The Report Country Profile: Haircare in Japan gives a detailed analysis on the
haircare industry in Japan. The report identifies high potential categories and explore further market
opportunities based on detailed value and volume analysis. The report analyses
existing and new players’ key distribution channels to identify and evaluate
trends and opportunities. The report will help to gain an understanding of the
total competitive landscape based on detailed brand share analysis to plan
effective market positioning. Significant emphasis has been placed on changes
expected in the market that will provide a clear picture of the opportunities
that can be tapped over the next five years, resulting in revenue expansion. Analysis
on key macro-economic indicators such as real GDP, nominal GDP, consumer price
index, household consumption expenditure, population (by age group, gender,
rural-urban split, and employed people and unemployment rate along with economic summary of the country along with labour
market and demographic trends are included. The top players in the market are
Shiseido Company Limited, Unilever, Kao, Procter & Gamble, Hoyu Co. Ltd.,
Mandom Corporation, Coty Inc., Lion Corp, Kracie and L`Oreal S.A.
Japan is a country known for its beauty
products and has many of its own home - grown brands. It is a country that has
its own beauty trends. The Japanese hair care market is one of the fast -
growing markets among other beauty segments. In the hair care market, hair
colourants and shampoos are the fastest growing. This is due to the urbanised
population with modern lifestyles and is a trend popular with the younger
population. Another reason for growth of hair colourant growth is the ageing
population of Japan, who consume a considerable share of the market since it
makes them feel youthful. In the hair colours, black is the most popular colour
used and is also the natural colour of the population there.
Another trend in the Asian market that is expected to pick
popularity here in a couple of years is hair styling. Among other hair care
products, many new products have surfaced for the ageing population to treat scalp problems, thinning hair, and even multi-vitamin
tablets for better health and longevity of lustrous hair. All the important
drivers of the market are increased appetite among young Japanese professionals
for hair colouring and styling, the ageing population and a thriving market for
anti – ageing. However, the industry will see major shifts in the preferences
of the consumers since many are shifting to the use of natural products
instead. Since the buying decisions in the country depends on the individual
beauty blog reviews and high degree of product penetration, this might affect
the future prospects of the market.
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