- Future Growth of Herbal products and medicine market is expected to be led by sales of herbal hair care and skin care products
- The market players such as Dabur, Himalaya, Marico, and Emami are focusing on developing herbal products catering to specific needs of the customers and are adopting marketing and promotional strategies in order to attract customers
Ken
Research announced its latest publication on “India Alternative Medicine and Herbal Products Market Outlook to 2018”
which provides a comprehensive analysis of the herbal personal care products
and herbal medicines. The report covers various aspects such as market size of India
alternative medicine and herbal products market, segmentation on the basis of herbal
medicines and herbal products, by types of herbal products such as ‘herbal hair
care’ including herbal shampoo, hair oil and other herbal hair care products
including herbal hair color, conditioners, by ‘herbal skin care’ comprising
herbal face wash, herbal skin cream and others including face pack, face
cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and
other medications (cold and cough, pain killers etc). The report is useful
for herbal products and medicines manufacturers, wholesalers of drugs and
herbal personal care products, retail chains and new players venturing in the
market.
 |
| India Alternative Medicine and Herbal Products Market |
The alternative medicine and herbal products market in India has witnessed double digit growth in
the recent years on account of rising demand for natural and herbal products
over chemical based personal care products. The growing demand for alternative
therapies and medicines to cure and prevent various ailments has also led to an
increase in the revenue of the market. The growth in the herbal products market
has been largely led by the herbal hair care and skin care segment which
together account for a major share in the market. The India alternative
medicine and herbal products market revenues have grown at a CAGR of 19.5% from
FY’2008-FY’2013.
According to the
research report, the India alternative medicine and herbal products market will
grow at a considerable CAGR rate thus exceeding INR 504 billion by FY’2018 due
to the increasing demand of natural and herbal products and medicines in the
country.
“While rising awareness regarding use of herbal products and
medicines over chemical based alternatives , increasing health consciousness and growing government
efforts to promote the alternative medicine and traditional practices such as
ayurveda, homeopathy and others in India will result in increased demand of alternative
medicine and herbal products in India, volatility in global economy and rising
competition among Indian herbal products and medicines manufacturers are few of
the major challenges which will affect the growth of this industry in the
future”, according to the Research Associate, Ken Research.
Key
Topics Covered in the Report:
India Alternative Medicine and Herbal Products
-
Market Size
-
Market Segmentation by
o
Herbal Medicines and Herbal Products-
comprehensive coverage on product offerings and prices by major companies
o
Herbal Hair Care Products
o
Herbal Skin Care Products
o
Herbal Oral care Products
o
Chyawanprash
o
Herbal Digestives
o
Herbal Balms
-
Trends and Development
-
Government Policies and Initiatives
-
SWOT Analysis
-
Export of Herbal Products and Medicines
-
Competition and Market Share
-
Future Outlook
-
Macro Economic Parameters
Key
Products Mentioned in the Report
Herbal Shampoo
Herbal Hair Oil
Herbal Face Wash
Herbal Skin and Body Creams
Chyawanprash
Herbal Digestives and Balms
Companies
Covered in the Report
Dabur India Limited
Marico Limited
Emami Limited
Himalaya Herbal Limited
Related Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communicationsinfo@kenresearch.com
+91-11-47017199
Ken Research
Ankur Gupta, Head Marketing & Communicationsinfo@kenresearch.com
+91-11-47017199
