Thursday, July 30, 2020

In-depth Analysis of the COVID-19 impact on India Wearable Industry: Ken Research


The global outbreak of Covid-19 virus has led to massive disruptions in all industries, especially with sectors which are dependent on imports, especially from China. The looming public health crisis has claimed over 530 thousand lives globally as of 6th July 2020 and apart from that, it continues to pose a threat on the lives, livelihoods and businesses across the world.

India is the third worst Covid-19 hit country in the world, after the United States and Brazil with the number of cases reaching ~1.0 million. India’s GDP contracted by 13.1% in the first quarter of 2020 as against in the last quarter of 2019. The closure of establishments, manufacturing units, industries, etc. due to the imposed lockdown, has adversely impacted the Indian economy. The consumer electronics industry as well as wearables industry was affected due to plummeting imports. As per industry reports, after consecutively growth from the last eight quarters, the volumes registered their first sequential decline, as the shipments curtailed 17.9% in first quarter of 2020. Supply constraints from China due to the countrywide lockdown in March led to this decline. The impact was largely seen on wrist bands as the category saw a 33.5% quarter over quarter (QoQ) decline in the same duration.

Effect on Consumer Wearable Demand in the First Half of 2020: The imposed lockdown in the country and the social distancing norms have impacted the premium wearable demand in the country. The total sales of both fitness trackers & smart watches combined declined to -17.5% in FY’2020 as compared to FY’2019. Companies such as ‘Xiaomi’ reported approximately 39.3% decline in wearable sales volume in the weeks of Mar-June, 2020. Stay-at-home orders amidst the pandemic reduced the physical activities of individuals, moreover the lockdown on gyms contributed to the declined sales of fitness trackers.

Effect on Medical Wearable (or Consumer Wearable with Specific Medical Features) Demand in the First half of 2020: Temporary closure and shutdown of hospital facilities in the country lead to increased demand for medical wearables in the country. The reluctance of patients to go to doctor’s offices and clinics during the pandemic has helped telemedicine and online health coaching gain some traction, and that supports the business model of many companies such as Goqii. Smartwatches with ECG capabilities PPG for oxygen saturation and blood pressure monitoring have seen increase amongst patients who require monitoring of vitals on a regular basis. In addition to this, with the arrival of temperature sensing in certain wrist worn wearables has helped in detecting the early onset of COVID-19.

Temporary & Long Term Shifts in the Business Practices: The demand for wearables is expected to recover towards the end of 2020 due to the ease offered on lockdown restrictions post June. The demand for fitness is however expected to recover in the first half of the year 2021, as the gyms and fitness centers reopen and logistics is restored along with removal of import restrictions. As of now, the industry is heavily dependent on China for imports. There are lots of essentials for which a lot of countries are banking on China. With changing buying preferences throughout the world towards China, it is anticipated that manufacturers may move towards India as a preferred alternative for wearable manufacturing.  The industry is expected to witness steady recovery from 2021 onwards and the sales volume reaching pre-Covid levels in the next few years. In the longer run, wearable manufacturers are expected to shift towards online sales channels including e-commerce platforms, online marketplaces and investing in an official online store which accounts for majority of the wearable sales volume in the country. As a result of the Covid-19 pandemic, online buying is expected to dominate the buying preferences of consumers in the future. Strategic partnerships with independent & franchisee gym and fitness centers,  insurance companies as well as other stakeholders in the industry is expected to lead the industry to recovery and boost wearable sales volume in the future. This would be coupled with focus on higher quality sensors, introduction of new features and continued investment in research & development for introducing innovation product solutions in the market. Basis all these factors, the India wearable’s market is expected to grow at a CAGR of 21.8% on the basis of sales revenue during the forecast period 2020-2025.

Key Segments Covered:-

India Consumer Wearables Market
By Type
Fitness Trackers
Smartwatch

By Price Segment
Under 1000
1000 - 10,000
10,000 - 20,000
Above 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Smartwatch Market
By Type
General Purpose Smartwatch
Sports Smartwatch
Hybrid Smartwatch

By Price Segment
Under 1000
1000 - 10,000
10,000 - ₹20,000
Above 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Fitness Trackers Market:-
By Type of Wearables
Wrist Worn
Others

By Price Segment
Under 1000
1000 - 10,000
10,000 - 20,000
Above 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

Companies Covered:-
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd. (Fastrack)
Fossil India Inc

Key Target Audience:-
Wearables Manufacturing Companies
Wearables Importing Companies
Semiconductor Manufacturing Companies
E-Commerce Companies
Healthcare Associations
Industry Associations
Regulatory Bodies

Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period:  2020-2025

Key Topics Covered in the Report:-
Overview and Genesis of India Consumer Wearable Industry
Target Addressable Market for End Users
Trends and Growth Drivers in the Industry and Challenges Faced
India Consumer Wearables Market Size and Segmentations, 2014 - 2019
Ecosystem and Value Chain of India Consumer Wearables Industry
Customer Decision Making Parameters
Cross Comparison between Major Players and Detailed Company Profiles & Product Portfolios
Future Market Size and Segmentations, 2020-2025F
Covid-19 Impact on the Industry & the Way Forward
Analysts’ Recommendations

For More Information on the research report, refer to below link:-

Related Reports:-



Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Growing Landscape Of Global Mobile Virtualization Market Outlook: Ken Research

Mobile virtualization is an effective process of allowing the multiple operating systems to run simultaneously on an individual mobile device or connected wireless devices, which involve tablets or smartphones. In addition, it is an approach to different mobile devices management in which several virtual platforms are installed on a solitary mobile device. The implementation of the mobile virtualization has been observed to augment in recent years, due to its exceptional features such as security, hardware consolidation, and easy accessibility of virtual devices.
According to the report analysis, ‘Mobile Virtualization Market by Technology (Hypervisor and Application Containers), Organization Size (Large Enterprises and Small & Medium Enterprises) and Industry Vertical (IT & Telecom, Construction & Manufacturing, BFSI, Healthcare, Public Sector, Retail, Education, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026’ states that in the mobile virtualization market states that in the mobile virtualization market there are several corporates which presently operating more actively for leading the fastest market growth and registering the handsome value of market share around the globe throughout the inflowing the duration while decreasing the associated prices, delivering better consumer satisfaction, advancing the applications and specifications of the mobile virtualization, implementing the profitable strategies, studying and analyzing the policies and strategies of the competitors, spreading the awareness related to the applications of such and employing the young workforce includes Blackberry Limited, Citrix Systems, Inc., Broadcom Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Samsung Electronics, Cellrox Ltd., Toshiba Corporation, and VMware, Inc., and several others.
In addition, the effective increase in implementation of the smartphones across the worldwide and surge in requirement for protecting the data of devices are propelling the growth of the worldwide mobile virtualization market. Not only has this, augment in demand for robustness & protection in data and growth in digitalization of workplaces, and mobile workforces with various functioning systems fuel the growth of the market. However, presentation and compatibility issues are projected to impede market growth. Conversely, an increase in implementation of the cloud-based virtual desktop infrastructure (VDI) solutions and occurrence of workspace-as-a-service are projected to provide foremost opportunities for the growth of mobile virtualization in the market throughout the forecast period.
Although. The effective growth in the use of smartphones and technology-enabled devices are creating the demand for mobile virtualization technologies. Smartphone implementation is augmenting at a faster rate, with numerous applications such as social media applications, financial applications, entertainment applications utilized under a single platform. With such applications, confidential data is also stored on the device, to minimalize the potential risks the requirement for mobile virtualization has augmented. Bring your own device (BYOD) concept is widespread amongst the corporates, also, carrying separate devices for personal and corporate usage has become a complex matter, mobile virtualization supports in decreasing these complexities. Therefore, in the coming years, it is predicted that the market of mobile virtualization will increase around the globe over the forecasted duration.
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Growth in Food & Beverage Industry Expected to Drive Clean Label Ingredients Market over the Forecast Period: Ken Research

Clean label ingredients are referred as natural ingredients that include flavors, food additives and colors, fruits & vegetables, starch & sweeteners, flour, salt and others. Clean-label ingredients are eco-friendly ingredients, which are organic, natural, non-GMO, and very minimally processed. The demand for these ingredients is growing, owing to rise in health concerns of the customers, regarding the adverse health effects of artificial ingredients.

According to study, “Clean Label Ingredients Market by Type (Natural Color, Natural Flavor, Starch & Sweetener, Natural Preservative, and Others) Application (Beverage, Bakery & Confectionary, Sauce & Condiment, Dairy & Frozen Dessert, and Other Processed Foods), and Form (Powder and Liquid): Global Opportunity Analysis and Industry Forecast 2019-2026”. Some of the key companies operating in the global clean label ingredients market are Cargill Inc., Corbion Inc., Archer Daniels Midland, company, Kerry Group PLC, Tate & Lyle, Ingredion Incorporated, Sensient Technologies, koninklijke DSM N.V., Frutarom, Chr Hasen A/S, and Dupont.

Based on type, clean label ingredients market is segmented as starch & sweeteners, natural flavors, natural colors, flours, fruit & vegetable ingredients, malt, flours and others (oils & shortenings, emulsifiers, natural preservatives, formation ingredients and other cereal ingredients). Natural colors segment dominates the market owing to rise in concern among consumers about the ill effects of artificial colors on their health, eco-friendly nature, and additional health benefits. Based on form type, market is segmented as liquid form and dry form. Dry form is anticipated to show higher CAGR due to its stability and ease in handling during supply chain activities during the forecast period. In addition, based on application, market is segmented as bakery, beverages, prepared food or ready meals & processed foods, dairy & frozen desserts, cereals & snacks and other applications (confectionery and condiment or culinary products (sauces, dips, dressings, and spreads)). The prepared food or ready meals & processed food segment accounted for the major share of the market because of busy lifestyles and convenience in usage coupled with rise in awareness among consumers about the ill-effects of artificial food additives for instance preservatives, flavors, and colors.

The clean label ingredients market is driven by growth in food & beverage industry, followed by increase in consumer demand for clean label products, rise in shift of consumer preference towards ready-to-eat food products and growth in disposable income. However, rise in demand for zero synthetic ingredients food product and high price of clean label ingredient product may impact the market. Moreover, growth in development of natural ingredients with functional benefits is a key opportunity for market.

Based on geography, the North-American and European regions hold major share in global clean label ingredients market owing to rise in demand from the food & beverage industry in the region. Whereas, the Asian-Pacific region is projected to witness higher growth rate due to increase in demand for different types of clean label ingredients & food items made by clean label ingredients over the forecast period. The clean label ingredients market was valued at US $38.8 billion in 2018, and is expected to reach US $64.1 billion by 2026, growing at a CAGR of 6.8% from 2019-2026.

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Ken Research                                    
Ankur Gupta, Head Marketing & Communications
+91-9015378249

India Consumer Wearables Market Outlook to 2025: Ken Research

The report titled India Consumer Wearables Market Outlook to 2025- By Type (Fitness Trackers and Smart-watches), By Sales Channel (Online and Offline), By Price Segment (Under 1000 ,1000 - 10,000 , 10,000 -  20,000  and Above 20,000) and By Sales Region (North, South East and West)provides a comprehensive analysis on the status of the wearables industry in India. The report covers various aspects including the current sales revenue & market size, production scenario of wearables in the country, target audience, growth facilitators, issues & challenges faced by the industry, end-user analysis and more. The India Consumer Wearable Market report concludes with projections for future of the industry including forecasted sales volume & revenue by 2025, market segmentations, Covid-19 impact and analysts’ take on the future.

India Consumer Wearable Market Overview and Size
The India Consumer Wearable industry has grown at a CAGR of 32.0% on the basis of revenue over the period 2015-2020. The young demographics and high disposable income in the country is one of the largest growth drivers of the industry. Continuous investment in research & development and marketing activities by the wearables manufacturers is positively impacting the industry’s growth.

India Consumer Wearables Market Segmentations
By Type of Wearables: Fitness trackers dominated the wearables industry in India in 2020 on the basis of revenue. The adoption of wearables is currently led by decrease in the price of fitness trackers. In addition to being cheap, these devices now offer features which were once only available in high end devices.

By Price Segment: Wearables between the price category of 10,000- 20,000 will generate more demand as disposable income of the individuals rises in the country. This will be further fuelled by decline in prices of fitness bands and smart watches as competition is expected to increase.

By Type of City: Owing to high levels of pollution in the air and adulteration in the diet, residents of metro cities have become more fitness conscious as compared to the residents in its counterpart. As a result, these metro cities contribute higher proportion of sales revenue in the fitness tracker market.

By Distribution Channel: Since majority of the sales comes from Tier-1 and surrounding cities, the preferred channel of sales is online. This is due to the fact, as residents in these regions are more literate and find online medium as an easy platform to compare and buy products.

Fitness Tracker Market
By Type: Wrist worn product dominated the fitness tracker industry in India in 2020 on the basis of revenue. The adoption of wearables is currently led by the ease to carry these devices as compared to products like heart patches. In addition, the falling prices of these products are fuelling its sales.

By Price Segment: Fitness trackers between the price category of 1,000- 10,000 generate more demand as  products in this category offer more features as compared to other price segments. Although there is a difference of quality, majority of the branded companies are present in this price spectrum, adding to the growth of the market.

By Region: Sothern India accounts for most sales of fitness trackers in India. This is mainly due to the fact that South India has more number of Tier1 and metro cities as compared to the other regions of India. Also, the literacy level is high due to which the individuals in the region are comfortable in using technology.

By Distribution Channel: With increase in focus on non-metro cities the companies are using online channels to penetrate the area. As a result online sales are increasing. As the brand awareness in the country is on the rise customers with no access to offline retail stores are making online purchases. As a result the online sales for these devices are increasing.

Smartwatch Market
By Type: Since the numbers of IOT devices are increasing, consumers prefer to use touch interactive Smartwatch to control other devices. As a result, there has been a sluggish growth in sales of hybrid watches.

By Price Segment: Smart watches between the price category of above 20,000 generate more demand as products in this are from high end manufacturers such as Apple, Samsung etc. This is mainly due to the fact that as the disposable income is rising, people are preferring quality over price.

By Distribution Channel: Smart watches are usually bought via online channel and it is expected that this trend would continue in future as more consumers prefer to shop online due to the current situation of COVID-19 and because of various promotional discounts offered by the online platforms to boost sales.

Key Segments Covered:-
India Consumer Wearables Market
By Type
Fitness Trackers
Smartwatch
By Price Segment
Under 1000
1000 - 10,000
10,000 - 20,000
Above 20,000
By Distribution Channel
Online
Offline
By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Smartwatch Market
By Type
General Purpose Smartwatch
Sports Smartwatch
Hybrid Smartwatch

By Price Segment
Under 1000
1000 - 10,000
10,000 - ₹20,000
Above 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Fitness Trackers Market:-
By Type of Wearables
Wrist Worn
Others

By Price Segment
Under 1000
1000 - 10,000
10,000 - 20,000
Above 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

Companies Covered:-
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd. (Fastrack)
Fossil India Inc

Key Target Audience:-
Wearables Manufacturing Companies
Wearables Importing Companies
Semiconductor Manufacturing Companies
E-Commerce Companies
Healthcare Associations
Industry Associations
Regulatory Bodies

Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period:  2020-2025

Key Topics Covered in the Report:-
Overview and Genesis of India Consumer Wearable Industry
Target Addressable Market for End Users
Trends and Growth Drivers in the Industry and Challenges Faced
India Consumer Wearables Market Size and Segmentations, 2014 - 2019
Ecosystem and Value Chain of India Consumer Wearables Industry
Customer Decision Making Parameters
Cross Comparison between Major Players and Detailed Company Profiles & Product Portfolios
Future Market Size and Segmentations, 2020-2025F
Covid-19 Impact on the Industry & the Way Forward
Analysts’ Recommendations

For More Information on the research report, refer to below link:-

Related Reports:-



Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249