A holographic display is a form of display
that uses light diffraction to generate a virtual three-dimensional (3D) image
of an object. The image can be viewed exclusive of special glasses. This makes
them well desirable for applications ranging from pills to augmented reality
(AR). In this display technique, no need for projection screen. It uses
touchable hologram technology for recording of a holographic picture on a
medium and an apparently isolated 3D image created by a holographic display,
called a holographic image.
According to study, “Holographic
Display Market: Global Drivers, Restraints, Opportunities, Trends, and
Forecasts up to 2024” some of the major companies that are currently
working in the holographic display market are Holding, Inc., SeeReal
Technologies S.A., Realfiction, RealView Imaging Ltd., Qualcomm Technologies
Inc., Shenzhen Smx Display, Musion Das Hologram Ltd., MDH Hologram, Eon Reality
Inc., ViewSonic Corp., Konica Minolta, Inc., Provision Holdings Inc., Marvel
Technology (China) Co., Ltd., Holoxica Ltd., Real Vision, Zebra Imaging, Voxon
Photonics, AV Concepts, Inc.
Based on type, the global holographic display
market is segmented into true holographic display & other commercial
holographic display. Based on product type, the market is segmented into
digital signage, medical imaging equipments (ultrasound and computed tomography
(CT) & magnetic resonance imaging (MRI), camera, kiosks, notebook &
laptop, smart TVs and others (smart glasses, smart watch & smart phones).
The Modern digital cameras usually contain a sensor, called complementary
metal-oxide semiconductor (CMOS) or charge-coupled device (CCD), which
translates the detained light into a digital image. Based on display type,
market is defined as interactive and non-interactive.
Based on technology type, market is segmented
into touchable technology, piston technology, semitransparent or electro
holographic display technology and laser or plasma technology. Touchable
holographic display helps in actually feeling and interacting with holograms.
Based on application type, market is classified into image replication, real
time non-destructive testing, image storage, scanning & detecting of
scattered light and 3D image projection. Based on mode of end-users, market is
segmented into education sector, defense & aerospace, healthcare,
automobile, media & entertainment, manufacturing and others.
The holographic display market is primarily
driven by increased demand of holographic displays in advertisements &
events, growing inclination for holographic display solutions for brand advertising
over conventional advertising practices, increase in preference in stage
performance & events with increased adoption of holographic displays in
multiple industries. Apart from advantages, the key restraints for the market
is less effective projection under sunlight, followed by technological concerns
and cost affecting the growth of holographic displays in consumer application.
Additionally, the major opportunities include rapidly advancing smart phone
& tablet market and advancements in holographic displays.
The American region is expected to remain a
region to this market, followed by Europe with a least market share difference.
Majority of the companies have started focusing on improvement to their
existing display technologies for the advertising & marketing to augment
customer engagement. The global holographic display market is expected to grow
at a CAGR of 34.3% during the forecasted period 2018-2024 and is expected to
reach US $5,210.00 million by 2024. In upcoming years, it is expected that all
displays like mobile phone displays, televisions, projector displays to be
replaced by holographic displays.
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