91% of the market is captured by unorganized independent garages which offer personal touch, flexibility, convenience and economic services to the customer: Ken Research
1. Low Service Cost Leading to Higher Preference of Multi Brand Car Service Centers
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When it comes to authorized service car centers, high spare part cost is charged due to genuineness of parts & high labour cost. Extra services will be invariably charged separately for labour hours whereas, Multi Brand Car Service centres avail comparatively 40% less cost. Moreover, High level of customization & personal service is also available & owners can request a particular mechanic to work on car & supervise the operation.
2. Marketing Strategies & targeting a specific group Leading to Growth of OEM/Authorized Service Centers.
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Over 50% of the car parc in Malaysia are in the age group of 1-5 years, which leads to high demand for the authorized after sales workshop in Malaysia. Moreover, extended 2 year warranty for few brands in Malaysia is leading to an increased demand for the after sales services from an authorized service center. Authorized after sales workshops in Malaysia are offering ~20-30% discount on their services to attract the post warranty customers who generally prefer the multi brand workshops. Authorized after sales workshops providing additional value-added services and warranty on the serviced to retain their customers. All in all, higher transparency in authorized workshops is attracting the customers also after post warranty.
3. Organized Multi Brand Service Centers to Witness Increasing Market Share with Entrance of New Players.
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Malaysia aftermarket service market anticipated to record a CAGR of over 3% during the period 2020-2025. The market shall witness a growth in the revenue share from the OEM/ Authorized service centers owing to the increased discounts and offers provided by these centers to retain their customers. The market shall also witness surge in the sale of used cars in Malaysia leading to the growth of car service market. Entry of new players is expected in the years to come.
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