How Google and IBM Watson Started AI Revolution in US? : Ken Research

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Google has invested $30 billion towards developing its search engine & Google Assistant. Moreover, companies like Google & IBM are playing a key role in facilitating AI related start-ups make it big in AI market.

Google & IBM are two leading players in the United States Artificial Intelligence market. Both these companies have massively invested in the market, not only for themselves, but also to ensure other AI-related start-ups & companies are thriving. Thereby, increasing their own customer base as well.

Story Outline

• IBM Watson’s Natural language processing services have enabled significant cost savings & data security for companies processing large volumes of documents with advanced features like content mining & keypoint analysis
• Google’s massive investment in AI, amounting to 7 million dollars have fuelled innovation in various domains including search, mobile apps & healthcare. They have also invested in start-ups to expand their customer base.
• Both Google & IBM offer AI powered solutions for cybersecurity & customer experience. IBM provides AI based cybersecurity solutions while Google offers Cloud Security Workbench & other AI models to tackle security threats.
• According to Ken Research, the US artificial intelligence market is expected to reach more than 100 billion towards 2028, owing to digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

1. IBM Watson & Google Transforming Industries with Advanced NLP

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Natural language is a smooth interface where humans & machines can understand each other’s language, which involves speech recognition & voice generation. One of the companies which used Natural Language Processing (NLP) by IBM Watson, was able to 600,000 documents & could save $10 USD million dollars of time, while also keeping the data safe.

IBM NLP’s service includes Content mining, smart document understanding, keypoint analysis, to name a few things. These services can be used individually too & can be integrated easily into the daily workflow.

For Google’s Natural Language Processing, their research focuses on extracting algorithms which can be applied at scale across languages & domains to change user’s experience in search, mobile apps, ads, translations etc. across Google.

Some of the key features in Google’s NLP include: AutoML for high quality machine learning models; Natural Language API for understanding with the help of sentiment analysis, entity sentiment analysis, content classification & syntax analysis; Healthcare Natural Language API to take out machine learning insights from medical documents.

2. Google & IBM’s Massive AI Investments to Fuel Innovation

Google is one of the biggest players in AI markets, not just in the US, but across the world. In 2022, they have invested about $30.7 billion in AI for improving its search engine & other products like Google Assistant. The company has been investing in various start-ups. In February 2023, Google had invested $300 million Anthropic, with its money & computing power towards the booming generation of AI companies. They’ve initiated these investments in such companies, to increase their customer base.On the other hand, IBM had invested $200 million in 2021 to develop it’s AI assistant Watson & deliver insights from billions of sensors in cars, drones, machines, ball bearing, equipment etc. In 2023, a $102 million AI investment supported by IBM was developed. This investment reportedly stood in tough competition to OpenAI’s ChatGPT.

According to Ken Research, the US Artificial Intelligence Market , is expected to reach more than 100 billion towards 2028 because of digitalization & a significant reliance on AI-integrated systems for analyzing large amount of data & improving operational efficiency.

3. AI Powered Solutions by Google & IBM lead the way to Cybersecurity

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As artificial intelligence is getting more traction across the United States, one needs to make sure that their data is safe from data breaches & cyber-attacks. IBM provides cybersecurity through AI-based solutions like IBM Security Q-Radar SOAR, IBM Security Q-Radar SIEM etc. which provide effective insights & right actions to counter cyber threat.

In 2023, Google announced Cloud Security Workbench, a cybersecurity suite powered by specialized AI model called Sec-PaLM, which was made to resolve security cases, along with Mandiant Threat Intelligence AI, a Google property which will find, summaries & act on security threats.

VirusTotal, another Google property helps in analysing & explaining behavior of malicious scripts. Tackling security-related threats will allow the AI market to grow.

4. AI Powered Solutions by Google & IBM for Best Customer Experience

IBM Assistant Chatbot chart showing customer experience

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Google has launched Cloud Center AI to leverage personalized customer management for any organization, extending the ability to offer services through a human agent, virtual agent or both. This helps in resolving data fragmentation & providing personalized, flexible support.

For customer experience, IBM has Watson Speech to Text, which uses AI technology to understand the customer’s voice & turn it into usable, searchable text in real time. The benefits of this AI tool include call transcription, seamless conversation & speedy live agent call resolution.

Tools like these are helping businesses to deliver to their customer’s expectations & offer quality services.

Conclusion

The revolutionary advancements by Google & IBM Watson have reshaped industries, enabling efficient data analysis, cost savings & enhanced customer experience. Both companies have made massive AI investments to drive innovation & expand their reach, leading the way in cybersecurity solutions to protect against data breaches & security threats. With these tools by Google & IBM, businesses can easily provide personalized, high quality, driving growth & meeting expectations.

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Artificial Intelligence USA Market

Italy's Lubricant Market Accelerates with Growth Factors: Ken Research

The lubricants market in Italy is a significant part of the country's industrial landscape. The lubricants market in Italy is a significant part of the country's industrial landscape.

STORY OUTLINE

• Diverse Range of Lubricants: Italy's lubricants market covers a wide spectrum of products, from automotive and industrial lubricants to specialized solutions.
• Automotive Industry Catalyst: Italy's thriving automotive sector, focused on luxury and sports cars, is a major driver of lubricant demand.
• Industrial Resurgence: The growth of manufacturing, construction, and mining sectors directly influences lubricant consumption.
• Environmental Focus Sparks Innovation: Environmental concerns have prompted innovations like bio-based lubricants, eco-friendly formulations, and energy-efficient solutions.

The lubricants market in Italy is a significant part of the country's industrial landscape. It encompasses a wide range of lubricant products, including engine oils, industrial lubricants, automotive lubricants, and specialty lubricants for various applications. Italy is home to several lubricant manufacturers, both domestic and multinational, contributing to the market's competitive nature.

1. Italy's Auto Sector Drives Lubricants Market

Explore Analysis Automotive Lubricants Sector

Italy has a strong automotive industry with a focus on luxury and sports cars. This sector's growth drives the demand for automotive lubricants, including engine oils and transmission fluids.

The automotive industry is a major consumer of lubricants, accounting for a significant portion of the market's demand. Engine oils, transmission fluids, and other automotive lubricants are essential for maintaining vehicle performance and longevity.

Italy's automotive manufacturing sector faced challenges, but the country still produces a substantial number of vehicles. For example, in 2020, Italy produced over 400,000 passenger cars and almost 15,000 commercial vehicles.

2. Industrial Revitalization Fuels Surge in Italy's Lubricant Market

The industrial sector's growth, including manufacturing and construction, has a direct impact on lubricant demand. Machinery and equipment require proper lubrication to ensure smooth operations and longevity.

The mining industry relies on heavy machinery that operates under harsh conditions. Proper lubrication is essential to mitigate the effects of dust, dirt, and extreme temperatures, promoting equipment durability and uptime.

Italy's varied manufacturing sectors, spanning heavy machinery to electronics, depend on lubrication for smooth operation and extended equipment life. Diverse industries, including automotive, textiles, machinery, and electronics, contributed about ~20% to Italy's GDP in 2020.

3. Italy's Lubricants Market Surges with Environmental Boost

Explore Insights Industrial Lubricants Market

Environmental consciousness has driven research into bio-based lubricants sourced from renewable materials, such as plant oils. These alternatives offer reduced carbon footprints and improved biodegradability compared to traditional petroleum-based lubricants.

Environmental concerns have spurred advancements in lubricant technology, resulting in formulations that perform well under eco-friendly parameters. These advancements enhance product efficacy while minimizing environmental harm.

lubricant companies have invested in formulating products with reduced toxicity and minimal impact on aquatic life. Biodegradable lubricants break down naturally, lessening their environmental footprint and supporting sustainability efforts.

In conclusion, Italy's lubricants market thrives at the intersection of automotive excellence, industrial vitality, and environmental consciousness. The automotive and industrial sectors drive demand, while innovation addresses environmental concerns. This dynamic landscape underscores Italy's commitment to performance, longevity, and sustainability in lubrication practices. 

EUROBIKE 2023: YADEA Impresses with Sustainability, USPs, and Trendsetting: Ken Research

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Yadea, a global leader in electric two-wheel mobility, leaves a strong mark at Eurobike 2023, the influential cycling industry event. Their presence showcases dedication to innovation in electric mobility.

Storyline

• Yadea, a leading e-mobility brand, shines at Eurobike 2023.
• Growing global demand for e-bikes drives Yadea's success.
• Innovative e-bike models impress at Eurobike, consolidating Yadea's position.
• As per Ken Research, Yadea to continue working on technological excellence, quality, and international expansion.

1. What’s it all about?

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Yadea, the prominent global brand in electric two-wheel mobility, continued to make a significant impact at Eurobike 2023. This renowned event, recognized as a trendsetter in the cycling industry, draws participants from various sectors such as buyers, manufacturers, retailers, and cycling enthusiasts worldwide. Eurobike serves as a platform for exploring global cycling trends, fostering interaction, and stimulating the advancement of the global cycling industry. Yadea's active involvement in this event signifies its commitment to driving innovation and growth in the electric mobility sector.

2. What more?

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Yadea has emerged as the global leader in electric two-wheelers, capitalizing on the surging demand in the green commuter market. The European e-bike market witnessed remarkable growth, surpassing 5.5 Mn units sold in 2022, representing an impressive year-on-year increase of approximately 20%. With its unwavering commitment to innovation, quality, and sustainability, Yadea has solidified its position as the top-selling brand in the electric two-wheeler industry.

3. & What’s the deal about Eurobike?

At this year's Eurobike, Yadea showcased the Yadea Trooper 01, Yadea Innovator and Yadea Camper e-bikes, all well received by dealers and the media, with especially positive reactions from the global e-mobility, technology, and new consumer sectors. With engaging interaction and fruitful discussions, Yadea further consolidated its position as the industry front runner.

The e-bikes on display were user-centric and covered multiple scenarios of daily commuting with their functional features. For riders who are curious about "4+2" (4-wheeler + 2-wheeler) travel mode, Yadea also provides an ideal solution. The Yadea Innovator Foldable Electric Bike adopts a single-arm front and rear design and has a folded volume of only 0.27 cubic meters.

4. What does the future hold?

As it propels forward in the realm of internationalization, Yadea envisions a future where cutting-edge electric two-wheelers redefine travel and entertainment. With a relentless pursuit of excellence, Yadea pioneers sustainable commuting solutions that transcend boundaries, shaping a futuristic world of immersive and eco-conscious mobility. “Together, we embark on a journey towards a vibrant, interconnected tomorrow, elevating lifestyles and embracing the limitless possibilities of tomorrow's travel.” As per our opinion at Ken Research, Yadea’s vision for a sustainable green travel in the future will grow up to become a reality but it has to be fuelled by continuous efforts & collaborations.”

What drives the promising outlook of Germany’s Hyperscale Data Center Market? : Ken Research

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Germany's hyper-scale data center (HSDC) market is experiencing a remarkable boom, driven by various factors that have created an urgent need for expanded data storage and processing capabilities.
This whitepaper, backed by intense primary and secondary research, examines the key drivers behind the German HSDC industry's growth, the challenges it faces, government initiatives impacting the industry’s ecosystem, and the current trends shaping its trajectory. The exponential growth of data, fueled by the rise of IoT, cloud computing, and big data analytics, has necessitated the establishment of hyper-scale data centers. Government initiatives promoting digital transformation, coupled with Germany's robust infrastructure and strategic geographical location, have further accelerated market expansion.
Exploring these dynamics and analyzing the evolving trends will provide valuable insights for investors into the future potential of Germany's hyper-scale data center industry.

1. The pandemic created a need for a technological disruption within the data center industry and the Hyper Scale Data Center (HSDC) market started to grow over 20% CAGR between 2017 and 2022.

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2. In this age of information, the HSDC industry is experiencing robust growth, with primary demand driven by Cloud-based services, followed by Telecom network solutions, and Artificial Intelligence (AI)

3. The industry is ready to grow further as there is a need to manage higher volume of bulk data, minimize costs for companies providing integrated IT solutions, and maintain energy efficiency

4. With rising cost of energy and the huge amount of electricity required to power vast hyper-scale networks, the cost of operating is posing a challenge, along with…

4.1 Rising land prices, high taxes, grid fees & complicated regulations

5.  Continuous efforts have been put in by the German government to improve the digital economy of the country, and it has supported Companies to undertake more technological advancements

5.1 But, the stringent government regulations specific to energy efficiency, renewable energy, and disclosure requirements are affecting the HSDC Industry in Germany 

6. On the bright side, new business models are likely to emerge including pay-per-use utility model, built to suit, etc. which makes Tier-1 German cities prospective for investments

Some of the Intelligence Curated by Ken Research in Data Cente Market Space:

• US Data Center Market Outlook to 2027 by service (System integration, monitoring services, professional services), by solution (power, server, management software, networking technology, cooling), by type(enterprise data centre ,managed services data centre, colocation data centres, cloud data centres) & by end user (healthcare, BFSI, IT, Telecom)
  Africa Data Center & Cloud Services Market Outlook to 2027 By service (System integration, monitoring services, professional services), by solution (power, server, management software, networking technology, cooling), by type(enterprise data centre ,managed services data centre, colocation data centres, cloud data centres) & by end user (healthcare, BFSI, IT, Telecom)
  Global Data Center and Cloud Services Market segmented by type of Data center (Co-Location, Hyperscale, Others), by type of cloud service (SaaS, IaaS, PaaS) and by Region
  Global WMS Market Outlook to 2028 Driven by the rising trend of e-commerce, expansion of warehouses coupled with technological advancements and favorable government policies
  Thailand Data Center and Cloud Services Market Outlook to 2027 Driven by rapid adoption to Digitalization, Strong Governments Initiatives and Huge Investments in the region

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Germany Hyperscale Data Center Market

AR and VR are trending high in UX/UI Market in 2023: Ken Research

 How the user interface works is decided by a UX designer and a UI designer on the look and feel for any application. But both the teams tend to work together, collaboratively and harmoniously for creating magic like AR and VR. The design trends often are shaped by the advancement in technology, every year. The designers need to be on their toes, learning and improving on the latest trends.

STORY OUTLINE

• AR and VR is new trend in UX / UI due to growing market in technology sector.
• Many new platforms like Gaming and banking mobile apps are using new AR and VR technologies for advance user interfaces.
• Collaborations between UX and UI platforms for bringing the best AR and VR experience like Samsung.
• New investments in companies like AR/VR has been seen in the AR/VR market making pathway for major growth

Designers have started using AR in UI design for quite some time now and staying for some time in future. The AR-driven features will make the understanding of design easy, accurate, and better because of constant updates in the technology. In Virtual Reality (VR) the designers not only consider the basic principles of photography, sketching, and motion design but also considers other parameters such as depth, curved design, interactions, sound design, and environment. It getting used by the modern age user experience designers as never before.

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• New trends has been seen in snapchat filters using face recognization, creating a AVATAR that could just look like you. In fact, between January 2019 and September 2022, Meta invested an eye-watering $36 billion into Reality Labs, as per an Insider analysis. This massive spend on the hypothetical future iteration of the internet, without much to show for it, has led many to believe Zuckerberg has squandered the capital.
• In VR, the new updates are mostly in gaming platforms and in medical science also. Like making a 360-degree field of vision. Blending of real and virtual world. Evolution of metaverse is also a trend in UX/UI market and full body motion tracking.

Competitive Landscape of AR and VR Market

• Samsung, Google and Qualcomm Team Up to Build a New Mixed-Reality Platform. The announcement comes at a time of increased interest in virtual, augmented and mixed reality. Apple is expected to release a mixed-reality headset in 2023 that could cost $3,000, according to Bloomberg. Sony's PlayStation VR 2 and HTC's Vive XR Elite are both slated to launch this month, and Google teased a new pair of AR glasses at Google I/O last year aimed at language translation. Meta's Quest 3 is arriving by the end of the year.
• APAC is reaching US$ 14.8 billion by 2026 on AR/VR solutions. More than 66% of overall spending in 2022 is on discrete manufacturing, education, professional services, healthcare providers, and personal and consumer services accounted for. According to the latest release of IDC’s Worldwide Augmented and Virtual Reality Spending Guide, APAC spending on AR/VR solutions is anticipated to reach US$ 8 billion by 2026, rising at a CAGR of 40.1%.

Top 5 Government Initiatives Fueling the Growth of POC Immunoassay Analyzers in India: Ken Research

 STORY OUTLINE

• 'Make in India' initiative encourages domestic production of medical devices, including POC Immunoassay Analyzers, to make India a hub for affordable healthcare technology.
• National Health Mission is setup to establishes health and wellness centers with diagnostics, driving demand for POC Immunoassay Analyzers in untouched regions.
• Ayushman Bharat scheme, a Universal health coverage scheme which improves access to quality healthcare, boosting growth in the POC Immunoassay Analyzer market.
• Pradhan Mantri Bhartiya Janaushadhi Pariyojana provides affordable generic medicines, saving costs, and stimulating the Immunoassay Analyzers market.
• Promotion of Medical Device Parks which aims to boost domestic manufacturing, reduce import dependence, and foster innovation in the healthcare sector, including Immunoassay Analyzers.

The Indian government, acknowledging the critical role of diagnostics in healthcare delivery, has initiated numerous programs and policies to strengthen the nation's diagnostic capabilities.

Point-of-care (POC) Immunoassay Analyzers, as a vital part of the diagnostic infrastructure, have significantly benefited from these initiatives.

This article provides a comprehensive overview of these government initiatives and their impact on the POC Immunoassay Analyzer market in India.

1. 'Make in India' Initiative

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The 'Make in India' initiative, launched in 2014, aims to transform India into a global manufacturing hub.

By encouraging domestic production of medical devices, including POC Immunoassay Analyzers, had significant implications for the healthcare technology sector.

By promoting the manufacturing and production of medical devices within the country, the government has aimed to make India a hub for high-quality, affordable healthcare technology.

2. National Health Mission

Other Healthcare mission launched by Govt

Under the National Health Mission, the government aims to establish health and wellness centers across the country to provide comprehensive primary healthcare services, including diagnostics.

 The need for efficient and rapid diagnostic tools at these centers naturally drives the demand for POC Immunoassay Analyzers.

The NHP 2017 outlines a significant emphasis on early screening and diagnosis of diseases. It calls for an increase in investment in diagnostic facilities, especially in rural and underserved regions.

This policy has promoted the usage and distribution of immunoassay analyzers across the country.

3. Ayushman Bharat.

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Ayushman Bharat, also known as the Pradhan Mantri Jan Arogya Yojana (PMJAY), is a program launched by the Indian Government in 2018.

The scheme aims to provide health insurance coverage of up to 500,000 rupees per family per year to over 100 million families, approximately 500 million beneficiaries.

The scheme covers secondary and tertiary care hospitalization across public and private empaneled hospitals in India.

Ayushman Bharat is a significant initiative in India's journey towards universal health coverage.

By making healthcare accessible and affordable, particularly for the country's poor and vulnerable populations, improving access to quality health services, thus fueling growth in the POC Immunoassays Analyzers Market.

4. Pradhan Mantri Bhartiya Janaushadhi Pariyojana

Other major Healthcare Initiatives by India Govt

The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a campaign launched by the Government of India in 2008, aimed at providing quality medicines at affordable prices to the masses through dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJK).

There more than 7,500 PMBJKs across India.

PMBJP is an important move towards providing accessible and affordable healthcare to India's population.

It focuses on offering over 900 high-quality generic medicines covering a wide range of diseases at significantly lower prices than branded equivalents.

The program has resulted in substantial savings for the citizens, thus fueling growth in the Immunoassays analyzers market in India.

5. Promotion of Medical Device Parks

Other Major Medical Parks in India

The Indian government was actively promoting the establishment of medical device parks to boost the domestic manufacturing of medical devices.

 In 2020, the government approved a scheme to promote medical device parks in four states — Kerala, Andhra Pradesh, Tamil Nadu, and Himachal Pradesh.

The parks are expected to benefit from a financial investment of about INR 400 Crores (approximately 54 million USD) to provide world-class infrastructure and facilities.

The promotion of medical device parks is an important part of India's efforts to bolster its healthcare industry.

These parks will serve as hubs for the production of high-quality medical devices, reducing dependence on imports and fostering innovation in the sector.

By encouraging local manufacturing, the initiative aims to bring down the cost of medical devices, increase their accessibility, and stimulate job creation.

It's a strategic move towards self-reliance and boosting the domestic economy in the healthcare sector including the Immunoassays Analyzers market.

Conclusion:

Government initiatives have played a critical role in shaping the POC Immunoassay Analyzer market in India. As these initiatives continue to unfold, their impact on the market is set to increase, paving the way for more accessible, affordable, and rapid diagnostics for the Indian population.

Asia's Media Entertainment Market's Bright Future by 2027: Ken Research

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The Asia media and entertainment market is on the brink of an exciting and promising future. With its diverse and rapidly growing industry, the region has become a powerhouse in the global entertainment landscape.

STORY OUTLINE

• Asian cinemas drive the media and entertainment industry, embracing technology and providing ample job opportunities.

• Asia's online gaming industry thrives due to substantial investments from major companies like Tencent and Alibaba.

• Internet advertising in Asia is on the rise, with video advertising gaining popularity, driven by high-speed internet and social media platforms.
• India, Japan, South Korea, and other Asian countries are powerhouses in the gaming landscape, producing globally acclaimed titles.

The entertainment and leisure market in Asia has experienced significant growth over the past years. It encompasses various sectors, including gaming, theme parks, movies, music, sports, live events, gambling, and more.  India, Japan, the Philippines, South Korea, Malaysia, Indonesia, and Thailand stand out as the primary game industry powerhouses, making significant contributions to the gaming landscape.

1. The Cinema Market's Role in Growth

The cinema market represents a considerable portion of the total revenue generated by the media and entertainment industry. The demand for high-quality cinematic experiences pushes technological advancements in the media and entertainment industry.

In Asia, the cinema market serves as a major source of employment, offering job opportunities to a significant workforce.

Asian cinemas have embraced technological advancements, including premium formats like IMAX, 4DX, and Dolby Atmos. Additionally, Virtual Reality (VR) and Augmented Reality (AR) experiences are being integrated into select theaters, enhancing the viewer's cinematic experience.

2. Gaming Takes Center Stage in Asia's Thriving Entertainment Industry

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Mobile gaming is the largest and fastest-growing segment in the Asia gaming market. With the widespread adoption of smartphones and increasing internet penetration, mobile games have gained immense popularity across the region. Games such as PUBG Mobile, Garena Free Fire, and Honor of Kings have attracted millions of players, driving the growth of the mobile gaming market.

Asia's online gaming industry is experiencing a surge in innovation and growth, thanks to substantial investments from major companies like Tencent and Alibaba.

Asian countries like Japan and South Korea are renowned for their game development prowess, producing globally acclaimed titles.

3. Internet Advertising Market Sparks Innovation Across Industries

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Internet advertising spending in Asia has been steadily increasing as advertisers recognize the growing importance of digital channels. With the rise of internet penetration and smartphone usage across the region, advertisers are allocating more of their budgets to online platforms to reach a wider audience.

Video advertising is becoming increasingly popular in Asia, as consumers are spending more time watching videos online. This trend is being driven by the increasing availability of high-speed internet and the growing popularity of social media platforms, such as YouTube and TikTok, which are heavily used for watching videos.

India's vast population and rapid growth in internet adoption have made it one of the leading countries in terms of internet users in the region.

In Conclusion, the entertainment and leisure market in Asia has witnessed remarkable growth, driven by diverse sectors like gaming, movies, music, and more. The cinema market plays a crucial role, generating significant revenue and employment opportunities. With mobile gaming taking center stage and internet advertising sparking innovation, Asia's entertainment industry continues to thrive, making it a vibrant and dynamic landscape for years to come.

Fortum Charge & Drive India Introduces Innovative RuPay Pre-paid Card for EV Charging: Ken Research

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The partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market

Storyline

• As per Ken Research, partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market.
• Enhanced User Experience: Partnership with Pine Labs enriches EV charging experience, offering convenience, flexibility, and control.
• Versatility in Use: Card facilitates payments at Fortum and non-Fortum charging stations, extends to online and offline transactions.
• Seamless Access: Customers order the card via the Fortum C&D App from January 1, 2023, simplifying KYC.
• Innovative Collaboration: Fortum C&D and Pine Labs introduce RuPay Pre-paid Card, redefining EV charging payments.

1. Revolutionizing EV Charging Payments

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Fortum Charge & Drive (C&D) India, in collaboration with Pine Labs, has launched a RuPay Pre-paid Card. The card is expected to simplify payments for completed charging sessions at Fortum charging stations across India. The grand launching took place at the prestigious 'The FINCHAM Annual Gala 2022', attended by industry dignitaries.

2. Efficient and Flexible Charging Experience

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From January 1, 2023, customers can access the RuPay Pre-paid Card through the Fortum C&D App, via minimal KYC. Fortum Charge & Drive India will also shift from post-paid to pre-paid payment methods specifically for EV users. This is also expected to add value to the existing EV structure, improving the market base for the same.

3. Versatile Usage and Convenience

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The card extends beyond Fortum charging stations, allowing payments for EV charging at non-Fortum stations where RuPay cards are accepted. Furthermore, the pre-paid card can also be used for online and offline transactions across various merchant outlets, eateries, retail stores, as well as e-commerce platforms.

Collaborating with Pine Labs, an expert in prepaid card solutions, Fortum C&D aims to enhance the charging experience for users. The RuPay Pre-paid Card empowers EV users with convenience, flexibility, and complete control over their finances, catering to diverse needs.

Conclusion

As per Ken Research, this partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market. The RuPay Pre-paid Card promises to play a pivotal role in the growth of EV charging infrastructure, elevating the experience for Indian EV users.

The Next Startup Gold Rush: Look at what the investors have to say ?: Ken Research

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Story Outline

Some of the shine has come off the metaverse recently, with Elon Musk calling it little more than a marketing gimmick and the average price of non-fungible tokens (NFTs, seen as a key part of buying and selling things in the metaverse) dropping dramatically.

We think of the metaverse as partly AR and VR, partly massively multiplayer games and partly Web3 and crypto,” says Alvarez. He believes in a future with a “mad mishmash of overlapping metaverses” rather than one dominated by Meta or Microsoft.

1.Hiro Capital Dominates European Metaverse Investment with a Whopping €415 Million in Funds

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Hiro Capital is the big beast of European metaverse investment, having recently launched its second fund — €300m — to accompany its first €115m fund launched in 2019. Hiro Capital has also launched a special purpose acquisition company and is looking to take a games company with an enterprise value of between €400m and €2bn onto the stock market.

Hiro has a solid games pedigree. It was founded by Ian Livingstone, the former chairman of Eidos, the publisher of the Tomb Raider games, who is sometimes referred to as the “father of Lara Croft”. And yes, it’s called Hiro Capital after the name of the main character in Neal Stephenson’s Snow Crash, the 1992 book which predicted the metaverse.

The first investments from the Hiro Capital 2 fund are expected to be announced next month, says Luke Alvarez, founder and general partner. Most of the fund will be targeted at European startups, with about 15% going to the US and a small handful to other markets (for example, Hiro Capital recently invested in an Indian real-time games company called Loco).

2.Alvarez is very bullish that European companies will take a large slice of the metaverse market

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Alvarez expresses strong optimism that European companies will have a significant presence in the metaverse market. He believes that the current opportunity in 2022 is as exciting as the mobile internet era in 2002, which led to the emergence of tech giants like Facebook, Google, Tencent, Alibaba, and Baidu. While European companies missed out on the mobile internet era, Alvarez sees great potential for Europe to play a major role in the metaverse era.

Europe already holds a notable position in the gaming industry, with a third of the world's games content being developed in the region. Early proto metaverses, such as Minecraft and The Sandbox, were also created in Europe. Alvarez highlights the advantage of having a larger number of games developers in Europe compared to the US and the relatively lower development costs in the region.

Alvarez is particularly interested in deep tech companies, with plans to invest around 20% of the new fund into such ventures. These may include no-code games platforms that enable easier game creation for kids and in-game advertising that allows brands to integrate their logos into games. He is also keeping a close watch on hardware development for augmented reality and virtual reality, with the potential for innovative technologies like laser holography to create a super scaled AR experience for billions of people in the coming years.

Though many of the recent big deals have been in the US, European investors see the arrival of the metaverse as an opportunity for Europe to regain some of the tech dominance it lost during the last 15 years. “If the metaverse ends up being mainly games-based then Europe will have a chance — some of the world-leading games companies have come from Europe,” says Henry Gladwyn, partner at OMERS Ventures.

MEI's Strategic Investment: Pioneering Air-Conditioner Factory in Chennai : Ken Research

 MEI to Invest ₹1,891 Cr in Chennai Air-Conditioner Factory driving an employment generation capacity of 2000 jobs

Storyline

1. MEI's ₹1,891 Crore Investment in Chennai Facility
2. Creating 2,000 Jobs - Meeting Surging Demand
3. MoU with Tamil Nadu - Strategic Expansion
4. As per Ken Research, the investment will prove to be a great initiative given the employment generation capacity that it has.

Mitsubishi Electric India (MEI), a subsidiary of the renowned Japanese conglomerate Mitsubishi Electric with a market cap of $37 billion, is making a significant investment of ₹1,891 crore in a state-of-the-art air-conditioner and compressor factory near Chennai. This strategic move marks MEI's maiden manufacturing facility in India, aiming to cater to the surging demand for air conditioners in the country.

1. What is it?

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Mitsubishi Electric India (MEI) is set to make a significant impact with its 100% foreign direct investment in a new air-conditioner and compressor factory near Chennai. The investment, totaling ₹1,891 crore, is expected to create over 2,000 job opportunities in the region, according to a recent press release.

The project's development was formalized through the signing of a memorandum of understanding (MoU) between MEI and the Tamil Nadu State government. The virtual foundation stone for the project was unveiled by Chief Minister MK Stalin during the ceremony, marking a momentous step towards meeting the escalating demand for air conditioners in India.

2. The Regional Analysis

Mitsubishi Electric India's upcoming facility will span 52 acres at Origins by Mahindra in Peruvoyal Village, Gummidipoondi Taluk, Thiruvallur District. The production is set to commence in October 2025. Initially, the factory will have an annual capacity of up to 3,00,000 room air conditioners. However, by the beginning of December 2025, the capacity is expected to more than double, reaching an impressive 6,50,000 compressors, as revealed in the press release.

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This expansion signifies the company's commitment to meeting the growing demand for air conditioners in India and strengthening its position in the market.

Conclusion

The facility as per our estimates at Ken Research is not only a great initiative from the company’s point of view but also from the government’s perspective if we take into account the employment generation capacity as well as the R&D prospects available.