India Micro Irrigation System Market Outlook to 2018 - Increasing Government Support and Farmer Awareness to Stimulate the Growth

India Micro Irrigation System Market Outlook to 2018 provides a comprehensive analysis of the market size of the Micro Irrigation System Industry in India by revenue and area coverage. Industry has been segmented on the basis of types of micro irrigation system (drip and sprinkler irrigation system), by states, by crop types, by type of drip and sprinkler equipments, by applications of micro irrigation system and by organizational structure of the industry. The report also entails the market share and company profiles of the major players in the India Micro Irrigation System Industry. An analysis of the future of Micro Irrigation System market in India is provided on the basis of revenue of the market over next five years.

Micro irrigation system market in India

Micro irrigation system market in India has grown at the stupendous CAGR of 27.3% during the period from FY’2008-FY’2013 and is further expected to reach INR ~ million in FY’2018. Although, adoption of micro irrigation techniques by farmers is growing at a fast pace, the market penetration is still very low. Micro irrigation system sales in India is driven by strong demand in states such as Gujarat, Rajasthan, Madhya Pradesh Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, Rajasthan and Haryana. The state governments of Gujarat, Andhra Pradesh, Tamil Nadu, Chhattisgarh, Himachal Pradesh and Bihar have also conceived micro irrigation projects as part of the Micro Irrigation Scheme.

The Indian micro irrigation market is majorly contributed by drip irrigation system in terms of revenue. In FY’2013, the drip irrigation accounted for ~% of the overall micro irrigation market revenue in India and generated revenue worth INR ~ million. On the other hand, sprinkler irrigation accounted for ~% of the market in FY’2013. The drip and sprinkler irrigation methods differ in terms of flow rate, pressure requirement, wetted area and mobility. India has enormous potential for both the irrigation methods. Maximum area coverage under micro irrigation has been in the states of Maharashtra, Andhra Pradesh, Gujarat, Karnataka, and Tamil Nadu. Maharashtra had the largest proportion of land under micro-irrigation system with ~% share in FY’2013. Among the crops, maximum adoption of drip irrigation system was in fruit crops with ~% contribution in FY’ 2013, followed by plantation crops, accounting for ~% share in terms of area coverage.

The Indian micro irrigation market is highly competitive with the presence of large and small scale drip and sprinkler irrigation equipment producers and marketers across numerous states across India. Presently, there are nearly 200 micro irrigation companies in the country. Jain Irrigation Systems Limited dominated the market with a share of ~% as observed in FY’2013.

Indian micro irrigation system industry is projected to register strong growth over the period FY’2014-FY’2018. It is projected to grow by 31.9% over the period FY’2013-FY’2018 and is expected to reach INR ~ million in FY’2018 as compared to INR ~ million in FY’2013.

KEY TOPICS COVERED IN THE REPORT

·         The market size of the India Micro Irrigation System Industry on the basis of Revenue Earned through Equipments, FY’2008-FY’2013

·         The market size of the India Micro Irrigation System Industry on the basis of Area Coverage, FY’2008-FY’2013

·         Market segmentation of India Micro Irrigation System Industry by Drip and Sprinkler Irrigation System, FY’2008-FY’2013

·         Market segmentation of India Micro Irrigation System Industry by States, FY’2013

·         Market segmentation of India Micro Irrigation System Industry by Crop Types, FY’2013

·         Market segmentation of India Micro Irrigation System Industry by Applications of Micro Irrigation System, FY’2008-FY’2013

·         Cost of Installation of Micro Irrigation System in India

·         Registration Procedure for Entering Micro Irrigation System Market in India

·         Entry Barriers to India Micro Irrigation System Industry

·         Import and Export trends of micro irrigation equipments in India

·         Growth Drivers for the India Micro Irrigation System Industry

·         Recent Industry Activities in India Micro Irrigation System Industry

·         Market Share of Major Players in India Micro Irrigation System Industry, FY’2013

·         Market Share of leading players in micro irrigation market in India by drip and sprinkler irrigation system, FY’2013

·         Company profiles of major players in the India Micro Irrigation System Industry

·         Future outlook and projections on the basis of revenue in India Micro Irrigation System Industry, FY’2014-FY’2018

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Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Europe Athletic Apparel Footwear Market Share, Size, Trends and Future Prospects to 2018

Europe Athletic Apparel and Footwear Industry Outlook to 2018- Eastern European Region to Drive Future Growth provides a comprehensive analysis of the athletic apparel and footwear market in Europe. The report covers various aspects such as market size of athletic apparel and footwear, market segmentation on the basis of geography by Western and Eastern Europe, by demand from men, women and children and by types of athletic wear product categories including knitted and crochet, non-knitted and non-crotchet athletic wear and athletic footwear categories. The report also entails recent trends and developments, porter’s five force analysis, SWOT analysis, market share of major players and future outlook and projections by geographies.

Europe Athletic Apparel and Footwear Industry

The athletic apparel and footwear market in Europe has emerged as one of the growing markets in the world due to increasing sports participation of the people, rising health awareness and growing disposable incomes. The market has registered a CAGR of 5.4% during 2008-2013 by rising from USD ~ million in 2008 to USD ~ million in 2013. China is the major supplier of sports clothing in Europe with ~% of the total athletic apparel import from the developing nations in the region in 2012.

Athletic apparel segment commanded the largest share of ~% share of the total athletic apparel and footwear sales in the region in 2013 which has risen from ~% in 2008 followed by athletic footwear which grew from USD ~ million in 2008 to USD ~ million in 2013. Western Europe comprising of countries such as Germany, the UK, France and others accounted for the highest share of ~% of the total sales of athletic apparel and footwear in Europe in 2013, followed by countries such as Russia, Poland and others of the Eastern European region which accounted for ~% of the athletic wear in Europe during the same year. Rich sporting tradition and high rate of participation in sports have driven the sportswear market in Eastern Europe over the years. The sportswear market in Czech Republic was estimated to be USD ~ million in 2009, growing at a rate of 1.3% over the period 2005-2009. Sports apparel contributed nearly USD ~ million of the total sportswear market revenue in 2009.

Adidas, Nike, Puma, Asics and others including K-Swiss, LiNing and others are some of the major players in the Europe athletic apparel and footwear market. The top 4 players accounted for ~% share in the total market in 2013.

There have been constant innovations and technological advancements in the field of athletic apparel and footwear market in order to provide the customers performance driven, comfortable and advanced sportswear. The increasing sports participation, shifting trend of sportswear to casual wear, rising health consciousness among people, has led companies to produce advanced athletic apparel and footwear meeting the needs of the customers.

The future of the Athletic apparel and footwear industry is expected to be favorable on account of rapidly growing social awareness regarding health benefits of playing sports, rising disposable income which will contribute to the demand for high performance sportswear in the near term and rising sports participation in Europe. The market is projected to reach USD 93 billion by 2018 growing at a CAGR of 6.2 % over the period 2013-2018.

Key Topics Covered in the report:

•  Market Size of Europe Athletic Apparel and Footwear Market by Sales Value, Production Value and Volume Sales
• Value Chain of Europe Athletic Apparel and Footwear Market
• Market Segmentation of Europe Athletic Apparel and Footwear Market by Western and Eastern Europe, 2008-2013
• Market Segmentation of Europe Athletic Apparel and Footwear Market by Demand from Men, Women and Children, 2008-2013
• Import Value of Athletic Apparels in Europe and Destinations involved
• Trends and Developments in Europe Athletic Apparel and Footwear Market
• SWOT Analysis and Porter’s Five Force Analysis
• Competitive Landscape of Major Players in Europe Athletic Apparel and Footwear Market
• Future Outlook and Projections in Europe Athletic Apparel and Footwear Market, 2014-2018 

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 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Global Enhanced Oil Recovery (EOR) Industry Outlook to 2018

Global Enhanced Oil Recovery (EOR) Industry Outlook to 2018 – EOR Applications in Mature Oil Reserves to Drive the Industry Growth provides a comprehensive analysis of the EOR industry in the world covering various aspects such as market size on the basis of EOR Market Value, Oil Production from EOR and Oil Volume Potential for EOR, market segmentation by oil volume potential by regions, expected trends in the future and future projections of the Global EOR industry with key growth drivers and challenges impacting the industry. The report also provides detailed explanation of the various macro variables and industry factors impacting the growth of Global EOR industry.

Global Enhanced Oil Recovery Industry

The market for Global EOR industry is driven majorly by crude oil consumption which in turn depends on the oil production from proved oil reserves and the recovery rate. These recoverable oil volumes depend on the applications of EOR methods such as Thermal EOR, Gas EOR and Chemical EOR. The oil production from EOR in 2012 was ~ and showcased a CAGR of 36.6% during 2008-2013. 

In Asia Pacific and Europe and Eurasia region, the petroleum resources had R/P ratios of ~ years and ~ years, respectively in 2013 which signifies the importance of further oil exploration into greater depths and mature reservoirs. In 2009, the global EOR oil production across the world was led by the US which had ~% share of total ~ billion barrels of oil production from EOR. In 2013, the Middle East region had ~ billion tons of potential oil volume available to be recovered from EOR methods.

The major characteristics of Global EOR industry solely depends on the portfolio of mature oil reservoirs and unconventional petroleum reserves existing in important potential regions and the respective investments into the establishments of EOR projects. As of 2013, on the basis of EOR activities, Chevron, Husky Energy, Lukoil, BP and Petronas hold a major share among major EOR activities worldwide.    

The outlook for Global EOR industry is expected to be positive as crude oil demand from Non-OECD countries is expected to reach ~ million barrels per day by 2018 which will drive the petroleum industry to look forward to EOR methods for increasing the oil production rate. The crude oil prices also became an important variable affecting the EOR industry globally as the price realization of deploying tertiary recovery methods such as EOR have different impacts as compared to normal primary and secondary methods of oil recovery. The global refining capacities will also drive the EOR industry as the demand for fuel products such as gasoline and diesel will go up as the emerging economies of world escalates in terms of population and energy demand. The combination of several parameters such as government policy, environmental regulations, emergence of carbon dioxide EOR methods, competition from natural gas as fuel alternative, would be the key points to focus on planning strategic growth of the Global EOR industry.  

Key Topics Covered in the Report:

·         Market Size on the basis of oil production from EOR, Oil volume potential for EOR, Market value of EOR and by potential market value in terms of oil recovery through EOR methods. 

·         Market Segmentation on the basis of Reserve-to-Production ratio of regions, by EOR projects in different countries and by oil volume potential for EOR by Regions.

·         Future outlook and projections for Global EOR industry.

·         Competitive Landscape of Major Service Providers to Global EOR industry.

·         Company profile of Major Players in Global EOR industry with business overview and EOR Activities

·         Growth Drivers and Challenges for Global EOR Industry in terms of historic trends and future developments.

·     Snapshot of Major EOR projects in the world

TABLE OF CONTENTS

1.            Global EOR Industry Introduction

1.1.         EOR Concept and its Relevance to Oil & Gas Industry

1.2.         Different Methods of Oil Production from EOR

Thermal EOR

Gas EOR

Chemical EOR

2.            Global EOR Industry Market Size, 2008-2013

2.1.         By Oil Production from EOR, 2008-2013

2.2.         By EOR Market Value, 2008-2013

2.3.         By Oil Volume Potential for EOR, 2008-2013

2.4.         By Potential Market Value (in Terms of Oil Available for Recovery through EOR Techniques, 2008-2013

3.            Global EOR Industry Market Segmentation

3.1.         By Reserve-to-Production (R/P) Ratio by Regions, 2008-2013

3.2.         By EOR Projects, 2012

3.3.         By Oil Production from EOR by Countries, 2009

3.4.         By Oil Volume Potential for EOR by Regions-Middle East, South America, North America, Europe, Africa and Asia, 2008-2013

4.            Major Activities in Global EOR Industry by Regions

4.1.         EOR Industry in North America

4.1.1.     EOR Developments in the US

CO2 EOR Methods – Market Progress in the US

4.1.2.     EOR Developments in Canada

4.2.         EOR Industry in Middle East Region

Future Prospects of EOR in Middle East Region

4.3.         EOR Industry in Asia Pacific Region

4.4.         EOR Industry in South America

4.5.         EOR Industry in Europe

5.            Overview of Next Generation EOR Concepts

5.1.         Solar EOR

5.2.         Vapex-Vapour Extraction

5.3.         Foam Flooding

6.            SWOT Analysis of Global EOR Industry

7.            PEST Analysis of Global EOR Industry

8.            Historic and Expected Key Growth Drivers of Global EOR Industry

9.            Key Challenges Faced by Global EOR Industry

10.          Snapshot of Major Global EOR Projects

11.          Regulations in Global EOR Industry

12.          Competitive Landscape of Service Providers in EOR Industry

13.          Company Profiles of Major Players in Global EOR Industry

13.1.      Petronas

13.1.1.   Business Overview & EOR Activities

Key Developments in EOR Business of Petronas

13.1.2.   Business Strategies

13.1.3.   Financial Performance, 2008-2013

13.2.      BP

13.2.1.   Business Overview & EOR Activities

EOR Activities of BP

13.2.2.   Business Strategies

13.2.3.   Financial Performance, 2008-2013

13.3.      Lukoil

13.3.1.   Business Overview & EOR Activities

EOR Activities of Lukoil

13.3.2.   Business Strategies

13.3.3.   Financial Performance, 2008-2013

13.4.      Chevron

13.4.1.   Business Overview & EOR Activities

EOR Activities of Chevron

13.4.2.   Business Strategies

13.4.3.   Financial Performance, 2008-2013

13.5.      Husky Energy

13.5.1.   Business Overview & EOR Activities

EOR Activities of Husky Energy

13.5.2.   Business Strategies

Focus on Maintaining Sustainable and Enhanced Production from Heavy Oil and Western Canada Asset Establishments

Increasing Activities in Asian Region

Long Term Strategy for Downstream Business to Compliment Targets of Upstream Business

Increasing Focus on Thermal EOR Projects

13.5.3.   Financial Performance, 2008-2013

13.6.      Competitve Landscape of Other Companies in Global EOR Industry

14.          Global EOR Industry Future Outlook

14.1.      Expected Future Trends and Developments

14.2.      Future Prospects and Projections

14.2.1.   By Offshore EOR Applications (Subsea Completions), 2014-2018

14.2.2.   By EOR Market Value, 2014-2018

14.2.3.   By Oil Production from EOR in Major Countries, 2015 and 2030

Future Developments in The US and Canada

Future Developments in Qatar, UAE and Kuwait

Future Developments in China and Russia

14.3.      Cause & Effect Relationship for Global EOR Industry

15.          Macro Economic Variables affecting Global EOR Industry

15.1.      Global Crude Oil Consumption, 2008-2018

15.2.      Global Spare Oil Production Capacity, 2008-2018

15.3.      Global Refinery Capacities, 2008-2018

15.4.      Crude Oil Prices Volatility, 2008-2018

16.          Appendix

16.1.      Market Definitions

16.2.      Abbreviations

16.3.      Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

16.4.      Disclaimer

Browse and Download Report Here - http://www.kenresearch.com/oil-and-gas/petroleum-gas/global-enhanced-oil-recovery-market-research-report/545-109.html

Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

The US Anti Cancer Drug Market to Reach USD 134 Billion by 2018

•          The US Anti Cancer Drug Market to Reach USD 134 Billion by 2018. The US anti cancer drug market is expected to be majorly held by the generic drugs
•         The sales of anti-cancer drugs has grown at a CAGR of 6.5% in the last 5 years from 2008-2013
•          Roche was the market leader in 2013 in the US anti cancer drug market. The major cancer drugs of Roche which contributed towards its revenues were Herceptin, Rituxan and Xeloda.
•         The Blood Cancer drug industry sales have been contributing the maximum to the overall sales of anti-cancer drug sales in the US followed by Breast cancer.

Ken Research has announced the latest market intelligence research report on “The US Anti Cancer Drug Market Outlook to 2018” which provides a comprehensive analysis of US anti cancer drug industry on the basis of sales, number of cancer drugs approved and by number of cancer drugs in development. The report includes coverage on various market segments namely therapies, orals and injectables, generics and patented drugs. The report also features the company profiles of major cancer drug manufacturers in the US as well as the revenues of major ten players in the US Anti Cancer Drug Market.

The US Anti Cancer Drug Market 

Over the years, the US anti cancer drug market has developed extensively and has contributed significantly towards the US’s healthcare segment. The market has registered revenues growth of 6.5% from 2008 to 2013. The revenues of the market have been derived majorly from two major cancer drug segments, namely patented and generic drugs. 

The US anti cancer drug market is majorly held by the generic drugs in 2013. The high prices of patented drugs have led to a fall in their market share over the years. An emerging trend in the US anti cancer drug market has led to a shift of focus to developing targeted drugs for individual cases of cancer and the cancer drug makers are now moving towards personalized healthcare.

The market for anti cancer drugs in the US is highly fragmented, but is slowly moving towards consolidation with many major pharmaceutical companies opting for joint ventures and strategic alliances so as to tap newer markets and to offset the losses incurred by their major drugs going off-patent. Roche was the major player of this market in 2013.

The US Anti cancer Drug Market is expected to undergo transformation in the years to come mostly backed by the pharmaceutical companies moving towards personalized healthcare with innovation so as to bring better cancer drugs in the future to improve survival rates. Revenues from the anti cancer drugs market in the US are expected to expand to USD 134 billion in 2018 on account of more number of drugs being approved by the United States Food and Drug Association and increased expenditure by the government on healthcare.

Key Topics Covered in the Report:

1.       The US anti cancer drug market

·         Introduction, Industry sales

·         Number of drugs in development

·         Number of drugs approved

·         Number of New Cancer Cases

2. Market Segmentation by

·         Oral and Injectables

·         Generic and Patent Drugs

·         Cost of Therapies

3. Blood, Breast, Lung, Colon, Pancreatic cancer drug market
• Industry Sales in last 5 years (2008-2013)
• Sales of Major Brands
• Treatment and Side Effect
• Patent and Expiry
4. Government Regulations in US Anti Cancer Drug Market.
5. SWOT Analysis, Growth Drivers, Restraints
6. Future outlook and projections

Major Companies Mentioned in the Report

Roche

Amgen

Novartis

Celgene

Eli Lilly

Bristol Myers

Pfizer

Merck & Co

Sanofi Aventis

Astra Zeneca

GlaxoSmithKline

Related Reports:

The US Pharmaceutical Market Outlook to 2016 - Evolving Opportunities in the Biologics Segment

The US CRAMS Market Outlook to 2018 - Driven by Ageing Population and Rise of Chronic Diseases

The US Clinical Research Market Outlook to 2017 - Led by Aging Population and Rise of Chronic Diseases

Global Active Pharmaceutical Ingredients (API) and High Potency API (HPAPI) Industry Outlook to 2016 - Shifting Focus towards Biotechnology

 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth

The report titled “India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth” provides a comprehensive analysis of market performance in past and expected trend to be followed in future.  The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services. The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.

India Outdoor Advertising Market

OOH advertising in India has been one of the fastest growing segments in the advertising space which represents high potential for advertisers with a large young, working and informed population driving the spending on OOH media by the brand owners. Spending on OOH advertising industry in the region attained a mark of INR ~ million in FY’2014, representing at a CAGR of 4.8% during FY’2008-FY’2014. 

The growth has largely been driven by increased spending by sectors such as FMCG, media and entertainment and automotive. These sectors have seen a significant high top of the mind recall among large population base of youngsters who spend a significant proportion of their time outdoor and are the main audience for their advertisements. 

Physical OOH advertising market is comprised of segments such as media vehicles used and locations (street furniture, transit displays and streets) which are targeted by the advertisers. In the media vehicles for the physical OOH industry, the market share of billboards was registered to be the highest, commanding more than ~% of the market space in terms of revenue in FY’2014.

Digital OOH ad space has a small share in the OOH market but this has been the fastest growing segment and has established a strong foothold as reflected by its growing market share observed over the last few years. The digital segment commanded the second position at a CAGR of ~%.

The OOH industry is highly fragmented industry with unorganized segment dominating the market while the organized players have strategically increased their market share by providing advertisers with a wide range of customized solutions. Some of major organized players leading the market include Selvel One Group, BIG Street, Times OOH, TDI and others.

The overall OOH advertising industry would witness a remarkable growth in the coming years. However, the industry would continue to constitute a small proportion of the overall media industry. Growing number of malls, rise in infrastructure, innovation and technological progress and increasing number of people who spend time outdoor would drive the growth of India OOH advertising spending. The OOH advertising spending in India is anticipated to grow at a high CAGR and will reach a market size of INR~ million in 2019. Though the largest contributing sector would continue to be physical OOH, its contribution would decline to ~% in 2019 as digital OOH will witness high growth trajectory.

Key Topics Covered in the Report:

·         Market Size of the India OOH Advertising Industry by total spending, FY’2008-FY’2014.

·         Market Segmentation of the India OOH Advertising Industry by Different Types of Ad Space, FY’2008-FY’2014.

·         Market Segmentation of India OOH Advertising on the Basis of Sector Contribution, FMCG, M&E, Auto, Telecom, Financial Services and Others, FY’2008-FY’2014.

·         The India OOH Advertising Industry Government Regulations.

·         Market Share of Major Players in the India OOH Advertising Industry, FY’2014

·         List of Major 40 Advertising Agencies, their founding year, specialties, employee size and headquarters

·         Trends and Developments of the India OOH Advertising Industry.

·         Profiles of Major Players Operating in OOH Advertising Market in India.

·         Future Outlook and Projections of the India OOH Advertising Industry on the basis of spending, FY’2015 - FY’2019.

·         Macro-economic and industry level factors affecting the OOH advertising market

Table of Contents

1.         Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014

2.         India Advertising Industry Introduction

2.1.      India Out of Home (OOH) Advertising Market Scenario

2.1.1.   Comparative Evaluation of Global OOH Advertising and India OOH Advertising Industry

2.1.2.   Market Participants

Advertisers

Media Agencies

Specialist Buyers

Outdoor Media Owners

Outdoor Site Owners

2.2.      India Advertising Industry Segmentation by Print, TV, Online, OOH and Radio, FY’2008 – FY’2014

2.2.1.   Impact of Entertainment and Media Industry

3.         India OOH Advertising Industry

3.1.      India OOH Advertising Industry Market Structure

3.2.      India OOH Advertising Industry Market Size by Advertising Spending, FY’2008-FY’2014

4.         India OOH Advertising Market Segmentation

4.1.      By Physical and Digital Space, FY’2008-FY’2014

4.2.      By Places Used - Billboards, Transit Displays, Street Furniture and Others, FY’2008-FY’2014

4.3.      By Sectors - FMCG, Auto, Media & Entertainment, Telecom, Financial Services, FY’2008-FY’2014

5.         Government Regulations

5.1.      Role of Local Municipal Corporation

5.2.      Safety Instructions

6.         Physical OOH Advertising Market

6.1.      Introduction and Market Size, FY’2008-FY’2014

6.1.1.   Pricing of Physical OOH Ad Space

6.2.      Physical OOH Advertising Market Segmentation

6.2.1.   By Media Vehicles: Billboards, Gantries, Standees and Others FY’2008-FY’2014

6.2.2.   By Target Locations - Street Furniture, Transit Displays, Streets, FY’2008-FY’2014

6.2.3.   By Sectors - FMCG, Media & Entertainment, Auto, Telecom, Financial Services and Others, FY’2008-FY’2014

6.3.      Physical OOH Advertising Market Trends

Regional Advertising

Rural Marketing

Mobile Advertising

6.4.      Physical OOH Market Future Outlook and Projections, FY’2015 – FY’2019

7.         Digital OOH Advertising Market

7.1.      Introduction and Market Size, FY’2008-FY’2014

7.1.1.   Pricing of Digital OOH Ad-space

7.2.      Digital OOH Advertising Market Segmentation

7.2.1.   By Places - Transit, Street Furniture, Hospitality Centres, Health and Personality and Retail Outlets, FY’2008-FY’2014

7.2.2.   By Sectors - FMCG, Financial services, Media & Entertainment, Auto and Telecom, FY’2008-FY’2014

7.2.3.   By Types: Video ads, Image ads, Wrap-around the Screen

7.3.      Digital OOH Advertising Market Trends

Augmented Reality

Interactive and Immersive Ad Campaigns

Branded Content

7.4.      Digital OOH Advertising Market Future Outlook and Projections, FY’2015 – FY’2019

8.         Competitive Structure in India OOH Advertising Industry

8.1.      Market Share of Major Companies in OOH Advertising Industry in India, FY’2014

9.         Company Profiles

9.1.      Selvel One Group

9.1.1.   Business Overview

9.1.2.   Product and Key Offerings

9.1.3.   Business Strategies

Increasing National Presence

Expanding to All Mediums

Enhancing the Product Portfolio

9.2.      Times OOH

9.2.1.   Business Overview

9.2.2.   Product and Key Offerings

9.2.3.   Business Strategies

Joint Venture

Focus on Premium Locations

Continuous Innovation

9.3.      BIG Street

9.3.1.   Business Overview

9.3.2.   Product and Key Offerings

9.3.3.   Business Strategies

Ownership of Premium Inventory

Segmenting the Consumers into Packages

Innovation with Comfort

9.4.      TDI International India

9.4.1.   Business Overview

9.4.2.   Product and Key Offerings

9.4.3.   Business Strategies

Focus on Non Premium Locations

Cost Effective Model

Specialized Media Agency

10.       Growth in Tier 2 and 3 cities – Cluster Growth

Less Clutter

Relative Cost of Media

Unexplored Markets

Infrastructure Development

Inaccessible by Other Media

11.       SWOT Analysis

12.       Porters 5 Forces Analysis

Threat of New Entrants (Medium)

Bargaining Power of Suppliers (Low)

Bargaining Power of Buyers (High)

Threat of Substitutes (High)

Rivalry among Existing Firms (High)

13.       Trends and Developments in the OOH Advertising Industry

Integration of Mobile with OOH

Rise of Digital OOH

Demand for Integrated Solutions and Customization

Emergence of New Sectors

Growth of Rural Markets

Need for Analytics in OOH

14.       Mergers and Acquisitions, Investments in Outdoor advertising in India

15.       Scope and Opportunities

Changing Dynamics in Physical OOH Advertising

Innovative Display Model

Expected Increase in Investment with Government Support

16.       India OOH Advertising Industry Future Projections, FY’2015 - FY’2019

16.1.    Cause and Effect Relationship between Dependent and Independent Factors in India OOh Advertising industry

17.       Macro-Economic and Industry Factors: Historical and Projections

17.1.    Total Population, FY’2008 – FY’2019

17.2.    Personal Disposable Income, FY’2008 – FY’2019

17.3.    Media and Entertainment Industry in India, FY’2008 – FY’2019

17.4.    Foreign Direct Investment in Information and Broadcasting Sector, FY’2008 – FY’2019

17.5.    Number of Railway Stations, FY’2008 – FY’2019

17.6.    Passenger Traffic at Indian Airports, FY’2008 – FY’2014

18.       Appendix

18.1.    Market Definition

18.2.    Abbreviations

18.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Final Conclusion

18.4.    Disclaimer

Browse and Download Report Here - http://www.kenresearch.com/it-enabled-services/e-commerce-industry/india-out-of-home-advertising-market-research-report/542-105.html

Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com