Wednesday, February 15, 2017

Government Investment in Rail and Road Infrastructure to Boost Construction in Singapore: Ken Research

Ken research announced recent publication on “Construction in Singapore, Key Trends and Opportunities to 2021”. The report provides a comprehensive analysis on the construction industry of Singapore. It provides an in depth analysis on the market, equipment, material and service costs for each project type in Singapore, gives a critical insight into the impact of industry trends and issues, and the risks and opportunities they present to participants in Singapore's construction industry. Further, it provides the Singaporean construction industry’s growth prospects by market type, project type, construction activity and gives details profiles of the leading operator in the Singapore construction industry.
singapore-construction-industry-research-report
Singapore is one of the most open, least corrupt and amongst the most developed economies of the world. It has a GDP of USD 307.872 bn and is ranked 36th in the world (world bank statistics). The industry sector occupies 25% of the GDP while the service sector has 75%. The inflation rate and unemployment level is low and stable.  Its corporate tax rate is at 17%, the lowest in the Asia-pacific region. It was the first Asian nation accredited with the AAA rating. The strength of this economy lies in its stable political and sound economic system. The nation is known for its excellent business environment and banking sector. Singapore has emerged as a high income country that is major trading regional and global hub for financial and trading services. Thus, this nation has become one of the very few nation, which has current account surplus, ample foreign reserves and very low public external debt. However, on the other hand Singapore is highly dependent on exports, has a quite volatile.
Singapore is the second most densest sovereign state with a population of 5.69 billion spread over an area of. The nation has a multiracial and multicultural population but is dominated by people of Chinese ethnicity. The fertility rate is quite low, around 1.25 and has been a concern for the government. The literacy rate (97%) is one of the highest in the world and the unemployment rate is low. The average life expectancy is approximately 83 years. The per capita income at 52, ooo USD in terms of PPP is the third highest in the world economic growth, paucity of highly skilled professionals and very high old age dependency ratio.
The construction industry in Singapore has shown positive growth in the time period (2012-2016). The government allocated over 200 million pound to boost the rail and road infrastructure worldwide. As the Singaporean government has increased the public spending it will not only boost the infrastructure but also give an added leverage to the construction market in the upcoming years. The civil engineering construction demand is expected to to be strong as projects like new MRT lines, the North-South Expressway, associated infrastructure. works for Changi Airport Terminal 5 and phase 2 of the Deep Tunnel Sewerage System has been undertaken. However, last year in an press conference a senior minister of State for National Development Desmond Lee said that private sector construction demand has slowed but Singapore has a hefty pipeline of public sector projects, of which is needed for Singapore’s long-term needs
Companies Covered
United Engineers Ltd, Chip Eng Seng Corporation Ltd, Lian Beng Group, Sim Lian Group Ltd, BBR Holdings
Key Topics Covered in the Report:
Singapore Construction Industry Research Report
Singapore Institutional Construction Market
New Institutional Projects Singapore
Singapore Construction Market Players
Singapore Infrastructure Industry Trends
Singapore Residential Construction Sector
Singapore Real Estate Industry
Singapore Commercial Construction Market
Singapore Construction Industry Future Outlook
For more coverage click on the link below
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Burgeoning Passenger Vehicles Industry in China: Ken Research

Ken Research has announced its distribution on, “China Passenger Vehicle Industry Overview, 2017-2021” which provides:
  • Reasons for developing environment of Passenger Vehicle Industry in China
  • Analysis on Supply and Demand in Passenger Vehicle Industry in China
  • Major Sales Channels of Passenger Vehicles in China
  • Import and Export of Passenger Vehicles in China
  • Competition in China Passenger Vehicle Industry
  • Major Driving Forces and Market Opportunities in Passenger Vehicle Industry in China, 2017-2021
  • Threats and Challenges in Passenger Vehicle Industry in China, 2017-2021
  • Forecast on Supply and Demand of Passenger Vehicle Industry in China, 2017-2021
INDUSTRY OUTLOOK
  • Passenger vehicles are formed with technical properties for carrying passengers together with their luggage and temporary belongings with not more than nine seats including the driver seat and are further categorized into basic passenger vehicles (sedans), multi-purpose vehicles (MPV), sports utility vehicles (SUV), special purpose passenger vehicles and cross passenger vehicles.

  • Chinese passenger vehicle manufacturers can be divided into independent brands, join-venture brands and foreign brands. Foreign brands target at the high-end market; join-venture brands are joint ventures between large state-owned enterprises and foreign enterprises; and independent brands are either large state-owned enterprises or private enterprises.
  • The passenger vehicle manufacturing industry is under stern regulation of Chinese government. There is a harsh examination and approval system where Chinese government strictly examines and approves investment projects of whole passenger vehicles and vehicle engines and also there is a strict catalogue system. There are polices regulating technologies in the industry for example, it puts emphasis on economical sedans that are in accordance to national safety, energy efficiency and emission standards and personal vehicle demands.
  • Gasoline motors are expected to reach Euro III or China IV emission standards and along with moderate development of sedan diesel engines, single-fuel combustion engines and hybrid engine systems is also encouraged recently and forecasted to grow well in the future years.
  • In 2015, automobile consumption was gloomy and the automobile market stepped into a downturn and for augmenting the sales volume of domestic automobiles, the State Council issued the preferential purchase tax policy which provided a 50% discount on purchase tax of automobile of 1.6 liter and below. The policy became effective on October 1, 2015 and lasted until December 31, 2016 and after the implementation of the policy, the Chinese automobile market was very hot and it is further expected to maintain this position and develop well in the coming years.
  • In China's passenger vehicle market, the competition is seen majorly among independent brands and joint-venture brands. In 2016, leading enterprises in the passenger vehicle industry in China were SAIC Volkswagen Automotive Co., Ltd., SAIC-GM-Wuling Automobile Co., Ltd., SAIC General Motors Co., Litd., FAW-Volkswagen Automobile Co., Ltd., Chongqing Changan Automobile Co., Ltd., etc.
  • In 2016, the output volume and sales volume of passenger vehicles in China were recorded as 24.421 million and 24.377 million, increasing by 15.5% and 14.9% over 2015, respectively. The growth rates were 1 percentage point and 1.2 percentage points, which were higher than that of the overall output volume and sales volume of automobiles.
  • Category wise, the sales volume of sedans were 12.15 million, increasing by 3.4%; that of SUVs were 9.047 million, rising by 44.6%; that of MPVs were 2.497 million, ascending by 18.4% ; that of cross passenger vehicles were 684,000, decreasing by 37.8% in 2016.
  • Affected by the preferential purchase tax policy, in 2016, the sales volume of passenger vehicles of 1.6 liter and below was reckoned as 17.607 million, rising by 21.4% over 2015 and accounted for 72.2% of the total sales volume of passenger vehicles.
  • In 2016, 10.529 million Chinese brand passenger vehicles were sold, increasing by 20.5% and reckoned for 43.2% of total passenger vehicle sales volume. The share increased by 2 percentage points over 2015.
  • The volume of sedan sold was 2.34 million and its market share was 19.3%, down by 3.7% and 1.4% YOY, respectively; the sales volume of SUV was 5.268 million and its market share was 58.2%, up by 57.6% and 4.8%YOY, respectively; the sales volume of MPV was 2.238 million and the market share was 89.6%, up by 19.9% and 1.2% YOY, respectively.
  • Overall, the passenger vehicles production and demand in the Chinese market is likely to keep on ameliorating year after year as can be seen by the facts recorded in the report.
Topics Covered in the report
  • China Passenger Vehicle Industry Research,
  • Passenger Vehicle Market China,
  • China Automobile Industry Research,
  • China Automobile sector Future Outlook,
  • China Passenger Vehicle Sales Volume,
  • Passenger Vehicle production China,
  • Passenger Vehicle Demand China,
  • China Passenger Vehicle Industry growth,
  • China Passenger Vehicle Industry trends,
  • China Passenger Vehicle Industry analysis,
  • China Passenger Vehicle Industry,
For more coverage click on the link below:
https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/china-passenger-vehicle-industry-overview/81318-100.html
Related links:
https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/understanding-the-vehicle-battery-aftermarket-in-the-european-emerging-markets/4748-100.html
https://www.kenresearch.com/defense-and-security/weapon/global-armored-vehicles/23731-16.html
Contact:
Ken Research
Ankur Gupta,
Head Marketing & Communications
query@kenresearch.com
+91-124- 4230204
www.kenresearch.com
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Location: China

The Revenues Generated from the Sale of Pumps In Indonesia is Projected to Augment to USD 1,800 Million in Future: Ken Research

Around a decade ago, the market for pumps in Indonesia was predominantly import driven with more than 90% of domestic demand being met through imports from Japan, China, Singapore and Europe.
The increasing investment by the Government of Indonesia towards clean water supply, wastewater treatment and irrigation development had translated into higher pump sales witnessed by major manufacturers including Grundfos, Torishima and Ebara during the review period.
indonesia-water-pumps-market
The increasing sales of single and multi-stage non-submersible and submersible centrifugal pumps have aided the growth in revenues of this market.  Centrifugal pumps witnessed higher sales during the review period as compared to positive displacement pumps as the latter is priced higher in comparison to centrifugal pumps. Rising urbanization, population growth and increasing infrastructure investment by the government and private individuals will result in an increased demand for water pumps.
The entry of new players into the pumps market had resulted in mass competition. Manufacturers had offered deep discounts and price cuts along with complimentary spare parts in order to gain market dominance and this had impacted higher revenue growth of the overall pump market.
Large multi-national foreign companies have dominated the pumps market in Indonesia during the review period as they import pumps from their manufacturing facilities in Europe, Japan, China and US and sell it in the domestic market at competitive prices.
The unorganized segment consists of small & medium Chinese and domestic manufacturers that target and cater to specific customer segments. Due to the high initial investment, these manufacturers have focused on the production of specific pumps such as submersible or non-submersible pumps, centrifugal or positive displacement pumps, single stage or multistage centrifugal pumps; as the cost of investment is lowered.
New and existing players will look to set up their manufacturing facility within the country in order to provide end customers with competitively priced pumps while meeting the rising domestic demand.
The industrial sector has been the major contributor towards revenue growth of the pumps market in the country and this trend is expected to continue in the future.
Products Mentioned:
Centrifugal Pumps
Positive Displacement Pumps
Submersible Pumps
Non-Submersible Pumps
Single Stage Submersible Pumps
Multi Stage Submersible Pumps
Rotary Pumps        
Reciprocating Pumps
Companies Covered
Grundfos Indonesia
Wilo Pumps Indonesia
Ebara Indonesia
Intech Pumps Indonesia
Torishima Guna Engineering Indonesia
KSB Indonesia
PT.Tsurmi Pompa Indonesia
Flowserve Indonesia
Key Topics Covered in the Report:
Single Stage Submersible Pumps Market
Swot Analysis Pumps Market
Building Pumps Indonesia Products
Ksb Indonesia Pump Sales
Rotary Pumps Market Growth
Positive Displacement Pumps Market Overview
Submersible Pumps Market Growth
Wilo Pumps Sales
Water Pumps Market
Pumps Sales Indonesia
Solar Pumps Industry
Ebara Pumps Business Overview
Market Share Analysis Pumps Market
For more information on the market research report please refer to the below link:
Related Links
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Tuesday, February 14, 2017

The Ice Cream Industry of Australia is scooping up Profits: Ken Research

Ken research announced recent publication titled 'Consumer and Market Insights: Ice Cream in Australia'. The report provides detailed account about the overall market and volume data with growth analysis of 2010-2020, categorical coverage of the volume and growth analysis of each type of ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020. The report further contains details about the distribution data i.e. Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015.
The economy is dominated by the service sector however economic growth is largely driven by mining industry and agricultural sector. The nation is gradually aging as about 15% of people are above the age of 65 years.
The ice cream industry of Australia is scooping up profits. The multimillion dollar industry, especially the premium industry market is growing up rapidly as the people are willing to shell out top dollar for just desserts.  As the people are viewing ice cream as affordable luxury item, the small ice cream manufactures are getting a sizable slice in the several million dollar profit margin. The niche operators that provide premium ice cream and gourmet gelato have seen great success.
australia-ice-cream
The supermarket and grocery stores contribute to most of the sales and gelato and ice cream shops have been hugely benefited from establishing themselves at the premium end of the market. The operators that have been properly able to replicate the ice cream quality from abroad have seen the biggest success. Such products are usually homemade and have the required quality that the customers want, thus consumers  are willing to pay the premium prices, which has increased the revenue of this sector considerably . Further, the local products have been immensely benefited from the trust placed in the quality of the ‘made in Australia’ tag.   Consumers are attracted by the presence of varied blends and flavor, compelling them to shell out extra money.
The Australasian Food Group continued to lead the ice cream industry of the .It’s success is attributed to the solid hold of its major brands across most of categories of ice cream. The brands such as Fandangles range and the Connoisseur brand attract the masses by being a premium and indulgent brand of ice cream. To expand its consumer base, the company has started to offer ice cream desserts by launching Premiere Desserts brand towards the end of the review period. The desserts have two flavors - Salted Caramel and Chocolate Hazelnut and are placed under the premium range. The company in order to indulge the health conscious people has also launched coconut water-based range under its Frosty Fruits brand.
The ice cream industry is capital intensive industry. The intensity of the capital investment varies among different industry players. The large industry players have to invest heavily on the automated equipment and technology mix, measure and freeze in ice cream products. Equipment's are rather important as they make the industry process more efficient by reducing the reliance on labour and marginal cost.
Companies Covered
Artisanal Producers, Weis, Twix, Streets, Sanitarium, Peters, Nestle, Mars, Magnum, Maggie Bear, Golden North, Glativo, Cadbury, Bulla, Ben & Jerry's, Sara Lee, Weight Watchers
Key Topics Covered in the Report:
Australia Ice Cream Industry Research Report
Ice Cream Market Research Australia
Australia Ice Cream Demand
Ice Cream Market Revenue Australia
Australia Ice Cream Market Future Forecast
Ice Cream Distribution Channels In Australia
For more information click on the link below
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Fresh Meat Demand Uplifting the US Meat Industry: Ken Research

Ken research announced its recent publication on “Consumer and market insights: Meat in US". It provides a comprehensive analysis on the meat market of United States. The report gives overall market value with growth analysis, the value and growth analysis of each category. Further it gives a detailed account of the leading players of the market, distribution data and packaging data. It also provides consumer level trends and future outlook.
United States is a constitutional federal republic country of North America. It is the third largest country by area and third most populous state. It is the largest economy of the world with nominal GDP of 18.56 trillion. Its currency i.e. the US dollar is the most used in the international transactions and world’s foremost reserve currency. The nation has a mixed economy and is dominated by the service sector. USA has been able to maintain a stable growth rate, moderate unemployment rate and high level of investment, productivity and research & development over the years. This country is rich in its natural resources and has a well developed infrastructure. It is one the largest trading nation in the world and its main trading partners are Canada, China, Mexico, Japan, Germany, South Korea and United Kingdom.
The population is very large but the population density is quite low. The people primarily live in the urban area but the current rate of urbanization is slower than the world median. The immigration rate is very high as people are attracted to the plethora of opportunities present in this country. The country has low birth rate and average death rate. The education attainment rate is high but the literacy rate is lower than the world median. People suffer from high obesity as over one third of the adults are obese.
The meat and poultry industry are the largest segments of the US agriculture sector. The main sub segments of the meat industry is Ambient Meat, Chilled Raw, Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat. Fresh meat (counter) occupies the highest volume share in the overall meat market. American’s are known for their heavy meat consumption and it has one of the highest consumption of per capita meat. Not only domestic consumption but the US scores high in the export of meat as well. However, due to intensified competition in the industry it is becoming increasingly difficult for the retailers. This Coupled with the expected fall in prices has put the profit margin for the sellers at risk.
Topics Covered in the report
  • Global meat industry research
  • The US meat market research report
  • The US meat industry Trends
  • The US meat market future outlook
  • The US Meat import volume
  • The US export volume Chile
  • Prepared meat market Size in US
  • Fresh meat market Demand in US
  • Frozen Meat Industry in US
  • US meat market size,
  • US meat market trends,
  • US meat market growth,
  • US meat market future,
  • US meat market analysis,
  • US meat market share,
  • US meat market research,
  • US meat market
For more information click on the link below
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-the-us/79682-11.html
Related links
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-turkey/79679-11.html
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-chile/79678-11.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
www.kenresearch.com
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Location: United States

Low Fat Meat witness a Boost in the Chile Meat Market: Ken Research

Ken research announced its recent publication on “Consumer and market insights: Meat in Chile". It provides a comprehensive analysis on the meat market of Chile .The report gives overall market value with growth analysis, the value and growth analysis of each category. Further it gives a detailed account of the leading players of the market, distribution data and packaging data. It also provides consumer level trends and future outlook.
chile-meat-market
Chile is a South American country occupying a narrow yet long strip of land between Andes and Pacific Ocean. Chile is considered south Asia’s most stable and prosperous economy and is classified among the developed economies of the world. It leads the Latin nations in terms competitiveness, income per capita, low corruption level, globalization and economic freedom. It became the first south Asian nation to join OCED.  It ranks 73rd in the world in terms of size of economy and over 50% of its income comes by service sector followed closely by the industrial sector. The stability of the economy is attributed to the sound economic policies made by the government. They has promoted export oriented environment and continued privatization albeit at a slow rate. The government role in economy is mostly limited to as a regulatory authority. The rules for the foreign direct investment are mentioned in foreign investment law which gives the investors same treatment as the Chileans. The nation is strongly committed to promoting foreign trade and signed lots of FTAs with a wide network of countries.     
The various attempts by the government to attract FDI hasn’t been very successful as the level of investment generated is not up to the mark and goes mainly in four sectors- electricity, gas , water and mining. Another, drawback in the economic system is the high income inequality. The nation has a mediocre ease of doing business environment. 
Chile has a relatively large population as compared to other South American nations but a low population density. The nation is almost completely urban, as in 2015 only 10% people were in rural areas and are declining at a rate of 0.61%. It has also a high net immigration due to vast opportunities it offers. The birth rate as well as the death rate is quite low. The literacy rate is also quite high i.e. over 96%. The population is moderately young as about 10% is above 65 years of age. The nation is in the transition state and is set to become an aging society. Here, with its falling dependency ratio it can immensely benefit from the favorable age structure.
The nation has been able to control its poverty rate but has severe income inequality and ranks among the worst member of OECD. The main reason is unequal access to quality education which intensifies the income inequality problem.
Chilean meat market is expected to grow at a steady rate. The various categories of meat is Ambient Meat, Chilled Raw, Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat. Among this category Ambient meat is expected to grow at the fastest rate in the time period 2015-2020. Recently, there has been in a rise in the sales of low in fat and Tran’s fat free meat as people are increasingly adopting a healthy lifestyle and the main driver for the market is affluent customers. The leading brands in this segment are Cecinas Llanquihue and La Preferida.
Companies Covered
Halberstadter Wurstchen-und Konservenfabrik GMBH, Hormel Foods Corporation, Conservas del Castillo Ltda. Chile, FAENADORA DE CARNES NUBLE S.A., The Modinger Bros. S.A, Mafrisur, Frima S.A., Agrosuper Sa, Ariztia Ltd, Agricola Don Pollo Ltda., Sopraval, Certified Angus Beef LLC, Cial Alimentos S.A., Productos Fernandez SA, AASA Corporation, Marfrig Group, Socosur Ltda, Faenadora Rosario Ltd
Key Topics Covered in the Report:
Global Meat Industry Research
Chile Meat Market Research Report
Chile Meat Industry Trends
Chile Meat Market Future Outlook
Chile Meat Import Volume
Meat Export Volume Chile
Prepared Meat Market Size Chile
Fresh Meat Market Demand Chile
Frozen Meat Industry Chile
For more information click on the link below
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Fresh Counter Meat Showcase Most Sought after Meat in Turkey: Ken Research

Ken research announced its recent publication on “Consumer and market insights: Meat in Turkey". It provides a comprehensive analysis on the meat market of Turkey.  The report gives overall market value with growth analysis, the value and growth analysis of each category. Further it gives a detailed account of the leading players of the market , distribution data and packaging data. It also provides consumer level trends and future outlook.




Turkey is a transcontinental country is Eurasia, mainly in Western Asia and little part in the southeast Europe. Turkey has a strong economic structure, it is classified among the developed economies of the world and is defined as an emerging economy by IMF. It is the 17th largest economy and is mainly service based . It is among the word’s largest producer of agricultural products; textiles, transportation equipment construction materials, home appliances and consumer electronics.. The nation is the founding member of OECD and joined EU custom union in 1995. Post global recession where many countries struggled to get back on track, turkey grew at an impressive rate of about 8%. This nation is a newly industrialized one and is classified as an upper middle income country by the World bank.. In 2009 Turkish government introduced a number of policies to stimulate the economy stuck in global recession. These included the tax cut on automobiles, home appliances and housing . Due to this , the production of consumer goods increased by over 7%. Turkish stock market has also been doing well as the prices of share doubled over the course of 2009.
Despite these positive scenarios in the nation, it suffers from a great deal of problems as well. The inflation rate is quite high . As for 2015, Turkey’s inflation rate was about 7.67%, which is quite high. Further, the unemployment rate is higher than the world average. Turkish average unemployment rate is 9.2%, 2.3% higher than the world average. Among the unemployed, a significant number of people have experienced continuous periods of unemployment, that exceeded one year or more. Turkey also has high trade deficit , its imports is valued equal to over 30% of its GDP while exports’ value is roughly 28% of the GDP and the net exports indicate a trade deficit of 22.7 billion USD. It has also has a moderate ease of doing business ranking. The business environment is declining as Turkey slipped 6 spots on the ease of business ranking index.
Turkey has a high population with average population density. It also has slightly high population growth rate as compared to the world median. Majority of the Turks live in the Urban areas as rural population makes up about 26% of the population and is steadily declining. The net migration rate is also high , as about 2 million people immigrated in the country as per 2015. It also has a low birth rate and a low death rate. Turkey is at par with the world level of educationattainment and has a high literacy rate.
The meat market in turkey is expected to see a stable growth in the upcoming years. The main sub segments of the meat industry is Ambient Meat, Chilled Raw, Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat. In 2013, fresh counter meat was the most sought after . However, in the study period I.e. 2015-2020 Chilled raw packaged meat is expected to see the fastest growth. The major distribution channels are hyper market and supermarket. As the nation has rapidly urbanized and health awareness has risen products which are easy to cook and have low fat have been getting preference by the Turkish customers.
Topics Covered in the Report
  • Global meat industry research
  • Turkey meat market research report
  • Turkey meat industry Trends
  • Turkey meat market future outlook
  • Turkey Meat import volume
  • Meat export volume Turkey
  • Prepared meat market Size Turkey
  • Fresh meat market Demand Turkey
  • Frozen Meat Industry Turkey
  • Turkey meat market size
  • Turkey meat market trends
  • Turkey meat market growth
  • Turkey meat market future
  • Turkey meat market analysis
  • Turkey meat market share
  • Turkey meat market research
  • Turkey meat market
For more information click on the link below
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-turkey/79679-11.html
Related links
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-chile/79678-11.html
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/consumer-meat-the-us/79682-11.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
www.kenresearch.com
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Location: Turkey

Monday, February 13, 2017

Rise in Demand for Digital OOH Ad-space and Innovative Methods in Physical OOH Media will lead to Creation of Premium Ad-space in Indian OOH Advertising Market: Ken Research

  • Transformation of Physical ad-space to digital ad-space will help in creating premium locations for OOH advertising.
  • Leasing and renting of government spaces to generate additional revenue will help the OOH advertising to increase its reach amongst masses.
  • Development of modern urban transit such as metro stations and airports will boost the OOH advertising on transit media and nearby locations as they cater to high traffic volume.
Ken Research announced its latest publication on “India Out of Home (OOH) Advertising Market Outlook to FY’2021- Future Growth to be Driven by Digital and Innovative Physical OOH Media” provides a comprehensive analysis of OOH advertising market in India. The report focuses on overall market size for lease and renting of OOH advertising space. Market is segmented based on product type (Physical and Digital) and sub segmented by type of media vehicle (billboard, gantries, transit and others), by target locations (road side environment, transit, street furniture and others) and by sectors. The report also covers the competitive landscape of major players in India for OOH advertising market, regulation governing OOH advertising, SWOT analysis and Porter 5 forces analysis. The report concludes with market future projections and analyst recommendations highlighting the major opportunities and threats.


Major factors that will lead to positive growth in the OOH market include government agencies appointing consultants to analyze and help them in realizing their potential from advertisement (Railway has appointed E&Y to realize its advertising potential), Privatization and easing of FDI norms will attract many companies in Indian market. E-commerce companies are expected to continue to invest in OOH advertising by using interactive sources. General elections in FY’2020 will be very big boost to the OOH advertising in the country.
Physical OOH advertising will continue its dominance even though it may lose some market share to digital OOH advertising as it is registering a fast growth rate. At many locations, digital OOH media is substituting physical OOH due to more suitable and economical situations. Digital OOH advertising is the future of OOH advertising in India. With improvement in basic infrastructure, rise of new cities and increased urbanization, scope and investment in advertisement will increase from which digital OOH will also receive substantial benefit.
According to Research Analyst at Ken Research, creating a uniform regulation regarding display of advertisement in outdoor environment will ensure consistency and sustainability to investors who can make long term investment in developing infrastructure for OOH advertising. It will also help to engage manufacturers in printing material and display manufacturers to invest in R&D to develop material and products that can be utilized for the benefit of the industry participants if they expect growth in the future.
Key Topics Covered in the Report
  1. Global Out of Home (OOH) Advertising Market Overview and Size
  2. India Advertising Industry Introduction
  3. India OOH Advertising Industry market Structure
  4. India OOH Advertising Market Segmentation by Type, By Sectors
  5. Rules and Regulations governing India OOH Advertising Industry
  6. Introduction and Market Size for Physical OOH Market in India, Pricing, Market Segmentation by type of Media Vehicle, Target Location, By Sectors, Trends & Developments and Future Outlook.
  7. Introduction and Market Size for Digital OOH Market in India, Pricing, Market Segmentation by type of Media Vehicle, Target Location, By Sectors, Trends & Developments and Future Outlook
  8. Segment Wise major players in India OOH market.
  9. Competitive landscape of major players in India OOH market.
  10. SWOT Analysis.
  11. Porter 5 forces analysis.
  12. Mergers and Acquisitions
  13. Tendering Process in procuring government owned sites for OOH advertising.
  14. Trends and Developments.
  15. Future projections and recommendation.
Key Products/Services in the Report
  • Billboards
  • Gantries
  • Transit
  • Video Ads
  • Image Ads
  • Wrap arounds
Key Market Players in the Report
  • Times OOH
  • TDI
  • Pioneer Publicity
  • Laqshya Media
  • JC Decaux
  • EG Communications
  • Bright Outdoor Media
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/india-out-of-home-advertising-market/83384-94.html

Related Reports

Advertising Global Industry Guide-2016
Advertising BRIC (Brazil, Russia, India, China) Industry Guide-2016
Advertising Global Group of Eight (G8) Industry Guide-2016
Advertising Top 5 Emerging Markets Industry Guide-2016
Advertising Global Industry Almanac-2016
Advertising in the United Kingdom

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Location: United States
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