Increasing popularity of mobile and social games to spur future growth
New Delhi: 07/19/2013- The role of toys and games has
transitioned from parenting to tools of child learning and development. Parents
nowadays are pre occupied with their professional life and hence, the role of
toys and games has become more important. Toys and games play a crucial part in
child’s development and increasing their overall proficiency. This has helped
in the growth of toys and games market in China. Large variety of toys and
games are available in China toys and games market presently. Construction and
building toys and massively multi player online role playing games are the most
popular categories of toys and games in China.
China is a gigantic market for toys and games. It is the
largest toys manufacturer in the world with approximately 80% of the toys
exports in the world being exported from China. The key growth drivers of this
market are small size of families, significantly rising population and a
growing affluence of the Chinese people. With the rising income levels and
improvement in the quality of life, the demand for toys among the Chinese
people have transformed. There is a shift from traditional, battery-operated
toys, construction sets and decorative toys towards unique and innovative
electronic toys, intelligent and educational toys as well as plush toys and
decorative fabric toys. The market is driven by established retails and more
consumers with high disposable income in the tier one markets as compared to
the tier two and three markets. The overall toys and games market in China have
will reach USD 70,302.9 million in 2017 registering a CAGR of 26.0% during
2013-2017.
According to the research report, it is expected that traditional
toys in China will undergo fundamental changes in the future. In future, toy designers
will add modern elements to traditional toys in order to give them a new charm.
Preschool and educational toys will offer huge market potential in China in the
near future. It is anticipated that China toy industry will develop into a more
organized market in the near future. The industry would benefit from
collaborations and alliances with foreign companies. The companies would come
up with new brands of toys with unique features. This will steer up the
competition between the domestic and overseas toy manufacturing companies in
the china toys market.
China’s online game industry is evolving rapidly which
emphasizes the need to adapt to new industry trends, including changes in game
players’ preferences, new revenue models, new game content distribution models,
new technologies and new governmental regulations. With the increasing social
networking population in the country, more users are likely to get inclined
towards social games which take the platform of social networking sites. The
shift towards mobile gaming will also invite more companies to launch exciting
mobile games which the player enjoys to play even on a small screen of a
mobile. It presents immense evolution opportunity
The report
“China Toys andGames Market Outlook to 2017- Advent of Mobile Online Games to Accelerate MarketGrowth” provides
detailed overview on the toys and games market in China. This report helps
reader to identify the ongoing trends in the industry and anticipated growth in
future depending upon changing industry dynamics in the coming years. The
report will help industry consultants, toy manufacturing and gaming companies,
suppliers and other stakeholders to align their market centric strategies
according to ongoing and expected trends in the future.
http://www.kenresearch.com/media--entertainment/gaming-and-recreation/China-Toys-and-Games-Industry/386-94.html