Wednesday, November 5, 2014

Growth Drivers of The Philippines E- Commerce Industry - High Online Brand Engagement Levels Amongst Filipinos

  •          The Philippines E-commerce market is expected to grow at a CAGR of 101.4% during the period 2013-2018.
  •           High Internet penetration rate , rising social media usage, secure online payment mechanisms, higher number of credit cards issue in the coming years and rising popularity of online retail sites would be the major reasons responsible for the projected growth in the Philippines E-Commerce Industry in the coming years.
  •           Some of the leading players in the online retail market are Zalora, Lazada, Amazon, E-Bay Philippines and others.


Ken Research announced its latest publication on “The Philippines E-commerce Market Outlook to 2018provides a comprehensive analysis on the future prospects for E-Commerce industry in the Philippines. The report covers various aspects such as market size of the Philippines E-Commerce Market in terms of value, market segmentation by B2B E-commerce and B2C E-commerce market. The B2C E-commerce market has been further segmented on the basis of Travel (covering online air ticketing and hotel booking and online cab bookings) and Non Travel E-commerce market (covering online retailing, online financial services and online digital downloads). The B2B E-Commerce market has been segmented on the basis of various enterprises grouped as small, medium and large enterprise. The enterprises have been categorized based on the size of the enterprise and the number of employees in the same. The market share of the major players in different segments of the e-commerce industry has also been showcased in the report along with recent trends in the industry. The report also covers the Online Payment Gateways market and the market share of major online payment gateways in the country.

Philippines E- Commerce Industry
The Philippines is at the fifth position when it comes to the growth in the internet penetration rate in the APAC region. One of the major driving forces for e-commerce industry in the country is the rising internet penetration rate coupled with increasing Smartphone's penetration rate. E-commerce market in the Philippines is presently in infant stages and still in the stages of development. However, the e-commerce industry in the country is projected to increase at a stupendous CAGR of 101.4% during 2013-2018. The initiative taken up by the Philippines government to provide internet access to the people in the remote areas will contribute immensely to the rising e-commerce penetration in the Philippines.

The B2C e-commerce market in the Philippines is projected to showcased phenomenal growth of 107.4% during the period 2013-2018. This growth would be largely spurred by the online non travel segment which is primarily composed of online retail, financial services and digital downloads. The new entrants and the rising awareness would make the online retail sector one of the most important markets present in the online platform in the country. The rise in the number of internet users in the next few years would have a positive influence on the reach and coverage of e- commerce in the country.

“Rising access to internet in the country, high social media usage amongst the Filipinos, secure and effective online payment process instilling confidence amongst the people to make transactions through credit/debit cards and rising popularity of the online retail sites in the country would lead to the overall development of The Philippines E-Commerce Industry”, according to the Research Analyst Ken Research.

Key Topics Covered in the Report:
The Philippines E-Commerce Industry
-          E-Commerce Retail Value Chain
-          Market Size and Future Projections by Value
-          Market Segmentation by B2B and B2C E-commerce Market
-          Growth Drivers
-          Challenges
-          Entry Barriers for New Entrants
-          Government Regulations
-          Trends and Developments
-          Strategic Partnerships
-          Future Opportunities
The Philippines B2B E-Commerce Market
-          Market Size and Future Projections by Value
-          Market Segmentation by Different Types of Enterprise
The Philippines B2C E-Commerce market
-          Market Size and Future Projections by Value
-          Market Segmentation by Online Travel and Non Travel Market
The Philippines Online Travel E-Commerce Market
-          Market Size and Future Projections by Value
-          Market Segmentation by Online Air Ticketing & Hotel Booking and Online Cab Booking
-          Competitive Landscape of Major Companies in the Market
The Philippines Online Non Travel E-Commerce Market
-          Market Size and Future Projections by Value
-          Market Segmentation by Online Retail, Online Financial Services and Online Digital Downloads
The Philippines Online Retail Market
-          Online Retail Value Chain
-          Market Size and Future Projections by Value
-          Market Segmentation by Type of Products
-          Market Share of Major Players in Online Retail and Group Buying Sites
-          Competitive Landscape of Major Players
The Philippines Online Financial Services Market
-          Market Size and Future Projections by Value
-          Market Segmentation by Online Micro Lending, Online Banking Facilities and Online Payment of Utility and Other Bills
-          Market Share of Major Players
-          Competitive Landscape of Major Players in the Market
The Philippines Online Digital Downloads Market
-          Market Size and Future Projections by Value
-          Market Share Defined by Different Applications
The Philippines Online Advertising and Classifieds Market
The Philippines Online Payment Gateways Market
-          Online Payment Gateways Value Chain
-          Market Size and Future Projections by Value
-          Market Segmentation by Travel and Non Travel E-Commerce Market Transactions
-          Market Share of Major Players
-          Competitive Landscape of Major Players in the Market
The Philippines E-Commerce Market Outlook and Analyst Recommendations
The Philippines Macroeconomic parameters

Key Services Mentioned in the Report
Online Utility Bill Payment
Online Investment and Financial Services
Online Micro Lending
Online Banking Facilities
Online Air Ticketing & Hotel Booking
Online Cab Bookings
Companies/ Banks Covered in the Report
Zalora
Lazada
Sulit.com
Ayosdito
Smart Money
DragonPay
JuanPay
PesoPay
Cebu Pacific Airlines
Philippines Airlines
Amazon
Bank of Philippines Islands
Land Bank of the Philippines

Related Reports:


 Contact:

Ankur Gupta
Ken Research
Information Department
info@kenresearch.com
+91-11-47017199

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