Friday, August 11, 2023

Inside the Minds of Gurugram Home Buyers: Perception Analysis Revealed- Ken Research

Gurugram, also known as Gurgaon, is a rapidly developing city located in the National Capital Region (NCR) of India. It has witnessed significant growth in its real estate sector over the years.

Gurugram offers a diverse range of residential properties, including apartments, villas, and independent houses. The preference for property type may vary based on budget, family size, lifestyle, and personal preferences.

Gurugram's strategic location near Delhi and its well-developed infrastructure, including highways and metro connectivity, make it an attractive choice for homebuyers. Proximity to workplaces, educational institutions, hospitals, and other essential services is a crucial factor for buyers.

The majority of customers view a residential purchase as not only a place for shelter but also as a means of potential investment returns when renting it out and selling it in the future. The respondents are highly interested in buying a residential apartment in Gurgaon and express a strong willingness to consider properties that are ready for immediate possession.

Home Buyer Perception Study

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Buyers prioritize residential properties in MG Road or Phase 3 due to their advantageous location as major hubs with close proximity to both the airport and the capital city. Additionally, the proximity to workplaces, educational institutions, hospitals, and other essential services plays a significant role in their decision-making process.

The closeness to amenities such as schools, hospitals, and work locations continues to be a crucial determinant in property purchase decisions, with ~30% of respondents emphasizing its utmost importance.

As physical health awareness grows, people now favor having fitness centers within residential apartments. This not only saves commute time and membership costs but also offers the convenience of round-the-clock access. Moreover, it fosters interactions with other apartment residents, facilitating the opportunity to forge new connections and relationships.

Home Buyer Perception Study

Discover Layout preferences and Size Requirements

As Gurugram's real estate market continues to evolve, staying attuned to homebuyer preferences and trends is essential for developers and investors alike. The demand for residential properties, coupled with changing lifestyle priorities, underscores the city's potential for continued growth and investment opportunities. With its strategic location and a diverse array of offerings, Gurugram remains an exciting prospect for both home seekers and the real estate industry.

In conclusion, Gurugram's thriving real estate sector is driven by strategic location, diverse property offerings, and the growing emphasis on lifestyle preferences. Homebuyers prioritize proximity to essential services and workplaces, with MG Road and Phase 3 emerging as top choices. As physical health awareness rises, in-house fitness amenities gain prominence. Gurugram's real estate boom presents lucrative investment opportunities, cementing its position as a premier destination for discerning home seekers and investors alike.

Home Buyer Perception Study

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