Malaysia ranks top 5 globally in mobile social
media penetration, highest in region | New Strait times
Internet penetration in Malaysia stands at 80%
as of year 2018. The country ranks top five globally and highest in Southeast
Asia for mobile social media penetration. The increase in internet penetration
has been mainly because of the initiatives taken by the government to increase
the internet speeds while reducing the price. Recently the fixed line broadband
charges were reduced by 25% in order to make internet more affordable in the country.
Apart from the government initiatives, the way the Malaysians use internet has
been a factor of growth for the advertising agency. The social media
penetration in the country is about 80% and average time spent on same is
around 2 Hours 58Minutes. With traditional advertising becoming Obsolete in
terms of audience-centric advertising, the advertisers are now inclining
towards digital where they can target customers according to the need of the
campaign.
Malaysians spent at least 8 Hours 5 Minutes daily
on internet that propels the momentum of digital advertising and encourages the
brands and industries to prefer online modes as compared to offline modes. Due
to higher internet speeds, Video advertising has shown promising results
especially for sectors like FMCG and BFSI where the aim of the campaign is to
spread awareness. In terms of Advertising spend; the digital medium has
overtaken the traditional mediums such as TV, newspaper and radio. Smart phones
are more accessible and people keep them handy throughout the day and
advertisers can reach the customers whenever they want to unlike the
traditional medium. The advertisement spending is consistently increasing
capturing a higher proportion of the overall marketing budgets of companies.
Advertisers are realizing the potential and the impact of the online
advertisements with the passage of time.
Analysts at Ken Research in their latest
publication “Malaysia
Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By
Type (Search Advertising, Social Media Advertising, Banner Advertising, Video
Advertising, Online Classifieds), By Sectors (FMCG, Entertainment & Media,
BFSI, Retail, Healthcare, Automotive and others) and By Model (Cost Per Mile,
Cost Per Click and Cost Per Action)” believes that an increase in the
number of smart phone users, developing digital infrastructure and increasing
size of sectors such as FMCG & E-commerce would surge the overall online
advertising spent in the market. The market has witnessed a positive CAGR of
close to 20% in terms of online advertising spent made by industries in
Malaysia, during the review period 2013-2018.
Key Segments Covered in Malaysia
Online Advertising Market
By Online Advertising Medium (On the
basis of Online Advertisement Spending)
Desktop
Mobile
By Types of Online Advertising (On the
basis of Online Advertisement Spending)
Search
Advertising
Social
Media Advertising
Banner
Advertising
Video
Advertising
Online
Classified & Others
By Different Sector/Industries (On the
basis of Online Advertisement Spending)
Retail/E-Commerce
Travel
FMCG
Healthcare
(Includes Pharmaceuticals)
Media
and Entertainment
Automotive
BFSI
Others
By Pricing Models (On the basis of
Online Advertisement Spending)
Cost
per Click (CPC)
Cost
per Mile (CPM)
Cost
per Action (CPA)
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Key Target Audience
Advertising
Agencies
Social
Networking Platforms
End
User Industries Investing in Online Advertising
Investors
Advertising Agencies Covered:
Group
M
Publicis
Groupe
IPG
media brands
Dentsu
Aegis
Omnicom
Advertising Platforms Covered:
Google
Facebook
Instagram
YouTube
Key Target Audience
Advertising
Agencies
Social
Networking Platforms
End
User Industries Investing in Online Advertising
Investors
Companies Covered:
Dentsu
Omnicom
IPG
Mediabrands
Publicis
Group
M
Platforms Covered:
Google
Facebook
Instagram
YouTube
For more information, refer to below
link:
Related Reports
Contact Us:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-9015378249
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