How online advertising Market Is
Positioned in Malaysia?
The Online
Advertising Market in Malaysia is currently at its growth stage. The
penetration of Smartphone in Malaysia has increased in recent years due to the
entry of mid range Smartphones manufactured by Chinese makers. The increasing
computing power of smart phones and access to new applications and features has
led to decline of use of internet especially social media via desktops and
laptops. Moreover unlike the traditional broadcasting mediums such as Radio and
T.V which are active only at prime time or during morning commute hours, digital
media is available and with the user throughout the day so there is no specific
time constraint for advertisers to post their Ads. According to our research
the market has grown significantly during the period 2013 to 2018. The
penetration rate has been evaluated to be ~% in 2018. The social advertising
has the biggest share followed by video advertising and search advertising,
while online classifieds and others was least popular in 2018. Major reasons
for the increase in advertising spent have been the increasing size of E
commerce, travel and FMCG industry. The growth of these industries will
directly impact the Advertising Industry. The digital advertising landscape is
developing at an astonishing pace as media proliferation and technology are
together yielding newer ways of connecting with consumers.
Which type of
advertising has been more successful in 2018?
The market is dominated by the Social media advertising based on
advertising spend in 2018. Social media posts drive the targeted audience due
to the widespread usage of social media platforms in each industry, segment.
Social media provides an opportunity to find the advertised web content and
visit the website. As the social media platforms offer targeted ads that can be
customized and personalized. Customers can be targeted by age, location,
industry and others. Hence, increasing the number of social media users in
Malaysia will thrive the industries such as entertainment towards social media
ads. Google is the most preferred platforms by Malaysians as search engines.In
Malaysia Smartphone Usage is more as compared to laptops, moreover a majority
of population have an account on Facebook. It has been analyzed that during the
review period, 2013-2018, the online advertising mediums social media
advertisement and search advertising are in the growth stage registering a CAGR
of ~% and ~% owing to dominance of search engines and social media advertising
while Video Advertisement is also in
growing phase registering a CAGR of
~%. Social media advertising is followed by Video advertising.
What has been the share of
different sectors on the basis of Ad Spent in 2018?
The Retail/Ecommerce sector in Malaysia is dominating the market in terms
of online advertising spend. This is due to the fact that the e commerce
website needs to look into the customer behavior and target specific customer.
The industry would continue to spend a lot on advertising in the coming years
as the young millennials are more inclined towards online shopping owing to the
fact that since the economy is recovering the inflation is bound to be low in
coming years and also the consumer spending has increased due to the rise in
disposable income, especially for middle class This accounts for ~% share of
the total online advertising spent in Malaysia .The second high spending sector
in terms of online advertising is Travel. This is due to the fact that the
government initiatives to promote tourism in the country have led to a boom in
the industry. The advertising spend made by Travel was USD ~ Million in 2018.
This accounts for ~% share of the total online advertising spent in Malaysia the
FMCG sector is making third highest expenditure on online advertising this is
due to the presence of international brands with large number of buyers and
sellers with having low product differentiation. Thus, in order to survive in
the market it becomes important for FMCG brands to create awareness and stay at
the top of the mind of their customers. The advertising spend made by FMCG
sector was USD ~ Million in 2018.
Key
Segments Covered in Malaysia Online Advertising Market
By
Online Advertising Medium (On the basis of Online Advertisement Spending)
Desktop
Mobile
By
Types of Online Advertising (On the basis of Online Advertisement Spending)
Search Advertising
Social Media Advertising
Banner Advertising
Video Advertising
Online Classified & Others
By
Different Sector/Industries (On the basis of Online Advertisement Spending)
Retail/E-Commerce
Travel
FMCG
Healthcare (Includes Pharmaceuticals)
Media and Entertainment
Automotive
BFSI
Others
By
Pricing Models (On the basis of Online Advertisement Spending)
Cost per Click (CPC)
Cost per Mile (CPM)
Cost per Action (CPA)
Time
Period Captured in the Report:
Historical
Period: 2013-2018
Forecast
Period: 2019-2023
Key
Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in
Online Advertising
Investors
Advertising
Agencies Covered:
Group M
Publicis Groupe
IPG media brands
Dentsu Aegis
Omnicom
Advertising
Platforms Covered:
Google
Facebook
Instagram
YouTube
Key
Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in
Online Advertising
Investors
Companies
Covered:
Dentsu
Omnicom
IPG Mediabrands
Publicis
Group M
Platforms
Covered:
Google
Facebook
Instagram
YouTube
Key
Topics Covered in the Report
Malaysia Online Advertising Market
Malaysia Online Advertising Market
Segmentation
SWOT Analysis of Malaysia Online
Advertising Market
Trends and Development in Malaysia
Online Advertising Market
Issues and Challenges in Malaysia
Online Advertising
Regulatory Scenario of Malaysia Online
Advertising Market
Competitive Scenario in Malaysia
Online Advertising Market
Company Profiles of Malaysia Online
Advertising Market
Malaysia Online Advertising Market
Future Outlook and Projections, 2018-2023E
Analyst Recommendation in Malaysia
Online Advertising Market
For
more information, refer to below link:
Related
Reports
Contact
Us:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-9015378249
