The report titled “Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players" provides a comprehensive analysis of Online Grocery Delivery Market in Vietnam. The report covers various aspects including the current online grocery delivery scenario in Vietnam, need & opportunities describing the target addressable market, addressable gap in the market and possible solutions.
The report also covers current supply and demand in the
region, detailed working of Marketplace and Omnichannel operating model,
trends, developments, challenges, seasonality trends, current & upcoming
technologies facilitating online grocery delivery industry, revenue streams and
marketing strategies driving the industry. It gives detailed explanation of
competitive scenario including cross comparison between major players, SWOT,
and detailed company profiles of major players and concluding with future scope
and analyst recommendations.
Market Overview
Gaps in offline grocery shopping such as inconvenience of
commute, long payment queues and cost of impulse buying led to the introduction
of the e-grocery delivery in Vietnam. Population aged between 25 and 44, is
considered an influential customer base for online grocery shopping. The
industry is currently positioned in a growth stage registering a double-digit CAGR
between 2016 and 2021P. High internet penetration, rising working population
and increasing number of single families has led to the growth of e-grocery
services in Vietnam. Companies have expanded their product portfolios from food
& beverages to household supplies, fresh food, fish & meat and other
product categories.
Market Segmentation
By Product Category (Beauty & Health, Food
& Beverages, Household Supplies and Fresh Food)
Beauty and Health mapped as most demanded product category. This
was followed by Food & Beverages and Fresh Food. Shopee, Tiki and Lazada
are major players in online grocery segment in 2021.
By Cities
Ho Chi Minh City and Hanoi are the major cities of Vietnam
based population and urbanization. These cities are equipped in terms of
setting up warehousing facility, transportation, procurement of grocery and
carrying out other backend operations. Working professionals, who are the major
end users of online grocery delivery services, are concentrated in Ho Chi Minh
City, Hanoi and Da Nang.
The demand is still dominated by Cash on Delivery payment
method followed by online payment.
Cash is the most preferred mode of payment owing to following
reasons:
Customers are skeptical for security of their financial
details. They believe their bank details are not secure if they use online mode
of payment.
Majority of people in rural Vietnam are still not comfortable
with Online Payments due to lack of knowledge and awareness.
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By Preferred mode of Delivery
Customers in Vietnam prefer their orders to be fulfilled
within 30 minutes – 2 hours. They are willing to pay extra charges for Express
Delivery to get their orders on time. Second most preferred mode of delivery is
– Standard delivery in a Specific time period, this mode of delivery is
generally preferred by working professional in Vietnam.
By Age Group (18-24, 25-37, 38-44, 45+)
About 60% of grocery orders were placed by customers
belonging to 25-44 years age group. It has been witnessed that the demand for online grocery is rising among working
professionals & married couples as they have less time to physically visit
a store for grocery shopping. Moreover, smartphone users Aged 25-44 (targeting working
professionals) who are willing to rely on online grocery delivery platforms for
fulfilling their grocery needs are the key target population for online grocery
delivery companies.
In addition to this, demand for online grocery has
increased among the people living independently as they are increasingly
outsourcing their chores, such as grocery shopping to reliable vendors online.
Approximately 30% of the online grocery buyers are frequent shoppers and they
place the order around 3-5 times a month.
Competitive Landscape
The industry is concentrated with presence of 6-8 players
operating across marketplace and omnichannel model. Delivery Cost, Delivery
Time, App Interface, Discounts & Offers, Return Policy, Ease of Payment
have been major factors influencing customer behavior. The major players include
Shopee, Tiki and Lazada. Companies with large product assortment, wide
regional presence and express delivery are identified as clear leaders in the
industry.
Future Outlook and Projection
The demand is expected to grow with a double digit CAGR on
the basis of GMV between 2021P and 2026F. Companies are anticipated to focus on
expanding tie ups with suppliers & grocery stores to fulfill customer
orders. The demand is expected to be driven by upcoming technologies such as
Drone Delivery, Warehouse Automation, Voice Ordering and others. Market
consolidation is expected in future as players with heavy financial backing and
better brand value will acquire small players.
Key
Segments Covered:-
By Product Category
Beauty & Health
Food & Beverages
Fresh Food
Household supplies
Others
By Mode of Payment
Cash on Delivery
Online Payments
By Age Group
18-24 years
25-34 years
35-44 years
45+ years
By Type of Business
B2B
B2C
By Mode of Delivery
In a specific time period
Express Delivery
Others
By Cities
Ho Chi Minh City
Hanoi
Da Nang
Companies
Covered:-
Shopee
Tiki
Lazada
Chopp
GrabMart
Co.opmart
Key Target Audience:-
Online Grocery Delivery Companies
Supermarkets & Hypermarkets
E-commerce Companies
Food Delivery Companies
Investors
Time Period Captured in
the Report:-
Historical Period: 2016–2021P
Forecast Period: 2021P-2026F
Key Topics Covered in the
Report:-
How is the Online Grocery Market
positioned in Vietnam?
Comparison
of the Brick-and-Mortar Grocery with the Online
Grocery Platform
Target Addressable Audience for the
market
Supply Ecosystem and Challenges
Demand Scenario, Target Customer
and Factor Influencing Consumer Behavior
Cross Comparison of Operating
Models (Marketplace and Omni-channel)
SWOT
Analysis
Current Technologies Facilitating
Online Grocery Delivery Industry
Upcoming Technologies in Online
Grocery Delivery Industry
Investment
and Funding in Online Grocery Delivery Companies in Vietnam
Competitive Landscape – Cross
Comparison of Major Players
Company Profiles
Future Market Analysis and Trends
Analyst Recommendations
Research Methodology
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