·
Future of India Toothbrush Market is expected
to be led by innovation in manual toothbrush segment
·
The leading players in India toothbrush
market including Colgate Palmolive, P&G, GSK, HUL and others are expected
to maintain focus on aggressive promotion through advertising campaigns as well
as spreading awareness through campaigns and health-check ups
Ken
Research announced its latest publication on “India Toothbrush Market Outlook to FY’2020”
which provides a comprehensive analysis of the toothbrush sold online in India.
The report covers various aspects such as market size of India Toothbrush market,
segmentation on the basis of product categories, local and imported product
sales, adult and kid’s toothbrush along with import volume, value and
destination involved.
This report also offers historical as well as expected trends and drivers in industry and SWOT analysis. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market. Moreover, the report also offers information regarding the value chain and business models operating in the market. Customer preferences and buying decision parameters have also been examined and recommendations have been provided for the launch of any new entrant’s toothbrush in India. The report is useful for e-commerce and hyperlocal players, wholesalers and distributors of toothbrush as well as importers of toothbrush.
This report also offers historical as well as expected trends and drivers in industry and SWOT analysis. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market. Moreover, the report also offers information regarding the value chain and business models operating in the market. Customer preferences and buying decision parameters have also been examined and recommendations have been provided for the launch of any new entrant’s toothbrush in India. The report is useful for e-commerce and hyperlocal players, wholesalers and distributors of toothbrush as well as importers of toothbrush.
Growing
awareness based upon the benefits of brushing teeth twice a day has been an
important factor behind the incredible growth of the toothbrush market in India.
Expansion of modern trade and emergence of e-commerce has also benefitted the
market immensely. Intense competition and convincing advertisement and
promotional strategies adopted by players have enabled the increased adoption
of toothbrush across the rural and semi-urban areas. Overall, the toothbrush market
revenues have grown at a CAGR of ~% from FY’2010 - FY’2015.
According to the
research report, the India toothbrush Market will grow at a considerable CAGR rate
thus exceeding INR 26 billion by FY’2020 due to development of premium category
products, rising advertisement and promotional efforts by FMCG companies to
make consumers aware particularly in rural areas along with the rising
awareness levels leading to higher replacement rate of toothbrush.
“Manual
toothbrushes are anticipated to maintain their dominance in the toothbrush
market due to their easy availability at low prices in comparison to power
toothbrushes. Thus, swift growth of manual toothbrushes is likely to overpower
the growth of power toothbrush in the country over the next five years”, according
to the Research Analyst, Ken Research.
Key
Topics Covered in the Report:
India Toothbrush Market
-
Market Size by Sales Value
-
Market Size by Sales Volume
-
Historical Trends
-
SWOT Analysis
-
Market Segmentation by
o
Product Categories
o
Local Sales and Imports
o
Adults and Kids
o
Bristles
o
Imports Volume, Value, Destination Involved
and Duty
E-commerce Outlook
-
Existing Business Models in the Industry
-
Major E-commerce Sites
Market Competition
-
Brand Analysis by 4P’s
-
Market Share of Major Players
-
Business Strategies
Value Chain and Business Model
-
Value Chain
-
Major Players in Each Distribution Channel
-
Market Share of Distribution Channels
-
Trends in retail Offline and Online Channels
Customer Preferences and Paradigm
Snapshot of Power Toothbrush in India
Recommendations and Opportunities
Key
Product Mentioned in the Report
Manual Toothbrush
Battery Powered Toothbrush
Rechargeable Electric Toothbrush
Companies
Covered in the Report
Innovative Retail Concepts Pvt Ltd (Bigbasket.com)
Nuvo Logistics Private Limited (PepperTap)
Grofers India Private Ltd
Zopnow
Flipkart Online Services Pvt Ltd
Colgate Palmolive
Proctor & Gamble
GSK
Ajanta
Apollo Pharmacy
Medplus Health Services Pvt Ltd
Fortis HealthWorld
Wellness Forever
Guardian Life Care Pvt. Ltd.
Emami Frank Ross Ltd
Future Retail Ltd (Big Bazaar)
Reliance Retail Limited (Reliance Fresh)
Avenue Supermarts Ltd (D-Mart)
Aditya Birla Retail Limited (more)
Spencer’s Retail Limited
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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