Wednesday, April 27, 2022

Latin America Digital Transformation Will Augment More Proficiently Owing to Quick Shift to Innovative Technologies: Ken Research

Digital transformation is the combination of digital technology into all areas of a business, fundamentally varying how organizations operate and convey the value to customers. It affects all sectors of the society, in exact economies. Organizations are now being provided with an opportunity to radically transform their business models by new digital technologies alike social networks, mobile, big data, Internet of things, other revolutions like blockchain. This typically involves changes of the core business operations and modifies products and progressions, as well as organizational structures, as companies ought to set up management practices to conduct these composite transformations.

Organizations today increasingly comprehend they can no longer focus on just selling products; they want to sell an experience. An increasing number of products today both consume and generate data, and many are interrelated through the Web. Because of this increased intelligence, their usage can be supervised, additional services can be proactively offered, or maintenance can be conveyed when a problem is detected. Digitalization is the cause of large-scale and all-encompassing transformations across multiple aspects of business, conveying the unparalleled opportunities for value creation and capture, while also representing a foremost source of risk. The rapid advances in digital technology are redefining the society.

According to the report analysis, ‘Latin America Digital Transformation Market: Current Analysis and Forecast (2021-2027)states that IBM Corporation, Cognizant, SAP SE, Dell, Microsoft Corporation, Adobe Systems Incorporated, Accenture PLC, Capgemini, Oracle Corporation and Google Inc. These market players in the Latin America Digital Transformation are functioning more proficiently for registering the great value of market share, leading the highest market growth, obtaining the competitive edge, generating the highest percentage of revenue, and ruling around the globe by analysing the strategies and policies of government as well as contenders, delivering the better customer satisfaction, spreading the awareness connected to the applications and advantages of digital transformation, increasing the features and benefits of digital transformation, implementing the policies of profit making and strategies of expansion, improving the qualitative and quantitative measures of such and establishing the several research and development programs.

Digital transformation assistances organizations to manage with various risks linked and handling disruption such as rebuilding corporate, marketplace fluctuation, and geopolitical situations that are unforeseen and can rapid erratic outcomes. In addition, moving from conventional to fresh digitalized setup assistance the introduction of countless new technically improved products and services. Digital transformation can transform, participate and simplify the daily business operations by improving the performance efficiently. Its assistances associations in organizing their functions to save time and effort and efficiently make usage of resources. Digital transformation supplants traditional business procedures with automation, and hence decreases the chance of errors by users.

Digital transformation demands the extremely dynamic and adaptable IT assistance, which is obtainable in most organizations of this region. Latin America has a prominent dominance in improved programming and software solutions, attributable to high retail, manufacturing, and automotive functions. Therefore, it is predicted that during the near period the market of digital transformation will augment more proficiently over the review period.

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Latin America Digital Transformation Market

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India Two-Wheeler Aftermarket Services Market -- Revenue, Shares, Major Players, Growth and Analysis, Trends, Sales, Forecast and Outlook to 2027: Ken Research

Overview of India Two-Wheeler Aftermarket Services industry and Market Size

India two-wheeler aftermarket services industry was valued at INR ~XX Crore in FY’22, expanding at a CAGR of XX% in between FY’17 and FY’22 on the basis of revenue generated. While the sales of two-wheeler contracted at a CAGR of XX% in between FY’17 and FY’22 due to hike in fuel prices and negative impact of COVID imposed lockdown, aftermarket industry on the other hand recorded a XX% expansion in between FY’17 and FY’22 on the basis of volume. The expansion is attributed to the online multi-brand players such as Hoopy and GarageWorks extending doorstep aftermarket services even during nationwide lockdown.

Increased awareness on health and hygiene brought about by the advent of COVID-19 is a major determinant for the shift in consumer’s preference in availing private transportation medium rather than utilizing public transport. The shifting preference and integration of electric two-wheeler vehicles in the industry coupled with surging per capita disposable income, which expanded with a CAGR of XX% in between FY’17 and FY’22, served as major catalysts for the growth in two-wheeler aftermarket services industry. Enhancement of digital presence has become one of the major determinant for expanding the customer base of organized multi-brand and OEM players followed by the aftermath of COVID-19. Doorstep services model offered by organized multi-brand dealers such as Hoopy and Garage Works gained traction among consumers during this period. Two-wheeler manufacturers such as Hero, Honda and Yamaha announced the extension of warranty period and free service by two months during FY’21 due to the health crisis faced by consumers followed by the advent of COVID-19. Such extension of free aftermarket services and warranty period ensures customer loyalty to their brand and also contributes in extending support to the consumer so that these facilities provided are not lapsed due to unforeseen circumstances.

On the other hand, local garages were negatively impacted due to COVID-19 as capital of these players were wiped off permanently attributed to the closure of business during pandemic. As a result of which various daily wage workers from local garages have migrated back to their natives thereby, reducing the accessibility of local garages in comparison to the pre-pandemic time period. This has positively affected the scope for organized multi-brand players looking to enter the space.

India Two-Wheeler Aftermarket Serviced Industry Market Segmentation, FY’22

By Type of Vehicle (Motorcycles and Scooters)

Revenue generated from services of motorcycles contributed to the highest share of XX% to the aftermarket services industry in FY’22, as motorcycles are preferred medium for consumers travelling long distance for its lower fuel consumption capability as compared to scooters.

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By Region (North, South, East and West)

The southern region accounted for the highest share of XX% in FY’22 on the basis of revenue generated from aftermarket services of two-wheelers as most of the OEMs and organized multi-brand workshops are clustered around this region due to the high demand of two-wheelers. Northern and southern region cumulatively contributed to majority of the market share of XX% of the overall revenue generated from aftermarket services in FY’22.

By Age of Two-Wheeler (0-2 years, 2-4 years, 4-6 years, 6-8 years and 8 years & above)

Revenue generated from aftermarket service of two-wheelers aged between 2-4 years accounted for the highest share of XX% in FY’22. The highest share is attributed to the free services offered to the customers by the OEMs during the warranty period post buying of a new two-wheeler, wherein consumers are more prone to get their vehicle serviced as 70% of the service fee is covered.

By Service Split (Non-Crash Repair, Crash Repair and Body Care)

Non-crash repair accounted for the highest share of XX% on the basis of revenue generated from aftermarket services of two-wheeler in FY’22. Crash repair and body care cumulatively contributed to only XX% of the market share in FY’22.

By Type of Workshop (Organized & Unorganized Multi-Brand Workshop and OEM)

Revenue generated from aftermarket services of two-wheelers through organized & multi-brand workshops accounted for the highest share of XX% in FY’22 as compared to OEM workshops. Post warranty period of 3-5 years for two-wheelers wherein 70% of the service cost is covered, OEM loses most of its customer base.

By Type of Multi-Brand Outlet (Organized Outlet and Unorganized Outlet)

XX% of revenue generated from two-wheeler aftermarket services were through unorganized outlet and local garages in FY’22 as compared to organized multi-brand outlet. Consumers prefer servicing their two-wheeler from local garages due to its ease of access and general availability coupled with lower service fee they charge.

By Brand (Hero, Honda, Bajaj Auto, TVS, Suzuki and Others)

Revenue generated from aftermarket services of all two-wheeler models of Hero MotoCorp brand accounted for the highest share of XX% in FY’22. Hero was followed by Honda and Bajaj in terms of revenue generated from aftermarket services of all two-wheeler models from these brands in FY’22; cumulatively capturing XX% of the market.

By Electric Two-Wheeler Brand (Hero Electric, Okinawa, Ampere, Ather, Pure EV and Others)

Revenue generated from aftermarket services of electric two-wheeler models accounted for only XX% of the overall aftermarket services industry. Hero Electric accounted for the highest market share of XX% among all the brands on the basis of revenue generated from aftermarket services in FY’22.

By Type of Split for Aftermarket Spare Parts and Consumables (Spare Parts and Consumables)

Revenue generated from spare parts required for aftermarket two-wheeler services accounted for the highest share of XX% in FY’22. Spare parts’ consist of engine parts, clutch and suspension among others which are heavily demanded by the consumers during periodic or general maintenance of vehicle due to possible cause of wear and tear.

By Expenditure Category (Services, Spare Parts and Consumables)

Revenue generated from aftermarket services accounted for the highest market share of XX% in the overall two-wheeler aftermarket industry in FY’22, compared to revenue contribution through spare parts and consumables.

By Booking Mode (Offline and Online)

Offline medium remained the preferred choice of consumers in India for booking slots for two-wheeler servicing and maintenance; accounting for XX% of the overall bookings compared to online medium in FY’22. Due to the large presence of small and unorganized players in India, offline booking mode remains the preferred choice as they conduct workshops only through offline booking.

Key Segments Covered in India Two-Wheeler Aftermarket Services Industry:-

By Type of Vehicle

Motorcycles

Scooters

By Age of Two-Wheeler

0-2 years

2-4 years

4-6 years

6-8 years

More than 8 years

By Region

North

South

East

West

By Service Split

Non-Crash Repair

Crash Repair

Body Care

By Type of Workshop

Organized & Unorganized Multi-Brand

OEM

By Type of Multi-Brand

Organized Outlet

Unorganized Outlet

By Brand

Hero MotoCorp

Honda

TVS

Bajaj Auto

Suzuki

Others

By Electric Two-Wheeler Brand

Hero Electric

Okinawa

Ather

Ampere

Pure EV

Others

By Type of Split for Aftermarket Spare Parts and Consumables

Spare Parts

Consumables

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By Expenditure Category

Services

Spare Parts

Consumables

By Booking Mode

Online

Offline

Consumables

Classification by Spare Parts Type:-

Engine Components

Suspension/Braking

Transmission

Electronics

Body and Chassis

Cooling System

Others

Key Target Audience:-

Two-Wheeler Organized Multi-Brand Aftermarket Servicing Companies

Two-Wheeler OEMs

Spare Parts’ Manufacturers

Industry Associations

Government Bodies

Time Period Captured in the Report:-

Historical Period: FY’17-FY’22

Forecast Period: FY’22-FY’27F

India Two-Wheeler Aftermarket Servicing Players

OEMs

Hero MotoCorp

Bajaj Auto

Suzuki

TVS Motor Company

Royal Enfield

Yamaha

Piaggio

Kawasaki

Ampere

Pure EV

Ather

Okinawa

Revolt

Hero Electric

Organized Multi-Brand Aftermarket Servicing Companies

Hoopy

Garage Works

Mechido

RazorCat

Gobumpr

Garage Uncle

Garage 2 Ghar

Bike Fixup

Spot Mech

Garage On Call

Ready Assist

Bike Mechanic

Protto

Groomauto

Spare Parts’ Manufacturers

Uno Minda

Spark Minda

Gabriel

Bosch India

Amtek

Sundaram Fastners

Exide

Nifco

Apollo Tyres

Ceat

Bharat Forge

Amara Raja

Motherson Sumi Systems

Key Topics Covered in the Report:-

Overview and Genesis of India Two-Wheeler Aftermarket Services Industry

Two-Wheeler Sales Volume and Two-Wheeler Parc in India

Ecosystem of India Two-Wheeler Aftermarket Services Industry

Market Size of India Two-Wheeler Aftermarket Services Industry (Revenue and Number of Vehicles Serviced)

Average Ticket Size of Two-Wheeler Service

India Two-Wheeler Aftermarket Services Industry segmentation (By Type of Vehicle, By Age of Two-Wheeler, By Region, By Service Split, By Type of Workshop, By Type of Multi-Brand Outlet, By Brand, By Electric Two-Wheeler Brand, By Type of Split for Aftermarket Spare Parts and Consumables, By Expenditure Category and By Booking Mode)

Cross Comparison of OEMs and Organized Multi-Brand Workshops on the basis of Financial Parameters (Sales Volume, Total Income, Net Profit Margin, Inventory Turnover Ratio, Total Expenses, Net Profit and Sale of Spare Parts)

Company Profile of OEMs and Organized Multi Brand Players (Company Profile, Operational Model, USP, Business Model, Business Strategy, Services Offered, Sourcing of Spare Parts, Pricing Packages, Pain Points, Market Share and Recent Developments)

Growth Drivers and Challenges to India Two-Wheeler Aftermarket Services Industry

Industry trends and developments

Government Initiatives to support India Two-Wheeler Aftermarket Services Industry

Impact of COVID-19 and Future Outlook of Industry

Porter 5 Forces Analysis of India Two-Wheeler Aftermarket Services Industry

Key Decision Making Parameters for Two-Wheeler Servicing: OEM and Multi Brand Two-Wheeler Servicing Companies

Analysis of Organized Multi-Brand, Unorganized Multi-Brand/Local Garages and OEM Workshops in India

Overview of Spare Parts Aftermarket Industry in India, FY’17-FY’27E

Classification by Spare Parts Type (Engine Components, Suspension/Braking, Transmission, Electronics, Body and Chassis, Cooling Systems and Others), FY’22

Cross Comparison of Spare Parts’ Manufacturers on the basis of Operational and Financial Parameters (Company Overview, USP, Key Customers, Products, Location of Major Manufacturing Plants, Total Income, Profit After Tax, Net Profit Margin, Inventory Turnover Ratio and Debtors Turnover Ratio)

Analyst Recommendations

Industry Speaks

For More Information on the research report, refer to below link:-

India Two-Wheeler Aftermarket Services Industry

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Global Brake Fluid Market is predicted to Propel Owing to Increasing Demand for Lightweight Vehicles: Ken Research

 Brake fluid is a type of hydraulic fluid utilized in all forms of vehicles, such as passenger cars, light, and heavy commercial vehicles, tractors, and motorcycles, amongst others. Brake fluids are utilized in electric vehicles. The augment in the production of electric vehicles in present times is basically propelled by the initiatives taken by countless governments toward zero-emission and eco-friendly vehicles, as well as augmenting the consumer awareness.

According to the report analysis, ‘Global Brake Fluid Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)’ states that Motul, Valvoline, ATE, BASF, Sinopec Lubricant, Exxon Mobil, Shell, Repsol, Bosch, Fuchs, Gulf, Morris Lubricants, Chevron, CCI, Dow, BP, Bendix, Total and many more are the foremost companies which recently working in the global brake fluid market more actively for ruling around the globe, generating the highest percentage of revenue, leading the highest market growth, registering the great value of market share, and obtaining the competitive edge, by analysing the strategies and policies of government as well as contenders, increasing the features and benefits of brake fluid, implementing the policies of profit making and strategies of expansion, establishing the several research and development programs, improving the qualitative and quantitative measures of such, spreading the awareness connected to the applications and advantages of brake fluid, and decreasing the associated prices of such.

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The effective growth in demand for vehicles in the developing region is projected to propel the growth of market. Organizations are generating production sites in the underdeveloped regions in order to satisfy the local requirement. Growing production of vehicles and the growing demand for lightweight vehicles are projected to boost the global market. Increase in requirement for vehicles with progressive braking system is a major factor anticipated to drive the global market throughout the forecast period. Strict norms on automotive market concerning safety worries by global regulatory bodies is projected to prolong the global market during the forecast duration.

The effective growth in number of automotive vehicle service providers have caused in the enhancement of technological advancement and product enhancements of brake fluids by foremost market players. This factor is anticipated boost the global market during the review period. Integration in the vehicle, transforming braking fluid, high cost, and replacement are the foremost factors projected to limit the global market during the forecast duration.

Brake fluid is accountable for countless braking activities such as longer life, better braking response, flexibility, and durability. This is projected to deliver the lucrative opportunities to the global market players during the review period. The effective growth in production of vehicles and the rising requirement for lightweight vehicles are predicted to boost the brake fluid market during the review period. The effective growth in demand for vehicles with improved braking system is a foremost factor that is anticipated to drive the brake fluid market for automotive during the review period.

For More Information, Click on the Link Below:-

Global Brake Fluid Market

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Asia Pacific Smart Parking Market Analysis, Size, Share, Trends, Solution, Major Players, Market Competition, and Investment Opportunity: Ken Research

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A smart parking system (SPS) improves parking spaces through automated admittance control systems, parking guidance systems (PGS), parking reserving barriers and ticketing systems. It uses the mechanical arrangements to transport cars from one parking space to another and eradicate the wasted space in a multistorey or single-story garage. It utilizes the vehicle counting equipment, video cameras, automatic number plate recognition readers (ANPR) and pavement sensors to regulate the occupancy of a parking lot and convey the data to the control centre in real time. It aims to help in the smooth flow of traffic in congested areas and deliver a systematic parking operation.

According to report analysis, ‘Asia Pacific Smart Parking Market 2020-2030 by Component (Hardware, Software, Service), System (Guided, Smart), Parking Type (Off-street, On-street), Solution, Technology (Ultrasonic, Image, Radar, RFID, IoT), Vehicle Type, End User (Commercial, Government, Residential), and Country: Trend Forecast and Growth Opportunity’ states that Amano McGann, Inc., BMW AG (ParkNow GmbH, Parkmobile LLC), CivicSmart, Inc., Continental AG, Dongyang Menics Co., Ltd., IEM SA, IPS Group Inc., Klaus Multiparking Systems, ParkMe Inc., Robert Bosch GmbH, Siemens AG, Smart Parking Limited, Swarco AG, TKH Group-Park Assist., Urbiotica, S.L. and many more are the foremost companies which recently working in the Asia Pacific smart parking market more actively for registering the great value of market share, obtaining the competitive edge, leading the highest market growth and generating the highest percentage of revenue.



The effective growth in a number of vehicles leading to concerns regarding parking solutions is the foremost driving aspect for the growth of the smart parking market. Growing requirement and implementation of IoT applied technology is also a propelling factor for the smart parking market. The growth in investment in building driverless vehicles and an augment in the government’s initiative in building smart cities around the region is also an opportunity for the growth of the smart parking market. However, the high cost of implementing and subsequent growth in cost of the vehicles is a challenge for the smart parking market. However, shortage of awareness concerning the benefits of smart parking is the major restraint for the growth of smart parking market during the forecast duration.

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Asia-Pacific will observe its growth rate due to growing number of municipalities in emerging economies, such as China and India. The augmenting the vehicle production and growing concerns concerning the augmenting the prevalence of car theft.

The growth in number of population results in problems associated with residential parking as well as commercial. The issue linked to this is solved by optimizing the improved features such as notification of obtainable free space by SMS & live updates of space reservation utilizing the smart parking technology. This technology reductions the amount of time spends by the user for finding out the vacant parking slot and automate the progression of searching the optimal parking floor and spot. Therefore, it produces a huge ultimatum for the smart parking market.

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Asia Pacific Smart Parking Market Future Outlook

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North America Smart Parking Market 2020-2030 by Component (Hardware, Software, Service), System (Guided, Smart), Parking Type (Off-street, On-street), Solution, Technology (Ultrasonic, Image, Radar, RFID, IoT), Vehicle Type, End User (Commercial, Government, Residential), and Country: Trend Forecast and Growth Opportunity

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Compounding Pharmacy Market Is Predicted To Propel Owing To High Healthcare Awareness Among The Public: Ken Research

A compounding Pharmacy is a pharmacy run by a licensed pharmacist, physician, or a person by the direction of a licensed pharmacist. It is not comparable to the traditional pharmacy up to some level. However, the compounding pharmacies enhance the drugs prescribed by a physician as per the patient-specific requirement, which is a foremost objective. 

According to the report analysis, ‘Compounding Pharmacy Market by Therapeutic Areas (Hormone Replacement, Pain Management, Dermatology Applications, Specialty Drugs, and Nutritional Supplements), Products (Oral, Topical, Parenteral, Nasal, and Others), Compounding Types (Pharmaceutical Ingredient Alteration, Currently Unavailable Pharmaceutical Manufacturing and Pharmaceutical Dosage Alteration) and Geography - Global Forecast up to 2026states that the market for Compounding Pharmacies is estimated to boom, owing to the increasing aging baby boomers population in requirement of personalized medications owing to the augmenting the prevalence of chronic diseases among this population. Since the growing elderly population and the augmenting life expectancy have fostered the implementation rate of customized medicines around the globe. Moreover, the growing patent exposures are also key growth propellant aspects in the compounding pharmacy market. The high cost of maintaining the sterile environment and the nonappearance of effectual regulations in several regions may restrict the Compounding Pharmacy market.

In the Global compounding pharmacies market reliant on therapeutic areas, hormone replacement therapy accomplishes popularity in balancing hormones in the body. The increase in the number of individuals has exhibited a positive inclination towards hormone replacement therapy. The requirement for compounded drugs is owing to their rising application in the treatment, such as to treat countless conditions, specifically in women, involving the irregular menstrual cycle, pre-menstrual syndrome, weight gain, and other conditions.

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As per the compound types, the pharmaceutical dosage alteration segment has the greatest share in the compounding pharmacies market. The senior population experiencing pain owing to the chronic diseases generally demands compounded drugs customized based on the patient's requirement. Other allopathic drugs cause adverse reactions in old individuals suffering from the chronic diseases that surge the compounded drugs' requirement.



The world is facing a speedy shortage of drugs, which has caused issues for health care facilities, clinicians, patients, and federal regulators. Issues in production, acquisition of raw materials, regulatory issues and business arrangements, and interruptions in the supply chain are the foremost factors causing drug shortage. Healthcare professionals, majorly pharmacists and drug manufacturers, are constantly operating on managing the shortage of drugs. Health care professionals have begun formulating solutions to control drug shortages. Hence, compounding pharmacies are considered a practical source of drugs that are in short supply.

Geographically, the North American region is estimated for the large share of the market and is likely to endure its domination during the reviewed period due to the senior population's growth, scarcity of drugs, and high healthcare awareness amongst the public. Moreover, the growing government initiatives favor the compounding pharmacies and the presence of advanced healthcare infrastructure amenities in this region. Therefore, it is predicted that during the near period the market of compounding pharmacy will augment more proficiently over the review duration.

For More Information, refer to below link:-

Global Compounding Pharmacy Market Research Report

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Global CPG Digital Marketing Market is predicted to propel owing to significant growth in mobile internet advertising: Ken Research

Digital marketing denotes to advertisements conveyed through the digital channels such as search engines, websites, social media, email, and mobile applications at a high level. Digital marketing, utilizing these online media platforms, is the procedure by which businesses assistance products, services, and brands. Today, customers are extremely dependent on digital means of product analysis.

According to the report analysis, ‘Global CPG Digital Marketing Market: Current Analysis and Forecast (2020-2027)states that digital marketing proposes a huge web of platforms to which marketers merely must onboard their brands, online advertising is far more intricate than channels alone. Marketers must dive deep into today's massive and intricate cross-channel landscape to find tactics that generate an impact through interaction marketing to reach the true latent of digital marketing. Marketers can gather useful understandings into target audience preferences by introducing an omnichannel digital marketing strategy, thus opening the door to new consumer engagement methods. In addition, businesses can predict an enhancement in the retention to be seen.

Digital advertisements, internet marketing, web advertising... whatever one could name it, online marketing for business is an appropriate deal these days. After all, over the past decade, internet usage has more than doubled and this transform has greatly changed how individual buy goods and communicate with businesses.

Marketing approaches have evolved over the years as the way consumers consume information changes. Digital advertising has wholly changed the primitive marketing methods and has further obligated the marketers to stay connected with their purchases via social media applications and the internet to sell their products and services. Accredited to high effectiveness and effectiveness, digital marketing has been predictable by all business entities and now it is augmenting faster with every passing day.

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Some of the major players working in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed emergence of countless digital marketing players in the local market in dissimilar countries. These players in the market are working more precisely for keep maintaining the governing position, registering the great value of market share, obtaining the competitive edge and generating the highest percentage of revenue.

Based on format, the CPG Digital Marketing market is divided into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing and Others marketing technique. It has been witnessed owing to ease of usage, low budget way to reach the accurate audience has propelled the preference for search marketing among the marketers. However, content marketing technique is anticipated to observe CAGR growth of xx% during the analyzed duration.

Based on programming type, the CPG Digital Marketing Market Research Report is categorized into programmatic and non-programmatic type. It has been monitored that programmatic digital marketing technique controlled maximum share owing to higher transparency, ability to tackle ad frauds effectively and improved targeting capabilities. The market is anticipated to reach USD xx billion by 2027.

For a healthier understanding of the CPG Digital Marketing requirement trend, a detailed analysis was conducted for the foremost region/country involving North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the extreme share in the CPG Digital Marketing market during 2019. With the United States observing the marked shift in dynamics over the last decade owing to surge in CPG Digital Marketing qualified to significant growth in mobile internet advertising along with digital ad spending in the country prodigious USD xx billion during 2018 has catalyzed the regional performance in the respective market.

The global CPG digital marketing market is projected to prolong significantly with the CAGR during the review period. Due to digital marketing, engaging with target customers has become simpler for companies. During the recent past years, digital marketing has become a staple of every business model, especially over the last decade or so, and is imperative for any business trying to reach a broader audience and is typically more cost-effective than traditional marketing. Therefore, it is predicted that during the near period the market of CPG digital marketing will augment more proficiently over the near period.

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