website traffic, easily creative, simple & fast, scalability, acquiring new leads, convert customers, flexibility, increase sales & revenue, engagement and cost effectiveness etc.

According to study, “Vietnam Online Advertising Market” the companies currently operating in Vietnam online advertising market are GroupM, Digital Marketing Vietnam, Publicis, Dentsu, Blueseed Digital, Mirum, PHD Media, Adtima, CleverAds, Face book, Zalo, Google, CocCoc Browser, FPT Online.Most of the players in Vietnam compete on the basis of promotion strategies, major clientele,their networking, and the platforms used for digital advertising.Pricing, brand value and advertising strategies adopted by a particular vendor are considered as of high significance in order to reach a wider intention audience in the country.

Based on medium, the Vietnam online advertising market is segmented into mobile and desktop. Desktop dominated the market due to better resolution of the advertisements & bigger screen. Based on type, the market is defined as video advertising, banner advertising, search advertising, social media advertising or online classifieds advertising etc. Social media has the highest market share owing to the higher custom of social media for calls, messaging, online payments and many more activities. In social media, Zalo and Face book messenger accounts the highest user penetration followed by Skype, Instagram, etc. Based on sectors, the market is breakdown into Fast-Moving Consumer Goods (FMCG), automotive, entertainment & media, e-commerce, BFSI, and others. FMCG is the top segment which spends a lot on its product & services advertising due to low product switching cost and high market competition followed by the healthcare sector that is coming up with new medical services & need to raise awareness among customers. Based on cost model, the market is segmented into cost per Mille (CPM) orcost per thousand impressions, cost per click (CPC), Click through Rate (CTR), Return on Investments (ROI) andCost per Action or Cost per Acquisition (CPA).

The market of Vietnam online advertising is primarily driven by growth in internet & smart phone penetration. Some other driven aspects include rise of e-commerce in Vietnam, rising innovative technologies, increasing government’s initiatives and increase in social media users. Apart from benefits, few of the issues & challenges are lack of proper hosting infrastructure, regulations by communist government, newspaper & television still dominates the advertisement market, difficult to measure an ad's reach and gaps between brand and agency etc.

In Vietnam, the online advertising market is being conquered by the traditional channels of advertising for instance newspaper, television, magazines and radio. It is estimated that this market will be grown due to higher internet penetration and the increased use of smart phones. It is also expected that the industry is anticipated to have a CAGR (2018-2023) of approximately 21%, owing to the availability of software that could measure ads reach & optimize the monetization rate.

For more information on the research report, refer to below link:

Vietnam Online Advertising Market

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Changing Dynamics Of The Flow Cytometry In Middle East And Africa Market Outlook: Ken Research

The flow cytometry is an effective technology which utilized to analyze the chemical and physical appearances of the particles in a fluid as it passes through at least one laser. Whereas, the flow cytometry is routinely utilized in the basic research, clinical trials and clinical practice. Moreover, the uses for the flow cytometry involves cell sorting, determining cell characteristics and function, protein engineering detection, cell counting and several others. Furthermore, the players of this market are developing the technologies for delivering the better consumer satisfaction while providing the quantifiable data which further proved to be benefitted for increasing the value of market share and leading the fastest market growth in the Middle East and Africa during the forecasted period.

According to the report analysis, ‘Middle East and Africa Flow Cytometry Market Industry Trends Forecast to 2025’ states that there are several key players which are presently functioning in this market more actively for dominating the high value of market share and leading the fastest market growth in the Middle East and Africa in the coming years while analyzing the relatable market growth aspects for knowing the growth opportunities, removing the restraints and working on the weak factors for generating the high value of revenue in the short span of time includes Bio-Rad Laboratories, Inc., Miltenyi Biotec Sysmex Partec GmbH, BIOMERIEUX, Mechatronics, Apogee Flow Systems Ltd., Stratedigm, Inc., Sony Biotechnology Inc., BD., Thermo Fisher Scientific Inc., Merck KGaA, ACEA BIO, Agilent Technologies, Luminex Corporation, Enzo Life Sciences, Inc., Beckman Coulter, Inc., Takara Bio Inc., and several others. Moreover, many of the players in this market are investing the huge amount in advancing the technologies and making the market more competitive which further influence the coming and existing investors for investing the high amount of money for getting an effective return on investment.

Middle East & Africa flow cytometry market is estimated to reach a CAGR of 7.6% in the forecast period of 2018 to 2025. Moreover, the market of flow cytometry in the Middle East and Africa is sectored into different segments which majorly involve technology, products, end user, application, and region. Whereas, based on the product the market is sub-segmented into Reagents and Consumables, Flow Cytometry Instruments, Accessories, and Services. However, reagent and consumable is accounting the market and flow cytometry instruments are rising with the highest CAGR because various categories of reagents are utilized for the flow cytometry application such as dyes, antibodies, beads and several others.

Additionally, based on the end user, the market is split into Academic & Research Institutes Pharmaceutical & Biotechnology Companies, Hospitals, Clinical Testing Laboratories, Blood Bank, and several others. Whereas, the academic & research institutes is registering the market and increasing with the highest CAGR owing to the flow cytometry the researchers are being supported by several ways such as rapid determination or observation of diverse individual cell types within a population of cells suspended in fluid. Moreover, in research the High-performance flow cytometers as well as high-speed cell sorters have their extensive usage such as HIV research, cancer, stem cell and drug discovery registering the growth of the market. Therefore, in the near future, it is predicted that the market of flow cytometry will increase in the Middle East and Africa over the recent few years more positively.

For more information, refer to below link:-

Middle East and Africa Flow Cytometry Market

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Increasing Strength of the Global Biometric Vehicle Access System Market Outlook: Ken Research

In the present era, with the significant amount of investment in the development of technology and the effective development in the specification of biometrics vehicle access system the market of automotive and automotive components has grown more positively across the globe. The access systems with the biometric elements establish another level of security to the vehicles. Moreover, the biometrics are the mainstream technology in the present era as these biometric elements are enable the drivers to personalize their vehicles. The technology of the biometric doesn’t just have to function for drivers, either it can be utilized to make the experience of riding in a car more pleasurable for the passengers. Furthermore, the players in this market are playing an important role while improving the applications of such systems and adopting the high-tech systems which further proved to be benefitted for increasing the ultimatum of such and delivering the better consumer satisfaction. Nevertheless, this also essential for increasing the value of market share and leading the fastest market growth across the globe in the near future more positively.

According to the report analysis, ‘Global Biometric Vehicle Access System Market Size Study, by Authentication Type (Voice, Fingerprint), by Future Technology (Iris Recognition System), by Vehicle Type (Battery Electric Vehicle, Passenger Car), and Regional Forecasts, 2017-2025 (USD Billion/Million)’ states that there are several key players which are recently functioning in this sector more actively for dominating the efficient amount of market share and leading the fastest market growth across the globe throughout the forecasted period while increasing the scope of the market with the significant development in the techniques of doing work along the transformation in the technologies includes Voxx International Synaptic Incorporated, Nuance Communications, Hid-Global, Synaptic Incorporated, Safran S.A, Fujitsu Ltd., Voicebox Technologies, Methode Electronics, Fingerprint Cards Ab and several others. Furthermore, many of the players in this market are investing the high amount in the developments and adopting the high-tech technologies which further benefitted for generating the high amount of revenue and leading the fastest market growth in the coming years.

Global Biometric Vehicle Access System Market industry cherished approximately USD 443 million in 2016 is expected to increase with a healthy growth rate of more than 14.05% over the forecast period of 2017-2025. Moreover, the global market of biometric vehicle access systems is segmented into different sector which majorly involves authentication type, future technology, vehicle type and region. Whereas, based on the future technology, the market is further sectored into iris recognition system while, on the basis of authentication type, the market is split into fingerprint and voice. Not only has this, with the effective application and market segmentation the market is spread across the globe such as North America, Europe, Asia Pacific, Latin America and Rest of the World.

Additionally, the foremost factors propelling the growth are rising need for augmented stringent safety regulations in the Automotive Industry and rising the demand for multifactor Authentication and rising biometric technology. Therefore, in the near future, it is anticipated the market of biometric vehicle access system will increase across the globe more significantly across the globe over the recent few years.

For more information, click on the link below:

Global Biometric Vehicle Access System Market

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Shift From The Print Media To Online Advertising Followed Evolution Of Communication Technology To Drive Online Advertising Market: Ken Research

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Online advertising is a marketing approach entails the use of the internet as a medium to attain website traffic and deliver marketing messages to the right consumers. It is also known as digital advertising which is used to formulate usage of cyberspace to publish the ideas & intentions of launching a product or service,brand for the masses to bridge easily. It assists vendors to promote their products & services to a miscellaneous range of geographical locations & demographics. The online advertising industry is expected to be informative or the promotions,that is mostly used for standardizing the message to customers. Some of the other associated benefits of the online advertising are measurability, targeting, speed, coverage and formatting etc.

According to study, “Online advertising Market” includes some of the major companies that are currently working in the online advertising market are Amazon.Com, Inc.,Quora Inc., Facebook Inc., Aol, Inc., Google LLC, Baidu Inc., IAC/InterActiveCorp., Microsoft Corp., Linkedin Corp., Yahoo Inc., Twitter Inc.IBM Corp., Oracle Corp., SAP AG, Salesforce.com Inc., Adobe Systems Inc., Aplicor LLC, ComScore Networks Inc., Lithium Technologies Inc., Ebay GSI Commerce, Demandware Inc., LongJump CRM, Attensity Corp., OpenText Corp., Percussion Software Inc., StrongMail Systems Inc., Zoho CRM Inc., Netsuite Inc., SugarCRM Inc., Sitecore Inc. The online advertising companies collects data about user's personal information &initiating personalized, targeted advertisements that are useful for the customer. In addition,on commercial companies including large & small scale to be very energetic on the aforementioned social media platforms acquiring more consumers and appreciate a user's behavior with data mining technique.

Based on format, online advertising market is segmented into display advertising, mobile advertising, lead generation, in-app advertising, classifieds advertising, rich media, digital video advertising and others (rich media advertising & lead generation advertising). Based on delivery methods, the market is divided into interstitial (text ads), email advertising (chat advertising), display advertising, Search engine marketing (SEM), Adware and content marketing. Display advertising is defined by web banner advertising that includes trick banners, floating ad, frame ad or traditional banner, trick banners, pop ups or pop unders etc.

Based on the compensation methods, market is divided into CPM (cost per mile), CPE (cost per engagement), CPC (cost per click), CPV (cost per view),attribution of ad value, CPI (cost per install) and fixed cost. Based on vertical, the market is split into education, Banking, Financial Services & Insurance (BFSI), automotive, healthcare, industrial, retail, media & entertainment, Consumer Packaged Goods (CPG), transport & tourism, telecommunication & Information Technology-Enabled Services (ITES) and others.

The online advertising market is primarily driven by shift from print media to online advertising, followed by time spent online and evolution of communication technology. Apart from benefits, some of the challenges & restraints include flexibility issues and lack of communication between publisher & advertiser. Additionally, few of other opportunities associated with the market are advertising through mobile applications, video advertising or video streaming and social media.

In 2018, the global online advertising market was value USD 200 billion moreover during the forecast period it is estimated that the market to reach US $338 billion, by 2024.The regular technical advancement coupled with the ascending digital spending is anticipated to drive the online advertising market over the forecast period.

For more information on the research report, refer to below link:

Online Advertising Industry Research Report

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Ankur Gupta, Head Marketing & Communications

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