Experiential learning is an employed learning procedure whereby students ‘learn by doing’ and by exposing on the experience. The Experiential learning activities can comprise, but are not restricted to, hands-on laboratory experiments, practicums, internships, study abroad, field exercise, undergraduate research and studio performances.
In
other words, the experiential learning is the procedure of learning by doing.
By employing students in hands-on experiences and reflection, they are better
enable to link theories and knowledge learned in the classroom to the
real-world conditions. Furthermore, the experiential learning choices prevail
in a category of course and non-course-based forms and may comprise community
service, service-learning, undergraduate research, study abroad and culminating
experiences likewise student teaching, internships and capstone projects, to
name a few.
The
effective growth in awareness about the experiential learning products to
support activity kit and e-learning sales in UAE. The activity kit industry in
UAE is at its nascent stage has penetrated >0.5% of its target addressable
market. The majority of activity kit subscription providers entered the
industry post-2017. The industry witnessed double-digit revenue and subscriber
growth during the forecast duration. Transforming lifestyle with an augmenting
number of dual working parents and growing screen time of kids, has led to the
requirement of self-engaging, educational solution and fun likewise activity
kits.
Based
on age group, the majority of activity kit subscribers are from 0-6 years age
group category followed by 7-9 years and 10-14 years. Minimal academic
pressure, traction towards art & craft activities and convenience of free
time has resulted in 0-6 years registering for majority of activity kit
requirement. Companies can penetrate amongst +6-year-old kids by growing the
complexity level of the activities and by making curriculum-based activity
boxes.
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Based
on the subscription type, majority of subscribers prefer 2 month subscription
followed by 6 months, 3 month, 1 month, 12 months and several others, however
majority of revenue comes from 6 month and 12 month subscribers owing to huge
variation in subscription price. The concept of activity kit is new around UAE
and therefore parents prefer to take a trail subscription of 2 month, 1 month
or 3 month. Requirement seasonality and kids behaviour are the other cause for
the majority of subscriber choosing 2 month subscription.
Although,
the industry is concentrated by 2 of the top players registering for +70% of
the total revenue during 2020. Currently, majority of companies are functioning
as small business with very few of employees and therefore the industry has a
lot of scope for foreign and local players with excellent financial backing to
enlarge in the country. Prevailing companies are developing art & craft and
STEM themed activities. The organizations in UAE have explored diverse revenue
streams such as subscription, one-off sales, gift cards, festive boxes, travel
boxes, marketing and STEM classes.
Not
only has this, the industry is condensed by Indian E-learning companies such as
BYJU’s, Vedantu, and Toppr. Much offline training institute enrolled the
e-learning segment owing to COVID during 2020. The competition in the industry
is fierce, with companies contributing on the basis of basis of curriculum,
target audience, technological stack, school partners and brand importance.
The
industry experienced a slight drop in revenue during 2020 owing to shortage of
possibility of door-to-door consulting and also because several of the expats
returned to their home countries. However, the industry is still projected to
grow with a double-digit CAGR by introducing Arabic tutoring, by sales and
marketing enlargement by Indian players such as Toppr & Vedantu, the
introduction of coding courses and by increasing the B2B partnerships.
For More Information, refer to below link:-
UAE
Experiential Learning Market Research Report
Related Reports
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Ken Research
Ankur Gupta, Head
Marketing & Communications
