Showing posts with label Ad Spend Growth Indonesia. Show all posts
Showing posts with label Ad Spend Growth Indonesia. Show all posts

Tuesday, March 21, 2017

Indonesia Online Advertising Market Size in Terms of Expenditures in USD Million, 2011-2016 –Ken Research

How Online Advertising Market Is Positioned In Indonesia?
In past few years, Indonesia online advertising market has witnessed a remarkable growth owing to the factors such as increase in the number of internet users over the years along with increasing mobile and social media users. On the grounds of this, the market has recorded an amplified growth in the overall expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising trend in the ecommerce market, smartphone and tablet penetration, and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.



Ogilvy One, Brightstars, Grey Indonesia and Milestone are some of the popular online advertising agencies of the country. Television advertising is the largest advertising segment in Indonesia followed by newspaper publishing. Since 2012, Indonesia is being counted among one of the most tech-savvy countries in Asia Pacific region posing a great potential for the online advertising in overtaking both television and newspapers. Mobile advertisements in Indonesia have grown by around 100% in 2012.
Traditional publishers have also initiated to focus towards the promising trend of online advertising; for instance, Kompas Gramedia Group is one of the leading newspaper publishing companies in the country that has its own official newspaper website named Kompas.com. Indonesia possesses an ability to compete with the traditional ad media owing to the digitalization of print media, rate of increase in the video advertising and other.
Which Type Of Online Advertising Is Preffered The Most?
The blend of search marketing as the contextual portal for user to start browsing and display advertising as where the consumer spends most of their time has been a perfect combination for digital advertising in the country. Online advertising market is dominated by search and banner advertising with an advertisement spending of USD ~ million and USD ~ million respectively, in 2016. Most preferred search sites by the users are Google, YouTube and yahoo, hence advertisers tend to choose these search sites as the primary medium to post their ads. Google Ad words are one of the most popular examples of search ads. Search advertising has gained more popularity since, search ads are a source of high-quality leads and every person that views the ad has been actively searching for information that is presented by the firms.
In the past few years, the online advertising through social networking sites is also becoming popular in the country due to the increased usage of Facebook, twitter, Instagram and others.
The usage of social networking sites have been accelerated within the country, building an opportunity for social media advertising. The share of social media advertising in the overall expenditure has shown an upward trend marking an increase from ~% in 2011 to ~% in 2016.
Which Sector Contributes The Most To Online Advertising Expenditure In Indonesia?
It is observed that from the year 2011 to 2016, FMCG/Retail sector has contributed the ~ to online advertising market in Indonesia in terms of advertisement expenditure. This is due to the choice of retail advertisers to use online mode of advertisements considering the wider reach of online advertisements. In 2016, FMCG sector online advertising expenditure reached USD ~ million from the figure of USD ~ million in 2011.
It is the fastest growing sector in Indonesia and the growth is stimulated by the rising disposable income of the people, booming e-commerce market, increased consumer spending and others. FMCG and Retail companies offer a wide variety of products intended on different age groups and different categories of people. Through online advertising methods such as social media and mobile advertising, the retailers can target their customers more accurately.
Topics Covered in The Report
  • Indonesia Digital Advertising Spending
  • Forecast Online Advertising Expenditure
  • Online Advertisement Spending
  • Indonesia online ad spend
  • Indonesian ad spend in 2016
  • Ad Spend Growth Indonesia
  • Indonesia Digital Advertising Market
  • Indonesia Online Advertising Market
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Rising E-commerce Market & ITES sector coupled With Growing Online Population will Support Online Advertisement Market Growth: Ken Research

Indonesia has been considered as the biggest market for e-commerce among the other emerging Asian economies. The rising trend in e-commerce market serves conducive for the online advertising market in the country. Aligning with the growth in ecommerce industry online advertising market has also enhanced.




Rising penetration of internet and mobile phone connections in Indonesia is also a major factor that positively affects the online advertisement market. Increased usage of smartphone, internet and social media has opened new ways for creative developments within the country. Since 2011, online advertisement spending had been showing a phenomenal growth in Indonesia which can be considered as favorable factor for online advertising market.
Targeting the customer group through social networking sites such as Facebook, Twitter, Linkedin, Youtube and other platform has become a trend in the recent past and the number of social media users is been witnessing a steady growth. Social networking sites such as Facebook and Twitter has recorded the highest percentage of user penetration in Indonesia among the other growing Asia Pacific economies in 2016. With these developments, product promotion through social media is regarded as effective as it offers a wider reach and more targeted users and it has gained great importance among the other promotional methods.
In line with the major trends which have governed the online advertising market in Indonesia, there are few challenges that have undermined the growth. Indonesia has poor hosting infrastructure. The internet speed has still not reached the required pace. The major challenge faced by the advertisers is to ensure that the advertisement have reached the intended end user. In addition to this, there is an immense competition from the traditional advertising methods such as television and print media. The gap between television advertising and online advertising is huge in terms of advertisement expenditure. Another major challenge being faced by advertisers is the hefty fees charged by the publishers.
Various measures can be adopted to curb the challenges hindering the growth of online advertising market. Primarily, the success and growth of online advertising is fully dependent on internet performance. Internet infrastructure can be improved adopting through various measures such as the publishers and the agencies can tie up with the mobile network providers or the local internet providers to improve the access to internet as in case of Google’s Loon. Apart from this the Indonesian government can also participate in improving the internet speed by setting a minimum speed to be delivered to the broadband users or by accelerating the number of fiber-optic cables.
The report titled “Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth” provides detailed overview on the online advertising market in Indonesia. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for retail and FMCG companies, telecommunication companies, advertising agencies, advertising networks and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Topics Covered in The report

  • Indonesia Digital Advertising Spending
  • Forecast Online Advertising Expenditure
  • Online Advertisement Spending
  • Indonesia online ad spend
  • Indonesian ad spend in 2016
  • Ad Spend Growth Indonesia
  • Indonesia Digital Advertising Market
  • Indonesia Online Advertising Market
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Monday, March 20, 2017

Indonesia Online Advertising Market Outlook to 2021 : Ken Research

Ken Research Latest  report titled Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth provides a comprehensive analysis of digital advertising market in Indonesia. The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major advertising platform and company profiles for major online advertising agencies and publishers in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.



Industry Overview
Indonesia online advertising market has witnessed a phenomenal growth owing to a remarkable increase in the number of internet users over the years along with increasing mobile and social media users. On the grounds of this, the market has recorded an amplified overall expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising trend in the e-commerce market, smartphone and tablet penetration, increase in the number of social media users and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.
Market Segmentation of Indonesia Online Advertising Market
Indonesia online advertising market has been segmented on the basis of medium, type, sectors and pricing model of online advertising. Indonesia online advertising market is dominated by desktop advertising in terms of segmentation by medium with a share of ~% followed by mobile advertising with a share of ~% in the market in 2016.
By type of online advertising, the market is dominated by search and banner advertising with a spending of USD ~ million and USD ~ million respectively, in 2016. In 2016, advertisement spending is generated by sector was majorly from FMCG/Retail sector which amounted to USD ~ million.
Indonesia online Advertising market has been segmented by types of performance based pricing models such as Cost per Mile (CPM), Cost per Click and Cost per Action. In 2016, Cost per Mile held the highest percentage share (~ %) among other models as it extends a very low financial risk and also the expected revenue per impression can be easily calculated through CPM model.
Future Potential of Indonesia Online Advertising Market
Indonesia online advertising market is expected to grow at a CAGR of ~% during the forecast period of 2017-2021 owing to factors like rising number of smartphone users, country’s economic growth and growing online population. The growth is also expected to be driven by the rising number of social media users, booming ecommerce market, rise of independent advertisement advisors, support from government, publishers and mobile networks and other such relevant factors.
Competitive Scenario in Indonesia Online Advertising Market
Competitive Scenario has been analyzed for advertising agencies as well as platforms. Major advertising agencies in the country include Grey Indonesia, Ogilvy One, Milestone and Brightstars.
The major online advertising platforms in Indonesia are Facebook, Instagram, Google, YouTube, Twitter and others. Facebook and Instagram together led the market with a share of ~% and Google held the second position with a share of ~% in the total revenues in 2016. Since, the demand for video advertising is also rising, YouTube is competing with a share of ~% while twitter accounted for a share of ~% in the total revenue in 2016.
Key Topics Covered in the Report:
  • Indonesia Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Indonesia Online Advertising Market
  • Indonesia Online Advertising Market Size
  • Indonesia Online Advertising Market Segmentation
  • SWOT Analysis in Indonesia Online Advertising Market
  • Trends and Developments in Indonesia Online Advertising Market
  • Issues And Challenges In Indonesia Online Advertising Market
  • Regulatory Scenario In Indonesia Online Advertising Market
  • Competitive Landscape In Indonesia Online Advertising Market
  • Market Share of Major Players in Indonesia Online Advertising Market, 2016
  • Company Profiles for Major Players in Indonesia Online Advertising Market
  • Future Outlook for Indonesia Online Advertising Market, 2017-2021
  • Macroeconomic Factors affecting Indonesia Online Advertising Market
  • Indonesia Digital Advertising Spending
  • Forecast Online Advertising Expenditure
  • Online Advertisement Spending
  • Indonesian ad spend in 2016
  • Ad Spend Growth Indonesia
  • Digital Advertisement Landscape Indonesia
  • Social Ad Classified Market
  • Online Marketing Trends Indonesia
  • Facebook Advertising Revenue Indonesia
  • Google Advertising Revenue Indonesia
  • Mobile Ad Spend in Indonesia
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249