Showing posts with label BBDO Group Germany Online Advertising Share. Show all posts
Showing posts with label BBDO Group Germany Online Advertising Share. Show all posts

Thursday, March 9, 2023

Germany Online Advertising Market Research Report: Ken Research

 Competition Scenario In Germany Online Advertising Market

The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter Inc. Major competing parameters for these companies include- Reach of their Advertisements, Insights, Target Audience, Flexibility and Cost.

What Is The Expected Future Outlook For The Overall Germany Online Advertising Market Across The Globe?

The Germany Online Advertising market was valued at EUR ~billion in 2022 and is anticipated to reach EUR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Germany Online Advertising Market is projected to show a significant growth, with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.

: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in the United States are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.

The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. According to Zenith, in 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.

According to Interactive Advertising Bureau, the total online advertising revenue in the Germany grew by ~ percent in 2021 compared to 2020, from ~ billion to ~. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content, as well as strong growth from existing channels.

Germany Online Advertising Market Research Report

To learn more about this report Download A Free Sample

Key Segments Covered in the report

Online Advertising Market

By Type (On the Basis of Ad Expenditure)

  • Digital Advertising Market
  • Traditional Advertising Market

By Medium (On the Basis of Ad Expenditure)

  • Desktop Advertising
  • Mobile Advertising

Visit this Link Request for a custom report

By Type of Advertisement (On the Basis of Ad Expenditure)

  • Search Advertising
  • Social Media Advertising
  • Display Advertising
  • Video Advertising
  • Audio Advertising
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)

By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)

  • Social Media Advertising
    Facebook
    Instagram
    Others
  • Search Advertising
    Google
    Yahoo & Bing
    Amazon
    Others
  • Video Advertising
    YouTube
    Others

Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)

  • Social Media Advertising
    Mobile
    Desktop
  • Video Advertising
    Mobile
    Desktop
  • Search Advertising
    Mobile
    Desktop
  • Audio Advertising
    Mobile
    Desktop
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
    Mobile
    Desktop

By Sectors (On the Basis of Ad Expenditure)

  • Retail
  • Automotive
  • Financial Services
  • Telecommunications
  • Leisure Travel
  • Consumer Packaged Goods
  • Electronics & Computers
  • Pharmaceuticals/Healthcare
  • Media
  • Entertainment
  • Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)

By Ad-Buyers (On the Basis of Ad Expenditure)

  • Direct
  • Ad Agencies

By Pricing Model (On the Basis of Ad Expenditure)

  • Performance
  • Cost Per Mile
  • Hybrid

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Digital Advertising
  • Regulatory Bodies and Government Agencies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2017-2021
  • Base Period: 2022
  • Forecast Period: 2023-2027F

Companies Covered:

Major Ad Agencies

  • TBWA Germany
  • DDB Group
  • BBDO Group
  • Serviceplan Group
  • Scholz and Friends Group
  • Kolle Rebbe

  Major Online Platforms

  • Google (including YouTube)
  • Facebook (including Instagram)
  • Amazon
  • Microsoft (including LinkedIn)
  • Verizon Media
  • Tencent
  • Baidu
  • ByteDance

Key Topics Covered in the Report

  • Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
  • Germany Online Advertising Market Size,
  • Germany Online Advertising Market Segmentation,
  • SWOT Analysis of Germany Online Advertising Market
  • Growth Drivers, Trends and Developments in Germany Online Advertising Market
  • Issues and Challenges in Germany Online Advertising Market
  • Regulatory Framework in Germany Online Advertising Market
  • Customer Profiling in Germany Online Advertising Market
  • Case Studies Covered in Germany Online Advertising Market
  • Competitive Landscape in Germany Online Advertising Market
  • Germany Online Advertising Market Future Outlook and Projections,
  • Analyst Recommendations

For more insights on the market intelligence, refer to the link below: –

Germany Online Advertising Market Outlook To 2027: Ken Research

Related Reports by Ken Research: –

US Online Advertising Market Outlook to 2025

Malaysia Online Advertising Market Outlook to 2023

Oman Online Advertising Market Outlook to 2023

Future Outlook of Germany Online Advertising Market: Ken Research

 What Is The Size Of Germany Online Advertising Industry?

Germany Online Advertising market is growing at a CAGR of ~% in 2017-2022 and is expected to reach EUR ~ Bn by 2027F.

The Germany Online Advertising Market is largely driven by Lack of traceability and targeting in traditional advertising mediums have stimulated the shift towards digital advertising mediums.

Moreover, AI-powered Optimization in advertising is increasing as the impact of advertising can be instantly gauged in online mode. The AI-powered tool can self-train to write blogs and update content. For instance, for content creation, Jarvis is an example of AI-powered software trained to generate original, creative content The gradual increase in smartphone penetration in the Germany is likely to drive market growth. According to the Newzoo, The Germany had one of the highest smartphone penetration rates in the world as of 2021, with 80.5% percent of the population using a smartphone. The smartphone business has undergone a complete transformation to meet future customers' needs due to increased social media usage.

With over 3.5 billion search queries on Google, every day paid search, where Google or other search engines are paid to advertise content on SERPs (search engine results pages) for relevant keywords, is one of the most popular and effective types of online advertising.

Germany Online Advertising Market By Ad Buyers (On The Basis Of Ad Expenditure)

The Germany Online Advertising market is segmented by Ad Buyers (On the Basis of Ad Expenditure) into Digital Advertising Market and Traditional Advertising Market. Majority of the ad buying took place through advertising agencies. Direct ad buying by brands accounted for a meagre share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.

Germany Online Advertising Market By Medium

The Germany Online Advertising market is segmented by Medium into Mobile and desktop.

Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising.

Germany Online Advertising Market By Type Of Advertisement (On The Basis Of Ad Expenditure)

The Germany Online Advertising market is segmented by Type of Advertisement (On the Basis of Ad Expenditure) into a range from search advertising to content advertising. . There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.

Germany Online Advertising IndustryTo learn more about this report Download A Free Sample

Key Segments Covered in the report

Online Advertising Market

By Type (On the Basis of Ad Expenditure)

  • Digital Advertising Market
  • Traditional Advertising Market

By Medium (On the Basis of Ad Expenditure)

  • Desktop Advertising
  • Mobile Advertising

Visit this Link Request for a custom report

By Type of Advertisement (On the Basis of Ad Expenditure)

  • Search Advertising
  • Social Media Advertising
  • Display Advertising
  • Video Advertising
  • Audio Advertising
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)

By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)

  • Social Media Advertising
    Facebook
    Instagram
    Others
  • Search Advertising
    Google
    Yahoo & Bing
    Amazon
    Others
  • Video Advertising
    YouTube
    Others

Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)

  • Social Media Advertising
    Mobile
    Desktop
  • Video Advertising
    Mobile
    Desktop
  • Search Advertising
    Mobile
    Desktop
  • Audio Advertising
    Mobile
    Desktop
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
    Mobile
    Desktop

By Sectors (On the Basis of Ad Expenditure)

  • Retail
  • Automotive
  • Financial Services
  • Telecommunications
  • Leisure Travel
  • Consumer Packaged Goods
  • Electronics & Computers
  • Pharmaceuticals/Healthcare
  • Media
  • Entertainment
  • Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)

By Ad-Buyers (On the Basis of Ad Expenditure)

  • Direct
  • Ad Agencies

By Pricing Model (On the Basis of Ad Expenditure)

  • Performance
  • Cost Per Mile
  • Hybrid

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Digital Advertising
  • Regulatory Bodies and Government Agencies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2017-2021
  • Base Period: 2022
  • Forecast Period: 2023-2027F

Companies Covered:

Major Ad Agencies

  • TBWA Germany
  • DDB Group
  • BBDO Group
  • Serviceplan Group
  • Scholz and Friends Group
  • Kolle Rebbe

  Major Online Platforms

  • Google (including YouTube)
  • Facebook (including Instagram)
  • Amazon
  • Microsoft (including LinkedIn)
  • Verizon Media
  • Tencent
  • Baidu
  • ByteDance

Key Topics Covered in the Report

  • Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
  • Germany Online Advertising Market Size,
  • Germany Online Advertising Market Segmentation,
  • SWOT Analysis of Germany Online Advertising Market
  • Growth Drivers, Trends and Developments in Germany Online Advertising Market
  • Issues and Challenges in Germany Online Advertising Market
  • Regulatory Framework in Germany Online Advertising Market
  • Customer Profiling in Germany Online Advertising Market
  • Case Studies Covered in Germany Online Advertising Market
  • Competitive Landscape in Germany Online Advertising Market
  • Germany Online Advertising Market Future Outlook and Projections,
  • Analyst Recommendations

For more insights on the market intelligence, refer to the link below: –

Germany Online Advertising Market Outlook To 2027: Ken Research

Related Reports by Ken Research: –

US Online Advertising Market Outlook to 2025

Malaysia Online Advertising Market Outlook to 2023

Oman Online Advertising Market Outlook to 2023