The report titled “Malaysia
E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools,
Smart Classes) and Content (Multimedia, Online Test, Open Courseware,
Simulation Content), By End Users (Universities/ Higher Education, K-12
Schools, Corporate, Home Users)” provides E-learning market overview
covering ecosystem, market overview and genesis, value chain, market size,
market segmentations, trends and developments, issues and challenges,
regulatory framework, decision making process, SWOT analysis, competitive
scenario, service matrix, company profiles of major players such as Appstronic,
Deskera and others. The report concludes by cover the future industry revenue
and segmentation and giving recommendations regarding the Market.
Market
Overview and Genesis
Malaysia E-Learning Market is in its
nascent stage, growing at a CAGR of 16.4%. Malaysia is rich in terms of
resources to develop E-Learning content, but outsource the requirements to
develop E-Learning technology overseas. The end users are price sensitive and
prefer to choose custom features within the LMS and develop custom content that
it delivers more value over time. Malaysia is gradually accepting global
E-Learning trends such as Gamification, AR, VR and MOOC’s. Malaysia MOOC’s was
established to provide MOOC’s compliant with the Malaysian Education Standard
and to help higher education students in specific subjects. It currently offers
92 courses, and has 391,845 students. The political scenario in Malaysia
witnessed a major change when the ruling Party in Malaysia changed in 2018,
after 61 years, to Pakapan Harapan, which promises to take efforts into
improving the Quality of MOOC’s in Malaysia, in the coming years
Market
Segmentation
Content
and Technology- The E-Learning
market in Malaysia was dominated by the technology providers owing to the large
number of schools and universities that have taken up LMS softwares.
By
type of Technology (LMS, Smart Authoring tools and Smart Classes): LMS dominated the market followed by Smart
Authoring tools and subsequently Smart Classes. LMS dominated the market due to
its feature rich offering like giving the ability to host, author and test the
progress of E-Learning courses and others.
By
Cloud and Self Hosted LMS- Firm
Hosted LMS dominated the market as home users rarely have enough
infrastructures to sustain a smooth running LMS experience.
By
Type of Smart Class (Online Class Session and Online Live Session): Online live session was preferred over online
class sessions as Malaysian end users prefer the presence of a teacher over
only content format.
By
type of Content
By
Standardized content (Open Courseware, Online Test, Standard Multimedia,
Simulation Content): - Open
courseware has started to see an improvement in Quality and availability in
Malaysia due to the Malaysia MOOC’s initiative. Companies which provide open
courseware often do it as a promotion exercise, but other companies which
provide a dedicated E-Learning open course environment, generate their revenue
through advertisements they show on/during session of the users. Standard
multimedia includes off the shelf content of audio and visual. Standard
Multimedia courses are courses created on standardized topics for government
and competitive exams. These courses follow a strict syllabus and clear
guidelines.
By
End Users (K-12, HEI’s, Corporate, and Vocational users, Home Users): This segment was dominated by HEI’s, as both
public and private universities have adopted LMS technologies, to a large
extent, into their organizations. They were followed by K-12’s, representing
the second largest source of demand. The
Enrollments of Private K-12’s is expected to rise from 511 Thousands in 2018 to
952 thousands in 2023; similarly, in HEI’s the number of enrollments will
increase from 1.3 Million in 2018 to 1.6 million in 2023.
By
Method of Access (through a Web Browser or through the E-Learning Providers
Software or through Mobile):
Among these segments, PC through firm’s software dominated the share of demand,
as end users prefer to run E-Learning content through specialized firm
software, which provides a lag free experience. This was followed by Viewing
through Mobile as 93% of the internet users in Malaysia use the internet
through mobile, and Mobile users find reading E-Learning content through Mobiles
phones to be more convenient.
Competitive
Analysis:
E-Learning industry in Malaysia is
highly fragmented, mostly dominated by domestic players with very low presence
from global players. The E-Learning market has no regulations provided by the
government, specific to e-Learning, which leaves a large gap to be exploited by
Market players to provide global standard compliant E-Learning solutions.
Players in the market compete on price, customized vs. standardized content,
number of user access for the LMS, annual subscription vs. pay per course and
others.
The market is expected to show intense
competition once global firms start entering into the market.
Future
Outlook
Malaysian E-Learning market is
expected to rise at a CAGR of 16.1% over the forecast period of 2019-2023.
Corporate companies are expected to witness a rise in demand in over the
forecast period, due the overall expected rise in the number of corporate
companies, and the improvements in the quality of E-Learning technology and
content. The Content segment is also expected to witness growth over this
forecast period due to government’s efforts to improve the quality of the
course content.
E-Learning content consumption will
rise in Malaysia, specially through the medium of Mobile phones, as M-Learning
will become the next major trend, in terms of method of Access for digital
educational content due to continued increase in internet penetrations and
increased Smartphone usage.
Key
Segments Covered:
By
Technology
LMS (Cloud and Self Hosted)
Smart Class (Online Class Session and
Online Live session)
Smart Authoring
By
Content
Custom courses
Standard Courses (Multimedia, Online
Test, Open Courseware, Simulation Content)
By
End Users
K12
Universities
Corporate
Home/Vocational Users
Key
Target Audience
Schools (K-12)
Corporate Businesses
Universities, LMS providers
Vocational Users
Content Creators
Time
Period Captured in the Report:
Historical
Period: 2013-2018
Future
Forecast: 2019-2023
Case
Studies Covered:
Appstronic SDN. BHD
Deskera SDN. BHD
White House Business Solution
Elearningminds
LearningPort
FrogAsia SDN BHD
ITTV
Smartclass2u SDN BHD
Internexia SDN. BHD.
Moodle PTY LTD.
Key
Topics Covered in the Report
Ecosystem
Malaysia E-Learning Market – Overview,
Timeline and ICT Program
Value Chain Analysis
Market Size by Revenue, 2013-2018
Market Segmentation by Technology,
Content, End Users, Method of Access, 2018
Trends and developments
Issues and challenges
Regulatory Framework
Decision Making Process for Selecting
E-learning Providers
SWOT Analysis
Industry Stage, Competitive Structure
and, Major Players Service Matrix Company Wise
Company Profiles of Major Players
Malaysia E-Learning Market Future
Outlook and Projections, CY’2018-CY’2023
Future Segmentation 2018-2023E
Analyst Recommendations
For
more information on the research report, refer to below link:
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