A Go-To-Market (GTM) strategy is a strategy designed to successfully launch a product or service to market. GTM is applied for new products entering an existing market or existing products entering a new market and new products testing-out their market for growth. It further identifies a right target audience which comprises of marketing plan and with appropriate sales strategy. This is also assists company or organization aim to bring a product to market. The strategy includes the handy roadmap measuring the viability/capability of a solution's success and predicting the performance based on prior experience, market research, and competitive data. Our Go to Market Strategy includes some core components such as market definition, distribution model, customers, price and product messaging & positioning.
Ken
Research is a market research company. We provide Go to Market Strategy for a range of events, such as launching
novel products/services, introducing current product to new market and re-launching
company or brand. Our GTM strategy assist a business to clarify why launching new
product, understand who the product is for, and generate a plan to engage with
the client and convince them to buy the product/service. These GTM strategies are generally used to
create some benefits within an organization. These benefits includes reduced
the time to market for product or services, clearly defines plan &
direction for all stakeholders, enhanced ability to react to changes &
customer desires, decreased likelihood of extra costs generated by failed
product launches, increased chances of successful product launch, ensured
creation of an effective client experience, established growth path and
guaranteed regulatory compliance. As per the go-to-market strategy, clients
provided with details about products and strategy by various channels. The distribution
channel consists of entities such as wholesalers, retailers, distributors, and
even the internet. It includes the plan for targeting the customer pain point
with the right sales and the marketing strategy designed to grow business at most
optimum pace. Additionally, it also describes the product brand development, Industry Competitive Positioning Strategies
that are the key element that help to analyzing the outcome of the content
marketing plans, pricing & distribution plans and influencer marketing
tactics. Some of the core elements of competitive market positioning statement
consist of critique identity against the competitors, outlining the existing
market position, understanding the conditions of the marketplace, developing a
unique market position and qualitative & quantitative testing of market
position.
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Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249