Wednesday, June 24, 2020

Rising Passenger Vehicle Sales Continue to Bolster Automotive Lubricant Sales in Malaysia: Ken Research

Passenger cars, motorcycles, and trucks on an average require 8-12L, 3-4L, and 18-36L of engine oil per year respectively. In 2019, ~31 million vehicles were on road in Malaysia and ~600,000 new vehicles are registered in the country every year. The growing per capita income and unreliable public transport have been driving the sales of automobiles.
Growing Number of Vehicle: Malaysia is unique among most Southeast Asian nations in that household vehicle ownership rates approximate those of many higher-income countries. In 2019, the population of Malaysia was ~30 mn and ~10.5 mn &~ 15 mn cars and motorcycle were on road respectively, which implies one in three people owned a car and one in two people owned a motorcycle in Malaysia
Introduction of Bio-Lubricants: Introduction of environmental protection laws such as The Environmental Quality Act 1974 has led to the introduction of bio-lubricants.  These lubricants are found to exhibit superior properties over the conventional mineral lubricants, with renewability and biodegradability being their strongest suit. Currently, bio-lubricant contributes very little proportion of the overall demand, but with increasing awareness, its demand is expected to increase.
Increasing Use of Synthetic and Semi-Synthetic Lubricant: Malaysian are increasingly selecting synthetics and semi-synthetic lubricants, due largely to performance benefits, for the efficient functioning and the smooth working of automobiles. In addition, marketing campaigns by lubricant suppliers and recommendations for synthetic products by motor vehicle OEMs are raising consumer awareness.
Concentrated by Oil Producers: This Industry is concentrated with several multi-national oil producers Including Shell, Castrol, and state-owned Petronas the companies have been primarily marketing passenger car engine oil such as Helix, Syntium, Magnatec, and Edge are few of the bestselling brands in the category. Even though the 3 market leaders have a blending plant in Malaysia, the industry is import driven due to a lack of technology and the required infrastructure.
According to a report by Ken Research titled Malaysia Automotive Lubricant Market Outlook to 2025- Driven by Growing Vehicle Ownership & Preference for Synthetic Lubricants the automotive lubricant demand valued around USD 10 billion in 2019. The industry in Malaysia is at its growth stage and the demand will continue to grow owing to increasing number of private as well as a commercial vehicle, increasing awareness about automobile servicing and shift in preference towards high performance expensive lubricants.
Key Segments Covered: -
By End User Industry
Passenger Vehicle
Commercial Vehicle
Motorcycles
Marine
By Grade
Synthetic
Semi-Synthetic
Mineral
By Type
Passenger Car Engine Oil
Heavy Duty Engine Oil
Motorcycle Oil
Grease
Gear oil and Transmission Oil
Hydraulic Oil
By Sales Channel
OEMs
Fuel Stations
OEM Workshops and Spare Part Shops
Service Stations and Garages
Online
Hypermarket/Supermarket
Companies Covered:
Shell
Castrol
Petronas
Total
Caltex Chevron
Exxon Mobil
Key Target Audience
Lubricant Manufacturing Companies
Oil Producers
Lubricant Distributors
Government Associations
Time Period Captured in the Report: -
Historical Period: 2014–2019
Forecast Period: 2020-2025
Key Topics Covered in the Report: -
Target Addressable Audience
Supply Ecosystem and Competition Parameters
Demand Scenario
Marketing Strategies
Challenges Faced by Lubricant Producers
Porter Five Force Analysis
Emerging Business Strategies
Best Practises in Business
Pricing Analysis
For More Information on the Research Report, refer to below links: -
Related Reports by Ken Research: -
Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

No comments:

Post a Comment