Fitness Industry poised to cross 500 Gym Establishments in Qatar by 2025- Exploring 3 growth drivers which will lead to success in the market Ken Research

 More than 70% of the population in Qatar is either overweight or obese and nearly half of all men (~45%) are obese, as per a report from Ken Research

1. People under the age group of 25-40 years suffering from lifestyle diseases have been the largest subscriber base, which avail fitness services in Qatar.

                       

Fitness industry participation rate in other countries

18-25 years, especially the working population invest 3-5 hours per week doing running, yoga and exercises at home to remain fit. 20-55 years population invest 5-10 hours per week doing rigorous exercises such as hiit, running, strength training and muscle building to get in shape. 55+ years population in qatar are usually inactive and invest 1-3 hours per week doing walking, yoga and meditation. The opportunity lies in the remaining 35% population who do not excersie or particpate in fitness activities.

2. Fitness Centers in Residential Compounds and Townships are fairly a new concept in Qatar- majority of the properties have no gyms or only one gym in the entire compound.

                  

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• Majority of the luxury apartments in Qatar provide a wide range of amenities such as Swimming Pools and Courts but having a fitness center in the compound is fairly a new concept for the real estate developers, owners or renters.
• Middle class working population along with non-working women/homemakers prefer to practice yoga, meditation and other exercises at home or in their compounds rather than going to a fitness center outside.
• Majority of the builders are expected to incorporate a clubhouse in the residential complexes providing free access to the fitness centers and motivating people to join

3. Demand for fitness centers in Qatar is mostly driven by Rising Obesity rates, Increased Women Participation and Increasing Corporate Tie-Ups with Fitness Centers- major growth drivers.

          

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• Qatar is among the top-ranked obese countries with a high obesity rate among its population. More than 70% of the population in Qatar is either overweight or obese and nearly half of all men (~45%) are obese.
• The rise in number of new service offerings by fitness clubs is targeting the desired weight & inch loss and body toning & firming thereby encouraging female population to join the clubs.
• Number of corporate houses has made tie-ups with fitness centers for providing fitness services to the employees at discounted prices. Higher demand has been observed among people for private training session and yoga session at their homes.

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With a CAGR of 7.3% between 2017 & 2021 Innovative Warehousing technologies are changing the warehousing ecosystem for good. Is it a feasible solution for long term growth? : Ken Research

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1. “Modern warehouse and storage facilities have been installed at businesses like Symaga, Maersk, Amazon, etc.’s warehouses in Egypt.

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Availability of modern warehousing facilities available in various parts of the country is one of the main factors contributing to the growth of warehousing market in Egypt. For instance, ‘The National Service Projects Organization’ is an addition to one of the largest storage projects in the world supplied by Symaga in 2015 with a total storage capacity of 70,000 tonnes. The facility will play a key role in logistics and storage within the Egyptian food safety strategy. Other such projects include ‘Maersk Warehouse facility in Ismailia’ & ‘Amazon warehouse in 10^th of Ramadan.’

2. Increased Automation due to rising Investment in Newer Technologies is driving the demand for Modern Warehouses in Egypt

Technology Trends in Egypt Logistics Market

Next generation supply chains in Egypt are utilizing robotics and automation to perform task such as picking, sorting, inspecting, handling to improve overall efficiency and speed to Market. Some warehouses are turning to autonomous vehicles to bring merchandise to sortation while Drones & RFID will be used for Inventory Management. The opportunities seem endless which will result in greater efficiency and productivity.

Rising Number of Internet Users to Help Philippines E-Commerce Logistics Market to Reach Almost PHP 600 Bn in terms of GMV in 2025. Will it be able to achieve it? Ken Research

 Philippines E-Commerce Retail Market recorded GMV of PHP 160 Bn in 2020. The country has a young, tech-savvy population (the average age is 25.7 years) that’s hungry for products and services.

1. Of the Total 109.5 Mn Population in the Philippines, 67% (73 Mn) are The Internet Users, the Second Largest in Southeast Asia.

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Expansion in Internet Services (over 70% internet penetration in 2020) coupled with increasing demand for online logistics services have collectively given a boost to development of E-commerce logistics industry in the Philippines. The number of internet users in the country has increased from 47.4 million 2015 to almost 73.0 million in 2020.​ Increasing usage of advanced mobile applications and banking solutions for the customers has made it easier for them to shop online, which further intensified the e-commerce logistics market in the Philippines. ​Moreover, faster deliveries and live tracking are the trends recently witnessed in the country for better and convenient deliveries. ​

2. The Yearly Income of the Average Filipino was Recorded It to be around $3,600 in 2017, Just Need an Extra around $240 to Get Upper-Middle Income Countries Status.

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Philippines has sustained average annual growth of around 6.3% from 2010 – 2018, up from an average of around 4.5% from 2000 - 2009 and is on its way to becoming an upper-middle income country in the near term. In addition to this, growing awareness among Filipino consumers about global brands as well as preferences for improved and latest fashion trends and technologies has heightened the demand.

3. Almost, 63% of the Total Internet Users in Philippines are Online Shoppers.

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109.5 Mn people in the country accounted for a young, tech-savvy group of Millennial & Gen Z consumers spending on an average 101 hours and two minutes every day using Internet, resulting in higher number of orders in 2020. The population density of the Philippines is high, but the distribution of the population is uneven. Parts of Metro Manila have a population density that is more than 100 times that of some outlying areas such as the mountainous area of northern Luzon. Moreover, companies are increasingly extending their reach in other provinces as well apart from Metro Manila i.e., Visayas and Mindanao​.

A jump of 12% was witnessed in the Budget Allocation towards infrastructural development in Philippines Medical education Market in 2020.Will the allocation propel growth in the market? :Ken Research

 The government of Philippines plans to improve the healthcare infrastructure by allocating $3.2 billion to the health sector in 2020, an increase of 12% from the budget for 2019, says a report by Ken Research

1.“An overview:” A higher concentration of private medical colleges in Philippines when compared to public colleges.

                

Recent Trends in Philippines Medical Education Market

Philippines has a shortage of medical doctors hence many initiatives are being taken by the government to increase the inclination of the students towards medical education. With regard to the above issue, a significant reduction in the cost of medical education was one of the step taken by the current president of the Philippines, Rodrigo Duterte as well as introduction of new public medical colleges are also being initiated in order to make medical education accessible & feasible for all classes of the society. Currently, the number of private medical colleges is more than the number of public medical colleges which is attracting private investment specifically from more private entities.

2.“A flexible curriculum:” Philippines has been a Great Environment to Accommodate Students especially International Aspirants

                    

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Philippines has shown a very welcoming environment for the foreign students. Clinical practice requires an intensive training program and hence a good communication can be helpful for both the patient and the doctor. Each university can mold it own curriculum based on the approved national schema. Since the country has a low doctor to patient ratio, it brings a great opportunity. Moreover, the issue of poor & underdeveloped healthcare system that was a major issue in the country has been take into consideration with Philippines Health Agenda 2016-22 that includes education for most students in rural areas. All in all, the market holds a flexible environment for international students.

3. The future of Philippines Medical Education holds massive opportunity in terms of profits & broadening of perspective.

                

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The Philippines government has already started taking into consideration the shortfalls in the system & various steps are being taken to make it more student & cost friendly. This can be ascertained by the fact that education budget captured the largest proportion of the 2020 budget, to the tune of PHP 690 Bn. It has been noticed that a whole of society approach is required in order to succeed in the transformative scale up of medical education. Moreover, the healthcare budget also saw a jump of 12% with benefits such as universal health coverage being introduced. All in all, the infrastructural development is expected to be an enabler for the medical education & healthcare system in Philippines.

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Global Sugar Confectionery Products Market is expected to reach approximately US$ 55 billion by 2028: Ken Research

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What Is the Size of Global Sugar Confectionery Industry?

Global Sugar Confectionery market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD 55 Bn by 2028. The Sugar Confectionery Market is largely driven by rise in demand for on-the-go snacks, an increase in gifting trends, the introduction of new products with innovative flavors & healthy ingredients, and growth in the retail market.

One of the main causes of the need for convenience snacks as part of the daily diet is rising modernization and a busy combination of work and personal commitments. Due to their busy schedules, customers are forced to hunt for quick-to-prepare food items because they are unable to spend time cooking or dining out during their working hours.

Nowadays, as there are more consumers in the workplace, it is more difficult for them to maintain a healthy work-life balance. To provide consumers with a balanced diet, producers and marketers are actively profiting from the introduction and promotion of a variety of chocolate snacks, including on-the-go snacks, chocolate bars, and others. Strict government regulations to limit the market growth. Strict government regulations are anticipated to protect the quality of these items in nations including the USA, Germany, the UK, China, and India, which presents challenges for new market entrants. The hygienic standards for consumption are ensured by the established federal guidelines and rules which is putting pressure on the current organizations to match the standards.

Global Sugar Confectionery Market By Product Type

The Global Sugar Confectionery market is segmented by Product type into Gums, Jellies, Hard-Boiled Sweets, Caramel & Toffees, Mints, Medicated Confectionery and Others. The hard-boiled sweets segment held the largest market share in the global sugar confectionery products market in 2022.

From 2022 to 2028, the hard-boiled sweets segment will gain market share for sugar confectionery due to its increased appeal among children. This kind of candy is simple to make and comes in a shiny state. Some of the most popular hard-boiled candies include fruit drops, barley sugars, acid drops, hard gums, butterscotch, toffee, and caramel. Another element affecting the demand for the product is an increase in consumption to swiftly raise blood sugar levels.

Global Sugar Confectionery Market By Packaging Type

The Global Sugar Confectionery market is segmented by Packaging type into Sachet, Box and Others. The sachet segment held the largest share of the global sugar confectionery products market in 2022. Sachets are compact, portable packaging options that are easy to handle. Although sachet packets are manufactured of a variety of materials, they require less packaging material and storage space, which lowers the cost of transportation. Sachets have a three- or four-sided sealing and are flat in design.

Global Sugar Confectionery Market By Distribution Channel

The Global Sugar Confectionery market is segmented by Distribution channel into Hypermarket/Supermarket, Departmental Store, Confectionery Stores and Online Retails. The confectionery store distribution channel segment held the largest share of the global sugar confectionery products market in 2022.

For the purchase of consumer goods, groceries, confectionary items like chocolate, and other items where they can physically inspect the product quality, consumers are increasingly choosing confectionery stores. Furthermore, the segment's expansion is projected to be fueled by consumers' ease of access to and browsing of a variety of confectionery products in stores. The increased consumer demand for chocolate, cookies, and ice cream is also encouraging manufacturers to create new stores in malls, which will fuel the rise of the offline segment in the future years.

Global Sugar Confectionery Market By Geography

The Global Sugar Confectionery market is segmented by geography into North America, Europe, Asia- pacific and LAMEA. Asia Pacific accounted for the largest market share in 2021 within the total global sugar confectionery products market. Due to factors such as rising urbanization and the widespread availability of functional confectionary food and beverages, Asia-Pacific is expected to experience significant growth. Since the majority of Asian cuisine is healthy and nutritious, there is a high demand for low-calorie products like sugar-free confectionaries and low-carbohydrate foods in Asia Pacific countries like India and Japan.

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This demand is anticipated to be the main driver of the modest growth in the global confectionery market over the course of the forecast period. As a result of the health problems associated with a high-sugar diet, Asian countries are moving toward sugar-free confections. Two categories of sweeteners—sugar alcohols and artificial sweeteners—are frequently employed to create sugar-free chocolate and gums.

Competition Scenario In Global Sugar Confectionery Market

The Global Sugar Confectionery Products Market is highly competitive with ~500 players which include globally diversified players, regional players as well as a large number of country-niche players.

Large global players constitute ~5%, while regional players hold a 30% share. Some of the major players in the market include Lotte Confectionery, Ferrero SpA, Perfetti Van Melle, The Hershey Company, Specialty Food Association, Inc., Nestlé S.A., The Kraft Heinz Company, Jelly Belly Candy Company, Lindt & Sprüngli AG, HARIBO of America, Inc., and others.

What is the Expected Future Outlook for the Overall Global Sugar Confectionery Market Across the globe?

The Global Sugar Confectionery market was valued at USD ~billion in 2022 and is anticipated to reach USD 55 billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

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The Global Sugar Confectionery market is driven by rise in demand for on-the-go snacks, an increase in gifting trends, the introduction of new products with innovative flavors & healthy ingredients, and growth in the retail market. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.

With the increasing collaboration and emergence of new products, the Global Sugar Confectionery market is changing rapidly. For instance, In February 2022, Lotte Confectionery increased local production of its well-known Choco Pie chocolate desserts across the nation by investing US$ 28.5 million in Lotte KF RUS, its Russian subsidiary.

In November 2022, Swedish confectionery expert Cloetta Global Travel Retail (GTR) plans to introduce a cutting-edge new product by 2032, Swedish confectionery expert Cloetta Global Travel Retail (GTR) plans to introduce a new product under its Red Band line. In November 2021, Lindt & Sprüngli is reaffirming its dedication to Switzerland as its home base by investing the capacity increase at its production site in Olten. The Lindt Cocoa Center, which produces cocoa mass for all of Lindt's production facilities in Europe, will be receiving an investment of almost 74 million Swiss francs by 2024.

The global sugar confectionery products market is forecasted to continue a gradual growth that is witnessed during the forecast period. The sugar confectionery market is in growth at a steady pace on account of the rise in demand for on-the-go snacks, the increase in gifting trends, the introduction of new products with innovative flavors & healthy ingredients, and the growth in the retail market. The market is highly competitive with ~500 participants concentrating on expansion strategies through product innovations as well as acquisitions and mergers.

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Global Sugar Confectionery Products Market

Will ONDC Kill Duopoly of Swiggy-Zomato? Find out what the ONDC CEO T Koshy has to say about it: Ken Research

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Swiggy and Zomato reign supreme as the dominant players in India's online food delivery market, collectively commanding an impressive market share of around 50%. According to a Ken Research report, the journey of online food delivery market players in India began in 2006 with the pioneering ventures of "JustEat" and "FoodieBay."

Furthermore, companies like Foodpanda, Tiny Owl, Swiggy, and Uber Eats entered the market over time. But consolidation and successful exits from the market have resulted in only two players, Swiggy and Zomato sustaining in the industry. However, the player could not enjoy the leading position, tension-free for longer.

The arrival of ONDC has shaken up the top players in the Indian food delivery sector. Here is why?

ONDC (Open Network for Digital Commerce), backed by the Indian government allows restaurants to sell food directly to customers without the need for a third party and has been giving tough time to the private rivals, Swiggy and Zomato.

As per observations, ONDC has been growing rapidly over the last few weeks as daily retail orders that includes food and beverages and grocery segments have jumped over 100x from nearly 200 orders at the end of February. The hefty discount available on the platform is the key growth driver of the ONDC in the country. Its evidence is the screenshots uploaded by consumers on the internet that depicts the comparison of the food items available on Zomato/Swiggy and ONDC. An Mc Aloo Tikki Burger costs Rs 140 on Zomato/Swiggy and Rs 89 on ONDC, about 60 percent cheaper. The non-veg lovers will have to spend around Rs 398 for a Murgh Afghani Tikka Biryani on Zomato but only Rs 342 on ONDC.

Will the “discounting” strategy cut down the competition in the sector?

Presently, Swiggy or Zomato charges a commission of anywhere between 18% and 26% from restaurants whereas the ONDC platform partners charge only 2-6%. This is the key growth driver of the ONDC. But is the discounting policy here to stay?
Well, according to the CEO of ONDC T Koshy, discounting is just a short-term strategy to start the transaction but the ONDC will be driven by competition and fair practices, not unhealthy discounting in the coming years. This embarks the conversation of healthy competition in the industry. Also, it highlights the need for the market players to come up with strong customer-centric strategies in order to stay ahead of the competition.

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The sample report consists of a market overview, competition analysis, and also the future projection that gives you a fair idea about future opportunities that lie in the India Online delivery sector.

Egypt’s Freight Forwarding Market to grow at the rate of 7.1% in the upcoming period between 2022 to 2026 owing to government policies such as the NRP alongside technological innovations such as efficient freight matching: Ken Research

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History of steady growth alongside a positive future forecast provides Egypt’s logistics Market increasing confidence & interest of stakeholders, says a report by Ken Research

1. Government policies to be the backbone of Market development in Egypt’s Freight Forwarding Market

Overall Government spending in Egypt’s Logistics Market

The government is also upgrading airports, ports, and transportation networks.  In total, the Ministry of Transport has around 25 projects in the railway sector in the pipeline.  The government’s top priority is to connect the cities with decent transportation means and to develop the roads and ports for industrial expansions. Implementation of National Roads Project especially along the regional economic corridors will improve the quality of road infrastructure and develop smooth and quality freight transport and cargo exports/ imports.

2. “Technology to the Rescue:” Efficient Freight Matching, Better Profitability, Smarter Operations and Greater Service Quality are some of the benefits of Digital Freight Aggregator Platforms.

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Technology options such as Efficient Freight Matching, better profitability, smarter operations & greater service quality serve as a major benefit for Egypt’s Logistics Market. A major benefit of Digital Truck Aggregator Platforms is that they have a large Shipper and Trucker Base and offer services such as Freight Listing, Freight Brokerage and Online Transactions to earn revenue. Furthermore, digital Truck aggregator platforms are reshaping the trucking industry in Egypt by increasing operational efficiency, reducing costs & increasing profitability.

Major Players Mentioned in the Report:

Egypt Logistics Market

• DSV
• EGL Egypt
• Alfa Logistics
• Logisitca

Egypt Express Market

• Bosta
• MECS
• FedEx
• Opex
• R2X

Egypt Freight Market

• DHL Global
• Tiffany Cargo
• Nile Logistics
• GAC
• DSV

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:

• E-commerce Companies
• Third-Party Logistic Providers
• Potential Market Entrants
• Freight Forwarding Companies
• Warehousing Companies
• Cold Storage Companies
• Industry Associations
• Consulting Agencies
• Government Bodies & Regulating Authorities

Time Period Captured in the Report:

• Historical Period: 2017-2021
• Base Year: 2021
• Forecast Period: 2022-2026

For more insights on market intelligence, refer to the link below: –

Egypt Logistics Market

Related Reports by Ken Research: –

USA Logistics Industry Outlook to 2026

Australia Logistics Market Outlook to 2025

Malaysia Used Car Market is expected to grow at a CAGR of over 8% over the next 5 years

 Used car sales to cross over 900,000 units by 2026, witnessing a CAGR of 8% over 2021-2026 with the market being dominated by local players: Ken Research

 1. The automotive industry is dominated by local players & unorganized dealers along with increased popularity of Japanese brands.

                       

Unorganized Players in Malaysia Used Car Market: Click Here

Used car sales in Malaysia are expected to cross over 955,000 units by 2026, witnessing a CAGR of around 8% over 2021-2026. Perodua and Proton are the most preferred vehicle brands, together accounting for more than half of overall market share by volume. Moreover, unorganized dealers are preferred especially in rural areas & outskirts of urban regions.

2. Auction Houses act as a major source of Used cars across Malaysia for independent used car dealers.

                     

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Auction houses & companies are the main suppliers of cars for independent dealers who source used cars from these auction houses. Around 4,000 cars are sold through auction platform every year to dealers/ end consumers amounting to a GTV of around MYR 130 Mn. Moreover, around 85% of the sales of auction houses go to independent dealers while the remaining are bought directly by end-users/customers. Furthermore, used cars are mainly supplied by car leasing and rental companies to these auction houses. Large auction houses offer services such as member cards & collectable points, complete vehicle documents & history report and vehicle control card along with transparency in the buying process through live bidding. Some of the major used car auction houses in Malaysia include G-Mart, Pickles Auction, MUV, NG Chan Mau & Co. These players and have also ventured into online auctions.

3. The industry is expected to grow at 8% over the next 5 years because of increasing preference towards personal owned vehicles and growth of online platforms.

                           

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The used car sales surged in 2021 from 2020 by over 50% because of the sudden surge in demand due to Covid-19; however, with full vaccination happening and Malaysia adopting itself to the new normal, the sales reduced slightly in 2022 and are expected to stabilize further. Moreover, Multi-brand and authorized dealerships are likely to expand their network to different regions across Malaysia to enhance e their reach and expand customer base. The dependence on independent dealerships for facilitating transactions in the unorganized market is expected to decline with the growth of online classified platforms.         

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Future Outlook of Africa Data Center and Cloud Services Market: Ken Research

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What Is The Size Of Africa Data Centre Indafricatry?

Africa Data Centre and Cloud Service Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach US $ ~ Bn by 2027.

The Africa Data Centre and Cloud Service Market is largely driven by boost in the technological innovation & subsequent integration in the market.

In recent years, the impact of technological advancements has revolutionized the industry. The increasing Africae of 5G services alongside its integration in the market has helped boost the industry profits. Moreover, implementation of green energy by companies such as Microsoft has also increased the confidence of stakeholders.

The Africa Data Centre and Cloud Service Market is currently expanding. The pandemic has compelled people to work from home as a result of which data center is no longer a want rather a need. Thus, in the aftermath, the market has seen emergence of new startups & growth in the profits of existing companies such as Microsoft & Google.

The market has seen a stable growth as a result of favorable government policies such as integration of green energy in the setting up of facilities.

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Africa Data Centre and Cloud Service Market By Market Structure

The Africa Data Centre and Cloud Service Market is segmented by services into monitoring services, professional services, system integration. There is a preference towards professional services as the market is growing at a rapid pace with endless opportunities.

Africa Data Centre and Cloud Service Market By Solution

The Africa Data Centre and Cloud Service Market is segmented by Solution into Power, Server, Management software, Networking technology & Cooling. The market preference is towards Management Software due to a vast number of startups entering the market alongside increasing number of opportunities.

Africa Data Centre And Cloud Service Market By Type

The Africa Data Centre and Cloud Service Market is segmented by Type into Enterprise Data Centre, Colocation Data Centre, Managed Service data Center, Cloud Service Data center. The market preference is towards Cloud Service Data Center.

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Africa Data Centre And Cloud Service Market By End User

The Africa Data Centre and Cloud Service Market is segmented by End user into Healthcare, IT, Telecom. The market is towards IT owing to increase in digitalization of every sector alongside an increasing support by the government to integrate technology into various domains.

Competition Scenario In Africa Data Center And Cloud Service Market

Africa’s Data Centre and Cloud Service Market is a fragmented market which is still in the growing phase. With technology integration in the country and more favorable government policies are the major reason for the entrance of the new players. Sone of the major players in the AFRICA Data Centre market are Africa Data Centers, NTT Global Data Centers, Paratus Namibia, Egypro, Raxio, MainOne,IX Africa, Icolo.

What Is The Expected Future Outlook For The Overall Africa Data Centre And Cloud Service Market Across The Globe?

The Africa Data Centre and Cloud Service Market was valued at US $ ~billion in 2022 and is anticipated to reach US $~billion by the end of 2027, witnessing a CAGR of ~% during the forecast period 2022-2027. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Africa Data Centre and Cloud Service Market is driven by boost in technology integration, government initiatives on infrastructure development. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.

The Africa Data Centre and Cloud Service Market will expand in the coming years as a result of the increased focus of Data Centre companies on infrastructure development, entry of new players. With this trend, the inflow of investments will increase in the future.

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Time Period Captured in the Report:

• Historical Period:2017- 2022
• Base Year: 2022
• Forecast Period: 2022-2027

Key Target Audience:

• Hospital
• ASC
• Consulting service Providers
• Government
• IT Service providers

Companies Covered:

• Interkel
• NTT Global Data Center
• African data Centers
• Paratus Namibia
• MainOne
• IX Africa
• Icolo

For more insights on market intelligence, refer to the link below: –

Africa Data Centre & Cloud Services Market

Related Reports by Ken Research: –

Thailand Data Center & Cloud Services Market Outlook 2027

KSA Data Center & Cloud Services Market Outlook 2026

Breaking Boundaries: India’s Buy Now Pay Later Phenomenon Sparks Credit Revolution- But Is it Sustainable?: Ken Research

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The Buy Now Pay Later (BNPL) market in India has experienced an unprecedented surge, becoming a catalyst for the credit revolution in the country. With a staggering compound annual growth rate of ~321% between 2019 and 2021, the BNPL industry has witnessed remarkable growth. The sector is currently driven by factors such as increasing smartphone and internet penetration, coupled with unmet credit demands that were unfulfilled by the credit card players. However, amidst the skyrocketing growth, the sector faces certain challenges like the lack of government regulations and the rising number of BNPL fraudulent providers. Now this raises a question on the sustainability of the BNPL market. Here is Ken research observation on the landscape of the BNPL industry in India.

1. Buy Now Pay later Services (BNPL) are recognized as Proxy lending services by RBI: BNPL companies are proxies between lending partners and customers

2. In India, increasing smartphone and internet penetration, and credit demand unfulfilled by credit cards helped the BNPL players proliferate

2.1 Additionally, E-commerce and convenience offered by BNPL services are primary reasons for users to adopt Pay Later practices

3. Currently, no laws specific to BNPL lending are in place: RBI is considering measures and policies to regulate the BNPL market

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3.1 Also, the large number of fraudulent BNPL providers is a concern for the consumer that inhibits the growth of the industry: New regulations could change the scenario for BNPL companies

4. Still, the industry has a high potential to thrive exponentially owing to the Convenience of credit offered by BNPL players

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India Buy Now Pay Later Market